Ad Tech: Page 126
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Menswear startup tailors app to pick clothes based on Spotify tastes
Eison Triple Thread hopes to better personalize recommendations by reviewing a customer's music habits.
By Robert Williams • July 31, 2018 -
Study: Facebook drops off list of most innovative tech brands
Results from a new consumer survey place Amazon, Apple and Google at the top.
By Erica Sweeney • July 31, 2018 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
McDonald's debuts burger-backed MacCoin for the Big Mac's 50th anniversary
More than 6.2 million tokens of the global currency will be available in five different designs that each represent a decade in the burger's existence.
By Erica Sweeney • July 31, 2018 -
Study: Mobile biometrics market to surge 17x by 2023
Biometrics will support the growth of remote m-commerce to more than 48 billion transactions by 2023, Juniper Research predicts.
By Robert Williams • July 30, 2018 -
Verizon's new Wi-Fi service blocks in-app ads, ad tracking
The telecom giant's virtual private network costs $3.99 a month for anonymous web browsing.
By Robert Williams • July 30, 2018 -
Chase links payment app to Samsung Pay mobile wallet
Cardholders now have more ways to pay with their phones and at more places.
By Robert Williams • July 30, 2018 -
Chipotle's Q2 digital sales grow 33% as turnaround strengthens
The fast-casual chain also grew its digital users by 65% and saw significant growth in delivery sales.
By Erica Sweeney • July 30, 2018 -
Alphabet backs mobile scanning developer Scandit
A venture capital arm of Google's parent is now behind a Swiss company promising big advances in the use of mobile cameras for retail scanning.
By Dan Alaimo • July 27, 2018 -
Walgreens doubles down on healthcare positioning with local digital marketplace
Find Care Now helps consumers search for local and digital health services, make appointments and check pricing options.
By Erica Sweeney • July 27, 2018 -
Snapchat pilots 'Storytellers' program matching top influencers with advertisers
Mplatco, Cyrene Q and Shonduras are among the content creators testing out the platform.
By Robert Williams • July 27, 2018 -
Amazon posts second $2B quarter for ad sales as explosive growth continues
The company is on pace to beat forecasts for how much advertising it will sell this year.
By Chantal Tode • July 27, 2018 -
Dunkin' extends CardFree deal for mobile ordering, payment
Despite solid Q2 sales, the company's continued investments in technology could take a toll on future profits.
By Robert Williams • July 27, 2018 -
Ad Age: Snapchat opens private marketplace to sell ads in ESPN, Vice shows
Marketers can book ad space in specific shows in Discover from media companies that also include BuzzFeed, Hearst and NBCUniversal.
By Robert Williams • July 26, 2018 -
Grubhub buys LevelUp to strengthen ties with restaurants
The deal will add KFC, Taco Bell and Bareburger to the food-delivery company's clientele.
By Robert Williams • July 26, 2018 -
Tommy Hilfiger rewards people for wearing its new connected clothes
Tommy Jeans Xplore items have smart tags that link to an iOS app, aiming to convert wearers into brand ambassadors.
By Robert Williams • July 26, 2018 -
85% of creatives believe AI will have the largest impact among emerging tech
However, a survey by Wrike found just 45% of creatives are embracing automation in their day-to-day workflows.
By Erica Sweeney • July 26, 2018 -
Renovation Brands boosted visits 27%, cut bounce rate 30% with Google AMP
The home improvement retailer said it also cut costs by 60% through unifying front-end development and deploying AMP across multiple platforms.
By Robert Williams • July 25, 2018 -
Guess US stores add Alipay's mobile wallet to reach Chinese tourists
A geolocation-based "Discover" function within the app lets travelers find nearby Guess stores, receive promotions and make purchases.
By Robert Williams • July 25, 2018 -
Pinterest ad revenue set to rise 2x to $1B this year ahead of IPO, CNBC reports
The social media company's value has risen to between $13 billion and $15 billion from $12.3 billion a year ago.
By Robert Williams • July 25, 2018 -
YouTube app tests Explore tab to drive video discovery
Plus, the video-sharing service reportedly offered payouts to popular content creators as it seeks to fend off Instagram's IGTV.
By Robert Williams • July 24, 2018 -
Nickelodeon's AR app lets kids interact with live TV broadcasts
During the Kids' Choice Sports Awards last week, viewers also cast votes to impact how the show played out.
By Robert Williams • July 24, 2018 -
Google partners with startups on blockchain-based cloud app development
The search giant is looking into digital ledger tech to give its Cloud service an edge over rivals Microsoft Azure and Amazon Web Services.
By Robert Williams • July 24, 2018 -
Google's Q2 beats expectations as Alphabet shrugs off $5B EU fine
Advertising sales totaled $28 billion, a 23.9% increase year-over-year, as paid clicks increased and traffic acquisition costs dropped.
By Erica Sweeney • July 24, 2018 -
Sprout Social forges deeper integration with Pinterest
The analytics provider's partnership is aimed at helping its brand customers market more efficiently and effectively through the social network.
By Dan O'Shea • July 23, 2018 -
Samsung, NASA partner on immersive moon mission experience
Aiming for realism, Samsung collaborated with the team that trains astronauts to function in low-gravity environments at NASA's Johnson Space Center.
By Erica Sweeney • July 23, 2018