Ad Tech: Page 122
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WSJ: Yahoo sticks with scanning email to help target ads
The practice has been deemed off-limits by many in the U.S. tech industry.
By Erica Sweeney • Aug. 29, 2018 -
Amazon links AWS tools to social listening
Ahead of the busy holiday window, the cloud computing division details how a new solution can provide sentiment analysis and inform mobile engagement strategies.
By Peter Adams • Aug. 29, 2018 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Wegmans launches app to assist visually impaired customers
The Rochester, New York-based retailer is the first grocer to debut this technology to help low-vision and blind shoppers navigate stores.
By Lillianna Byington • Aug. 29, 2018 -
Sponsored by TGMA
Busting myths around Google UAC creative assets
App marketers share pro tips to optimize Google UAC creative assets at The Mobile Growth House.
Aug. 28, 2018 -
Pandora rolls out 3 personalized ad formats
Snack brand Lay's saw a 56% higher ROI on ad spend in an early test of short-form audio spots.
By Robert Williams • Aug. 28, 2018 -
Google tests 'ad strength' with new metric gauging campaign effectiveness
The company suggests advertisers use multiple distinct headlines, descriptions and other elements to support its machine learning features.
By Erica Sweeney • Aug. 28, 2018 -
Study: Consumers use twice as many retailer apps from a year ago
Consumers are generally satisfied with smartphone shopping, with 83% saying they are happy with their retail mobile app.
By Robert Williams • Aug. 27, 2018 -
NBC, Google team on 'The Good Place' ads that urge viewers not to skip
The two worked on a number of integrations to promote the show's third season, including a Chrome extension called "Ask Janet."
By Erica Sweeney • Aug. 27, 2018 -
PayPal redesigns app with personalized features, simpler home screen
The move comes as the payments company faces greater competition from Apple Pay Cash and others.
By Robert Williams • Aug. 27, 2018 -
Intel transforms Burning Man art exhibit with Snapchat AR
Snapchat users can explore the Smithsonian’s Renwick Gallery with immersive technology.
By Robert Williams • Aug. 27, 2018 -
How Coca-Cola leverages digital to reach 'beyond the real thing'
During a recent presentation in Singapore, an executive discussed why the company is betting on tech like AR to stay on top of disruption.
By Erica Sweeney • Aug. 27, 2018 -
Facebook pulls VPN app from Apple App Store over privacy concerns
The social media giant also banned a quiz app that may have misused the data of 4 million people.
By Robert Williams • Aug. 24, 2018 -
Opinion
Branded AI: 4 key truths for a new frontier
Artificial intelligence is poised to become a powerful brand ally for marketers, but it's not without its challenges. Wire Stone's Cheryl Barbee explores this new landscape.
By Cheryl Barbee • Aug. 23, 2018 -
64% of marketers struggle to implement effective brand safety strategies, study finds
Another 64% said that achieving brand safety can negatively impact how quickly a campaign optimizes.
By Erica Sweeney • Aug. 23, 2018 -
Cara Salpini/Marketing Dive
Nike's mobile strategy dominates other athletics retailers
According to a report by Gartner L2, three of Nike's apps have over 300,000 downloads each, and the company has outperformed others in the activewear space.
By Dan Alaimo • Aug. 22, 2018 -
Costco now accepts Apple Pay at all US stores
The payment service joins Google Wallet and Samsung Pay, which were already available at checkout at the bulk warehouse chain.
By Robert Williams • Aug. 22, 2018 -
Study: Privacy still a worry for smart speaker users
Despite trust issues, owners of devices like Amazon Echo and Google Home spend more time listening to music and online radio.
By Robert Williams • Aug. 22, 2018 -
Half of adult Facebook users have never heard of Watch, survey shows
The social media giant's free on-demand video service struggles to build viewership, as 24% of adult users who do recognize it have not used it.
By Robert Williams • Aug. 22, 2018 -
Facebook kills 5K ad targeting options to combat discriminatory practices
The platform will also begin requiring advertisers to certify compliance with its nondiscrimination policy in order to continue advertising.
By Erica Sweeney • Aug. 22, 2018 -
Giphy gets into the stories game
The site's first story consists of a recap of the final episode of this season's "The Bachelorette."
By Robert Williams • Aug. 21, 2018 -
Variety: Google and Imax scrap VR camera deal
The tech giant reportedly pulled the plug on the project as part of a shift to focus on augmented reality.
By Robert Williams • Aug. 21, 2018 -
Retrieved from Walmart on March 21, 2018
Walmart files patent application for VR shopping
People wearing special headsets and gloves could feel the sensation of walking through aisles and selecting items for home delivery.
By Robert Williams • Aug. 20, 2018 -
Opinion
Balancing act: Using customer data from your loyalty program the right way
How can marketers use customer data to simultaneously encourage brand engagement, create value for consumers and incentivize shoppers to continue sharing their data? Eagle Eye's Lucy Sharman-Munday weighs in.
By Lucy Sharman-Munday • Aug. 20, 2018 -
Michelob Ultra gives fans the chance to win a golf bag tricked out with beer keg, speakers
The #UltraCaddieContest was part of the marketer's partnership with the PGA Championship.
By Erica Sweeney • Aug. 20, 2018 -
St. Louis University brings Alexa to every dorm room on campus
The 2,300 Echo Dots will come with preinstalled skills to provide answers to more than 100 questions about the college.
By Robert Williams • Aug. 17, 2018
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