Ad Tech: Page 122
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Amazon unveils VR kiosks at Indian shopping malls to promote Prime Day
Oculus Touch controllers let viewers handle items in 3D from all angles and see product details in pop-up windows.
By Erica Sweeney • July 13, 2018 -
Uber becomes largest app to tap Venmo for payments
Riders will see a "Pay With Venmo" option next to one for Apple Pay.
By Robert Williams • July 13, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Report: Target's invite-only app lets superusers work with designers
The app is said to look like Instagram, complete with large square photos in an endless feed.
By Robert Williams • July 12, 2018 -
Snapchat users who watch 'The Darkest Minds' trailer get Pandora access
Film studio 20th Century Fox took over the music-streaming app's integration with Snapchat to promote its new film.
By Robert Williams • July 12, 2018 -
Walmart preps for back-to-school shopping with fresh mobile app
Parents can view their kids' specific classroom supplies while using a smartphone to locate the items in store aisles.
By Robert Williams • July 12, 2018 -
AT&T takes stake in AR headset maker Magic Leap
The telecom giant is now the exclusive distributor for the tech brand's products in the U.S.
By Robert Williams • July 12, 2018 -
Cheetos fans can win prizes based on their snack's unique shape
If someone sees a Cheetos snack that looks like a palm tree, he or she could score a tropical vacation.
By Erica Sweeney • July 12, 2018 -
Visa innovation center showcases contactless payment
Banks aren't ready and retailers are wary, but the technology is on display in a futuristic pop-up experience in Washington, DC.
By Nicole Ault • July 11, 2018 -
Google Maps rated as No. 1 navigation app, survey says
About 70% of smartphone owners say they use Google Maps the most because of its higher level of detail.
By Robert Williams • July 11, 2018 -
Tori Spelling debuts AR makeover show 'The Look: All Stars'
Beauty app Perfect365 is collaborating with the show that airs each week on CW and MyNetwork stations.
By Robert Williams • July 11, 2018 -
Study: Smartphone use triggers self-focused 'mobile mindset'
Marketers should better tailor mobile experiences to customer mindsets and intent, per analytics firm Clicktale and Wharton School researchers.
By Robert Williams • July 11, 2018 -
Michael Kors is first to test AR ads in Facebook news feed
Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.
By Robert Williams • July 11, 2018 -
Google ramps up machine learning to automatically optimize search, other ad formats
In what the company is calling its largest deployment of machine learning in ads, marketers will be able to more easily deliver relevant experiences at scale.
By Erica Sweeney • July 11, 2018 -
Forrester snaps up 2 companies to bolster cloud-based CX platform
The deals for FeedbackNow and GlimpzIt will boost CX Cloud's instant feedback from physical and mobile devices.
By Erica Sweeney • July 11, 2018 -
Romance author debuts a shoppable novel
As readers turn the pages of "Waiting at Hayden's," released today, they can shop for apparel and home goods featured in the story.
By Daphne Howland • July 10, 2018 -
Apple promotes Face ID tech in dramatic game show ad
The iPhone X commercial shows how facial recognition can save people from the struggles of remembering passwords.
By Robert Williams • July 10, 2018 -
Report: Snapchat builds visual product search with links to Amazon
In a potential swipe at Pinterest's Lens, hidden computer code on Snapchat reveals a feature to scan products and find them on the e-commerce giant's site.
By Robert Williams • July 10, 2018 -
Column
Comic Dive: Transparent Trap
Social media giants' new ad policies aim to bring greater transparency to their platforms amid pressure to stop the spread of misinformation.
By John Hazard and Lisa Burdige • July 10, 2018 -
Social commerce on the rise as more brands adopt shoppable content
Nearly 66% of brands studied are now selling on social media, according to a report by GartnerL2.
By Dan O'Shea • July 9, 2018 -
Report: Facebook in talks with soccer's Cristiano Ronaldo for Watch reality show
Plus, the social network won live broadcast rights to show English Premier League soccer in Southeast Asia.
By Robert Williams • July 9, 2018 -
Samsung's Bixby adds live sports news from theScore
Scores from the NBA, MLB, NFL, NHL and EPL soccer will be available on the tech giant's digital assistant.
By Robert Williams • July 9, 2018 -
Sprout Foods helps parents at mealtime with Alexa skill
Amazon says that audio skills for kids is the fastest-growing category of apps for its voice assistant.
By Robert Williams • July 9, 2018 -
Study: 49% of smart TV users unclear on how their viewing habits are tracked
Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent.
By Erica Sweeney • July 9, 2018 -
Opinion
Discover what really matters to consumers to drive new growth
There are different approaches to gaining customer insights that let companies optimize their positioning and put marketing dollars to good use, says McKinsey & Co.'s Thomas Bauer.
By Thomas Bauer • July 9, 2018 -
Google responds to reports that it let companies scan Gmail inboxes
Return Path, Edison Software and eDataSource are among the third-party developers that have let employees read the contents of emails.
By Robert Williams • July 6, 2018
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