Branded AI: 4 key truths for a new frontier

Artificial intelligence is poised to become a powerful brand ally for marketers, but it's not without its challenges. Wire Stone's Cheryl Barbee explores this new landscape.

By Cheryl Barbee • Aug. 23, 2018

64% of marketers struggle to implement effective brand safety strategies, study finds

Another 64% said that achieving brand safety can negatively impact how quickly a campaign optimizes. 

By Erica Sweeney • Aug. 23, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Nike's mobile strategy dominates other athletics retailers

According to a report by Gartner L2, three of Nike's apps have over 300,000 downloads each, and the company has outperformed others in the activewear space.

By Dan Alaimo • Aug. 22, 2018

Costco now accepts Apple Pay at all US stores

The payment service joins Google Wallet and Samsung Pay, which were already available at checkout at the bulk warehouse chain. 

By Robert Williams • Aug. 22, 2018

Study: Privacy still a worry for smart speaker users

Despite trust issues, owners of devices like Amazon Echo and Google Home spend more time listening to music and online radio. 

By Robert Williams • Aug. 22, 2018

Half of adult Facebook users have never heard of Watch, survey shows

The social media giant's free on-demand video service struggles to build viewership, as 24% of adult users who do recognize it have not used it.

By Robert Williams • Aug. 22, 2018

Facebook kills 5K ad targeting options to combat discriminatory practices

The platform will also begin requiring advertisers to certify compliance with its nondiscrimination policy in order to continue advertising.

By Erica Sweeney • Aug. 22, 2018

Giphy gets into the stories game

The site's first story consists of a recap of the final episode of this season's "The Bachelorette."

By Robert Williams • Aug. 21, 2018

Variety: Google and Imax scrap VR camera deal

The tech giant reportedly pulled the plug on the project as part of a shift to focus on augmented reality.

By Robert Williams • Aug. 21, 2018

Walmart files patent application for VR shopping

People wearing special headsets and gloves could feel the sensation of walking through aisles and selecting items for home delivery.

By Robert Williams • Aug. 20, 2018

Balancing act: Using customer data from your loyalty program the right way

How can marketers use customer data to simultaneously encourage brand engagement, create value for consumers and incentivize shoppers to continue sharing their data? Eagle Eye's Lucy Sharman-Munday weighs in.

By Lucy Sharman-Munday • Aug. 20, 2018

Michelob Ultra gives fans the chance to win a golf bag tricked out with beer keg, speakers

The #UltraCaddieContest was part of the marketer's partnership with the PGA Championship. 

By Erica Sweeney • Aug. 20, 2018

St. Louis University brings Alexa to every dorm room on campus

The 2,300 Echo Dots will come with preinstalled skills to provide answers to more than 100 questions about the college.

By Robert Williams • Aug. 17, 2018

Out-of-home ads can boost customer loyalty by 275%, study finds

When brands dedicate 15% or more of their media budgets to OOH, they have a 24% increase in brand trust and 106% increase in perception of quality. 

By Erica Sweeney • Aug. 17, 2018

Cashierless retail isn't just for Amazon Go anymore

Indiana convenience store chain Ricker's debuted a hybrid frictionless payment system, while a Silicon Valley startup opened a prototype store that mimics the retail giant. 

By Robert Williams • Aug. 17, 2018

Twitter ends third-party access to push notifications, automatic timeline updates

The move is likely to hurt the business models of some third-party developers and could lead to less innovation on the platform. 

By Robert Williams • Aug. 17, 2018

Shell rolls out in-car gas payments for GM vehicles

Drivers can use their infotainment screens to pay without swiping a credit card, using a mobile device or inputting rewards information.

By Robert Williams • Aug. 17, 2018

Alexa-Cortana voice integration speaks its first words

In an increasingly competitive space, the two tech giants just took a big step toward bolstering their competitive positions through a collaboration.

By Dan Alaimo • Aug. 16, 2018

BBVA Compass adds money management tools to mobile app

The update helps customers track spending habits and set monthly budgets.

By Robert Williams • Aug. 16, 2018

American Express readies payment wristbands for US Open

The Amex Band lets wearers pay for concessions and exclusive merchandise, as well as pick up free mobile charging devices at the tournament.

By Robert Williams • Aug. 16, 2018

Neutrogena, Sonos beta test use of video in Amazon search campaigns

Currently only available on iOS devices, the ads are shown below the fold in search results. 

By Robert Williams • Aug. 15, 2018

Adidas signs with Twitter to livestream high school football

"Friday Night Stripes" will feature eight games among the top U.S. teams from Sept. 7 to Nov. 9.

By Robert Williams • Aug. 15, 2018

Facebook helps brands turn still image ads into direct-response videos

In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.

By Erica Sweeney • Aug. 15, 2018

Study: Restaurant-goers turn to voice platforms for more dining information

Four out of five users of digital assistants like Amazon Alexa or Google Assistant seek restaurant information.

By Robert Williams • Aug. 15, 2018

Bud Light's fridge only unlocks when Cleveland Browns kick their losing streak

The "Victory Fridge" will be placed at bars and FirstEnergy Stadium, and uses technology to automatically open once the team wins a regular-season game.

By Erica Sweeney • Aug. 15, 2018