Ad Tech: Page 128
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At Houzz, mobile augmented reality is fueling sales
More than 2 million shoppers have used the "View in My Room" feature since it launched last fall, Houzz co-founder Alon Cohen told IRCE attendees.
By Dan O'Shea • June 12, 2018 -
DC superhero Lens contest on Snapchat will send winner to Comic-Con
This is Snapchat's first Lens challenge with a major brand tie-in.
By Robert Williams • June 12, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Apple bans mining of cryptocurrencies
While interest in cryptocurrency remains high, there are a few stumbling blocks that need to be overcome for wider acceptance from marketers.
By Robert Williams • June 12, 2018 -
Opinion
Is limiting the unlimited the way to serve the mobile appetite?
New tools by Google and Apple will soon let users control their screen time, but will also impact marketing campaigns, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • June 12, 2018 -
Report: Snapchat ad prices plummet
The image-sharing app has the lowest prices for ad placements among social media platforms.
By Robert Williams • June 12, 2018 -
Facebook launches gaming video platform to battle Twitch
Fb.gg serves as a hub of games streaming on the social giant and lets users subscribe to esports celebrities' channels.
By Robert Williams • June 11, 2018 -
Macy's recruits employees as brand ambassadors
The department store hopes transforming its employees into social media influencers will drive both brand connection and sales.
By Robert Williams • June 11, 2018 -
Rakuten acquires mobile pickup platform Curbside
The deal comes at a time when mobile ordering and pickup are becoming more popular, making the space competitive.
By Robert Williams • June 11, 2018 -
WSJ: Fiat Chrysler, Royal Bank of Canada among those previously granted special access to Facebook data
The social network reportedly offered limited-duration data-sharing extensions for a few companies after the flow of information was stopped for others in 2015.
By Erica Sweeney • June 11, 2018 -
Data-driven ad targeting helped Moe's Southwest Grill increase in-store traffic by 40%
A recent campaign run with the platform Quantcast also resulted in a 19x return on ad spend, according to a case study.
By Erica Sweeney • June 11, 2018 -
Location data is a boon for marketers, study says
Surveyed marketers said location data drove new customer acquisition, response rates and engagement levels.
By Robert Williams • June 8, 2018 -
Snapchat, SeatGeek partner on in-app ticket buying
The Los Angeles Football Club is the first team to sell tickets through Snapchat Stories.
By Robert Williams • June 8, 2018 -
Ericsson's ad tool ties location, carrier data for verification
Emodo Audiences uses the information to pre-verify mobile audiences and ad inventory to avoid wasted spend.
By Robert Williams • June 8, 2018 -
Turner Sports launches digital marketplace for live video ad buys
Advertisers can target campaigns for the more than 51 million viewers across Turner's digital portfolio with a single ad buy.
By Erica Sweeney • June 8, 2018 -
78% of marketers plan investments in connected TV ads, study finds
However, marketers and agencies are split on which metrics are the most important to measuring success.
By Erica Sweeney • June 8, 2018 -
Havas' blockchain loyalty program helps brands reward sports fans
Fans can win digital coins and trade them, swap them across loyalty programs or turn them into goods, exclusive content or other experiences.
By Erica Sweeney • June 8, 2018 -
Facebook funds news shows from Fox News, CNN for Watch
The social networking giant is far from the only social media network cozying up to publishers now that there's a bigger focus on quality content.
By Robert Williams • June 7, 2018 -
Stance offers mobile self-checkout without an app download
The sock and underwear retailer lets customers use their smartphone's web browser to buy products with Apple Pay, Google Pay or a credit card.
By Robert Williams • June 7, 2018 -
Facebook opens up Marketplace to business ads
Retailers Thread Wallets and FabFitFun have boosted their returns on ad spend with the social network's new classified section ads.
By Robert Williams • June 7, 2018 -
Universal transports Dave & Buster's customers to 'Jurassic World' via VR
Up to four people can participate in a five-minute experience where they can rescue dinosaurs roaming freely on the fictional island of Isla Nublar.
By Erica Sweeney • June 7, 2018 -
82% of marketers plan to increase digital spend, but only 26% are confident in ROI
Nielsen's new CMO Report found that industry professionals are now looking for better insights rather than more data.
By Erica Sweeney • June 7, 2018 -
ComScore, PushSpring partner to merge mobile ad planning and buying
Marketers can target ads based on mobile app consumption, demographics and location.
By Robert Williams • June 6, 2018 -
KitchenAid boosts social media engagement 85%
The appliance brand focused on responding to customer questions about deliveries and repairs.
By Robert Williams • June 6, 2018 -
Facebook tests Musical.ly competitor called 'Lip Sync Live'
Users can choose from song titles to personalize videos and challenge friends to a lip sync battle.
By Robert Williams • June 6, 2018 -
Ogilvy rebrands, streamlines operations as agency landscape evolves
As part of the group's "re-founding," it is also launching Ogilvy Consulting, which will focus on digital transformation and innovation.
By Erica Sweeney • June 6, 2018
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