Ad Tech: Page 126
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Opinion
Why voice isn't poised to take over the marketing world — yet
Drum Agency's David Randolph breaks down the biggest fears and questions looming over a channel some believe will cause the death of CPG.
By David Randolph • June 14, 2018 -
Facebook cracks down on sellers of junky products
Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.
By Robert Williams • June 13, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Google adds tools for brick-and-mortar retailers to entice online shoppers
"See What's In Store" lets customers view a store's inventory in search results and Google Maps before making a visit.
By Robert Williams • June 13, 2018 -
Apple aims to stop contact data sharing among apps
The tech giant changed its App Store rules to restrict how developers use information about friends and contacts of iPhone owners.
By Robert Williams • June 13, 2018 -
Las Vegas mall gets a sassy AI chatbot
Jules hopes to connect with younger shoppers at the Miracle Mile Shops in Las Vegas through Facebook Messenger.
By Dan Alaimo • June 13, 2018 -
Amazon dominates Father's Day digital advertising with 6B impressions, analysis finds
Desktop display ads were the most popular format, used by 73% of brands included in the analysis, while mobile display ads accounted for just 24%.
By Erica Sweeney • June 13, 2018 -
Bud Light, Dunkin' are first to sponsor Snapchat's AR games
Branded Snappable games show the company's continued focus on AR to engage users more immersively.
By Robert Williams • June 13, 2018 -
Q&A
BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing
In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott's 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today's audiences.
By Peter Adams • June 13, 2018 -
74% of multinational brands are reviewing their agency arrangements
Nearly 60% of companies analyzed in a new report said they wanted to reduce the number of agencies on their roster.
By Erica Sweeney • June 13, 2018 -
Ford expands self-driving delivery tests with Postmates in Miami
Consumers can place orders with more than 70 local participating businesses, with food delivered via a special vehicle equipped with a transit locker system.
By Erica Sweeney • June 13, 2018 -
At Houzz, mobile augmented reality is fueling sales
More than 2 million shoppers have used the "View in My Room" feature since it launched last fall, Houzz co-founder Alon Cohen told IRCE attendees.
By Dan O'Shea • June 12, 2018 -
DC superhero Lens contest on Snapchat will send winner to Comic-Con
This is Snapchat's first Lens challenge with a major brand tie-in.
By Robert Williams • June 12, 2018 -
Apple bans mining of cryptocurrencies
While interest in cryptocurrency remains high, there are a few stumbling blocks that need to be overcome for wider acceptance from marketers.
By Robert Williams • June 12, 2018 -
Opinion
Is limiting the unlimited the way to serve the mobile appetite?
New tools by Google and Apple will soon let users control their screen time, but will also impact marketing campaigns, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • June 12, 2018 -
Report: Snapchat ad prices plummet
The image-sharing app has the lowest prices for ad placements among social media platforms.
By Robert Williams • June 12, 2018 -
Facebook launches gaming video platform to battle Twitch
Fb.gg serves as a hub of games streaming on the social giant and lets users subscribe to esports celebrities' channels.
By Robert Williams • June 11, 2018 -
Macy's recruits employees as brand ambassadors
The department store hopes transforming its employees into social media influencers will drive both brand connection and sales.
By Robert Williams • June 11, 2018 -
Rakuten acquires mobile pickup platform Curbside
The deal comes at a time when mobile ordering and pickup are becoming more popular, making the space competitive.
By Robert Williams • June 11, 2018 -
WSJ: Fiat Chrysler, Royal Bank of Canada among those previously granted special access to Facebook data
The social network reportedly offered limited-duration data-sharing extensions for a few companies after the flow of information was stopped for others in 2015.
By Erica Sweeney • June 11, 2018 -
Data-driven ad targeting helped Moe's Southwest Grill increase in-store traffic by 40%
A recent campaign run with the platform Quantcast also resulted in a 19x return on ad spend, according to a case study.
By Erica Sweeney • June 11, 2018 -
Location data is a boon for marketers, study says
Surveyed marketers said location data drove new customer acquisition, response rates and engagement levels.
By Robert Williams • June 8, 2018 -
Snapchat, SeatGeek partner on in-app ticket buying
The Los Angeles Football Club is the first team to sell tickets through Snapchat Stories.
By Robert Williams • June 8, 2018 -
Ericsson's ad tool ties location, carrier data for verification
Emodo Audiences uses the information to pre-verify mobile audiences and ad inventory to avoid wasted spend.
By Robert Williams • June 8, 2018 -
Turner Sports launches digital marketplace for live video ad buys
Advertisers can target campaigns for the more than 51 million viewers across Turner's digital portfolio with a single ad buy.
By Erica Sweeney • June 8, 2018 -
78% of marketers plan investments in connected TV ads, study finds
However, marketers and agencies are split on which metrics are the most important to measuring success.
By Erica Sweeney • June 8, 2018
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