Macy's ramps up automated digital creative in expanded partnership with Madras

A key focus of the deal is helping the retailer create and manage more than 9 million product images that run annually across its website, promotions and landing pages.

By Erica Sweeney • Sept. 27, 2018

Google secures new MRC accreditations, updates progress on brand safety and reach measurement

YouTube brand safety verification by DoubleVerify and Integral Ad Science is in expanded beta, where Google claims 99% success rates on auction and reserve functions. 

By Peter Adams , Erica Sweeney • Sept. 27, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Facebook opens Stories ads to all advertisers

KFC, iHeartRadio and Kettle Chips reported seeing brand lift from campaigns that used the format.

By Chris Kelly • Sept. 26, 2018

AT&T revamps ad business with new company Xandr

Existing ad and analytics arms, including advanced TV, AdWorks, ATT.net and AppNexus, sit under the new umbrella company.

By Erica Sweeney • Sept. 26, 2018

Subway boosts foot traffic 31% by targeting ads based on weather patterns

The sandwich chain used IBM's artificial intelligence technology to create dynamic ads for a sandwich promotion.

By Robert Williams • Sept. 26, 2018

Domino's mobile app rings in new virtual dinner bell

Customers can use the feature to notify friends and family that pizza has arrived.

By Robert Williams • Sept. 26, 2018

Amazon opens up more in-app sales for Alexa skills

Sony Pictures plans to debut a skill for its "Who Wants to Be a Millionaire?" trivia game that lets players buy lifelines if they get stuck on a question.

By Robert Williams • Sept. 26, 2018

How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'

Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.

By Mike Herrick • Sept. 26, 2018

Study: Just 15% of consumers say social channels influence travel choices

However, half of surveyed leisure travelers report that internet and device connectivity have made their experiences better overall.

By Erica Sweeney • Sept. 26, 2018

Under Armour names new CMO, SVP of engineering as it ramps up digital focus

Chief marketer Alessandro de Pestel also has extensive experience in fashion with brands like Tommy Hilfiger, Christian Dior Parfums and Omega Watches. 

By Erica Sweeney • Sept. 26, 2018

Google expands visual search features with stories, video previews

The tech giant is a late entry in the stories space but could still benefit from the format's popularity among mobile-savvy consumers.

By Robert Williams • Sept. 25, 2018

Marriott to test Apple, Salesforce partnership on mobile business apps

The hotel brand will detail this week how the companies' technologies work together to let guests adjust the thermostat, order room service or hail a ride.

By Robert Williams • Sept. 25, 2018

Snapchat links with Amazon on visual search function

If successful, the new feature could help to generate much sought after m-commerce revenue for parent company Snap.

By Chris Kelly • Sept. 24, 2018

Zebra unveils new in-store mobile scanner for retailers

As cashierless tech grows popular, mobile marketers must continue to explore how to remove friction from the shopping and checkout processes.

By Dan O'Shea • Sept. 24, 2018

Cheddar: Facebook readies debut of Portal smart home device

The camera-enabled tech will reportedly have social networking features and Amazon's Alexa assistant built in.

By Robert Williams • Sept. 24, 2018

Walmart's Savings Catcher app will soon require mobile payment

To collect cash-back rewards, shoppers must use Walmart Pay starting next month.

By Robert Williams • Sept. 24, 2018

Gap chatbot enlists 'wear testers' for men's athleisure line

Once men share their experiences of wearing the clothes, the brand will use that information to improve new Hill City products.

By Robert Williams • Sept. 24, 2018

Bloomberg: Toyota will integrate Android Auto into cars

The company will reportedly add the Google software to its vehicles after years of citing security and privacy concerns with the interface.

By Robert Williams • Sept. 24, 2018

AT&T withdraws freshly acquired AppNexus from Advertising ID Consortium

The firm was a founding member of the consortium, which looks to help advertisers reduce their reliance on Facebook and Google.

By Peter Adams , Erica Sweeney • Sept. 24, 2018

Amazon integrates an improved Alexa throughout homes and in cars with new hardware

The e-commerce giant looks to reassert its dominance in the smart speaker and voice assistant space as it fights off Google, Apple and other competitors.

By Chris Kelly • Sept. 21, 2018

Adobe snaps up cloud-based marketing services platform Marketo for $4.75B

The deal could help Adobe translate the focus on personalization and cross-channel experiences popular in consumer-facing marketing into a B2B specialty.

By Peter Adams • Sept. 21, 2018

Facebook ad spending rebounds but ROI drops significantly, analysis finds

Due to the Cambridge Analytica scandal and ensuing campaign addressing the controversy, consumers may be growing more suspicious of Facebook advertisers.

By Erica Sweeney • Sept. 21, 2018

Great Clips adds Siri Shortcuts, reminders to app

The salon brand joins The Weather Channel, Pandora and others by integrating the new feature that makes the virtual assistant customizable.

By Robert Williams • Sept. 21, 2018

Cosmo teams with Macy's, Juicy Couture on print-to-mobile shoppable AR ad

Readers can scan a QR code in the print magazine to virtually sample and purchase makeup.

By Robert Williams • Sept. 21, 2018

IDC: AR/VR headset shipments to surge 88% a year until 2022

Smartphones may be the primary way people experience AR for the foreseeable future, while VR adoption will depend on declining headset prices.

By Robert Williams • Sept. 21, 2018