Ad Tech: Page 124
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IPG acquires Acxiom's data-marketing business
The ad agency holding group confirmed plans for the deal valued at $2.3 billion on Monday.
By Erica Sweeney • Updated July 3, 2018 -
Report: Snap readies gaming platform for fall debut
According to The Information's unnamed sources, Snap is already signing on game publishers.
By Robert Williams • June 28, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Clorox, Ben & Jerry's engagement rates jump 400% with mobile web stories
Average time spent with the brands' ads rose 10 times the industry average after deploying PadSquad's new tool.
By Robert Williams • June 28, 2018 -
Facebook's Instant Article subscription test shows 'promising' results
People who saw offers in Instant Articles were 17% more likely to subscribe than those who saw publishers' standard mobile web links.
By Robert Williams • June 28, 2018 -
Opinion
How to breathe new life into a marketing organization
Accenture's Laura Gurski details how marketers can tap into the "living marketing" strategies that have helped grow brands like Meliá Hotels and Halo Top.
By Laura Gurski • June 28, 2018 -
Google streamlines ad products, winding down AdWords, DoubleClick branding
The company said simplifying its offerings will help marketers better connect with consumers across channels and through different formats.
By Erica Sweeney • June 28, 2018 -
Shopping via voice gains momentum
A new report found 26% of smart speaker users have purchased by voice command, and 11.5% make monthly purchases using the technology.
By Dan Alaimo • June 27, 2018 -
Facebook reverses ban on cryptocurrency ads
While January's blanket ban is lifted, crypto firms now must get approval before running promotions on the social network.
By Robert Williams • June 27, 2018 -
IBM readies Facebook Messenger chatbot for Wimbledon
The Watson-powered bot can answer fans' questions about scores, news and players.
By Robert Williams • June 27, 2018 -
Poor in-store technology dings consumer confidence in restaurant brands, study finds
More than 80% of surveyed consumers have experienced a technical issue at a restaurant, and nearly 60% have had it happen multiple times.
By Erica Sweeney • June 27, 2018 -
Venmo debuts debit card
A year after initial rumors of such a move, the new service lets people make purchases in stores where Mastercard is accepted.
By Dan O'Shea • June 26, 2018 -
Study: Smartphones almost as popular as TVs in US homes
For the first time, the top three most frequently owned tech products are now devices with screens.
By Robert Williams • June 26, 2018 -
CBS extends NFL mobile streaming deal through 2022
Starting with the 2018 season, sports fans only need a smartphone to watch NFL games on the network.
By Robert Williams • June 26, 2018 -
Column
Comic Dive: The Hack-King
Burger King's latest marketing moves hack into pop culture to take over the conversation.
By John Hazard and Lisa Burdige • June 26, 2018 -
Shopify rolls out messaging app for merchants
Store owners can now interact with customers through social media, their online storefronts, email and more in the same interface.
By Robert Williams • June 25, 2018 -
Facebook leaked developer data reports to testers
The company faces another privacy scandal as it reports that 3% of apps using its analytics experienced the data breach.
By Robert Williams • June 25, 2018 -
Deep Dive
In Cannes, data's uneasy merger with creativity was on display
At the world's largest celebration of advertising creativity, data's growing role had a mixed reception.
By Chantal Tode • June 25, 2018 -
IDC: Smart home market to grow 27% in 2018
Speakers and video entertainment products like smart TVs and digital media adapters are expected to represent 71% of the market this year.
By Robert Williams • June 22, 2018 -
Pandora, AT&T partner on mobile music streaming
More than 142 million AT&T subscribers will be able to upgrade to streaming media plans starting June 26.
By Robert Williams • June 22, 2018 -
Snap embraces creators by opening Shows platform
The image-messaging app's first influencer-developed show will feature makeup artist Patrick Starrr.
By Robert Williams • June 22, 2018 -
AT&T Audience Network brings 'Mr. Mercedes' to life with virtual escape room
The experience debuts at Comic-Con and includes AR/VR games, a GIF generator and interactive sets to promote the show's second season.
By Erica Sweeney • June 22, 2018 -
HBO calls on Alexa for 'Westworld' voice game
Players can explore three "choose-your-own-adventure" stories based on the hit sci-fi drama.
By Natalie Black (Koltun) , Robert Williams • June 21, 2018 -
Nat Geo tests Instagram's new long-form video hub
The social platform's executives noted that while IGTV won't have ads at launch, it will likely evolve to one day include a monetization system.
By Natalie Black (Koltun) • June 21, 2018 -
Snapchat's new docu-series lets viewers insert themselves into scenes via AR
The 12-part "Endless Summer," which debuts in September, has several interactive features and stars the YouTube creator Summer Mckeen.
By Erica Sweeney • June 21, 2018 -
Kellogg, Unilever and more support IBM and Mediaocean's blockchain consortium
A new solution intends to help advertisers track the life cycle of their media spend and record all media transactions in a secure way.
By Erica Sweeney • June 21, 2018
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