Study: 79% of consumers want human-driven customer service

Even with chatbots and other digital tools for customer support, many customers still want the option to speak to human representatives.

By Dan O'Shea • July 5, 2018

Report: Google delays cause GDPR compliance issues for ad tech firms

Several companies jointly launched software to get user consent before delivering ads, but Google said it won't join the program until August, Reuters reports.

By Erica Sweeney • July 5, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Facebook shuts down Moves, Hello and tbh apps

The social network said it will delete user data from the apps within 90 days.

By Robert Williams • July 5, 2018

Shopify adds Shopgate as m-commerce platform for merchants

The partnership lets merchants more easily develop a mobile app with digital wallets, code scanners and push notifications.

By Robert Williams • July 5, 2018

Snapchat brings AR to Disney, Universal, Six Flags

Geofenced lenses are unlocked when users enter participating parks.

By Robert Williams • July 5, 2018

Sony promotes 'Hotel Transylvania' sequel with Alexa story skill

Users can listen to a new story, nursery rhyme or joke every day voiced by characters from the animated film.

By Robert Williams • July 3, 2018

Facebook to stream boxing from Oscar De La Hoya's Golden Boy

The fight promoter will produce five nights of programming on the social network's Watch platform starting August 11.

By Robert Williams • July 3, 2018

Delta, Equinox encourage travelers to 'sweat away' jet lag with digital billboards

Real-time data will display flight numbers and cities of origin, and encourage passengers to use an Equinox gym voucher provided in-flight.

By Erica Sweeney • July 3, 2018

Why virtual reality won't revolutionize retail, but scan-and-go will

From robots to digital pickup towers, technology is deeply intertwined with retail. But which innovations are taking off and which are spewing smoke?

By Cara Salpini • July 3, 2018

Study: Global chatbot market to grow 24.4% in next 4 years

Still, the lack of awareness and standardization are major impediments to mainstream traction.

By Robert Williams • July 2, 2018

Study: Digital ad rates hit record highs in May, June

The Ezoic Ad Revenue Index previously only saw record highs on Black Friday, when ad rates are typically at their peak for a given year.

By Erica Sweeney • July 2, 2018

Snapchat expands commerce to influencers, partners with Kylie Jenner

This comes after a tweet from the reality TV star in February caused Snap's stock to drop $1.3 billion.

By Robert Williams • July 2, 2018

Verizon pulls plug on Go90 mobile streaming

The mobile-first video service for millennials was unable to grow a mass audience or attract enough advertising dollars.

By Robert Williams • July 2, 2018

Best Western taps IBM Watson to offer personalized travel planning tips

Consumers can book a room, take virtual 360-degree tours of hotels and learn about the chain's rewards program through new AI-powered ads. 

By Erica Sweeney • July 2, 2018

Don't just talk about transformation. Do it

Lisa Collings, senior vice president at Conversant, offers three key tips for retail marketers looking to accelerate and execute digital strategies.

By Lisa Collings • July 2, 2018

California adopts privacy law aimed at protecting consumer data

The law, which goes into effect in 2020, shares similarities with GDPR and has been met with resistance from companies like Amazon, Google and Microsoft. 

By Erica Sweeney • July 2, 2018

Walmart, P&G see their ads pulled under Facebook's new political labeling policy

P&G's ad mentioned LGBTQ pride and its "commitment to inclusion," while Facebook later reversed its decision on Walmart's ad for "bringing jobs back" to America.

By Erica Sweeney • July 2, 2018

53% of B2B marketers think AI will boost marketing success, study finds

However, only 21% of those surveyed are "very confident" in meeting their goals using their current marketing data.

By Erica Sweeney • June 29, 2018

LinkedIn adds QR codes for offline networking

The mobile app feature aims to help users quickly find the profiles of people they've just met in person so they can connect on-the-spot.

By Robert Williams • June 29, 2018

Study: 3/4 of marketing agencies move to integrate direct, programmatic media buying

While the majority of marketers have started the merge, only 17% have fully unified their operations, according to a new report.

By Erica Sweeney • June 29, 2018

IPG acquires Acxiom's data-marketing business

The ad agency holding group confirmed plans for the deal valued at $2.3 billion on Monday.

By Erica Sweeney • Updated July 3, 2018

Report: Snap readies gaming platform for fall debut

According to The Information's unnamed sources, Snap is already signing on game publishers.

By Robert Williams • June 28, 2018

Clorox, Ben & Jerry's engagement rates jump 400% with mobile web stories

Average time spent with the brands' ads rose 10 times the industry average after deploying PadSquad's new tool.

By Robert Williams • June 28, 2018

Facebook's Instant Article subscription test shows 'promising' results

People who saw offers in Instant Articles were 17% more likely to subscribe than those who saw publishers' standard mobile web links.

By Robert Williams • June 28, 2018

How to breathe new life into a marketing organization

Accenture's Laura Gurski details how marketers can tap into the "living marketing" strategies that have helped grow brands like Meliá Hotels and Halo Top.

By Laura Gurski • June 28, 2018