Walmart mulls video streaming, The Information reports

The service would compete directly with Amazon Prime Video and Netflix at lower prices, or maybe for free, sources told the publication.

By Dan Alaimo • July 18, 2018

Amazon breaks Prime Day records despite site crashes

The e-commerce giant's major summer sale, aside from being a lucrative sales day for the company, gives it a chance to wrestle with system weaknesses ahead of the big dance: the holidays.

By Daphne Howland • July 18, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Google Assistant app adds visual snapshot of daily plans

The service compiles calendars, reminders, flights and reservations in one place to provide a high-level view of a user's day.

By Robert Williams • July 18, 2018

Study: Instagram leads as influencer marketing platform

Nine out of 10 influencers are using Instagram for marketing campaigns more than they did a year ago.

By Robert Williams • July 18, 2018

How Coke amplifies in-stadium experiences via digital tech

The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.

By Peter Adams • July 18, 2018

Unilever pilots Blis' new blockchain tech to improve transparency in location data

As a part of the pilot, Unilever will help Blis evaluate and refine the platform to best serve advertisers and data providers.

By Erica Sweeney • July 17, 2018

Kroger's in-store app aims to simplify healthy food shopping

OptUP lets customers score their groceries based on healthiness, scan and search for product alternatives and connect to digital carts for curbside pickup or delivery.

By Robert Williams • July 17, 2018

MTV taps influencers to announce VMA nominations on Instagram's IGTV

The news is a coup for a fledgling video hub that's only a few weeks old.

By Robert Williams • July 17, 2018

MLB live streams VR home run competition on Twitch, YouTube

Using a VR bat controller, fans had 90 seconds to hit as many home runs as they could in an All-Star version of the game. 

By Erica Sweeney • July 17, 2018

Study: 47% of advertisers spend less on Snapchat video ads than expected

Ad buyers rank Instagram No. 1 in terms of spending intentions with a gain of 26%.

By Robert Williams • July 16, 2018

USA Today brings AR to its mobile app

The news publisher is integrating immersive features initially developed for its 321 Launch app that showcases space exploration.

By Robert Williams • July 16, 2018

Schlage's switch to programmatic TV buying unlocks 3x increase in ROI

The door hardware maker wanted to take a more surgical approach to understanding its audience and drove a 35% lift in e-commerce sales.

By Peter Adams • July 16, 2018

Facebook payments patent reveals e-commerce ambitions

In a recent patent filing, the social network described a plan to streamline AI-driven payments through Messenger.

By Dan Alaimo • July 13, 2018

Study: 49% of agencies rely on their own technology for programmatic media buys

Nearly two-thirds of those using their own programmatic technology reported improvements in their ability to build relationships with publishers.

By Erica Sweeney • July 13, 2018

Amazon unveils VR kiosks at Indian shopping malls to promote Prime Day

Oculus Touch controllers let viewers handle items in 3D from all angles and see product details in pop-up windows.

By Erica Sweeney • July 13, 2018

Uber becomes largest app to tap Venmo for payments

Riders will see a "Pay With Venmo" option next to one for Apple Pay.

By Robert Williams • July 13, 2018

Report: Target's invite-only app lets superusers work with designers

The app is said to look like Instagram, complete with large square photos in an endless feed.

By Robert Williams • July 12, 2018

Snapchat users who watch 'The Darkest Minds' trailer get Pandora access

Film studio 20th Century Fox took over the music-streaming app's integration with Snapchat to promote its new film. 

By Robert Williams • July 12, 2018

Walmart preps for back-to-school shopping with fresh mobile app

Parents can view their kids' specific classroom supplies while using a smartphone to locate the items in store aisles.

By Robert Williams • July 12, 2018

AT&T takes stake in AR headset maker Magic Leap

The telecom giant is now the exclusive distributor for the tech brand's products in the U.S.

By Robert Williams • July 12, 2018

Cheetos fans can win prizes based on their snack's unique shape

If someone sees a Cheetos snack that looks like a palm tree, he or she could score a tropical vacation.

By Erica Sweeney • July 12, 2018

Visa innovation center showcases contactless payment

Banks aren't ready and retailers are wary, but the technology is on display in a futuristic pop-up experience in Washington, DC.

By Nicole Ault • July 11, 2018

Google Maps rated as No. 1 navigation app, survey says

About 70% of smartphone owners say they use Google Maps the most because of its higher level of detail.

By Robert Williams • July 11, 2018

Tori Spelling debuts AR makeover show 'The Look: All Stars'

Beauty app Perfect365 is collaborating with the show that airs each week on CW and MyNetwork stations.

By Robert Williams • July 11, 2018

Study: Smartphone use triggers self-focused 'mobile mindset'

Marketers should better tailor mobile experiences to customer mindsets and intent, per analytics firm Clicktale and Wharton School researchers.

By Robert Williams • July 11, 2018