Ad Tech: Page 127
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Oath brings VR ads to programmatic marketplace
LG, Chevrolet and Peugeot are already using Oath’s new 3D mobile ads.
By Robert Williams • June 19, 2018 -
AB InBev debuts first blockchain-based mobile ad campaign
Bud Light, Budweiser and other brands are leveraging Kiip’s Single Ledger solution to get a clearer reconciliation of campaign performance data.
By Robert Williams • June 19, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Study: Mobile ads to exceed 30% market share in 2020
While mobile ad spending is estimated to overtake broadcast TV in 2021, TV still spurs greater ad recall among viewers.
By Robert Williams • June 19, 2018 -
Burger King’s 5-step plan for hacking pop culture
At Cannes Lions, the brand’s CMO and agency discussed their successful deployment of “hackvertising,” which borrows from hacker culture.
By Chantal Tode • June 18, 2018 -
DC United brings virtual currency to new Audi Field app
Attendees can earn Fan Allocation Money to trade for upgrades and experiences at the soccer stadium.
By Robert Williams • June 18, 2018 -
Volvo, HP test LinkedIn’s new carousel ads
Years after Facebook and Twitter added the format, the professional network now lets users swipe to view up to 10 images from a brand.
By Robert Williams • June 18, 2018 -
Survey: Fewer online merchants accept payments from Apple, Google
Retailers ramped up support for PayPal and Amex Express Checkout as ease of use and fraud detection were top challenges.
By Robert Williams • June 15, 2018 -
Pandora, Postmates and Tinder test Snap’s new developer kit
As rumored in May, Snapchat is opening its platform to third-party apps and promising stronger privacy protections.
By Robert Williams • June 15, 2018 -
Bank of America’s AI-powered assistant hits 1M users in first 2 months
More features will be added this week for greater personalization and mobile functionality.
By Robert Williams • June 15, 2018 -
Google gives users more control over ad experience
One new feature, called “Why this ad?,” will appear next to ads and offer information about why a user is seeing that particular piece of content.
By Erica Sweeney • June 15, 2018 -
Universal, Telemundo partner on Facebook Messenger soccer game
Goal! was launched alongside Telemundo’s coverage of the 2018 FIFA World Cup in Russia.
By Robert Williams • June 15, 2018 -
Report: Microsoft creating cashierless tech to battle Amazon Go
Microsoft could be emerging as a fierce player in the checkout technology market, according to Reuters.
By Dan O’Shea • June 14, 2018 -
Twitter focuses on news in latest app redesign
Revamped user timelines will show more personalized content, along with notifications for live events like the World Cup.
By Robert Williams • June 14, 2018 -
Cargo partners with Snapchat, SnackNation for LA rollout
Ride-hailing passengers can browse and order products by scanning a Snapcode on the in-car box.
By Robert Williams • June 14, 2018 -
EMarketer: Zelle to become most-used P2P payment app
The platform is predicted to overtake PayPal’s Venmo and Square Cash this year for person-to-person payments.
By Robert Williams • June 14, 2018 -
Opinion
Why voice isn’t poised to take over the marketing world — yet
Drum Agency’s David Randolph breaks down the biggest fears and questions looming over a channel some believe will cause the death of CPG.
By David Randolph • June 14, 2018 -
Facebook cracks down on sellers of junky products
Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.
By Robert Williams • June 13, 2018 -
Google adds tools for brick-and-mortar retailers to entice online shoppers
“See What’s In Store” lets customers view a store’s inventory in search results and Google Maps before making a visit.
By Robert Williams • June 13, 2018 -
Apple aims to stop contact data sharing among apps
The tech giant changed its App Store rules to restrict how developers use information about friends and contacts of iPhone owners.
By Robert Williams • June 13, 2018 -
Las Vegas mall gets a sassy AI chatbot
Jules hopes to connect with younger shoppers at the Miracle Mile Shops in Las Vegas through Facebook Messenger.
By Dan Alaimo • June 13, 2018 -
Amazon dominates Father’s Day digital advertising with 6B impressions, analysis finds
Desktop display ads were the most popular format, used by 73% of brands included in the analysis, while mobile display ads accounted for just 24%.
By Erica Sweeney • June 13, 2018 -
Bud Light, Dunkin’ are first to sponsor Snapchat’s AR games
Branded Snappable games show the company’s continued focus on AR to engage users more immersively.
By Robert Williams • June 13, 2018 -
Q&A
BBDO NY’s outgoing CMO on heading for Hollywood and what’s new in entertainment marketing
In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott’s 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today’s audiences.
By Peter Adams • June 13, 2018 -
74% of multinational brands are reviewing their agency arrangements
Nearly 60% of companies analyzed in a new report said they wanted to reduce the number of agencies on their roster.
By Erica Sweeney • June 13, 2018 -
Ford expands self-driving delivery tests with Postmates in Miami
Consumers can place orders with more than 70 local participating businesses, with food delivered via a special vehicle equipped with a transit locker system.
By Erica Sweeney • June 13, 2018