Ad Tech: Page 123
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WPP's Grey launches consultancy arm
The news comes in the same week that rival Omnicom announced a majority stake in consulting services provider Credera.
By Erica Sweeney • Aug. 2, 2018 -
Yujin Kim/Marketing Dive
Telecom companies jostle for 5G leadership months away from expected rollout
Sprint, T-Mobile, AT&T and Verizon all said on earnings calls that they'd be leading the way on the tech.
By Chris Teale • Aug. 2, 2018 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Facebook cuts off 'hundreds of thousands' of inactive apps that missed review deadline
The deadline comes just a day after the social giant suspended 32 pages and accounts for "coordinated inauthentic behavior."
By Robert Williams • Aug. 2, 2018 -
WhatsApp's monetization plans include brand messaging, click-to-chat ads
Uber, Booking.com and KLM are among the first 90 companies to have access to the new API.
By Robert Williams • Aug. 2, 2018 -
Study: Amazon led Q1 programmatic ad spend with a 10% share
Three-quarters of tracked brands placed digital ads programmatically in Q1, while 42% placed native ads programmatically — a 10% increase year-over-year.
By Erica Sweeney • Aug. 2, 2018 -
Apple's iPhone, services boost sales to quarterly record
Demand for the iPhone X, 8 and 8 Plus remained consistent during a typically slower period.
By Robert Williams • Aug. 1, 2018 -
South Korean telecom KT tries on mobile AR shopping
AR Market lets shoppers view 360-degree videos of different products on smartphones and tablets.
By Robert Williams • Aug. 1, 2018 -
Pandora opens its ad inventory to programmatic buying
Volkswagen, P&G and Gatorade were among the brands that tested the programmatic audio ads earlier this year.
By Robert Williams • Aug. 1, 2018 -
Cole Haan combats cart abandonment with Messenger chatbot
The footwear brand turned to the messaging platform at a time when chatbot adoption has stalled at 8% among key brands.
By Chris Kelly • Aug. 1, 2018 -
Chipotle's 'guac gaffe' crashes mobile app, website
The burrito chain faced the setback just days after showing signs of a turnaround.
By Robert Williams • Aug. 1, 2018 -
How Untuckit fine-tuned its TV advertising and cut cost-per-response by 30%
The men's apparel company collapsed its bounce rate and lifted sales using TVSquared's analytics and optimization platform.
By Chris Kelly • Aug. 1, 2018 -
Domino's promotes hotspot orders with new sweepstakes
Members of the pizza chain's Piece of the Pie Rewards program have a chance to win a trip to any Domino's Hotspot in the United States.
By Robert Williams • July 31, 2018 -
Variety: Vivendi axes Studio+ mobile video app
The pending shutdown comes just weeks after Verizon announced it would end its similar go90 service.
By Robert Williams • July 31, 2018 -
Menswear startup tailors app to pick clothes based on Spotify tastes
Eison Triple Thread hopes to better personalize recommendations by reviewing a customer's music habits.
By Robert Williams • July 31, 2018 -
Study: Facebook drops off list of most innovative tech brands
Results from a new consumer survey place Amazon, Apple and Google at the top.
By Erica Sweeney • July 31, 2018 -
McDonald's debuts burger-backed MacCoin for the Big Mac's 50th anniversary
More than 6.2 million tokens of the global currency will be available in five different designs that each represent a decade in the burger's existence.
By Erica Sweeney • July 31, 2018 -
Study: Mobile biometrics market to surge 17x by 2023
Biometrics will support the growth of remote m-commerce to more than 48 billion transactions by 2023, Juniper Research predicts.
By Robert Williams • July 30, 2018 -
Verizon's new Wi-Fi service blocks in-app ads, ad tracking
The telecom giant's virtual private network costs $3.99 a month for anonymous web browsing.
By Robert Williams • July 30, 2018 -
Chase links payment app to Samsung Pay mobile wallet
Cardholders now have more ways to pay with their phones and at more places.
By Robert Williams • July 30, 2018 -
Chipotle's Q2 digital sales grow 33% as turnaround strengthens
The fast-casual chain also grew its digital users by 65% and saw significant growth in delivery sales.
By Erica Sweeney • July 30, 2018 -
Alphabet backs mobile scanning developer Scandit
A venture capital arm of Google's parent is now behind a Swiss company promising big advances in the use of mobile cameras for retail scanning.
By Dan Alaimo • July 27, 2018 -
Walgreens doubles down on healthcare positioning with local digital marketplace
Find Care Now helps consumers search for local and digital health services, make appointments and check pricing options.
By Erica Sweeney • July 27, 2018 -
Snapchat pilots 'Storytellers' program matching top influencers with advertisers
Mplatco, Cyrene Q and Shonduras are among the content creators testing out the platform.
By Robert Williams • July 27, 2018 -
Amazon posts second $2B quarter for ad sales as explosive growth continues
The company is on pace to beat forecasts for how much advertising it will sell this year.
By Chantal Tode • July 27, 2018 -
Dunkin' extends CardFree deal for mobile ordering, payment
Despite solid Q2 sales, the company's continued investments in technology could take a toll on future profits.
By Robert Williams • July 27, 2018
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