Ad Tech: Page 127
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Havas' blockchain loyalty program helps brands reward sports fans
Fans can win digital coins and trade them, swap them across loyalty programs or turn them into goods, exclusive content or other experiences.
By Erica Sweeney • June 8, 2018 -
Facebook funds news shows from Fox News, CNN for Watch
The social networking giant is far from the only social media network cozying up to publishers now that there's a bigger focus on quality content.
By Robert Williams • June 7, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Stance offers mobile self-checkout without an app download
The sock and underwear retailer lets customers use their smartphone's web browser to buy products with Apple Pay, Google Pay or a credit card.
By Robert Williams • June 7, 2018 -
Facebook opens up Marketplace to business ads
Retailers Thread Wallets and FabFitFun have boosted their returns on ad spend with the social network's new classified section ads.
By Robert Williams • June 7, 2018 -
Universal transports Dave & Buster's customers to 'Jurassic World' via VR
Up to four people can participate in a five-minute experience where they can rescue dinosaurs roaming freely on the fictional island of Isla Nublar.
By Erica Sweeney • June 7, 2018 -
82% of marketers plan to increase digital spend, but only 26% are confident in ROI
Nielsen's new CMO Report found that industry professionals are now looking for better insights rather than more data.
By Erica Sweeney • June 7, 2018 -
ComScore, PushSpring partner to merge mobile ad planning and buying
Marketers can target ads based on mobile app consumption, demographics and location.
By Robert Williams • June 6, 2018 -
KitchenAid boosts social media engagement 85%
The appliance brand focused on responding to customer questions about deliveries and repairs.
By Robert Williams • June 6, 2018 -
Facebook tests Musical.ly competitor called 'Lip Sync Live'
Users can choose from song titles to personalize videos and challenge friends to a lip sync battle.
By Robert Williams • June 6, 2018 -
Ogilvy rebrands, streamlines operations as agency landscape evolves
As part of the group's "re-founding," it is also launching Ogilvy Consulting, which will focus on digital transformation and innovation.
By Erica Sweeney • June 6, 2018 -
Study: 45% of advertisers think social media sites botch brand safety
Marketers are being more proactive about brand safety, with Advertiser Perceptions and Oath finding that only 3% lack any kind of strategy.
By Erica Sweeney • June 6, 2018 -
How data and a luxe experience boosted Tea Forte's ROI 20x
Can a high-end brand maintain its air of exclusivity when a pressured environment requires being on Amazon?
By Natalie Black (Koltun) • June 6, 2018 -
Apple debuts screen limits, Siri shortcuts and privacy updates
Enhanced performance is a focus of iOS 12, which will include a new Shortcuts feature for Siri as Apple tries to catch up in the voice-assistant space.
By Robert Williams • June 5, 2018 -
Senate panel to probe Facebook after NYT points to new data collection lapses
The social network is contesting a New York Times article that suggests deals with at least 60 device makers, including Apple, Samsung and Microsoft, involve collecting user information without proper consent.
By Peter Adams • June 5, 2018 -
Mastercard, Diebold Nixdorf partner on mobile ATM services
Users of automated teller machines can tap or scan a QR code on their phone and receive cash without pulling out a card.
By Robert Williams • June 5, 2018 -
AR, VR spending could hit $27B in 2018
While that prediction spans several industries, retail is among the top drivers of the technology's adoption, according to the International Data Corporation.
By Dan O'Shea • June 4, 2018 -
Apple reportedly to announce phone-to-phone AR at WWDC
The iPhone maker designed a two-user system that holds image data on phones to allay privacy concerns and plans to debut the tech at its developer conference this week.
By Robert Williams • June 4, 2018 -
Permission granted by David Whitehead - Checkout.com
OpinionHow to win loyalty in the age of the promiscuous consumer
Businesses must adapt to consumers' changing expectations and desires, says Qualtrics's Luke Williams.
By Luke Williams • June 4, 2018 -
Study: Many publishers' EU sites are faster and ad-free under GDPR
When ads do appear on E.U. versions of publishers' sites, Google DoubleClick is being used to serve them.
By Erica Sweeney • June 4, 2018 -
Adidas, AmEx, P&G test Pinterest's wide-format video ads
Video is a quickly growing portion of the platform's strategy as it competes against the likes of Facebook and Google.
By Robert Williams • June 1, 2018 -
Report: Digital ad marketplace for publishers gains steam with new members
Rolling Stone, New York Media and PopSugar have joined Vox's Concert, which can now sell ads across 122 million unique site visitors in an attempt to compete with Facebook and Google.
By Erica Sweeney • June 1, 2018 -
Apple reportedly set to unveil ARKit 2.0
The tech giant is lining up a new round of announcements for developers next week, and AR could be at center stage.
By Dan O'Shea • June 1, 2018 -
AMC Networks announces TV-activated mobile ads
Inaudible sounds from the TV trigger viewers' smartphones to send customized offers like coupons or rewards points.
By Robert Williams • June 1, 2018 -
Amazon delivers giant 'Jurassic World' box in cross-channel marketing stunt
Several brands are involved in the effort spanning experiential, voice, video and social, pointing to the e-commerce giant's growing marketing clout.
By Chantal Tode , Erica Sweeney • June 1, 2018 -
Study: Just 53% of marketers blend TV and digital video strategies
This comes despite a growing interest in advanced TV options, with two in five marketers now leveraging data to target their ads.
By Erica Sweeney • June 1, 2018
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