Abercrombie & Fitch cashes in on Venmo for mobile payments

The payment option, popular with millennials and Gen Z, is now available when checking out on the Abercrombie or Hollister apps.

By Robert Williams • Aug. 8, 2018

Royal Caribbean uses AI to transform vacation photos into music videos

The SoundSeeker tool transforms photos of cruise ship passengers into original, shareable music videos.

By Robert Williams • Aug. 8, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Only about 1/3 of businesses report full compliance with GDPR rules, study finds

By the end of 2018, 32.7% hope to be compliant but 11.7% are still taking a "wait and see" approach. 

By Erica Sweeney • Aug. 8, 2018

Facebook revamps Pages to emphasize local businesses

The update arrives as Facebook becomes the third-most popular way for U.S. mobile users to browse the internet.

By Robert Williams • Aug. 7, 2018

Digiday: Amazon to consolidate disparate ad businesses into single platform

Combining branding, content, product creation, merchandising and advertising in a centralized hub could make it easier for marketers to see the traffic on their products and where it originates. 

By Erica Sweeney • Aug. 7, 2018

Amazon now lets Alexa users shop for delivery from Whole Foods

This comes as questions arise around just how strong consumers' interest is in voice shopping.

By Robert Williams • Aug. 7, 2018

Gwynnie Bee calls on Alexa for voice-powered unboxing

Alexa takes shoppers on a choose-your-own adventure while opening a subscription box of clothing.

By Robert Williams • Aug. 7, 2018

Red Bull, Swarovski test Kik's cryptocurrency rewards app

Mobile users receive digital tokens for answering brands' survey questions, which can be redeemed for gift cards and items from companies like Domino's and Nike. 

By Robert Williams • Aug. 7, 2018

Cars.com plays matchmaker with new AI-powered vehicle search platform

The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates. 

By Erica Sweeney • Aug. 7, 2018

Google will remove blanket exclusion from mobile app ads

The search giant is making it easier to target by device while adjusting how in-app ads are excluded from campaigns. 

By Robert Williams • Aug. 6, 2018

Starbucks partners with NYSE owner on bitcoin startup

It's not yet clear whether customers can use the digital currency at coffee chains through the Bakkt deal.

By Robert Williams • Aug. 6, 2018

Study: VR, voice assistants aren't must-haves for in-store shoppers

High-tech features in retail stores aren't important to 48% of consumers, Bazaarvoice found.

By Robert Williams • Aug. 6, 2018

Ticketmaster brings digital ticketing to all 32 NFL teams

Fans can win a pair of season tickets for the team of their choice by entering a contest on Instagram or Twitter.

By Robert Williams • Aug. 6, 2018

Hey Siri, how can marketers use voice to drive loyalty and engagement?

Despite the recent boom in brands integrating the tech into their marketing mix, voice is largely ignored when it comes to loyalty and promotion strategies, HelloWorld's Mike Puffer writes.

By Mike Puffer • Aug. 6, 2018

Starbucks, Alibaba partner on delivery service, virtual stores in China

The Chinese e-commerce giant is creating an online management hub to integrate and deliver consistent Starbucks experiences across digital platforms.

By Erica Sweeney • Aug. 3, 2018

Facebook brings playable ads to the news feed

Playable ads let users experiment with a game before downloading it from an app store.

By Robert Williams • Aug. 3, 2018

Google advertisers can now access mobile inventory on Unity games

The partnership expands Google's reach into mobile gaming at a time when Facebook is also ramping up in this area. 

By Robert Williams • Aug. 3, 2018

Chase ATMs go mobile for cardless cash withdrawals

Customers can hold their smartphones near a scanner on the machine and enter a PIN to withdraw money at 15,000 ATMs.

By Robert Williams • Aug. 3, 2018

Apple will cease affiliate payments for app referrals

Independent app reviewers will lose a key source of revenue on October 1.

By Robert Williams • Aug. 3, 2018

WPP's Grey launches consultancy arm

The news comes in the same week that rival Omnicom announced a majority stake in consulting services provider Credera.

By Erica Sweeney • Aug. 2, 2018

Telecom companies jostle for 5G leadership months away from expected rollout

Sprint, T-Mobile, AT&T and Verizon all said on earnings calls that they'd be leading the way on the tech.

By Chris Teale • Aug. 2, 2018

Facebook cuts off 'hundreds of thousands' of inactive apps that missed review deadline

The deadline comes just a day after the social giant suspended 32 pages and accounts for "coordinated inauthentic behavior."

By Robert Williams • Aug. 2, 2018

WhatsApp's monetization plans include brand messaging, click-to-chat ads

Uber, Booking.com and KLM are among the first 90 companies to have access to the new API.

By Robert Williams • Aug. 2, 2018

Study: Amazon led Q1 programmatic ad spend with a 10% share

Three-quarters of tracked brands placed digital ads programmatically in Q1, while 42% placed native ads programmatically — a 10% increase year-over-year. 

By Erica Sweeney • Aug. 2, 2018

Apple's iPhone, services boost sales to quarterly record

Demand for the iPhone X, 8 and 8 Plus remained consistent during a typically slower period.

By Robert Williams • Aug. 1, 2018