Out-of-home ads can boost customer loyalty by 275%, study finds

When brands dedicate 15% or more of their media budgets to OOH, they have a 24% increase in brand trust and 106% increase in perception of quality. 

By Erica Sweeney • Aug. 17, 2018

Cashierless retail isn't just for Amazon Go anymore

Indiana convenience store chain Ricker's debuted a hybrid frictionless payment system, while a Silicon Valley startup opened a prototype store that mimics the retail giant. 

By Robert Williams • Aug. 17, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Twitter ends third-party access to push notifications, automatic timeline updates

The move is likely to hurt the business models of some third-party developers and could lead to less innovation on the platform. 

By Robert Williams • Aug. 17, 2018

Shell rolls out in-car gas payments for GM vehicles

Drivers can use their infotainment screens to pay without swiping a credit card, using a mobile device or inputting rewards information.

By Robert Williams • Aug. 17, 2018

Alexa-Cortana voice integration speaks its first words

In an increasingly competitive space, the two tech giants just took a big step toward bolstering their competitive positions through a collaboration.

By Dan Alaimo • Aug. 16, 2018

BBVA Compass adds money management tools to mobile app

The update helps customers track spending habits and set monthly budgets.

By Robert Williams • Aug. 16, 2018

American Express readies payment wristbands for US Open

The Amex Band lets wearers pay for concessions and exclusive merchandise, as well as pick up free mobile charging devices at the tournament.

By Robert Williams • Aug. 16, 2018

Neutrogena, Sonos beta test use of video in Amazon search campaigns

Currently only available on iOS devices, the ads are shown below the fold in search results. 

By Robert Williams • Aug. 15, 2018

Adidas signs with Twitter to livestream high school football

"Friday Night Stripes" will feature eight games among the top U.S. teams from Sept. 7 to Nov. 9.

By Robert Williams • Aug. 15, 2018

Facebook helps brands turn still image ads into direct-response videos

In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.

By Erica Sweeney • Aug. 15, 2018

Study: Restaurant-goers turn to voice platforms for more dining information

Four out of five users of digital assistants like Amazon Alexa or Google Assistant seek restaurant information.

By Robert Williams • Aug. 15, 2018

Bud Light's fridge only unlocks when Cleveland Browns kick their losing streak

The "Victory Fridge" will be placed at bars and FirstEnergy Stadium, and uses technology to automatically open once the team wins a regular-season game.

By Erica Sweeney • Aug. 15, 2018

Business Insider: Apple urges developers to hike prices, push app subscriptions

The tech giant wants developers to make high-quality apps that can sustainably charge monthly fees instead of raising one-time download prices or selling ads.

By Robert Williams • Aug. 14, 2018

H&M powers up new website, mobile app

Making good on its pledge to intensify e-commerce efforts, the apparel chain unveiled mobile payment, Scan & Find, live chat and a social photo gallery.

By Dan O'Shea • Aug. 14, 2018

Study: Amazon's share of smart speaker shipments fell to 41% from 76% last year

During Q2, Google boosted its share to 28% from 16% during the same period a year ago, Strategy Analytics found.

By Robert Williams • Aug. 14, 2018

AP: Google records mobile user movements even when location tracking is turned off

Some Google apps reportedly store time-stamped location data automatically and without permission.

By Robert Williams • Aug. 14, 2018

Mall of America integrates Alipay, WeChat Pay to attract Chinese tourists

A new partnership with Citcon lets merchants accept QR code-based payments from the platforms, which more than 1 billion Chinese consumers use at home and abroad.

By Robert Williams • Aug. 14, 2018

Nectar Sleep stays refreshed with big data and Trump-Putin 'grumpy brain' ads

As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy.

By Natalie Black (Koltun) • Aug. 14, 2018

Study: Social media, email marketing are best for digital lead generation

Most marketers say the effectiveness of digital lead generation is improving overall. 

By Erica Sweeney • Aug. 14, 2018

Comic Dive: Bitcoin Bank

Brands like Starbucks, McDonald's and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange.

By John Hazard and Lisa Burdige • Aug. 14, 2018

Oreo supports left-handed struggles with special packs that open from the opposite end

The promotional item for International Lefthanders Day can be ordered online in a potential bid to bolster the brand's e-commerce business.

By Erica Sweeney • Aug. 14, 2018

Snapchat opens shoppable AR to top creators

Nicki Minaj last week became the first influencer to post an AR lens with a "buy now" button to promote her new album.

By Robert Williams • Aug. 13, 2018

What the audio streaming revolution means for marketers

Each month, an estimated 180 million Americans stream music, radio and podcasts, presenting ample opportunities for marketers, writes Inbal Lavi of Webpals Group.

By Inbal Lavi • Aug. 13, 2018

The future of marketing design: A people-first approach

Today, marketing is dynamic, personalized and, most importantly, a dialogue that can mobilize cultures. But the lack of a design-driven mindset is still a major barrier, writes RPA's Aninya Ahluwalia.

By Aninya Ahluwalia • Aug. 13, 2018

Spotify tests unlimited skippable audio ads

The streaming company aims to determine if skippable ads offer more insights into listener preferences for strengthened personalization, Ad Age reports. 

By Robert Williams • Aug. 13, 2018