Ad Tech: Page 125
-
Google touts new creative suite for YouTube, ARCore at Cannes Lions
The company is focusing its YouTube pitch to marketers on testing, targeting and measurement, as well as the ability to customize campaigns at scale.
By Erica Sweeney • June 21, 2018 -
Kraft Heinz SVP Michelle St. Jacques on creating noise that furthers a brand
In an interview at Cannes Lions, the head of brand and R&D talked about recent successes like Country Time Legal-Ade and the importance of "really strong listening."
By Chantal Tode • June 21, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Google debuts podcast app for Android
Listeners can receive content suggestions from the search giant based on their subscriber history and preferences.
By Robert Williams • June 20, 2018 -
Facebook adds autoplay video ads to Messenger
Users can't opt out of the ads, which will appear in the chat app's inbox alongside messages from friends and other contacts.
By Robert Williams • June 20, 2018 -
Marriott brings Amazon's Alexa to the hotel room
Amazon demonstrates the range of uses for Alexa with new hospitality-focused features at select properties like Marriott, Westin and St. Regis this summer.
By Robert Williams • June 20, 2018 -
Why Target would welcome tougher US data regulations
At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.
By Chantal Tode • June 20, 2018 -
All 4 major US carriers roll back data sharing with brokers
AT&T, Sprint and T-Mobile followed Verizon in ending business with Zumigo and LocationSmart, whose practices are under growing scrutiny.
By Peter Adams • June 20, 2018 -
Opinion
Why quality trumps quantity for video publishers
Opting for a "more and cheaper is better" approach actually wastes money on unnecessary tech, unimportant data and superfluous manpower, writes Connatix's David Kashak.
By David Kashak • June 20, 2018 -
L'Oréal glamorizes AR tech with 2-way beauty consultation
A new offering for the company's NYX Cosmetics brand unveiled at Cannes Lions lets a beauty professional virtually place products on a user's face through a smartphone.
By Chantal Tode • June 19, 2018 -
IDC: Smartwatches to drive growth for wearables
The forecast comes as Garmin debuts a line of watches with contactless payment, topographical maps, storage for music playlists and biometrics.
By Robert Williams • June 19, 2018 -
Oath brings VR ads to programmatic marketplace
LG, Chevrolet and Peugeot are already using Oath's new 3D mobile ads.
By Robert Williams • June 19, 2018 -
AB InBev debuts first blockchain-based mobile ad campaign
Bud Light, Budweiser and other brands are leveraging Kiip's Single Ledger solution to get a clearer reconciliation of campaign performance data.
By Robert Williams • June 19, 2018 -
Study: Mobile ads to exceed 30% market share in 2020
While mobile ad spending is estimated to overtake broadcast TV in 2021, TV still spurs greater ad recall among viewers.
By Robert Williams • June 19, 2018 -
Burger King's 5-step plan for hacking pop culture
At Cannes Lions, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture.
By Chantal Tode • June 18, 2018 -
DC United brings virtual currency to new Audi Field app
Attendees can earn Fan Allocation Money to trade for upgrades and experiences at the soccer stadium.
By Robert Williams • June 18, 2018 -
Volvo, HP test LinkedIn's new carousel ads
Years after Facebook and Twitter added the format, the professional network now lets users swipe to view up to 10 images from a brand.
By Robert Williams • June 18, 2018 -
Survey: Fewer online merchants accept payments from Apple, Google
Retailers ramped up support for PayPal and Amex Express Checkout as ease of use and fraud detection were top challenges.
By Robert Williams • June 15, 2018 -
Pandora, Postmates and Tinder test Snap's new developer kit
As rumored in May, Snapchat is opening its platform to third-party apps and promising stronger privacy protections.
By Robert Williams • June 15, 2018 -
Bank of America's AI-powered assistant hits 1M users in first 2 months
More features will be added this week for greater personalization and mobile functionality.
By Robert Williams • June 15, 2018 -
Google gives users more control over ad experience
One new feature, called "Why this ad?," will appear next to ads and offer information about why a user is seeing that particular piece of content.
By Erica Sweeney • June 15, 2018 -
Universal, Telemundo partner on Facebook Messenger soccer game
Goal! was launched alongside Telemundo's coverage of the 2018 FIFA World Cup in Russia.
By Robert Williams • June 15, 2018 -
Report: Microsoft creating cashierless tech to battle Amazon Go
Microsoft could be emerging as a fierce player in the checkout technology market, according to Reuters.
By Dan O'Shea • June 14, 2018 -
Twitter focuses on news in latest app redesign
Revamped user timelines will show more personalized content, along with notifications for live events like the World Cup.
By Robert Williams • June 14, 2018 -
Cargo partners with Snapchat, SnackNation for LA rollout
Ride-hailing passengers can browse and order products by scanning a Snapcode on the in-car box.
By Robert Williams • June 14, 2018 -
EMarketer: Zelle to become most-used P2P payment app
The platform is predicted to overtake PayPal's Venmo and Square Cash this year for person-to-person payments.
By Robert Williams • June 14, 2018
Previous
