Amazon opens up more in-app sales for Alexa skills

Sony Pictures plans to debut a skill for its "Who Wants to Be a Millionaire?" trivia game that lets players buy lifelines if they get stuck on a question.

By Robert Williams • Sept. 26, 2018

How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'

Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.

By Mike Herrick • Sept. 26, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Study: Just 15% of consumers say social channels influence travel choices

However, half of surveyed leisure travelers report that internet and device connectivity have made their experiences better overall.

By Erica Sweeney • Sept. 26, 2018

Under Armour names new CMO, SVP of engineering as it ramps up digital focus

Chief marketer Alessandro de Pestel also has extensive experience in fashion with brands like Tommy Hilfiger, Christian Dior Parfums and Omega Watches. 

By Erica Sweeney • Sept. 26, 2018

Google expands visual search features with stories, video previews

The tech giant is a late entry in the stories space but could still benefit from the format's popularity among mobile-savvy consumers.

By Robert Williams • Sept. 25, 2018

Marriott to test Apple, Salesforce partnership on mobile business apps

The hotel brand will detail this week how the companies' technologies work together to let guests adjust the thermostat, order room service or hail a ride.

By Robert Williams • Sept. 25, 2018

Snapchat links with Amazon on visual search function

If successful, the new feature could help to generate much sought after m-commerce revenue for parent company Snap.

By Chris Kelly • Sept. 24, 2018

Zebra unveils new in-store mobile scanner for retailers

As cashierless tech grows popular, mobile marketers must continue to explore how to remove friction from the shopping and checkout processes.

By Dan O'Shea • Sept. 24, 2018

Cheddar: Facebook readies debut of Portal smart home device

The camera-enabled tech will reportedly have social networking features and Amazon's Alexa assistant built in.

By Robert Williams • Sept. 24, 2018

Walmart's Savings Catcher app will soon require mobile payment

To collect cash-back rewards, shoppers must use Walmart Pay starting next month.

By Robert Williams • Sept. 24, 2018

Gap chatbot enlists 'wear testers' for men's athleisure line

Once men share their experiences of wearing the clothes, the brand will use that information to improve new Hill City products.

By Robert Williams • Sept. 24, 2018

Bloomberg: Toyota will integrate Android Auto into cars

The company will reportedly add the Google software to its vehicles after years of citing security and privacy concerns with the interface.

By Robert Williams • Sept. 24, 2018

AT&T withdraws freshly acquired AppNexus from Advertising ID Consortium

The firm was a founding member of the consortium, which looks to help advertisers reduce their reliance on Facebook and Google.

By Peter Adams , Erica Sweeney • Sept. 24, 2018

Amazon integrates an improved Alexa throughout homes and in cars with new hardware

The e-commerce giant looks to reassert its dominance in the smart speaker and voice assistant space as it fights off Google, Apple and other competitors.

By Chris Kelly • Sept. 21, 2018

Adobe snaps up cloud-based marketing services platform Marketo for $4.75B

The deal could help Adobe translate the focus on personalization and cross-channel experiences popular in consumer-facing marketing into a B2B specialty.

By Peter Adams • Sept. 21, 2018

Facebook ad spending rebounds but ROI drops significantly, analysis finds

Due to the Cambridge Analytica scandal and ensuing campaign addressing the controversy, consumers may be growing more suspicious of Facebook advertisers.

By Erica Sweeney • Sept. 21, 2018

Great Clips adds Siri Shortcuts, reminders to app

The salon brand joins The Weather Channel, Pandora and others by integrating the new feature that makes the virtual assistant customizable.

By Robert Williams • Sept. 21, 2018

Cosmo teams with Macy's, Juicy Couture on print-to-mobile shoppable AR ad

Readers can scan a QR code in the print magazine to virtually sample and purchase makeup.

By Robert Williams • Sept. 21, 2018

IDC: AR/VR headset shipments to surge 88% a year until 2022

Smartphones may be the primary way people experience AR for the foreseeable future, while VR adoption will depend on declining headset prices.

By Robert Williams • Sept. 21, 2018

How virtual DM testing cuts costs, delivers results

Be confident in direct mail effectiveness with a virtual testing platform boasting 97% accuracy.

Sept. 20, 2018

Amazon Scout gamifies shopping recommendations

Shoppers can get personalized product suggestions based on items they "like" or "dislike" through thumbs-up or thumbs-down icons.

By Dan O'Shea • Sept. 20, 2018

Bloomberg: Amazon mulling 3K Go stores by 2021

Up to 10 of the cashierless convenience stores could open before the end of this year.

By Dan O'Shea • Sept. 20, 2018

YouTube opens gaming section, will shutter standalone app in 2019

Similar to Amazon's Twitch, the YouTube Gaming section of its website groups videos by topic and promotes livestreamers.

By Robert Williams • Sept. 20, 2018

Kayak app adds luggage-sizing AR, Siri Shortcuts

The travel site's app is one of the first to roll out features supported by Apple's newly released iOS 12.

By Robert Williams • Sept. 20, 2018

Perfect365 AR beauty app lets users earn Kin crypto coins

The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.

By Robert Williams • Sept. 20, 2018