WhatsApp's monetization plans include brand messaging, click-to-chat ads

Uber, Booking.com and KLM are among the first 90 companies to have access to the new API.

By Robert Williams • Aug. 2, 2018

Study: Amazon led Q1 programmatic ad spend with a 10% share

Three-quarters of tracked brands placed digital ads programmatically in Q1, while 42% placed native ads programmatically — a 10% increase year-over-year. 

By Erica Sweeney • Aug. 2, 2018

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Apple's iPhone, services boost sales to quarterly record

Demand for the iPhone X, 8 and 8 Plus remained consistent during a typically slower period.

By Robert Williams • Aug. 1, 2018

South Korean telecom KT tries on mobile AR shopping

AR Market lets shoppers view 360-degree videos of different products on smartphones and tablets.

By Robert Williams • Aug. 1, 2018

Pandora opens its ad inventory to programmatic buying

Volkswagen, P&G and Gatorade were among the brands that tested the programmatic audio ads earlier this year.

By Robert Williams • Aug. 1, 2018

Cole Haan combats cart abandonment with Messenger chatbot

The footwear brand turned to the messaging platform at a time when chatbot adoption has stalled at 8% among key brands.

By Chris Kelly • Aug. 1, 2018

Chipotle's 'guac gaffe' crashes mobile app, website

The burrito chain faced the setback just days after showing signs of a turnaround.

By Robert Williams • Aug. 1, 2018

How Untuckit fine-tuned its TV advertising and cut cost-per-response by 30%

The men's apparel company collapsed its bounce rate and lifted sales using TVSquared's analytics and optimization platform.

By Chris Kelly • Aug. 1, 2018

Domino's promotes hotspot orders with new sweepstakes

Members of the pizza chain's Piece of the Pie Rewards program have a chance to win a trip to any Domino's Hotspot in the United States.

By Robert Williams • July 31, 2018

Variety: Vivendi axes Studio+ mobile video app

The pending shutdown comes just weeks after Verizon announced it would end its similar go90 service.

By Robert Williams • July 31, 2018

Menswear startup tailors app to pick clothes based on Spotify tastes

Eison Triple Thread hopes to better personalize recommendations by reviewing a customer's music habits.

By Robert Williams • July 31, 2018

Study: Facebook drops off list of most innovative tech brands

Results from a new consumer survey place Amazon, Apple and Google at the top. 

By Erica Sweeney • July 31, 2018

McDonald's debuts burger-backed MacCoin for the Big Mac's 50th anniversary

More than 6.2 million tokens of the global currency will be available in five different designs that each represent a decade in the burger's existence. 

By Erica Sweeney • July 31, 2018

Study: Mobile biometrics market to surge 17x by 2023

Biometrics will support the growth of remote m-commerce to more than 48 billion transactions by 2023, Juniper Research predicts.

By Robert Williams • July 30, 2018

Verizon's new Wi-Fi service blocks in-app ads, ad tracking

The telecom giant's virtual private network costs $3.99 a month for anonymous web browsing.

By Robert Williams • July 30, 2018

Chase links payment app to Samsung Pay mobile wallet

Cardholders now have more ways to pay with their phones and at more places.

By Robert Williams • July 30, 2018

Chipotle's Q2 digital sales grow 33% as turnaround strengthens

The fast-casual chain also grew its digital users by 65% and saw significant growth in delivery sales.

By Erica Sweeney • July 30, 2018

Alphabet backs mobile scanning developer Scandit

A venture capital arm of Google's parent is now behind a Swiss company promising big advances in the use of mobile cameras for retail scanning.

By Dan Alaimo • July 27, 2018

Walgreens doubles down on healthcare positioning with local digital marketplace

Find Care Now helps consumers search for local and digital health services, make appointments and check pricing options. 

By Erica Sweeney • July 27, 2018

Snapchat pilots 'Storytellers' program matching top influencers with advertisers

Mplatco, Cyrene Q and Shonduras are among the content creators testing out the platform.

By Robert Williams • July 27, 2018

Amazon posts second $2B quarter for ad sales as explosive growth continues

The company is on pace to beat forecasts for how much advertising it will sell this year.

By Chantal Tode • July 27, 2018

Dunkin' extends CardFree deal for mobile ordering, payment

Despite solid Q2 sales, the company's continued investments in technology could take a toll on future profits.

By Robert Williams • July 27, 2018

Ad Age: Snapchat opens private marketplace to sell ads in ESPN, Vice shows

Marketers can book ad space in specific shows in Discover from media companies that also include BuzzFeed, Hearst and NBCUniversal.

By Robert Williams • July 26, 2018

Grubhub buys LevelUp to strengthen ties with restaurants

The deal will add KFC, Taco Bell and Bareburger to the food-delivery company's clientele.

By Robert Williams • July 26, 2018

Tommy Hilfiger rewards people for wearing its new connected clothes

Tommy Jeans Xplore items have smart tags that link to an iOS app, aiming to convert wearers into brand ambassadors.

By Robert Williams • July 26, 2018