Can Katzenberg's NewTV crack the code for mobile video where others have failed?

Verizon's Go90 and Vivendi's Studio+ are the latest in a long line of failed mobile streaming platforms. Now, NewTV aims to master short-form, mobile content with a Hollywood approach.

By Chris Kelly • Sept. 10, 2018

Amazon Go is headed to New York City

This is the company's sixth store overall and the third to be located outside of Seattle.

By Jeff Wells • Sept. 10, 2018

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Apple finalizes Shazam takeover, says app will be ad-free

Weeks after a commission determined that the acquisition won't harm competition in the digital music streaming market, Apple makes the deal official.

By Robert Williams • Updated Sept. 24, 2018

As consumers go digital, Hershey makes e-commerce a priority

Executives at the candy and snack company said online sales are riddled with challenges, including spurring impulse buys and shipping chocolate during the hot summer.

By Lillianna Byington • Sept. 7, 2018

Fox invests $100M in video-game streaming startup Caffeine

The media giant aims to take on Amazon's Twitch in streaming games, esports tournaments and live concerts.

By Robert Williams • Sept. 6, 2018

Michelob Ultra hosts interactive workout experience to promote new fitness festival

Participants had the collective goal of filling virtual glasses of beer to unlock the flow of Michelob Ultra. 

By Erica Sweeney • Sept. 6, 2018

Amazon adds a third Amazon Go store in Seattle

The e-tailer quickly opened a third location of its cashierless convenience store in Seattle just days after opening its second location.

By Dan O'Shea • Sept. 5, 2018

Study: YouTube, Netflix videos slowed by wireless carriers

Verizon and AT&T throttled mobile data speeds most frequently, according to research from Northeastern University and the University of Massachusetts, Amherst.

By Robert Williams • Sept. 5, 2018

The Verge: Instagram is creating a standalone shopping app

The app, reportedly named "IG Shopping," signals a major expansion into the social media company's focus on mobile commerce.

By Robert Williams • Sept. 5, 2018

Pizza Hut kicks off first national campaign as NFL sponsor

A new digital rewards program, local activations and an AR game are a few of the ways the chain will reach out to fans now that it has replaced Papa John's.

By Erica Sweeney • Sept. 5, 2018

Marketers prepped for GDPR see improved consumer trust and engagement, study finds

"Laggards," or those without a plan, view the rules as other teams' problems, and are potentially being hindered by their lack of understanding of GDPR.

Sept. 5, 2018

Hispanic consumers over-index on cause-related purchases, Nielsen finds

The demo also spends more time on social media and is more likely to search for products online and use online reviews compared to non-Hispanic whites. 

By Erica Sweeney • Sept. 4, 2018

Guess launches #InMyDenim viral campaign on TikTok

The fashion brand is behind the first promoted hashtag challenge in the U.S. on the short-form video app.

By Robert Williams • Sept. 4, 2018

Netflix joins dozens of brands in testing WhatsApp's business messaging tool

Companies can respond to users' messages for free within 24 hours before being charged.

By Robert Williams • Sept. 4, 2018

GE Appliances brings Google Assistant to smart kitchens

People can control their devices without the need to say an additional GE-specific command.

By Robert Williams • Sept. 4, 2018

How Nike and REI made experiential retail a strategy

The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.

By Cara Salpini • Sept. 4, 2018

Amazon unveils attribution tool while Kellogg's tests new video ad placement

With the crucial holiday season approaching, Amazon is expanding its ad inventory and adding a tool that competes with what Google already offers.

By Erica Sweeney • Sept. 4, 2018

Pernod Ricard ups Amazon ad spend in UK as platform delivers results

The marketer said sales on Amazon grew more than 100% over the past year and that it now grabs a 10% market share for spirits makers on the site.

By Erica Sweeney • Sept. 4, 2018

WPP names Mark Read CEO, while ad giant's performance takes a hit

Shares in the company tumbled the day after the executive's official appointment amid continued struggles in key markets like North America. 

By Erica Sweeney • Sept. 4, 2018

Diesel's new smartwatch showcases mobile payment, Google Assistant and Steve Aoki

While smartwatch adoption hasn't been off the charts, the devices have enduring appeal for fashion brands.

By Robert Williams • Aug. 31, 2018

Burger King partners with DoorDash for free Labor Day weekend delivery

Much has changed since the last time the chain offered delivery a decade ago, including enhanced technology and greater customer demand. 

By Robert Williams • Aug. 31, 2018

Google Assistant now has bilingual speaking features

The language capabilities are part of a push to integrate the search giant's voice-activated digital assistant with more European devices.

By Robert Williams • Aug. 31, 2018

Apple buys AR lens startup Akonia Holographics

The deal is another sign that the tech giant is interested in developing a wearable device that superimposes digital images on the real world.

By Robert Williams • Aug. 31, 2018

Amazon to expand Boulder, Colorado hub as advertising business accelerates

The company began building its ad team in the city last summer and has created more than 1,500 full-time jobs in Colorado at corporate offices and fulfillment centers. 

By Erica Sweeney • Aug. 31, 2018

AccuWeather partners with Foursquare for location-based audience segments

The partnership marks the first time that Foursquare is offering its Pilgrim technology to create audience segments for another platform's user base.

By Robert Williams • Aug. 30, 2018