Ad Tech: Page 116
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AccuWeather partners with Foursquare for location-based audience segments
The partnership marks the first time that Foursquare is offering its Pilgrim technology to create audience segments for another platform's user base.
By Robert Williams • Aug. 30, 2018 -
Dunkin' Donuts adds voice-enabled orders with Alexa skill
Members of the marketer's DD Perks Rewards program can ask for drinks and food, including from their saved "favorites" on the Dunkin' Mobile App.
By Robert Williams • Aug. 30, 2018 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Buffalo Wild Wings teams with DraftKings for exclusive mobile app game
Contestants have a chance to win prizes such as gift cards, Blazin' Reward Points and free wings for a year.
By Robert Williams • Aug. 30, 2018 -
Classic TV shows get vertical treatment on streaming service Dreams
The mobile streaming startup added "X-Files," "Batman" and "NYPD Blue" to its catalog of vertical videos.
By Robert Williams • Aug. 30, 2018 -
Ariana Grande sweetens album release with mixed-reality experience
The U.K. promotion for the pop star's new record lets fans win prizes like concert tickets and combines virtual and real-world billboards.
By Erica Sweeney • Aug. 30, 2018 -
Instagram steps up authentication for users with large audiences
Several new measures are an important step in trying to make the platform safer for brands and users that want transparency.
By Robert Williams • Aug. 29, 2018 -
Kohl's cuts 60 corporate tech jobs
While cutting tech workers, the department store retailer continues to invest in new initiatives including cloud technologies.
By Dan Alaimo • Aug. 29, 2018 -
McDonald's sees daily app usage jump 20%-40%
The gains follow comments made just a few months ago by CEO Steve Easterbrook indicating customer adoption of the app was "pretty low."
By Robert Williams • Aug. 29, 2018 -
TGI Fridays UK boosts loyalty visits, revenue with revamped app
The casual dining chain saw a 61% gain in loyalty visits during the first month of offering rewards.
By Robert Williams • Aug. 29, 2018 -
WSJ: Yahoo sticks with scanning email to help target ads
The practice has been deemed off-limits by many in the U.S. tech industry.
By Erica Sweeney • Aug. 29, 2018 -
Amazon links AWS tools to social listening
Ahead of the busy holiday window, the cloud computing division details how a new solution can provide sentiment analysis and inform mobile engagement strategies.
By Peter Adams • Aug. 29, 2018 -
Wegmans launches app to assist visually impaired customers
The Rochester, New York-based retailer is the first grocer to debut this technology to help low-vision and blind shoppers navigate stores.
By Lillianna Byington • Aug. 29, 2018 -
Sponsored by TGMA
Busting myths around Google UAC creative assets
App marketers share pro tips to optimize Google UAC creative assets at The Mobile Growth House.
Aug. 28, 2018 -
Pandora rolls out 3 personalized ad formats
Snack brand Lay's saw a 56% higher ROI on ad spend in an early test of short-form audio spots.
By Robert Williams • Aug. 28, 2018 -
Google tests 'ad strength' with new metric gauging campaign effectiveness
The company suggests advertisers use multiple distinct headlines, descriptions and other elements to support its machine learning features.
By Erica Sweeney • Aug. 28, 2018 -
Study: Consumers use twice as many retailer apps from a year ago
Consumers are generally satisfied with smartphone shopping, with 83% saying they are happy with their retail mobile app.
By Robert Williams • Aug. 27, 2018 -
NBC, Google team on 'The Good Place' ads that urge viewers not to skip
The two worked on a number of integrations to promote the show's third season, including a Chrome extension called "Ask Janet."
By Erica Sweeney • Aug. 27, 2018 -
PayPal redesigns app with personalized features, simpler home screen
The move comes as the payments company faces greater competition from Apple Pay Cash and others.
By Robert Williams • Aug. 27, 2018 -
Intel transforms Burning Man art exhibit with Snapchat AR
Snapchat users can explore the Smithsonian’s Renwick Gallery with immersive technology.
By Robert Williams • Aug. 27, 2018 -
How Coca-Cola leverages digital to reach 'beyond the real thing'
During a recent presentation in Singapore, an executive discussed why the company is betting on tech like AR to stay on top of disruption.
By Erica Sweeney • Aug. 27, 2018 -
Facebook pulls VPN app from Apple App Store over privacy concerns
The social media giant also banned a quiz app that may have misused the data of 4 million people.
By Robert Williams • Aug. 24, 2018 -
Opinion
Branded AI: 4 key truths for a new frontier
Artificial intelligence is poised to become a powerful brand ally for marketers, but it's not without its challenges. Wire Stone's Cheryl Barbee explores this new landscape.
By Cheryl Barbee • Aug. 23, 2018 -
64% of marketers struggle to implement effective brand safety strategies, study finds
Another 64% said that achieving brand safety can negatively impact how quickly a campaign optimizes.
By Erica Sweeney • Aug. 23, 2018 -
Cara Salpini/Marketing Dive
Nike's mobile strategy dominates other athletics retailers
According to a report by Gartner L2, three of Nike's apps have over 300,000 downloads each, and the company has outperformed others in the activewear space.
By Dan Alaimo • Aug. 22, 2018 -
Costco now accepts Apple Pay at all US stores
The payment service joins Google Wallet and Samsung Pay, which were already available at checkout at the bulk warehouse chain.
By Robert Williams • Aug. 22, 2018
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