How virtual DM testing cuts costs, delivers results

Be confident in direct mail effectiveness with a virtual testing platform boasting 97% accuracy.

Sept. 20, 2018

Amazon Scout gamifies shopping recommendations

Shoppers can get personalized product suggestions based on items they "like" or "dislike" through thumbs-up or thumbs-down icons.

By Dan O'Shea • Sept. 20, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Bloomberg: Amazon mulling 3K Go stores by 2021

Up to 10 of the cashierless convenience stores could open before the end of this year.

By Dan O'Shea • Sept. 20, 2018

YouTube opens gaming section, will shutter standalone app in 2019

Similar to Amazon's Twitch, the YouTube Gaming section of its website groups videos by topic and promotes livestreamers.

By Robert Williams • Sept. 20, 2018

Kayak app adds luggage-sizing AR, Siri Shortcuts

The travel site's app is one of the first to roll out features supported by Apple's newly released iOS 12.

By Robert Williams • Sept. 20, 2018

Perfect365 AR beauty app lets users earn Kin crypto coins

The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.

By Robert Williams • Sept. 20, 2018

Technology in action at TGI Fridays: No 'better use case than selling alcohol with AI'

By integrating AI into mobile and email efforts, the restaurant chain could differentiate customers and personalize experiences at the bar.

By Naomi Eide • Sept. 20, 2018

Macy's highlights in-store tech, e-commerce brands ahead of the holidays

The department store retailer is rolling out VR experiences in the furniture department and AR ones in beauty, CEO Jeff Gennette said.

By Corinne Ruff • Sept. 19, 2018

Pinterest opens influencer API to third-party platforms

Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.

By Erica Sweeney • Sept. 19, 2018

Hasbro tests Amazon's toolkit for Alexa-powered gadgets

The new toolkit lets developers more easily pair their devices with Echo speakers.

By Robert Williams • Sept. 19, 2018

Doritos sponsors gaming tournament at annual Twitch convention

Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode. 

By Kayla Matthews • Sept. 19, 2018

Renault-Nissan-Mitsubishi partners with Google on in-car voice tech

The carmakers will build vehicles whose digital dashboards run on Android and handle voice commands from Google Assistant.

By Robert Williams • Sept. 19, 2018

Google plans to loosen control over AMP

The search giant is forming committees with companies like The Washington Post, eBay and WordPress developer Automattic to make decisions about the mobile page format.

By Robert Williams • Sept. 19, 2018

Comic Dive: Amazon Attacks

The e-commerce giant has already helped topple big name retailers. With its aggressive moves into advertising, video and voice, who's next?

By John Hazard and Lisa Burdige • Sept. 18, 2018

Publicis Groupe's BBH cuts ties with actors' union, WSJ reports

Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.

By Erica Sweeney • Sept. 18, 2018

Instagram expands shopping features to boost brands' direct sales

Two widely available features in Stories and Explore could help to close the sales loop for the more than 90 million users who tap shoppable posts for product details.

By Robert Williams • Sept. 18, 2018

Volvo drives 35% sales lift with interactive connected TV ads

Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages. 

By Erica Sweeney • Sept. 18, 2018

TripAdvisor tests social 'travel feed' that loops in publishers and influencers

Condé Nast Traveler, Travel Channel and National Geographic are among the brands that users can follow for more personal experiences. 

By Robert Williams • Sept. 18, 2018

How to price your marketing proposal for profitability

Take the guesswork out of proposal pricing so your agency remains profitable on every project.

Sept. 18, 2018

Barstool Sports' pizza app spurs 175,000 downloads in first month

The Yelp-like app lets people order and post online reviews about pizza joints.

By Robert Williams • Sept. 17, 2018

Twitter puts live broadcasts atop user timelines

The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.

By Robert Williams • Sept. 17, 2018

DTC beverage brand Dirty Lemon unveils first cashierless store

Popularized on Instagram, the brand now lets shoppers text an order, grab a six-pack and leave without swiping a credit card at the New York City shop.

By Robert Williams • Sept. 17, 2018

Range Rover, SunTrust are tightly integrated into Hulu's 'The First'

The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.

By Erica Sweeney • Sept. 17, 2018

Snapchat partners with media companies to curate their own Our Stories

The feature will show posts that NBC, Refinery29 and others create by combining their editorial work with publicly submitted user-generated content.

By Robert Williams • Sept. 14, 2018

L'Oréal Paris tries on web-based AR makeup sampling

This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.

By Robert Williams • Sept. 14, 2018