New Data Transparency Label looks like nutrition information panel

Marketing companies are invited to test and comment on the beta version of a new audience segment data standard from ANA, IAB and other industry groups.

By Erica Sweeney • Oct. 1, 2018

Report: Accenture Interactive's revenue jumps 20%

Investments in mergers and acquisitions dropped by nearly two-thirds over the past 12 months.

By Erica Sweeney • Oct. 1, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Will AR bring joy to holiday marketing?

The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.

By Dianna Christe • Oct. 1, 2018

Facebook adds personas to Messenger chatbots

In response to requests, the company also integrated Messenger chatbot support for WordPress.

By Robert Williams • Oct. 1, 2018

Goldman: Apple will charge Google $12B to be default search engine in 2019

The bank estimates that the tech giant makes more money from traffic fees than from its Apple Music and iCloud.

By Robert Williams • Oct. 1, 2018

WSJ: Havas among ad agencies targeted in federal probe around media-buying practices

The FBI has started issuing subpoenas as part of a months-long investigation looking into the industry-rattling ANA report around transparency from 2016.

By Peter Adams • Sept. 28, 2018

Burger King parodies AI in campaign created by 'agency of robots'

With artificial intelligence's role growing in marketing, the fast-food chain and its very real agency David Miami take the results to ridiculous lengths. 

By Chantal Tode , Erica Sweeney • Sept. 28, 2018

Study: Social media ranks No. 1 for holiday ad spending

Facebook will be the most popular platform for ad buying by smaller businesses.

By Robert Williams • Sept. 28, 2018

Snapchat expands 3 e-commerce, ad targeting features to all marketers

After the initial test in June, eBay, Guess and Wish boosted engagement rates with their shoppable Collection Ads.

By Robert Williams • Sept. 28, 2018

Report: Amazon mulls building its own ad product for OTT TV

As OTT advertising escalates, video platform Innovid is also introducing a self-service tool for creating scalable connected TV ads to run across platforms.

By Erica Sweeney • Sept. 27, 2018

Study: Consumers favor 'mobile-first' experience from businesses

More than half surveyed said they would choose to use one company over another based on interactions on their devices.

By Robert Williams • Sept. 27, 2018

Macy's ramps up automated digital creative in expanded partnership with Madras

A key focus of the deal is helping the retailer create and manage more than 9 million product images that run annually across its website, promotions and landing pages.

By Erica Sweeney • Sept. 27, 2018

Google secures new MRC accreditations, updates progress on brand safety and reach measurement

YouTube brand safety verification by DoubleVerify and Integral Ad Science is in expanded beta, where Google claims 99% success rates on auction and reserve functions. 

By Peter Adams , Erica Sweeney • Sept. 27, 2018

Facebook opens Stories ads to all advertisers

KFC, iHeartRadio and Kettle Chips reported seeing brand lift from campaigns that used the format.

By Chris Kelly • Sept. 26, 2018

AT&T revamps ad business with new company Xandr

Existing ad and analytics arms, including advanced TV, AdWorks, ATT.net and AppNexus, sit under the new umbrella company.

By Erica Sweeney • Sept. 26, 2018

Subway boosts foot traffic 31% by targeting ads based on weather patterns

The sandwich chain used IBM's artificial intelligence technology to create dynamic ads for a sandwich promotion.

By Robert Williams • Sept. 26, 2018

Domino's mobile app rings in new virtual dinner bell

Customers can use the feature to notify friends and family that pizza has arrived.

By Robert Williams • Sept. 26, 2018

Amazon opens up more in-app sales for Alexa skills

Sony Pictures plans to debut a skill for its "Who Wants to Be a Millionaire?" trivia game that lets players buy lifelines if they get stuck on a question.

By Robert Williams • Sept. 26, 2018

How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'

Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.

By Mike Herrick • Sept. 26, 2018

Study: Just 15% of consumers say social channels influence travel choices

However, half of surveyed leisure travelers report that internet and device connectivity have made their experiences better overall.

By Erica Sweeney • Sept. 26, 2018

Under Armour names new CMO, SVP of engineering as it ramps up digital focus

Chief marketer Alessandro de Pestel also has extensive experience in fashion with brands like Tommy Hilfiger, Christian Dior Parfums and Omega Watches. 

By Erica Sweeney • Sept. 26, 2018

Google expands visual search features with stories, video previews

The tech giant is a late entry in the stories space but could still benefit from the format's popularity among mobile-savvy consumers.

By Robert Williams • Sept. 25, 2018

Marriott to test Apple, Salesforce partnership on mobile business apps

The hotel brand will detail this week how the companies' technologies work together to let guests adjust the thermostat, order room service or hail a ride.

By Robert Williams • Sept. 25, 2018

Snapchat links with Amazon on visual search function

If successful, the new feature could help to generate much sought after m-commerce revenue for parent company Snap.

By Chris Kelly • Sept. 24, 2018

Zebra unveils new in-store mobile scanner for retailers

As cashierless tech grows popular, mobile marketers must continue to explore how to remove friction from the shopping and checkout processes.

By Dan O'Shea • Sept. 24, 2018