Michael Kors is first to test AR ads in Facebook news feed

Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.

By Robert Williams • July 11, 2018

Google ramps up machine learning to automatically optimize search, other ad formats

In what the company is calling its largest deployment of machine learning in ads, marketers will be able to more easily deliver relevant experiences at scale. 

By Erica Sweeney • July 11, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Forrester snaps up 2 companies to bolster cloud-based CX platform

The deals for FeedbackNow and GlimpzIt will boost CX Cloud's instant feedback from physical and mobile devices. 

By Erica Sweeney • July 11, 2018

Romance author debuts a shoppable novel

As readers turn the pages of "Waiting at Hayden's," released today, they can shop for apparel and home goods featured in the story.

By Daphne Howland • July 10, 2018

Apple promotes Face ID tech in dramatic game show ad

The iPhone X commercial shows how facial recognition can save people from the struggles of remembering passwords.

By Robert Williams • July 10, 2018

Report: Snapchat builds visual product search with links to Amazon

In a potential swipe at Pinterest's Lens, hidden computer code on Snapchat reveals a feature to scan products and find them on the e-commerce giant's site.

By Robert Williams • July 10, 2018

Comic Dive: Transparent Trap

Social media giants' new ad policies aim to bring greater transparency to their platforms amid pressure to stop the spread of misinformation.

By John Hazard and Lisa Burdige • July 10, 2018

Social commerce on the rise as more brands adopt shoppable content

Nearly 66% of brands studied are now selling on social media, according to a report by GartnerL2.

By Dan O'Shea • July 9, 2018

Report: Facebook in talks with soccer's Cristiano Ronaldo for Watch reality show

Plus, the social network won live broadcast rights to show English Premier League soccer in Southeast Asia.

By Robert Williams • July 9, 2018

Samsung's Bixby adds live sports news from theScore

Scores from the NBA, MLB, NFL, NHL and EPL soccer will be available on the tech giant's digital assistant.

By Robert Williams • July 9, 2018

Sprout Foods helps parents at mealtime with Alexa skill

Amazon says that audio skills for kids is the fastest-growing category of apps for its voice assistant.

By Robert Williams • July 9, 2018

Study: 49% of smart TV users unclear on how their viewing habits are tracked

Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent. 

By Erica Sweeney • July 9, 2018

Discover what really matters to consumers to drive new growth

There are different approaches to gaining customer insights that let companies optimize their positioning and put marketing dollars to good use, says McKinsey & Co.'s Thomas Bauer.

By Thomas Bauer • July 9, 2018

Google responds to reports that it let companies scan Gmail inboxes

Return Path, Edison Software and eDataSource are among the third-party developers that have let employees read the contents of emails.

By Robert Williams • July 6, 2018

Swedish beer brand hijacks Budweiser's Google search campaign

By purchasing AdWords for the search terms of Budweiser's Cannes award-winning effort, Norrlands Guld is the latest to troll competitors through "hackvertising."

By Erica Sweeney • July 6, 2018

Emirates airline brings VR cabin views to mobile web

Customers can see the view from each section on the plane, then immediately book a seat without ever leaving the website.

By Robert Williams • July 6, 2018

Wired magazine rolls out OTT TV with sponsors Audi, HP and Verizon

The over-the-top channel features the most popular videos and shows from Wired.com and the publisher's YouTube channel.

By Robert Williams • July 6, 2018

UK's Channel 4 debuts contextual TV ad tool powered by AI

For example, a tea brand could automatically run an ad during a commercial break following a scene that showed a character drinking the beverage.

By Erica Sweeney • July 6, 2018

Amazon Go locks in second Seattle spot

The company confirmed that a second Seattle location is in the works as it heads toward the goal of opening six of the experimental formats this year. 

By Dan O'Shea • July 6, 2018

Study: 79% of consumers want human-driven customer service

Even with chatbots and other digital tools for customer support, many customers still want the option to speak to human representatives.

By Dan O'Shea • July 5, 2018

Report: Google delays cause GDPR compliance issues for ad tech firms

Several companies jointly launched software to get user consent before delivering ads, but Google said it won't join the program until August, Reuters reports.

By Erica Sweeney • July 5, 2018

Facebook shuts down Moves, Hello and tbh apps

The social network said it will delete user data from the apps within 90 days.

By Robert Williams • July 5, 2018

Shopify adds Shopgate as m-commerce platform for merchants

The partnership lets merchants more easily develop a mobile app with digital wallets, code scanners and push notifications.

By Robert Williams • July 5, 2018

Snapchat brings AR to Disney, Universal, Six Flags

Geofenced lenses are unlocked when users enter participating parks.

By Robert Williams • July 5, 2018

Sony promotes 'Hotel Transylvania' sequel with Alexa story skill

Users can listen to a new story, nursery rhyme or joke every day voiced by characters from the animated film.

By Robert Williams • July 3, 2018