The Verge: Instagram is creating a standalone shopping app

The app, reportedly named "IG Shopping," signals a major expansion into the social media company's focus on mobile commerce.

By Robert Williams • Sept. 5, 2018

Pizza Hut kicks off first national campaign as NFL sponsor

A new digital rewards program, local activations and an AR game are a few of the ways the chain will reach out to fans now that it has replaced Papa John's.

By Erica Sweeney • Sept. 5, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Marketers prepped for GDPR see improved consumer trust and engagement, study finds

"Laggards," or those without a plan, view the rules as other teams' problems, and are potentially being hindered by their lack of understanding of GDPR.

Sept. 5, 2018

Hispanic consumers over-index on cause-related purchases, Nielsen finds

The demo also spends more time on social media and is more likely to search for products online and use online reviews compared to non-Hispanic whites. 

By Erica Sweeney • Sept. 4, 2018

Guess launches #InMyDenim viral campaign on TikTok

The fashion brand is behind the first promoted hashtag challenge in the U.S. on the short-form video app.

By Robert Williams • Sept. 4, 2018

Netflix joins dozens of brands in testing WhatsApp's business messaging tool

Companies can respond to users' messages for free within 24 hours before being charged.

By Robert Williams • Sept. 4, 2018

GE Appliances brings Google Assistant to smart kitchens

People can control their devices without the need to say an additional GE-specific command.

By Robert Williams • Sept. 4, 2018

How Nike and REI made experiential retail a strategy

The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.

By Cara Salpini • Sept. 4, 2018

Amazon unveils attribution tool while Kellogg's tests new video ad placement

With the crucial holiday season approaching, Amazon is expanding its ad inventory and adding a tool that competes with what Google already offers.

By Erica Sweeney • Sept. 4, 2018

Pernod Ricard ups Amazon ad spend in UK as platform delivers results

The marketer said sales on Amazon grew more than 100% over the past year and that it now grabs a 10% market share for spirits makers on the site.

By Erica Sweeney • Sept. 4, 2018

WPP names Mark Read CEO, while ad giant's performance takes a hit

Shares in the company tumbled the day after the executive's official appointment amid continued struggles in key markets like North America. 

By Erica Sweeney • Sept. 4, 2018

Diesel's new smartwatch showcases mobile payment, Google Assistant and Steve Aoki

While smartwatch adoption hasn't been off the charts, the devices have enduring appeal for fashion brands.

By Robert Williams • Aug. 31, 2018

Burger King partners with DoorDash for free Labor Day weekend delivery

Much has changed since the last time the chain offered delivery a decade ago, including enhanced technology and greater customer demand. 

By Robert Williams • Aug. 31, 2018

Google Assistant now has bilingual speaking features

The language capabilities are part of a push to integrate the search giant's voice-activated digital assistant with more European devices.

By Robert Williams • Aug. 31, 2018

Apple buys AR lens startup Akonia Holographics

The deal is another sign that the tech giant is interested in developing a wearable device that superimposes digital images on the real world.

By Robert Williams • Aug. 31, 2018

Amazon to expand Boulder, Colorado hub as advertising business accelerates

The company began building its ad team in the city last summer and has created more than 1,500 full-time jobs in Colorado at corporate offices and fulfillment centers. 

By Erica Sweeney • Aug. 31, 2018

AccuWeather partners with Foursquare for location-based audience segments

The partnership marks the first time that Foursquare is offering its Pilgrim technology to create audience segments for another platform's user base.

By Robert Williams • Aug. 30, 2018

Dunkin' Donuts adds voice-enabled orders with Alexa skill

Members of the marketer's DD Perks Rewards program can ask for drinks and food, including from their saved "favorites" on the Dunkin' Mobile App.

By Robert Williams • Aug. 30, 2018

Buffalo Wild Wings teams with DraftKings for exclusive mobile app game

Contestants have a chance to win prizes such as gift cards, Blazin' Reward Points and free wings for a year.

By Robert Williams • Aug. 30, 2018

Classic TV shows get vertical treatment on streaming service Dreams

The mobile streaming startup added "X-Files," "Batman" and "NYPD Blue" to its catalog of vertical videos.

By Robert Williams • Aug. 30, 2018

Ariana Grande sweetens album release with mixed-reality experience

The U.K. promotion for the pop star's new record lets fans win prizes like concert tickets and combines virtual and real-world billboards. 

By Erica Sweeney • Aug. 30, 2018

Instagram steps up authentication for users with large audiences

Several new measures are an important step in trying to make the platform safer for brands and users that want transparency. 

By Robert Williams • Aug. 29, 2018

Kohl's cuts 60 corporate tech jobs

While cutting tech workers, the department store retailer continues to invest in new initiatives including cloud technologies.

By Dan Alaimo • Aug. 29, 2018

McDonald's sees daily app usage jump 20%-40%

The gains follow comments made just a few months ago by CEO Steve Easterbrook indicating customer adoption of the app was "pretty low."

By Robert Williams • Aug. 29, 2018

TGI Fridays UK boosts loyalty visits, revenue with revamped app

The casual dining chain saw a 61% gain in loyalty visits during the first month of offering rewards.

By Robert Williams • Aug. 29, 2018