Ad Tech: Page 123
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Swedish beer brand hijacks Budweiser's Google search campaign
By purchasing AdWords for the search terms of Budweiser's Cannes award-winning effort, Norrlands Guld is the latest to troll competitors through "hackvertising."
By Erica Sweeney • July 6, 2018 -
Emirates airline brings VR cabin views to mobile web
Customers can see the view from each section on the plane, then immediately book a seat without ever leaving the website.
By Robert Williams • July 6, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Wired magazine rolls out OTT TV with sponsors Audi, HP and Verizon
The over-the-top channel features the most popular videos and shows from Wired.com and the publisher's YouTube channel.
By Robert Williams • July 6, 2018 -
UK's Channel 4 debuts contextual TV ad tool powered by AI
For example, a tea brand could automatically run an ad during a commercial break following a scene that showed a character drinking the beverage.
By Erica Sweeney • July 6, 2018 -
Amazon Go locks in second Seattle spot
The company confirmed that a second Seattle location is in the works as it heads toward the goal of opening six of the experimental formats this year.
By Dan O'Shea • July 6, 2018 -
Study: 79% of consumers want human-driven customer service
Even with chatbots and other digital tools for customer support, many customers still want the option to speak to human representatives.
By Dan O'Shea • July 5, 2018 -
Report: Google delays cause GDPR compliance issues for ad tech firms
Several companies jointly launched software to get user consent before delivering ads, but Google said it won't join the program until August, Reuters reports.
By Erica Sweeney • July 5, 2018 -
Facebook shuts down Moves, Hello and tbh apps
The social network said it will delete user data from the apps within 90 days.
By Robert Williams • July 5, 2018 -
Shopify adds Shopgate as m-commerce platform for merchants
The partnership lets merchants more easily develop a mobile app with digital wallets, code scanners and push notifications.
By Robert Williams • July 5, 2018 -
Snapchat brings AR to Disney, Universal, Six Flags
Geofenced lenses are unlocked when users enter participating parks.
By Robert Williams • July 5, 2018 -
Sony promotes 'Hotel Transylvania' sequel with Alexa story skill
Users can listen to a new story, nursery rhyme or joke every day voiced by characters from the animated film.
By Robert Williams • July 3, 2018 -
Facebook to stream boxing from Oscar De La Hoya's Golden Boy
The fight promoter will produce five nights of programming on the social network's Watch platform starting August 11.
By Robert Williams • July 3, 2018 -
Delta, Equinox encourage travelers to 'sweat away' jet lag with digital billboards
Real-time data will display flight numbers and cities of origin, and encourage passengers to use an Equinox gym voucher provided in-flight.
By Erica Sweeney • July 3, 2018 -
Deep Dive
Why virtual reality won't revolutionize retail, but scan-and-go will
From robots to digital pickup towers, technology is deeply intertwined with retail. But which innovations are taking off and which are spewing smoke?
By Cara Salpini • July 3, 2018 -
Study: Global chatbot market to grow 24.4% in next 4 years
Still, the lack of awareness and standardization are major impediments to mainstream traction.
By Robert Williams • July 2, 2018 -
Study: Digital ad rates hit record highs in May, June
The Ezoic Ad Revenue Index previously only saw record highs on Black Friday, when ad rates are typically at their peak for a given year.
By Erica Sweeney • July 2, 2018 -
Snapchat expands commerce to influencers, partners with Kylie Jenner
This comes after a tweet from the reality TV star in February caused Snap's stock to drop $1.3 billion.
By Robert Williams • July 2, 2018 -
Verizon pulls plug on Go90 mobile streaming
The mobile-first video service for millennials was unable to grow a mass audience or attract enough advertising dollars.
By Robert Williams • July 2, 2018 -
Best Western taps IBM Watson to offer personalized travel planning tips
Consumers can book a room, take virtual 360-degree tours of hotels and learn about the chain's rewards program through new AI-powered ads.
By Erica Sweeney • July 2, 2018 -
Opinion
Don't just talk about transformation. Do it
Lisa Collings, senior vice president at Conversant, offers three key tips for retail marketers looking to accelerate and execute digital strategies.
By Lisa Collings • July 2, 2018 -
California adopts privacy law aimed at protecting consumer data
The law, which goes into effect in 2020, shares similarities with GDPR and has been met with resistance from companies like Amazon, Google and Microsoft.
By Erica Sweeney • July 2, 2018 -
Walmart, P&G see their ads pulled under Facebook's new political labeling policy
P&G's ad mentioned LGBTQ pride and its "commitment to inclusion," while Facebook later reversed its decision on Walmart's ad for "bringing jobs back" to America.
By Erica Sweeney • July 2, 2018 -
53% of B2B marketers think AI will boost marketing success, study finds
However, only 21% of those surveyed are "very confident" in meeting their goals using their current marketing data.
By Erica Sweeney • June 29, 2018 -
LinkedIn adds QR codes for offline networking
The mobile app feature aims to help users quickly find the profiles of people they've just met in person so they can connect on-the-spot.
By Robert Williams • June 29, 2018 -
Study: 3/4 of marketing agencies move to integrate direct, programmatic media buying
While the majority of marketers have started the merge, only 17% have fully unified their operations, according to a new report.
By Erica Sweeney • June 29, 2018
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