Mall of America integrates Alipay, WeChat Pay to attract Chinese tourists

A new partnership with Citcon lets merchants accept QR code-based payments from the platforms, which more than 1 billion Chinese consumers use at home and abroad.

By Robert Williams • Aug. 14, 2018

Nectar Sleep stays refreshed with big data and Trump-Putin 'grumpy brain' ads

As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy.

By Natalie Black (Koltun) • Aug. 14, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Study: Social media, email marketing are best for digital lead generation

Most marketers say the effectiveness of digital lead generation is improving overall. 

By Erica Sweeney • Aug. 14, 2018

Comic Dive: Bitcoin Bank

Brands like Starbucks, McDonald's and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange.

By John Hazard and Lisa Burdige • Aug. 14, 2018

Oreo supports left-handed struggles with special packs that open from the opposite end

The promotional item for International Lefthanders Day can be ordered online in a potential bid to bolster the brand's e-commerce business.

By Erica Sweeney • Aug. 14, 2018

Snapchat opens shoppable AR to top creators

Nicki Minaj last week became the first influencer to post an AR lens with a "buy now" button to promote her new album.

By Robert Williams • Aug. 13, 2018

What the audio streaming revolution means for marketers

Each month, an estimated 180 million Americans stream music, radio and podcasts, presenting ample opportunities for marketers, writes Inbal Lavi of Webpals Group.

By Inbal Lavi • Aug. 13, 2018

The future of marketing design: A people-first approach

Today, marketing is dynamic, personalized and, most importantly, a dialogue that can mobilize cultures. But the lack of a design-driven mindset is still a major barrier, writes RPA's Aninya Ahluwalia.

By Aninya Ahluwalia • Aug. 13, 2018

Spotify tests unlimited skippable audio ads

The streaming company aims to determine if skippable ads offer more insights into listener preferences for strengthened personalization, Ad Age reports. 

By Robert Williams • Aug. 13, 2018

McDonald's promotes mobile ordering with chance to win free food for life

The McGold Card promotion indicates that the burger chain is making a bigger push to get diners to use the app to place and pay for orders on the go.

By Robert Williams • Aug. 13, 2018

Kilchoman Distillery to embed NFC in labels following bottle tag test

The distiller saw a 6.5% engagement rate among consumers for the bottle tags and a 22% engagement rate with its branded iOS app.

By Robert Williams • Aug. 13, 2018

McDonald's reveals new tech-focused flagship store in Chicago

The sleek-looking location includes self-order kiosks, table service, mobile ordering and payment and delivery, along with a focus on hospitality. 

By Erica Sweeney • Aug. 13, 2018

Report: Google in talks to target ads on billboards in Germany

The tech giant is looking to install billboards in shopping centers, train stations and store windows that tailor messages based on users' web browsing. 

By Erica Sweeney • Aug. 13, 2018

Revlon switches WPP's Grey for new in-house agency

The marketer's decision comes as it plans to ramp up a focus on e-commerce, digital marketing, data and analytics, as well as its incubator. 

By Erica Sweeney • Aug. 13, 2018

ShopSavvy app adds price-matching feature for in-store purchases

The new features arrive ahead of the back-to-school shopping season, where parents are estimated to spend a collective $27.6 billion this year.

By Robert Williams • Aug. 10, 2018

Blockchain-based data-sharing app signs up McDonald's, Staples

Killi, which has added about 70,000 users since its launch on May 25, pays consumers for sharing data with brands. 

By Robert Williams • Aug. 10, 2018

Samsung unveils smart speaker, partners with Spotify

The tech giant's Bixby voice assistant will power the new Galaxy Home smart speaker.

By Robert Williams • Aug. 10, 2018

L'Oréal brings AR makeup sampling to Facebook

The social platform's camera will let users virtually try on products from NYX, Maybelline, Lancome and Urban Decay.

By Robert Williams • Aug. 10, 2018

Study: Instagram's sponsored posts increase 44%

Fashion, beauty and food and beverage brands were mentioned most often on the image-sharing app.

By Robert Williams • Aug. 9, 2018

DoorDash adds monthly subscription service for food delivery

Tests found that the average subscriber placed orders 50% more frequently, driving sales and potentially bolstering loyalty.

By Robert Williams • Aug. 9, 2018

Kargo institutes viewability, brand safety benchmarks for mobile programmatic marketplace

Several publishers have joined the marketplace since the enhanced quality controls were issued, including the BBC, Everyday Health and Men's Journal.

By Robert Williams • Aug. 9, 2018

Retailers and the blockchain: A brief look at location marketing

Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association​ Gary Schwartz weighs in.

By Gary Schwartz • Aug. 9, 2018

Pinterest opens its max width ad format to all brands

Adidas tested the format during the World Cup and saw a 12.6% lift in ad awareness.

By Robert Williams • Aug. 9, 2018

Stella Artois urges drinkers to savor every sip in new mindfulness audio guide

StellaSpace features actor Luke Evans, who shares stories and meditation tips in a 20-minute guide that can be listened to on the Inscape app.

By Erica Sweeney • Aug. 9, 2018

Privacy is dead, long live privacy

After GDPR, experts and companies are trying to understand how data should be treated, while injecting more privacy along the way. One solution is to treat data as currency.

By Naomi Eide • Aug. 9, 2018