Ad Tech: Page 118
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AP: Google records mobile user movements even when location tracking is turned off
Some Google apps reportedly store time-stamped location data automatically and without permission.
By Robert Williams • Aug. 14, 2018 -
Mall of America integrates Alipay, WeChat Pay to attract Chinese tourists
A new partnership with Citcon lets merchants accept QR code-based payments from the platforms, which more than 1 billion Chinese consumers use at home and abroad.
By Robert Williams • Aug. 14, 2018 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Nectar Sleep stays refreshed with big data and Trump-Putin 'grumpy brain' ads
As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy.
By Natalie Black (Koltun) • Aug. 14, 2018 -
Study: Social media, email marketing are best for digital lead generation
Most marketers say the effectiveness of digital lead generation is improving overall.
By Erica Sweeney • Aug. 14, 2018 -
Column
Comic Dive: Bitcoin Bank
Brands like Starbucks, McDonald's and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange.
By John Hazard and Lisa Burdige • Aug. 14, 2018 -
Oreo supports left-handed struggles with special packs that open from the opposite end
The promotional item for International Lefthanders Day can be ordered online in a potential bid to bolster the brand's e-commerce business.
By Erica Sweeney • Aug. 14, 2018 -
Snapchat opens shoppable AR to top creators
Nicki Minaj last week became the first influencer to post an AR lens with a "buy now" button to promote her new album.
By Robert Williams • Aug. 13, 2018 -
Opinion
What the audio streaming revolution means for marketers
Each month, an estimated 180 million Americans stream music, radio and podcasts, presenting ample opportunities for marketers, writes Inbal Lavi of Webpals Group.
By Inbal Lavi • Aug. 13, 2018 -
Opinion
The future of marketing design: A people-first approach
Today, marketing is dynamic, personalized and, most importantly, a dialogue that can mobilize cultures. But the lack of a design-driven mindset is still a major barrier, writes RPA's Aninya Ahluwalia.
By Aninya Ahluwalia • Aug. 13, 2018 -
Spotify tests unlimited skippable audio ads
The streaming company aims to determine if skippable ads offer more insights into listener preferences for strengthened personalization, Ad Age reports.
By Robert Williams • Aug. 13, 2018 -
McDonald's promotes mobile ordering with chance to win free food for life
The McGold Card promotion indicates that the burger chain is making a bigger push to get diners to use the app to place and pay for orders on the go.
By Robert Williams • Aug. 13, 2018 -
Kilchoman Distillery to embed NFC in labels following bottle tag test
The distiller saw a 6.5% engagement rate among consumers for the bottle tags and a 22% engagement rate with its branded iOS app.
By Robert Williams • Aug. 13, 2018 -
McDonald's reveals new tech-focused flagship store in Chicago
The sleek-looking location includes self-order kiosks, table service, mobile ordering and payment and delivery, along with a focus on hospitality.
By Erica Sweeney • Aug. 13, 2018 -
Report: Google in talks to target ads on billboards in Germany
The tech giant is looking to install billboards in shopping centers, train stations and store windows that tailor messages based on users' web browsing.
By Erica Sweeney • Aug. 13, 2018 -
Revlon switches WPP's Grey for new in-house agency
The marketer's decision comes as it plans to ramp up a focus on e-commerce, digital marketing, data and analytics, as well as its incubator.
By Erica Sweeney • Aug. 13, 2018 -
ShopSavvy app adds price-matching feature for in-store purchases
The new features arrive ahead of the back-to-school shopping season, where parents are estimated to spend a collective $27.6 billion this year.
By Robert Williams • Aug. 10, 2018 -
Blockchain-based data-sharing app signs up McDonald's, Staples
Killi, which has added about 70,000 users since its launch on May 25, pays consumers for sharing data with brands.
By Robert Williams • Aug. 10, 2018 -
Samsung unveils smart speaker, partners with Spotify
The tech giant's Bixby voice assistant will power the new Galaxy Home smart speaker.
By Robert Williams • Aug. 10, 2018 -
L'Oréal brings AR makeup sampling to Facebook
The social platform's camera will let users virtually try on products from NYX, Maybelline, Lancome and Urban Decay.
By Robert Williams • Aug. 10, 2018 -
Study: Instagram's sponsored posts increase 44%
Fashion, beauty and food and beverage brands were mentioned most often on the image-sharing app.
By Robert Williams • Aug. 9, 2018 -
DoorDash adds monthly subscription service for food delivery
Tests found that the average subscriber placed orders 50% more frequently, driving sales and potentially bolstering loyalty.
By Robert Williams • Aug. 9, 2018 -
Kargo institutes viewability, brand safety benchmarks for mobile programmatic marketplace
Several publishers have joined the marketplace since the enhanced quality controls were issued, including the BBC, Everyday Health and Men's Journal.
By Robert Williams • Aug. 9, 2018 -
Opinion
Retailers and the blockchain: A brief look at location marketing
Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association Gary Schwartz weighs in.
By Gary Schwartz • Aug. 9, 2018 -
Pinterest opens its max width ad format to all brands
Adidas tested the format during the World Cup and saw a 12.6% lift in ad awareness.
By Robert Williams • Aug. 9, 2018 -
Stella Artois urges drinkers to savor every sip in new mindfulness audio guide
StellaSpace features actor Luke Evans, who shares stories and meditation tips in a 20-minute guide that can be listened to on the Inscape app.
By Erica Sweeney • Aug. 9, 2018
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