Ad Tech: Page 115
-
Kayak app adds luggage-sizing AR, Siri Shortcuts
The travel site's app is one of the first to roll out features supported by Apple's newly released iOS 12.
By Robert Williams • Sept. 20, 2018 -
Perfect365 AR beauty app lets users earn Kin crypto coins
The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.
By Robert Williams • Sept. 20, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Technology in action at TGI Fridays: No 'better use case than selling alcohol with AI'
By integrating AI into mobile and email efforts, the restaurant chain could differentiate customers and personalize experiences at the bar.
By Naomi Eide • Sept. 20, 2018 -
Macy's highlights in-store tech, e-commerce brands ahead of the holidays
The department store retailer is rolling out VR experiences in the furniture department and AR ones in beauty, CEO Jeff Gennette said.
By Corinne Ruff • Sept. 19, 2018 -
Pinterest opens influencer API to third-party platforms
Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.
By Erica Sweeney • Sept. 19, 2018 -
Hasbro tests Amazon's toolkit for Alexa-powered gadgets
The new toolkit lets developers more easily pair their devices with Echo speakers.
By Robert Williams • Sept. 19, 2018 -
Doritos sponsors gaming tournament at annual Twitch convention
Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode.
By Kayla Matthews • Sept. 19, 2018 -
Renault-Nissan-Mitsubishi partners with Google on in-car voice tech
The carmakers will build vehicles whose digital dashboards run on Android and handle voice commands from Google Assistant.
By Robert Williams • Sept. 19, 2018 -
Google plans to loosen control over AMP
The search giant is forming committees with companies like The Washington Post, eBay and WordPress developer Automattic to make decisions about the mobile page format.
By Robert Williams • Sept. 19, 2018 -
Column
Comic Dive: Amazon Attacks
The e-commerce giant has already helped topple big name retailers. With its aggressive moves into advertising, video and voice, who's next?
By John Hazard and Lisa Burdige • Sept. 18, 2018 -
Publicis Groupe's BBH cuts ties with actors' union, WSJ reports
Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.
By Erica Sweeney • Sept. 18, 2018 -
Instagram expands shopping features to boost brands' direct sales
Two widely available features in Stories and Explore could help to close the sales loop for the more than 90 million users who tap shoppable posts for product details.
By Robert Williams • Sept. 18, 2018 -
Volvo drives 35% sales lift with interactive connected TV ads
Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages.
By Erica Sweeney • Sept. 18, 2018 -
TripAdvisor tests social 'travel feed' that loops in publishers and influencers
Condé Nast Traveler, Travel Channel and National Geographic are among the brands that users can follow for more personal experiences.
By Robert Williams • Sept. 18, 2018 -
Sponsored by Proposify
How to price your marketing proposal for profitability
Take the guesswork out of proposal pricing so your agency remains profitable on every project.
Sept. 18, 2018 -
Barstool Sports' pizza app spurs 175,000 downloads in first month
The Yelp-like app lets people order and post online reviews about pizza joints.
By Robert Williams • Sept. 17, 2018 -
Twitter puts live broadcasts atop user timelines
The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.
By Robert Williams • Sept. 17, 2018 -
DTC beverage brand Dirty Lemon unveils first cashierless store
Popularized on Instagram, the brand now lets shoppers text an order, grab a six-pack and leave without swiping a credit card at the New York City shop.
By Robert Williams • Sept. 17, 2018 -
Range Rover, SunTrust are tightly integrated into Hulu's 'The First'
The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.
By Erica Sweeney • Sept. 17, 2018 -
Snapchat partners with media companies to curate their own Our Stories
The feature will show posts that NBC, Refinery29 and others create by combining their editorial work with publicly submitted user-generated content.
By Robert Williams • Sept. 14, 2018 -
L'Oréal Paris tries on web-based AR makeup sampling
This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.
By Robert Williams • Sept. 14, 2018 -
Google rolls out video for Showcase ads, shoppable images ahead of holidays
The new features aim to help marketers expand their reach during the holiday shopping season, when 61% of consumers say they're open to buying from new retailers.
By Erica Sweeney • Sept. 13, 2018 -
7-Eleven rolls out Apple Pay, Google Pay to all US stores
As its tech expansion continues, the convenience chain will soon accept mobile payments from the primary wallet apps in all 8,000 domestic stores.
By Dan Alaimo • Sept. 13, 2018 -
Retrieved from Apple on September 12, 2018
Apple brings advanced tech to more users with iPhone X refresh
Larger screens, better cameras and cutting-edge tech like Face ID and AR could be a boon for app developers.
By Chris Kelly • Sept. 13, 2018 -
97% of consumers expect brands to use technology responsibly, but focus on innovation, study says
The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.
By Erica Sweeney • Sept. 13, 2018
Previous
