Ad Tech: Page 124
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Ad Age: Snapchat opens private marketplace to sell ads in ESPN, Vice shows
Marketers can book ad space in specific shows in Discover from media companies that also include BuzzFeed, Hearst and NBCUniversal.
By Robert Williams • July 26, 2018 -
Grubhub buys LevelUp to strengthen ties with restaurants
The deal will add KFC, Taco Bell and Bareburger to the food-delivery company's clientele.
By Robert Williams • July 26, 2018 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Tommy Hilfiger rewards people for wearing its new connected clothes
Tommy Jeans Xplore items have smart tags that link to an iOS app, aiming to convert wearers into brand ambassadors.
By Robert Williams • July 26, 2018 -
85% of creatives believe AI will have the largest impact among emerging tech
However, a survey by Wrike found just 45% of creatives are embracing automation in their day-to-day workflows.
By Erica Sweeney • July 26, 2018 -
Renovation Brands boosted visits 27%, cut bounce rate 30% with Google AMP
The home improvement retailer said it also cut costs by 60% through unifying front-end development and deploying AMP across multiple platforms.
By Robert Williams • July 25, 2018 -
Guess US stores add Alipay's mobile wallet to reach Chinese tourists
A geolocation-based "Discover" function within the app lets travelers find nearby Guess stores, receive promotions and make purchases.
By Robert Williams • July 25, 2018 -
Pinterest ad revenue set to rise 2x to $1B this year ahead of IPO, CNBC reports
The social media company's value has risen to between $13 billion and $15 billion from $12.3 billion a year ago.
By Robert Williams • July 25, 2018 -
YouTube app tests Explore tab to drive video discovery
Plus, the video-sharing service reportedly offered payouts to popular content creators as it seeks to fend off Instagram's IGTV.
By Robert Williams • July 24, 2018 -
Nickelodeon's AR app lets kids interact with live TV broadcasts
During the Kids' Choice Sports Awards last week, viewers also cast votes to impact how the show played out.
By Robert Williams • July 24, 2018 -
Google partners with startups on blockchain-based cloud app development
The search giant is looking into digital ledger tech to give its Cloud service an edge over rivals Microsoft Azure and Amazon Web Services.
By Robert Williams • July 24, 2018 -
Google's Q2 beats expectations as Alphabet shrugs off $5B EU fine
Advertising sales totaled $28 billion, a 23.9% increase year-over-year, as paid clicks increased and traffic acquisition costs dropped.
By Erica Sweeney • July 24, 2018 -
Sprout Social forges deeper integration with Pinterest
The analytics provider's partnership is aimed at helping its brand customers market more efficiently and effectively through the social network.
By Dan O'Shea • July 23, 2018 -
Samsung, NASA partner on immersive moon mission experience
Aiming for realism, Samsung collaborated with the team that trains astronauts to function in low-gravity environments at NASA's Johnson Space Center.
By Erica Sweeney • July 23, 2018 -
Mobile overtakes desktop for paid search advertising, Kenshoo finds
The adoption of inexpensive mobile shopping ads pushed down cost-per-click rates for paid search by 12% in Q2.
By Robert Williams • July 23, 2018 -
Macallan lets groups explore its Scotland estate through 4D, VR
The activation, which the marketer claims is the first of its kind, will be available on mobile, desktop and at select retail locations equipped with VR headsets.
By Sean Gibbons • July 23, 2018 -
Dish Network offers live customer service with Apple Business Chat
The satellite TV company lets people use Apple Pay to purchase pay-per-view shows or live sporting events.
By Robert Williams • July 23, 2018 -
Intel, NYT pilot SimpleReach's video measurement platform to standardize engagement metrics
The solution collects video data from across platforms, including websites, mobile, social and OTT, to simplify campaign measurement and targeting.
By Erica Sweeney • July 23, 2018 -
Q&A
Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads
Andrew McKechnie also dished to Marketing Dive about Verizon's decision to return to in-game Super Bowl advertising and how he's broken its image away from being old, stodgy and corporate.
By Peter Adams • July 23, 2018 -
Study: Apple's Siri to lose No. 2 spot to Baidu's digital assistant
In response, Apple merged its various AI divisions into one led by recent hire John Giannandrea, formerly Google's head of search and AI, to improve Siri's performance.
By Robert Williams • July 20, 2018 -
Domino's raises tech spend, expands to 200K delivery hotspots
CEO Richard Allison reported early success from the chain's program to deliver pizza to places without a traditional address.
By Robert Williams • July 20, 2018 -
Alibaba invests $2.23B in outdoor digital advertising company
The Chinese e-commerce giant's move signals plans to expand its reach by integrating an online-to-offline strategy.
By Erica Sweeney • July 20, 2018 -
Amazon's new Part Finder feature helps with home repairs
The feature lets users point their smartphone at nuts and bolts to find them in Amazon's online store.
By Robert Williams • July 20, 2018 -
Demographics still lead for marketers' data investments, study finds
A Lotame analysis shows marketers are continuing to focus on factors like age and gender, despite the industry's growing push for quality and granularity.
By Erica Sweeney • July 20, 2018 -
Uber strikes exclusive deal with Cargo on in-car commerce
Riders currently request and pay for items through Cargo's mobile site, but the partnership could lead to Uber adding those functionalities into its core app.
By Robert Williams • July 20, 2018 -
VentureBeat: Olay doubles conversion rates with AI-powered skincare advisor
The Olay Skin Advisor, which launched in 2016, has also reduced the P&G brand's bounce rate for online visitors by one-third.
By Erica Sweeney • July 20, 2018
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