Ad Tech: Page 122
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Domino's raises tech spend, expands to 200K delivery hotspots
CEO Richard Allison reported early success from the chain's program to deliver pizza to places without a traditional address.
By Robert Williams • July 20, 2018 -
Alibaba invests $2.23B in outdoor digital advertising company
The Chinese e-commerce giant's move signals plans to expand its reach by integrating an online-to-offline strategy.
By Erica Sweeney • July 20, 2018 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Amazon's new Part Finder feature helps with home repairs
The feature lets users point their smartphone at nuts and bolts to find them in Amazon's online store.
By Robert Williams • July 20, 2018 -
Demographics still lead for marketers' data investments, study finds
A Lotame analysis shows marketers are continuing to focus on factors like age and gender, despite the industry's growing push for quality and granularity.
By Erica Sweeney • July 20, 2018 -
Uber strikes exclusive deal with Cargo on in-car commerce
Riders currently request and pay for items through Cargo's mobile site, but the partnership could lead to Uber adding those functionalities into its core app.
By Robert Williams • July 20, 2018 -
VentureBeat: Olay doubles conversion rates with AI-powered skincare advisor
The Olay Skin Advisor, which launched in 2016, has also reduced the P&G brand's bounce rate for online visitors by one-third.
By Erica Sweeney • July 20, 2018 -
Voice tech adoption lags in the workplace, study says
Only 55% of decision-makers feel prepared to implement voice technologies to improve their organization's internal or customer service operations.
By Robert Williams • July 19, 2018 -
Amazon sold over 1M smart home devices on Prime Day
The retailer once again used the annual shopping event as an opportunity to lure more customers into its Alexa-powered ecosystem.
By Dan O'Shea • July 19, 2018 -
Study: Shoppers prefer Apple Pay but spend more with Walmart Pay
Merchants can gain a competitive edge over Apple Pay by highlighting discount- and shopping-focused app features.
By Robert Williams • July 19, 2018 -
Accenture, Amazon partner on Alexa development
The consulting firm's agency arm is expanding its collaboration with Amazon to help companies create new voice experiences for their customers.
By Robert Williams • July 19, 2018 -
Hyundai launches digital showroom on Amazon
Visitors can access the automaker's website directly to find local dealers, streamline purchase options and learn about Hyundai's exchange program.
By Erica Sweeney • July 19, 2018 -
Instagram may have 95M bot accounts, The Information reports
Facebook's image-sharing app may be the next frontier in the fight against "fake news."
By Robert Williams • July 19, 2018 -
Walmart mulls video streaming, The Information reports
The service would compete directly with Amazon Prime Video and Netflix at lower prices, or maybe for free, sources told the publication.
By Dan Alaimo • July 18, 2018 -
Amazon breaks Prime Day records despite site crashes
The e-commerce giant's major summer sale, aside from being a lucrative sales day for the company, gives it a chance to wrestle with system weaknesses ahead of the big dance: the holidays.
By Daphne Howland • July 18, 2018 -
Google Assistant app adds visual snapshot of daily plans
The service compiles calendars, reminders, flights and reservations in one place to provide a high-level view of a user's day.
By Robert Williams • July 18, 2018 -
Study: Instagram leads as influencer marketing platform
Nine out of 10 influencers are using Instagram for marketing campaigns more than they did a year ago.
By Robert Williams • July 18, 2018 -
Deep Dive
How Coke amplifies in-stadium experiences via digital tech
The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.
By Peter Adams • July 18, 2018 -
Unilever pilots Blis' new blockchain tech to improve transparency in location data
As a part of the pilot, Unilever will help Blis evaluate and refine the platform to best serve advertisers and data providers.
By Erica Sweeney • July 17, 2018 -
Kroger's in-store app aims to simplify healthy food shopping
OptUP lets customers score their groceries based on healthiness, scan and search for product alternatives and connect to digital carts for curbside pickup or delivery.
By Robert Williams • July 17, 2018 -
MTV taps influencers to announce VMA nominations on Instagram's IGTV
The news is a coup for a fledgling video hub that's only a few weeks old.
By Robert Williams • July 17, 2018 -
MLB live streams VR home run competition on Twitch, YouTube
Using a VR bat controller, fans had 90 seconds to hit as many home runs as they could in an All-Star version of the game.
By Erica Sweeney • July 17, 2018 -
Study: 47% of advertisers spend less on Snapchat video ads than expected
Ad buyers rank Instagram No. 1 in terms of spending intentions with a gain of 26%.
By Robert Williams • July 16, 2018 -
USA Today brings AR to its mobile app
The news publisher is integrating immersive features initially developed for its 321 Launch app that showcases space exploration.
By Robert Williams • July 16, 2018 -
Schlage's switch to programmatic TV buying unlocks 3x increase in ROI
The door hardware maker wanted to take a more surgical approach to understanding its audience and drove a 35% lift in e-commerce sales.
By Peter Adams • July 16, 2018 -
Facebook payments patent reveals e-commerce ambitions
In a recent patent filing, the social network described a plan to streamline AI-driven payments through Messenger.
By Dan Alaimo • July 13, 2018
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