Ad Tech: Page 128
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Opinion
How AR is poised to transform event marketing
Because of their sensory, experiential focus, events are the perfect proving ground for the immersive tech, writes Helios Interactive's Michael Schaiman.
By Michael Schaiman • May 31, 2018 -
Study: Apple App Store spending doubles to $42.5B
In-app subscription payments are flourishing, with Netflix, Pandora, Spotify and HBO leading the way.
By Robert Williams • May 31, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Meeker: Data-driven online experiences create a 'privacy paradox'
The closely-watched annual trends report points to a slowdown in smartphone shipments but continued growth in digital media consumption, with mobile driving the gains.
By Erica Sweeney • May 31, 2018 -
Report: Snapchat preps first developer platform
Snapkit would bring login and camera features to other apps, marking a shift away from Snapchat's past strategy.
By Robert Williams • May 31, 2018 -
Google adds programmatic audio buys to DoubleClick
The update comes as music streaming services like Spotify are expected to grow their user bases to 1.2 billion, collectively, this year.
By Erica Sweeney • May 31, 2018 -
Macy's moves $400M media account to Publicis Groupe
The change is in line with the retailer's efforts to explore new digital initiatives.
By Erica Sweeney • May 30, 2018 -
P&G sponsors Pandora's new premium family plan
The partnership sweetens the deal for music fans, while strengthening the company's association with family-friendly products.
By Robert Williams • May 30, 2018 -
Google shows off Home features with interactive mini golf experience
Visitors can RSVP online, and those who attend receive a pair of golf socks and can enter for a chance to win smart home products.
By Erica Sweeney • May 30, 2018 -
Report: iPhone update will let users unlock house, car doors
Apple is positioning its smartphone as a multi-function tool by adding additional NFC features beyond contactless payments.
By Robert Williams • May 29, 2018 -
Google tests in-app ads for Feed
The search giant is experimenting with ad cards that appear amid pushed content in its mobile apps.
By Robert Williams • May 29, 2018 -
ESPN Brazil, Samsung team up for animoji sportscast
Two anchors were transformed into emojis for the show that's so far spurred more social media buzz than NBA playoffs and FIFA World Cup games.
By Robert Williams • May 29, 2018 -
Study: Amazon replaces Microsoft as third most-valuable brand
Overall, brands saw their largest-ever annual increase in value, according to an annual ranking from WPP and Kantar Millward Brown.
By Erica Sweeney • May 29, 2018 -
Ford tries to bridge gap between drivers and cyclists through VR
An immersive experience allows the two to swap vantage points on the road, and encouraged 60% of trial viewers to change their behaviors.
By Erica Sweeney • May 29, 2018 -
AmEx pilots blockchain-based loyalty rewards with Boxed
The credit card company is offering loyalty members 5x the rewards points on certain products and brands during the test.
By Erica Sweeney • May 29, 2018 -
Yelp uses AI to complement consumer-curated content in 'Collections'
As Facebook and Google begin offering more localized content, the publisher of crowd-sourced reviews looks to machine learning for more personalized recommendations.
By Robert Williams • May 25, 2018 -
Vevo cuts mobile apps to focus on YouTube
The syndication service is abandoning plans to build its own music video platform.
By Robert Williams • May 25, 2018 -
Amazon puts live mobile tracking feature on the map
Map Tracking lets customers check the location of their package at any time and view an estimate of when a delivery will be made.
By Dan O'Shea • May 25, 2018 -
PayPal deepens partnership with Google
Users who authorize a payment in one Google platform won't need to log in again to make future transactions across the entire ecosystem, including YouTube and Gmail.
By Robert Williams • May 25, 2018 -
Urban Outfitters launches third-party marketplace, tests self-checkout
The retailer detailed how it is raising its bet on digital, including by adding new payment options and updating its sites and apps, during a call with analysts.
By Erica Sweeney • May 25, 2018 -
Hyundai, Xevo partner on in-vehicle payments
Drivers can soon find and pay for coffee, gas and parking using their car's infotainment system.
By Robert Williams • May 24, 2018 -
Report: Beauty brands target Gen Z with Instagram GIFs
Benefit Cosmetics, MAC, Essie and Mecca Max are among the beauty brands with GIFs in Instagram's library.
By Robert Williams • May 24, 2018 -
Facebook adds referrals for home services professionals
Handy, HomeAdvisor and Porch partnered with the social platform to show suggestions for vetted cleaners, plumbers and contractors.
By Robert Williams • May 24, 2018 -
Opinion
4 signs bots may be stealing your ad dollars
As bots evolve, it's only more getting more difficult for marketers to tell them apart from humans. White Ops' President and Co-founder Michael Tiffany outlines the biggest red flags.
By Michael Tiffany • May 24, 2018 -
Absolut displays traveler selfies at 2 airports to promote 'World' vodka
People flying from Frankfurt to Singapore, and vice versa, can upload a photo online that is then posted on screens throughout certain terminals.
By Erica Sweeney • May 24, 2018 -
Accenture launches programmatic services arm in swipe at agency space
The consultancy is working with brands like HP, Radisson Hotel Group and Melia Hotels on an initiative aimed at improving transparency and business outcomes.
By Erica Sweeney • May 24, 2018
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