AccuWeather partners with Foursquare for location-based audience segments

The partnership marks the first time that Foursquare is offering its Pilgrim technology to create audience segments for another platform's user base.

By Robert Williams • Aug. 30, 2018

Dunkin' Donuts adds voice-enabled orders with Alexa skill

Members of the marketer's DD Perks Rewards program can ask for drinks and food, including from their saved "favorites" on the Dunkin' Mobile App.

By Robert Williams • Aug. 30, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Buffalo Wild Wings teams with DraftKings for exclusive mobile app game

Contestants have a chance to win prizes such as gift cards, Blazin' Reward Points and free wings for a year.

By Robert Williams • Aug. 30, 2018

Classic TV shows get vertical treatment on streaming service Dreams

The mobile streaming startup added "X-Files," "Batman" and "NYPD Blue" to its catalog of vertical videos.

By Robert Williams • Aug. 30, 2018

Ariana Grande sweetens album release with mixed-reality experience

The U.K. promotion for the pop star's new record lets fans win prizes like concert tickets and combines virtual and real-world billboards. 

By Erica Sweeney • Aug. 30, 2018

Instagram steps up authentication for users with large audiences

Several new measures are an important step in trying to make the platform safer for brands and users that want transparency. 

By Robert Williams • Aug. 29, 2018

Kohl's cuts 60 corporate tech jobs

While cutting tech workers, the department store retailer continues to invest in new initiatives including cloud technologies.

By Dan Alaimo • Aug. 29, 2018

McDonald's sees daily app usage jump 20%-40%

The gains follow comments made just a few months ago by CEO Steve Easterbrook indicating customer adoption of the app was "pretty low."

By Robert Williams • Aug. 29, 2018

TGI Fridays UK boosts loyalty visits, revenue with revamped app

The casual dining chain saw a 61% gain in loyalty visits during the first month of offering rewards.

By Robert Williams • Aug. 29, 2018

WSJ: Yahoo sticks with scanning email to help target ads

The practice has been deemed off-limits by many in the U.S. tech industry. 

By Erica Sweeney • Aug. 29, 2018

Amazon links AWS tools to social listening

Ahead of the busy holiday window, the cloud computing division details how a new solution can provide sentiment analysis and inform mobile engagement strategies.

By Peter Adams • Aug. 29, 2018

Wegmans launches app to assist visually impaired customers

The Rochester, New York-based retailer is the first grocer to debut this technology to help low-vision and blind shoppers navigate stores.

By Lillianna Byington • Aug. 29, 2018

Busting myths around Google UAC creative assets

App marketers share pro tips to optimize Google UAC creative assets at The Mobile Growth House.

Aug. 28, 2018

Pandora rolls out 3 personalized ad formats

Snack brand Lay's saw a 56% higher ROI on ad spend in an early test of short-form audio spots.

By Robert Williams • Aug. 28, 2018

Google tests 'ad strength' with new metric gauging campaign effectiveness

The company suggests advertisers use multiple distinct headlines, descriptions and other elements to support its machine learning features. 

By Erica Sweeney • Aug. 28, 2018

Study: Consumers use twice as many retailer apps from a year ago

Consumers are generally satisfied with smartphone shopping, with 83% saying they are happy with their retail mobile app.

By Robert Williams • Aug. 27, 2018

NBC, Google team on 'The Good Place' ads that urge viewers not to skip

The two worked on a number of integrations to promote the show's third season, including a Chrome extension called "Ask Janet." 

By Erica Sweeney • Aug. 27, 2018

PayPal redesigns app with personalized features, simpler home screen

The move comes as the payments company faces greater competition from Apple Pay Cash and others.

By Robert Williams • Aug. 27, 2018

Intel transforms Burning Man art exhibit with Snapchat AR

Snapchat users can explore the Smithsonian’s Renwick Gallery with immersive technology. 

By Robert Williams • Aug. 27, 2018

How Coca-Cola leverages digital to reach 'beyond the real thing'

During a recent presentation in Singapore, an executive discussed why the company is betting on tech like AR to stay on top of disruption. 

By Erica Sweeney • Aug. 27, 2018

Facebook pulls VPN app from Apple App Store over privacy concerns

The social media giant also banned a quiz app that may have misused the data of 4 million people.

By Robert Williams • Aug. 24, 2018

Branded AI: 4 key truths for a new frontier

Artificial intelligence is poised to become a powerful brand ally for marketers, but it's not without its challenges. Wire Stone's Cheryl Barbee explores this new landscape.

By Cheryl Barbee • Aug. 23, 2018

64% of marketers struggle to implement effective brand safety strategies, study finds

Another 64% said that achieving brand safety can negatively impact how quickly a campaign optimizes. 

By Erica Sweeney • Aug. 23, 2018

Nike's mobile strategy dominates other athletics retailers

According to a report by Gartner L2, three of Nike's apps have over 300,000 downloads each, and the company has outperformed others in the activewear space.

By Dan Alaimo • Aug. 22, 2018

Costco now accepts Apple Pay at all US stores

The payment service joins Google Wallet and Samsung Pay, which were already available at checkout at the bulk warehouse chain. 

By Robert Williams • Aug. 22, 2018