Publicis Groupe's BBH cuts ties with actors' union, WSJ reports

Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.

By Erica Sweeney • Sept. 18, 2018

Instagram expands shopping features to boost brands' direct sales

Two widely available features in Stories and Explore could help to close the sales loop for the more than 90 million users who tap shoppable posts for product details.

By Robert Williams • Sept. 18, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Volvo drives 35% sales lift with interactive connected TV ads

Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages. 

By Erica Sweeney • Sept. 18, 2018

TripAdvisor tests social 'travel feed' that loops in publishers and influencers

Condé Nast Traveler, Travel Channel and National Geographic are among the brands that users can follow for more personal experiences. 

By Robert Williams • Sept. 18, 2018

How to price your marketing proposal for profitability

Take the guesswork out of proposal pricing so your agency remains profitable on every project.

Sept. 18, 2018

Barstool Sports' pizza app spurs 175,000 downloads in first month

The Yelp-like app lets people order and post online reviews about pizza joints.

By Robert Williams • Sept. 17, 2018

Twitter puts live broadcasts atop user timelines

The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.

By Robert Williams • Sept. 17, 2018

DTC beverage brand Dirty Lemon unveils first cashierless store

Popularized on Instagram, the brand now lets shoppers text an order, grab a six-pack and leave without swiping a credit card at the New York City shop.

By Robert Williams • Sept. 17, 2018

Range Rover, SunTrust are tightly integrated into Hulu's 'The First'

The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.

By Erica Sweeney • Sept. 17, 2018

Snapchat partners with media companies to curate their own Our Stories

The feature will show posts that NBC, Refinery29 and others create by combining their editorial work with publicly submitted user-generated content.

By Robert Williams • Sept. 14, 2018

L'Oréal Paris tries on web-based AR makeup sampling

This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.

By Robert Williams • Sept. 14, 2018

Google rolls out video for Showcase ads, shoppable images ahead of holidays

The new features aim to help marketers expand their reach during the holiday shopping season, when 61% of consumers say they're open to buying from new retailers.

By Erica Sweeney • Sept. 13, 2018

7-Eleven rolls out Apple Pay, Google Pay to all US stores

As its tech expansion continues, the convenience chain will soon accept mobile payments from the primary wallet apps in all 8,000 domestic stores.

By Dan Alaimo • Sept. 13, 2018

Apple brings advanced tech to more users with iPhone X refresh

Larger screens, better cameras and cutting-edge tech like Face ID and AR could be a boon for app developers.

By Chris Kelly • Sept. 13, 2018

97% of consumers expect brands to use technology responsibly, but focus on innovation, study says

The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.

By Erica Sweeney • Sept. 13, 2018

Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads

The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer. 

By Robert Williams • Sept. 13, 2018

Gartner L2: As Amazon ad budgets grow, leading brands use more nuanced strategies

The analysis of efforts by Levi's and others reveals several best practices while new data from Marin Software says 62% of marketers aren't advertising on the platform.

By Erica Sweeney • Sept. 13, 2018

Study: Mobile commerce to overtake e-commerce by 2019

Click-and-collect and mobile order-ahead are encouraging consumers to shift their purchasing online, 451 Research said.

By Robert Williams • Sept. 12, 2018

Sacramento Kings is early adopter of RCS messaging for customer service

As brands look to engage customers via mobile messaging, RCS could help wireless carriers better compete against Facebook Messenger and Apple Business Chat.

By Robert Williams • Sept. 12, 2018

Häagen-Dazs tests geotargeted, on-demand delivery

The General Mills brand's app lets customers order ice cream to their exact location and track deliveries in real time.

By Jessi Devenyns • Sept. 11, 2018

Adobe: Smart speaker ownership set to hit 48% after the holidays

While shopping is gradually gaining traction, music listening remains the most popular activity on voice-enabled devices.

By Robert Williams • Sept. 11, 2018

Hyundai, Enterprise invest in transportation search app Migo

The Seattle startup has 80,000 users and aims to be the "Netflix of transportation."

By Robert Williams • Sept. 11, 2018

Hennessy taps Ridley Scott for 'epic visual journey' promoting new luxury cognac

The iconic director's first commercial in 15 years will be supported by a series of immersive 3D ads that convey each of the spirit's flavor notes.

By Erica Sweeney • Sept. 11, 2018

Verizon's Oath consolidates ad tech as CEO Tim Armstrong reportedly plans his exit

Oath has struggled to monetize Verizon's user base, with senior executives disagreeing about ad strategy, according to The Wall Street Journal.

By Robert Williams • Sept. 10, 2018

Lamps Plus cuts bounce rates by 22% with personalized landing pages

Working with vendor Certona, the brand was able to improve performance with popular channels like Google's product listing advertisements. 

By Erica Sweeney • Sept. 10, 2018