Ad Tech: Page 125
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Voice tech adoption lags in the workplace, study says
Only 55% of decision-makers feel prepared to implement voice technologies to improve their organization's internal or customer service operations.
By Robert Williams • July 19, 2018 -
Retrieved from Amazon on May 10, 2017
Amazon sold over 1M smart home devices on Prime Day
The retailer once again used the annual shopping event as an opportunity to lure more customers into its Alexa-powered ecosystem.
By Dan O'Shea • July 19, 2018 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Retrieved from Walmart on May 26, 2016
Study: Shoppers prefer Apple Pay but spend more with Walmart Pay
Merchants can gain a competitive edge over Apple Pay by highlighting discount- and shopping-focused app features.
By Robert Williams • July 19, 2018 -
Accenture, Amazon partner on Alexa development
The consulting firm's agency arm is expanding its collaboration with Amazon to help companies create new voice experiences for their customers.
By Robert Williams • July 19, 2018 -
Hyundai launches digital showroom on Amazon
Visitors can access the automaker's website directly to find local dealers, streamline purchase options and learn about Hyundai's exchange program.
By Erica Sweeney • July 19, 2018 -
Instagram may have 95M bot accounts, The Information reports
Facebook's image-sharing app may be the next frontier in the fight against "fake news."
By Robert Williams • July 19, 2018 -
Walmart mulls video streaming, The Information reports
The service would compete directly with Amazon Prime Video and Netflix at lower prices, or maybe for free, sources told the publication.
By Dan Alaimo • July 18, 2018 -
Retrieved from Amazon on July 17, 2018
Amazon breaks Prime Day records despite site crashes
The e-commerce giant's major summer sale, aside from being a lucrative sales day for the company, gives it a chance to wrestle with system weaknesses ahead of the big dance: the holidays.
By Daphne Howland • July 18, 2018 -
Google Assistant app adds visual snapshot of daily plans
The service compiles calendars, reminders, flights and reservations in one place to provide a high-level view of a user's day.
By Robert Williams • July 18, 2018 -
Study: Instagram leads as influencer marketing platform
Nine out of 10 influencers are using Instagram for marketing campaigns more than they did a year ago.
By Robert Williams • July 18, 2018 -
Deep Dive
How Coke amplifies in-stadium experiences via digital tech
The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.
By Peter Adams • July 18, 2018 -
Unilever pilots Blis' new blockchain tech to improve transparency in location data
As a part of the pilot, Unilever will help Blis evaluate and refine the platform to best serve advertisers and data providers.
By Erica Sweeney • July 17, 2018 -
Kroger's in-store app aims to simplify healthy food shopping
OptUP lets customers score their groceries based on healthiness, scan and search for product alternatives and connect to digital carts for curbside pickup or delivery.
By Robert Williams • July 17, 2018 -
MTV taps influencers to announce VMA nominations on Instagram's IGTV
The news is a coup for a fledgling video hub that's only a few weeks old.
By Robert Williams • July 17, 2018 -
MLB live streams VR home run competition on Twitch, YouTube
Using a VR bat controller, fans had 90 seconds to hit as many home runs as they could in an All-Star version of the game.
By Erica Sweeney • July 17, 2018 -
Study: 47% of advertisers spend less on Snapchat video ads than expected
Ad buyers rank Instagram No. 1 in terms of spending intentions with a gain of 26%.
By Robert Williams • July 16, 2018 -
USA Today brings AR to its mobile app
The news publisher is integrating immersive features initially developed for its 321 Launch app that showcases space exploration.
By Robert Williams • July 16, 2018 -
Schlage's switch to programmatic TV buying unlocks 3x increase in ROI
The door hardware maker wanted to take a more surgical approach to understanding its audience and drove a 35% lift in e-commerce sales.
By Peter Adams • July 16, 2018 -
Facebook payments patent reveals e-commerce ambitions
In a recent patent filing, the social network described a plan to streamline AI-driven payments through Messenger.
By Dan Alaimo • July 13, 2018 -
Study: 49% of agencies rely on their own technology for programmatic media buys
Nearly two-thirds of those using their own programmatic technology reported improvements in their ability to build relationships with publishers.
By Erica Sweeney • July 13, 2018 -
Retrieved from Amazon on July 11, 2017
Amazon unveils VR kiosks at Indian shopping malls to promote Prime Day
Oculus Touch controllers let viewers handle items in 3D from all angles and see product details in pop-up windows.
By Erica Sweeney • July 13, 2018 -
Uber becomes largest app to tap Venmo for payments
Riders will see a "Pay With Venmo" option next to one for Apple Pay.
By Robert Williams • July 13, 2018 -
Report: Target's invite-only app lets superusers work with designers
The app is said to look like Instagram, complete with large square photos in an endless feed.
By Robert Williams • July 12, 2018 -
Snapchat users who watch 'The Darkest Minds' trailer get Pandora access
Film studio 20th Century Fox took over the music-streaming app's integration with Snapchat to promote its new film.
By Robert Williams • July 12, 2018 -
Walmart preps for back-to-school shopping with fresh mobile app
Parents can view their kids' specific classroom supplies while using a smartphone to locate the items in store aisles.
By Robert Williams • July 12, 2018
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