Red Bull, Swarovski test Kik's cryptocurrency rewards app

Mobile users receive digital tokens for answering brands' survey questions, which can be redeemed for gift cards and items from companies like Domino's and Nike. 

By Robert Williams • Aug. 7, 2018

Cars.com plays matchmaker with new AI-powered vehicle search platform

The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates. 

By Erica Sweeney • Aug. 7, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Google will remove blanket exclusion from mobile app ads

The search giant is making it easier to target by device while adjusting how in-app ads are excluded from campaigns. 

By Robert Williams • Aug. 6, 2018

Starbucks partners with NYSE owner on bitcoin startup

It's not yet clear whether customers can use the digital currency at coffee chains through the Bakkt deal.

By Robert Williams • Aug. 6, 2018

Study: VR, voice assistants aren't must-haves for in-store shoppers

High-tech features in retail stores aren't important to 48% of consumers, Bazaarvoice found.

By Robert Williams • Aug. 6, 2018

Ticketmaster brings digital ticketing to all 32 NFL teams

Fans can win a pair of season tickets for the team of their choice by entering a contest on Instagram or Twitter.

By Robert Williams • Aug. 6, 2018

Hey Siri, how can marketers use voice to drive loyalty and engagement?

Despite the recent boom in brands integrating the tech into their marketing mix, voice is largely ignored when it comes to loyalty and promotion strategies, HelloWorld's Mike Puffer writes.

By Mike Puffer • Aug. 6, 2018

Starbucks, Alibaba partner on delivery service, virtual stores in China

The Chinese e-commerce giant is creating an online management hub to integrate and deliver consistent Starbucks experiences across digital platforms.

By Erica Sweeney • Aug. 3, 2018

Facebook brings playable ads to the news feed

Playable ads let users experiment with a game before downloading it from an app store.

By Robert Williams • Aug. 3, 2018

Google advertisers can now access mobile inventory on Unity games

The partnership expands Google's reach into mobile gaming at a time when Facebook is also ramping up in this area. 

By Robert Williams • Aug. 3, 2018

Chase ATMs go mobile for cardless cash withdrawals

Customers can hold their smartphones near a scanner on the machine and enter a PIN to withdraw money at 15,000 ATMs.

By Robert Williams • Aug. 3, 2018

Apple will cease affiliate payments for app referrals

Independent app reviewers will lose a key source of revenue on October 1.

By Robert Williams • Aug. 3, 2018

WPP's Grey launches consultancy arm

The news comes in the same week that rival Omnicom announced a majority stake in consulting services provider Credera.

By Erica Sweeney • Aug. 2, 2018

Telecom companies jostle for 5G leadership months away from expected rollout

Sprint, T-Mobile, AT&T and Verizon all said on earnings calls that they'd be leading the way on the tech.

By Chris Teale • Aug. 2, 2018

Facebook cuts off 'hundreds of thousands' of inactive apps that missed review deadline

The deadline comes just a day after the social giant suspended 32 pages and accounts for "coordinated inauthentic behavior."

By Robert Williams • Aug. 2, 2018

WhatsApp's monetization plans include brand messaging, click-to-chat ads

Uber, Booking.com and KLM are among the first 90 companies to have access to the new API.

By Robert Williams • Aug. 2, 2018

Study: Amazon led Q1 programmatic ad spend with a 10% share

Three-quarters of tracked brands placed digital ads programmatically in Q1, while 42% placed native ads programmatically — a 10% increase year-over-year. 

By Erica Sweeney • Aug. 2, 2018

Apple's iPhone, services boost sales to quarterly record

Demand for the iPhone X, 8 and 8 Plus remained consistent during a typically slower period.

By Robert Williams • Aug. 1, 2018

South Korean telecom KT tries on mobile AR shopping

AR Market lets shoppers view 360-degree videos of different products on smartphones and tablets.

By Robert Williams • Aug. 1, 2018

Pandora opens its ad inventory to programmatic buying

Volkswagen, P&G and Gatorade were among the brands that tested the programmatic audio ads earlier this year.

By Robert Williams • Aug. 1, 2018

Cole Haan combats cart abandonment with Messenger chatbot

The footwear brand turned to the messaging platform at a time when chatbot adoption has stalled at 8% among key brands.

By Chris Kelly • Aug. 1, 2018

Chipotle's 'guac gaffe' crashes mobile app, website

The burrito chain faced the setback just days after showing signs of a turnaround.

By Robert Williams • Aug. 1, 2018

How Untuckit fine-tuned its TV advertising and cut cost-per-response by 30%

The men's apparel company collapsed its bounce rate and lifted sales using TVSquared's analytics and optimization platform.

By Chris Kelly • Aug. 1, 2018

Domino's promotes hotspot orders with new sweepstakes

Members of the pizza chain's Piece of the Pie Rewards program have a chance to win a trip to any Domino's Hotspot in the United States.

By Robert Williams • July 31, 2018

Variety: Vivendi axes Studio+ mobile video app

The pending shutdown comes just weeks after Verizon announced it would end its similar go90 service.

By Robert Williams • July 31, 2018