Retailers and the blockchain: A brief look at location marketing

Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association​ Gary Schwartz weighs in.

By Gary Schwartz • Aug. 9, 2018

Pinterest opens its max width ad format to all brands

Adidas tested the format during the World Cup and saw a 12.6% lift in ad awareness.

By Robert Williams • Aug. 9, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Stella Artois urges drinkers to savor every sip in new mindfulness audio guide

StellaSpace features actor Luke Evans, who shares stories and meditation tips in a 20-minute guide that can be listened to on the Inscape app.

By Erica Sweeney • Aug. 9, 2018

Privacy is dead, long live privacy

After GDPR, experts and companies are trying to understand how data should be treated, while injecting more privacy along the way. One solution is to treat data as currency.

By Naomi Eide • Aug. 9, 2018

Campbell's VP of digital acceleration races against quickly evolving consumers

In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change.

By Chantal Tode • Aug. 8, 2018

Snapchat's user base drops for first time, but revenue is growing

While parent company Snap narrowed losses in Q2 and saw a 44% jump in revenue, the results failed to meet expectations. 

By Robert Williams • Aug. 8, 2018

Abercrombie & Fitch cashes in on Venmo for mobile payments

The payment option, popular with millennials and Gen Z, is now available when checking out on the Abercrombie or Hollister apps.

By Robert Williams • Aug. 8, 2018

Royal Caribbean uses AI to transform vacation photos into music videos

The SoundSeeker tool transforms photos of cruise ship passengers into original, shareable music videos.

By Robert Williams • Aug. 8, 2018

Only about 1/3 of businesses report full compliance with GDPR rules, study finds

By the end of 2018, 32.7% hope to be compliant but 11.7% are still taking a "wait and see" approach. 

By Erica Sweeney • Aug. 8, 2018

Facebook revamps Pages to emphasize local businesses

The update arrives as Facebook becomes the third-most popular way for U.S. mobile users to browse the internet.

By Robert Williams • Aug. 7, 2018

Digiday: Amazon to consolidate disparate ad businesses into single platform

Combining branding, content, product creation, merchandising and advertising in a centralized hub could make it easier for marketers to see the traffic on their products and where it originates. 

By Erica Sweeney • Aug. 7, 2018

Amazon now lets Alexa users shop for delivery from Whole Foods

This comes as questions arise around just how strong consumers' interest is in voice shopping.

By Robert Williams • Aug. 7, 2018

Gwynnie Bee calls on Alexa for voice-powered unboxing

Alexa takes shoppers on a choose-your-own adventure while opening a subscription box of clothing.

By Robert Williams • Aug. 7, 2018

Red Bull, Swarovski test Kik's cryptocurrency rewards app

Mobile users receive digital tokens for answering brands' survey questions, which can be redeemed for gift cards and items from companies like Domino's and Nike. 

By Robert Williams • Aug. 7, 2018

Cars.com plays matchmaker with new AI-powered vehicle search platform

The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates. 

By Erica Sweeney • Aug. 7, 2018

Google will remove blanket exclusion from mobile app ads

The search giant is making it easier to target by device while adjusting how in-app ads are excluded from campaigns. 

By Robert Williams • Aug. 6, 2018

Starbucks partners with NYSE owner on bitcoin startup

It's not yet clear whether customers can use the digital currency at coffee chains through the Bakkt deal.

By Robert Williams • Aug. 6, 2018

Study: VR, voice assistants aren't must-haves for in-store shoppers

High-tech features in retail stores aren't important to 48% of consumers, Bazaarvoice found.

By Robert Williams • Aug. 6, 2018

Ticketmaster brings digital ticketing to all 32 NFL teams

Fans can win a pair of season tickets for the team of their choice by entering a contest on Instagram or Twitter.

By Robert Williams • Aug. 6, 2018

Hey Siri, how can marketers use voice to drive loyalty and engagement?

Despite the recent boom in brands integrating the tech into their marketing mix, voice is largely ignored when it comes to loyalty and promotion strategies, HelloWorld's Mike Puffer writes.

By Mike Puffer • Aug. 6, 2018

Starbucks, Alibaba partner on delivery service, virtual stores in China

The Chinese e-commerce giant is creating an online management hub to integrate and deliver consistent Starbucks experiences across digital platforms.

By Erica Sweeney • Aug. 3, 2018

Facebook brings playable ads to the news feed

Playable ads let users experiment with a game before downloading it from an app store.

By Robert Williams • Aug. 3, 2018

Google advertisers can now access mobile inventory on Unity games

The partnership expands Google's reach into mobile gaming at a time when Facebook is also ramping up in this area. 

By Robert Williams • Aug. 3, 2018

Chase ATMs go mobile for cardless cash withdrawals

Customers can hold their smartphones near a scanner on the machine and enter a PIN to withdraw money at 15,000 ATMs.

By Robert Williams • Aug. 3, 2018

Apple will cease affiliate payments for app referrals

Independent app reviewers will lose a key source of revenue on October 1.

By Robert Williams • Aug. 3, 2018