Bloomberg: Toyota will integrate Android Auto into cars

The company will reportedly add the Google software to its vehicles after years of citing security and privacy concerns with the interface.

By Robert Williams • Sept. 24, 2018

AT&T withdraws freshly acquired AppNexus from Advertising ID Consortium

The firm was a founding member of the consortium, which looks to help advertisers reduce their reliance on Facebook and Google.

By Peter Adams , Erica Sweeney • Sept. 24, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Amazon integrates an improved Alexa throughout homes and in cars with new hardware

The e-commerce giant looks to reassert its dominance in the smart speaker and voice assistant space as it fights off Google, Apple and other competitors.

By Chris Kelly • Sept. 21, 2018

Adobe snaps up cloud-based marketing services platform Marketo for $4.75B

The deal could help Adobe translate the focus on personalization and cross-channel experiences popular in consumer-facing marketing into a B2B specialty.

By Peter Adams • Sept. 21, 2018

Facebook ad spending rebounds but ROI drops significantly, analysis finds

Due to the Cambridge Analytica scandal and ensuing campaign addressing the controversy, consumers may be growing more suspicious of Facebook advertisers.

By Erica Sweeney • Sept. 21, 2018

Great Clips adds Siri Shortcuts, reminders to app

The salon brand joins The Weather Channel, Pandora and others by integrating the new feature that makes the virtual assistant customizable.

By Robert Williams • Sept. 21, 2018

Cosmo teams with Macy's, Juicy Couture on print-to-mobile shoppable AR ad

Readers can scan a QR code in the print magazine to virtually sample and purchase makeup.

By Robert Williams • Sept. 21, 2018

IDC: AR/VR headset shipments to surge 88% a year until 2022

Smartphones may be the primary way people experience AR for the foreseeable future, while VR adoption will depend on declining headset prices.

By Robert Williams • Sept. 21, 2018

How virtual DM testing cuts costs, delivers results

Be confident in direct mail effectiveness with a virtual testing platform boasting 97% accuracy.

Sept. 20, 2018

Amazon Scout gamifies shopping recommendations

Shoppers can get personalized product suggestions based on items they "like" or "dislike" through thumbs-up or thumbs-down icons.

By Dan O'Shea • Sept. 20, 2018

Bloomberg: Amazon mulling 3K Go stores by 2021

Up to 10 of the cashierless convenience stores could open before the end of this year.

By Dan O'Shea • Sept. 20, 2018

YouTube opens gaming section, will shutter standalone app in 2019

Similar to Amazon's Twitch, the YouTube Gaming section of its website groups videos by topic and promotes livestreamers.

By Robert Williams • Sept. 20, 2018

Kayak app adds luggage-sizing AR, Siri Shortcuts

The travel site's app is one of the first to roll out features supported by Apple's newly released iOS 12.

By Robert Williams • Sept. 20, 2018

Perfect365 AR beauty app lets users earn Kin crypto coins

The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.

By Robert Williams • Sept. 20, 2018

Technology in action at TGI Fridays: No 'better use case than selling alcohol with AI'

By integrating AI into mobile and email efforts, the restaurant chain could differentiate customers and personalize experiences at the bar.

By Naomi Eide • Sept. 20, 2018

Macy's highlights in-store tech, e-commerce brands ahead of the holidays

The department store retailer is rolling out VR experiences in the furniture department and AR ones in beauty, CEO Jeff Gennette said.

By Corinne Ruff • Sept. 19, 2018

Pinterest opens influencer API to third-party platforms

Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.

By Erica Sweeney • Sept. 19, 2018

Hasbro tests Amazon's toolkit for Alexa-powered gadgets

The new toolkit lets developers more easily pair their devices with Echo speakers.

By Robert Williams • Sept. 19, 2018

Doritos sponsors gaming tournament at annual Twitch convention

Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode. 

By Kayla Matthews • Sept. 19, 2018

Renault-Nissan-Mitsubishi partners with Google on in-car voice tech

The carmakers will build vehicles whose digital dashboards run on Android and handle voice commands from Google Assistant.

By Robert Williams • Sept. 19, 2018

Google plans to loosen control over AMP

The search giant is forming committees with companies like The Washington Post, eBay and WordPress developer Automattic to make decisions about the mobile page format.

By Robert Williams • Sept. 19, 2018

Comic Dive: Amazon Attacks

The e-commerce giant has already helped topple big name retailers. With its aggressive moves into advertising, video and voice, who's next?

By John Hazard and Lisa Burdige • Sept. 18, 2018

Publicis Groupe's BBH cuts ties with actors' union, WSJ reports

Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.

By Erica Sweeney • Sept. 18, 2018

Instagram expands shopping features to boost brands' direct sales

Two widely available features in Stories and Explore could help to close the sales loop for the more than 90 million users who tap shoppable posts for product details.

By Robert Williams • Sept. 18, 2018

Volvo drives 35% sales lift with interactive connected TV ads

Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages. 

By Erica Sweeney • Sept. 18, 2018