Mobile overtakes desktop for paid search advertising, Kenshoo finds

The adoption of inexpensive mobile shopping ads pushed down cost-per-click rates for paid search by 12% in Q2.

By Robert Williams • July 23, 2018

Macallan lets groups explore its Scotland estate through 4D, VR

The activation, which the marketer claims is the first of its kind, will be available on mobile, desktop and at select retail locations equipped with VR headsets. 

By Sean Gibbons • July 23, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Dish Network offers live customer service with Apple Business Chat

The satellite TV company lets people use Apple Pay to purchase pay-per-view shows or live sporting events.

By Robert Williams • July 23, 2018

Intel, NYT pilot SimpleReach's video measurement platform to standardize engagement metrics

The solution collects video data from across platforms, including websites, mobile, social and OTT, to simplify campaign measurement and targeting. 

By Erica Sweeney • July 23, 2018

Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads

Andrew McKechnie also dished to Marketing Dive about Verizon's decision to return to in-game Super Bowl advertising and how he's broken its image away from being old, stodgy and corporate. 

By Peter Adams • July 23, 2018

Study: Apple's Siri to lose No. 2 spot to Baidu's digital assistant

In response, Apple merged its various AI divisions into one led by recent hire John Giannandrea, formerly Google's head of search and AI, to improve Siri's performance.

By Robert Williams • July 20, 2018

Domino's raises tech spend, expands to 200K delivery hotspots

CEO Richard Allison reported early success from the chain's program to deliver pizza to places without a traditional address.

By Robert Williams • July 20, 2018

Alibaba invests $2.23B in outdoor digital advertising company

The Chinese e-commerce giant's move signals plans to expand its reach by integrating an online-to-offline strategy.

By Erica Sweeney • July 20, 2018

Amazon's new Part Finder feature helps with home repairs

The feature lets users point their smartphone at nuts and bolts to find them in Amazon's online store.

By Robert Williams • July 20, 2018

Demographics still lead for marketers' data investments, study finds

A Lotame analysis shows marketers are continuing to focus on factors like age and gender, despite the industry's growing push for quality and granularity. 

By Erica Sweeney • July 20, 2018

Uber strikes exclusive deal with Cargo on in-car commerce

Riders currently request and pay for items through Cargo's mobile site, but the partnership could lead to Uber adding those functionalities into its core app.

By Robert Williams • July 20, 2018

VentureBeat: Olay doubles conversion rates with AI-powered skincare advisor

The Olay Skin Advisor, which launched in 2016, has also reduced the P&G brand's bounce rate for online visitors by one-third.

By Erica Sweeney • July 20, 2018

Voice tech adoption lags in the workplace, study says

Only 55% of decision-makers feel prepared to implement voice technologies to improve their organization's internal or customer service operations.

By Robert Williams • July 19, 2018

Amazon sold over 1M smart home devices on Prime Day

The retailer once again used the annual shopping event as an opportunity to lure more customers into its Alexa-powered ecosystem.

By Dan O'Shea • July 19, 2018

Study: Shoppers prefer Apple Pay but spend more with Walmart Pay

Merchants can gain a competitive edge over Apple Pay by highlighting discount- and shopping-focused app features.

By Robert Williams • July 19, 2018

Accenture, Amazon partner on Alexa development

The consulting firm's agency arm is expanding its collaboration with Amazon to help companies create new voice experiences for their customers.

By Robert Williams • July 19, 2018

Hyundai launches digital showroom on Amazon

Visitors can access the automaker's website directly to find local dealers, streamline purchase options and learn about Hyundai's exchange program. 

By Erica Sweeney • July 19, 2018

Instagram may have 95M bot accounts, The Information reports

Facebook's image-sharing app may be the next frontier in the fight against "fake news."

By Robert Williams • July 19, 2018

Walmart mulls video streaming, The Information reports

The service would compete directly with Amazon Prime Video and Netflix at lower prices, or maybe for free, sources told the publication.

By Dan Alaimo • July 18, 2018

Amazon breaks Prime Day records despite site crashes

The e-commerce giant's major summer sale, aside from being a lucrative sales day for the company, gives it a chance to wrestle with system weaknesses ahead of the big dance: the holidays.

By Daphne Howland • July 18, 2018

Google Assistant app adds visual snapshot of daily plans

The service compiles calendars, reminders, flights and reservations in one place to provide a high-level view of a user's day.

By Robert Williams • July 18, 2018

Study: Instagram leads as influencer marketing platform

Nine out of 10 influencers are using Instagram for marketing campaigns more than they did a year ago.

By Robert Williams • July 18, 2018

How Coke amplifies in-stadium experiences via digital tech

The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.

By Peter Adams • July 18, 2018

Unilever pilots Blis' new blockchain tech to improve transparency in location data

As a part of the pilot, Unilever will help Blis evaluate and refine the platform to best serve advertisers and data providers.

By Erica Sweeney • July 17, 2018

Kroger's in-store app aims to simplify healthy food shopping

OptUP lets customers score their groceries based on healthiness, scan and search for product alternatives and connect to digital carts for curbside pickup or delivery.

By Robert Williams • July 17, 2018