Google streamlines ad products, winding down AdWords, DoubleClick branding

The company said simplifying its offerings will help marketers better connect with consumers across channels and through different formats.

By Erica Sweeney • June 28, 2018

Shopping via voice gains momentum

A new report found 26% of smart speaker users have purchased by voice command, and 11.5% make monthly purchases using the technology.

By Dan Alaimo • June 27, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Facebook reverses ban on cryptocurrency ads

While January's blanket ban is lifted, crypto firms now must get approval before running promotions on the social network.

By Robert Williams • June 27, 2018

IBM readies Facebook Messenger chatbot for Wimbledon

The Watson-powered bot can answer fans' questions about scores, news and players.

By Robert Williams • June 27, 2018

Poor in-store technology dings consumer confidence in restaurant brands, study finds

More than 80% of surveyed consumers have experienced a technical issue at a restaurant, and nearly 60% have had it happen multiple times. 

By Erica Sweeney • June 27, 2018

Venmo debuts debit card

A year after initial rumors of such a move, the new service lets people make purchases in stores where Mastercard is accepted.

By Dan O'Shea • June 26, 2018

Study: Smartphones almost as popular as TVs in US homes

For the first time, the top three most frequently owned tech products are now devices with screens.

By Robert Williams • June 26, 2018

CBS extends NFL mobile streaming deal through 2022

Starting with the 2018 season, sports fans only need a smartphone to watch NFL games on the network.

By Robert Williams • June 26, 2018

Comic Dive: The Hack-King

Burger King's latest marketing moves hack into pop culture to take over the conversation.

By John Hazard and Lisa Burdige • June 26, 2018

Shopify rolls out messaging app for merchants

Store owners can now interact with customers through social media, their online storefronts, email and more in the same interface.

By Robert Williams • June 25, 2018

Facebook leaked developer data reports to testers

The company faces another privacy scandal as it reports that 3% of apps using its analytics experienced the data breach.

By Robert Williams • June 25, 2018

In Cannes, data's uneasy merger with creativity was on display

At the world's largest celebration of advertising creativity, data's growing role had a mixed reception.

By Chantal Tode • June 25, 2018

IDC: Smart home market to grow 27% in 2018

Speakers and video entertainment products like smart TVs and digital media adapters are expected to represent 71% of the market this year.

By Robert Williams • June 22, 2018

Pandora, AT&T partner on mobile music streaming

More than 142 million AT&T subscribers will be able to upgrade to streaming media plans starting June 26.

By Robert Williams • June 22, 2018

Snap embraces creators by opening Shows platform

The image-messaging app's first influencer-developed show will feature makeup artist Patrick Starrr.

By Robert Williams • June 22, 2018

AT&T Audience Network brings 'Mr. Mercedes' to life with virtual escape room

The experience debuts at Comic-Con and includes AR/VR games, a GIF generator and interactive sets to promote the show's second season.

By Erica Sweeney • June 22, 2018

HBO calls on Alexa for 'Westworld' voice game

Players can explore three "choose-your-own-adventure" stories based on the hit sci-fi drama.

By Natalie Black (Koltun) , Robert Williams • June 21, 2018

Nat Geo tests Instagram's new long-form video hub

The social platform's executives noted that while IGTV won't have ads at launch, it will likely evolve to one day include a monetization system.

By Natalie Black (Koltun) • June 21, 2018

Snapchat's new docu-series lets viewers insert themselves into scenes via AR

The 12-part "Endless Summer," which debuts in September, has several interactive features and stars the YouTube creator Summer Mckeen.

By Erica Sweeney • June 21, 2018

Kellogg, Unilever and more support IBM and Mediaocean's blockchain consortium

A new solution intends to help advertisers track the life cycle of their media spend and record all media transactions in a secure way. 

By Erica Sweeney • June 21, 2018

Google touts new creative suite for YouTube, ARCore at Cannes Lions

The company is focusing its YouTube pitch to marketers on testing, targeting and measurement, as well as the ability to customize campaigns at scale. 

By Erica Sweeney • June 21, 2018

Kraft Heinz SVP Michelle St. Jacques on creating noise that furthers a brand

In an interview at Cannes Lions, the head of brand and R&D talked about recent successes like Country Time Legal-Ade and the importance of "really strong listening."

By Chantal Tode • June 21, 2018

Google debuts podcast app for Android

Listeners can receive content suggestions from the search giant based on their subscriber history and preferences.

By Robert Williams • June 20, 2018

Facebook adds autoplay video ads to Messenger

Users can't opt out of the ads, which will appear in the chat app's inbox alongside messages from friends and other contacts.

By Robert Williams • June 20, 2018

Marriott brings Amazon's Alexa to the hotel room

Amazon demonstrates the range of uses for Alexa with new hospitality-focused features at select properties like Marriott, Westin and St. Regis this summer.

By Robert Williams • June 20, 2018