Ad Tech: Page 119
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Taylor McKnight/Marketing Dive
Deep DivePrivacy is dead, long live privacy
After GDPR, experts and companies are trying to understand how data should be treated, while injecting more privacy along the way. One solution is to treat data as currency.
By Naomi Eide • Aug. 9, 2018 -
Q&A
Campbell's VP of digital acceleration races against quickly evolving consumers
In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change.
By Chantal Tode • Aug. 8, 2018 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Snapchat's user base drops for first time, but revenue is growing
While parent company Snap narrowed losses in Q2 and saw a 44% jump in revenue, the results failed to meet expectations.
By Robert Williams • Aug. 8, 2018 -
Abercrombie & Fitch cashes in on Venmo for mobile payments
The payment option, popular with millennials and Gen Z, is now available when checking out on the Abercrombie or Hollister apps.
By Robert Williams • Aug. 8, 2018 -
Royal Caribbean uses AI to transform vacation photos into music videos
The SoundSeeker tool transforms photos of cruise ship passengers into original, shareable music videos.
By Robert Williams • Aug. 8, 2018 -
Only about 1/3 of businesses report full compliance with GDPR rules, study finds
By the end of 2018, 32.7% hope to be compliant but 11.7% are still taking a "wait and see" approach.
By Erica Sweeney • Aug. 8, 2018 -
Facebook revamps Pages to emphasize local businesses
The update arrives as Facebook becomes the third-most popular way for U.S. mobile users to browse the internet.
By Robert Williams • Aug. 7, 2018 -
Digiday: Amazon to consolidate disparate ad businesses into single platform
Combining branding, content, product creation, merchandising and advertising in a centralized hub could make it easier for marketers to see the traffic on their products and where it originates.
By Erica Sweeney • Aug. 7, 2018 -
Amazon now lets Alexa users shop for delivery from Whole Foods
This comes as questions arise around just how strong consumers' interest is in voice shopping.
By Robert Williams • Aug. 7, 2018 -
Gwynnie Bee calls on Alexa for voice-powered unboxing
Alexa takes shoppers on a choose-your-own adventure while opening a subscription box of clothing.
By Robert Williams • Aug. 7, 2018 -
Red Bull, Swarovski test Kik's cryptocurrency rewards app
Mobile users receive digital tokens for answering brands' survey questions, which can be redeemed for gift cards and items from companies like Domino's and Nike.
By Robert Williams • Aug. 7, 2018 -
Cars.com plays matchmaker with new AI-powered vehicle search platform
The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates.
By Erica Sweeney • Aug. 7, 2018 -
Google will remove blanket exclusion from mobile app ads
The search giant is making it easier to target by device while adjusting how in-app ads are excluded from campaigns.
By Robert Williams • Aug. 6, 2018 -
Starbucks partners with NYSE owner on bitcoin startup
It's not yet clear whether customers can use the digital currency at coffee chains through the Bakkt deal.
By Robert Williams • Aug. 6, 2018 -
Study: VR, voice assistants aren't must-haves for in-store shoppers
High-tech features in retail stores aren't important to 48% of consumers, Bazaarvoice found.
By Robert Williams • Aug. 6, 2018 -
Ticketmaster brings digital ticketing to all 32 NFL teams
Fans can win a pair of season tickets for the team of their choice by entering a contest on Instagram or Twitter.
By Robert Williams • Aug. 6, 2018 -
Opinion
Hey Siri, how can marketers use voice to drive loyalty and engagement?
Despite the recent boom in brands integrating the tech into their marketing mix, voice is largely ignored when it comes to loyalty and promotion strategies, HelloWorld's Mike Puffer writes.
By Mike Puffer • Aug. 6, 2018 -
Starbucks, Alibaba partner on delivery service, virtual stores in China
The Chinese e-commerce giant is creating an online management hub to integrate and deliver consistent Starbucks experiences across digital platforms.
By Erica Sweeney • Aug. 3, 2018 -
Facebook brings playable ads to the news feed
Playable ads let users experiment with a game before downloading it from an app store.
By Robert Williams • Aug. 3, 2018 -
Google advertisers can now access mobile inventory on Unity games
The partnership expands Google's reach into mobile gaming at a time when Facebook is also ramping up in this area.
By Robert Williams • Aug. 3, 2018 -
Chase ATMs go mobile for cardless cash withdrawals
Customers can hold their smartphones near a scanner on the machine and enter a PIN to withdraw money at 15,000 ATMs.
By Robert Williams • Aug. 3, 2018 -
Apple will cease affiliate payments for app referrals
Independent app reviewers will lose a key source of revenue on October 1.
By Robert Williams • Aug. 3, 2018 -
WPP's Grey launches consultancy arm
The news comes in the same week that rival Omnicom announced a majority stake in consulting services provider Credera.
By Erica Sweeney • Aug. 2, 2018 -
Telecom companies jostle for 5G leadership months away from expected rollout
Sprint, T-Mobile, AT&T and Verizon all said on earnings calls that they'd be leading the way on the tech.
By Chris Teale • Aug. 2, 2018 -
Facebook cuts off 'hundreds of thousands' of inactive apps that missed review deadline
The deadline comes just a day after the social giant suspended 32 pages and accounts for "coordinated inauthentic behavior."
By Robert Williams • Aug. 2, 2018
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