McDonald's promotes mobile ordering with chance to win free food for life

The McGold Card promotion indicates that the burger chain is making a bigger push to get diners to use the app to place and pay for orders on the go.

By Robert Williams • Aug. 13, 2018

Kilchoman Distillery to embed NFC in labels following bottle tag test

The distiller saw a 6.5% engagement rate among consumers for the bottle tags and a 22% engagement rate with its branded iOS app.

By Robert Williams • Aug. 13, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

McDonald's reveals new tech-focused flagship store in Chicago

The sleek-looking location includes self-order kiosks, table service, mobile ordering and payment and delivery, along with a focus on hospitality. 

By Erica Sweeney • Aug. 13, 2018

Report: Google in talks to target ads on billboards in Germany

The tech giant is looking to install billboards in shopping centers, train stations and store windows that tailor messages based on users' web browsing. 

By Erica Sweeney • Aug. 13, 2018

Revlon switches WPP's Grey for new in-house agency

The marketer's decision comes as it plans to ramp up a focus on e-commerce, digital marketing, data and analytics, as well as its incubator. 

By Erica Sweeney • Aug. 13, 2018

ShopSavvy app adds price-matching feature for in-store purchases

The new features arrive ahead of the back-to-school shopping season, where parents are estimated to spend a collective $27.6 billion this year.

By Robert Williams • Aug. 10, 2018

Blockchain-based data-sharing app signs up McDonald's, Staples

Killi, which has added about 70,000 users since its launch on May 25, pays consumers for sharing data with brands. 

By Robert Williams • Aug. 10, 2018

Samsung unveils smart speaker, partners with Spotify

The tech giant's Bixby voice assistant will power the new Galaxy Home smart speaker.

By Robert Williams • Aug. 10, 2018

L'Oréal brings AR makeup sampling to Facebook

The social platform's camera will let users virtually try on products from NYX, Maybelline, Lancome and Urban Decay.

By Robert Williams • Aug. 10, 2018

Study: Instagram's sponsored posts increase 44%

Fashion, beauty and food and beverage brands were mentioned most often on the image-sharing app.

By Robert Williams • Aug. 9, 2018

DoorDash adds monthly subscription service for food delivery

Tests found that the average subscriber placed orders 50% more frequently, driving sales and potentially bolstering loyalty.

By Robert Williams • Aug. 9, 2018

Kargo institutes viewability, brand safety benchmarks for mobile programmatic marketplace

Several publishers have joined the marketplace since the enhanced quality controls were issued, including the BBC, Everyday Health and Men's Journal.

By Robert Williams • Aug. 9, 2018

Retailers and the blockchain: A brief look at location marketing

Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association​ Gary Schwartz weighs in.

By Gary Schwartz • Aug. 9, 2018

Pinterest opens its max width ad format to all brands

Adidas tested the format during the World Cup and saw a 12.6% lift in ad awareness.

By Robert Williams • Aug. 9, 2018

Stella Artois urges drinkers to savor every sip in new mindfulness audio guide

StellaSpace features actor Luke Evans, who shares stories and meditation tips in a 20-minute guide that can be listened to on the Inscape app.

By Erica Sweeney • Aug. 9, 2018

Privacy is dead, long live privacy

After GDPR, experts and companies are trying to understand how data should be treated, while injecting more privacy along the way. One solution is to treat data as currency.

By Naomi Eide • Aug. 9, 2018

Campbell's VP of digital acceleration races against quickly evolving consumers

In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change.

By Chantal Tode • Aug. 8, 2018

Snapchat's user base drops for first time, but revenue is growing

While parent company Snap narrowed losses in Q2 and saw a 44% jump in revenue, the results failed to meet expectations. 

By Robert Williams • Aug. 8, 2018

Abercrombie & Fitch cashes in on Venmo for mobile payments

The payment option, popular with millennials and Gen Z, is now available when checking out on the Abercrombie or Hollister apps.

By Robert Williams • Aug. 8, 2018

Royal Caribbean uses AI to transform vacation photos into music videos

The SoundSeeker tool transforms photos of cruise ship passengers into original, shareable music videos.

By Robert Williams • Aug. 8, 2018

Only about 1/3 of businesses report full compliance with GDPR rules, study finds

By the end of 2018, 32.7% hope to be compliant but 11.7% are still taking a "wait and see" approach. 

By Erica Sweeney • Aug. 8, 2018

Facebook revamps Pages to emphasize local businesses

The update arrives as Facebook becomes the third-most popular way for U.S. mobile users to browse the internet.

By Robert Williams • Aug. 7, 2018

Digiday: Amazon to consolidate disparate ad businesses into single platform

Combining branding, content, product creation, merchandising and advertising in a centralized hub could make it easier for marketers to see the traffic on their products and where it originates. 

By Erica Sweeney • Aug. 7, 2018

Amazon now lets Alexa users shop for delivery from Whole Foods

This comes as questions arise around just how strong consumers' interest is in voice shopping.

By Robert Williams • Aug. 7, 2018

Gwynnie Bee calls on Alexa for voice-powered unboxing

Alexa takes shoppers on a choose-your-own adventure while opening a subscription box of clothing.

By Robert Williams • Aug. 7, 2018