Ad Tech: Page 129
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72% of consumers prefer brand videos to text marketing
Shoppable video is a fast-growing mobile channel that can be a powerful tool for brand marketers, according to Coresight Research.
By Dan Alaimo • May 23, 2018 -
Clorox unveils mobile video ad that breaks the fourth wall
The format lets the brand broaden its storytelling abilities for mobile by having two videos interact.
By Chantal Tode , Robert Williams • May 23, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Caesars Entertainment sees 24% engagement lift for email using AI
The casino operator is betting on technology to create personalized emails with "emotionally targeted" language to drive conversions.
By Erica Sweeney • May 23, 2018 -
Chobani on the power of in-house creative and not obsessing over efficiency
The yogurt marketer goes against the industry grain on several fronts when crafting campaigns like a current one around its Flip line of snacks.
By Peter Adams • May 23, 2018 -
IAB: 65% of marketers move all or parts of programmatic buying in-house
Improved ad performance, greater transparency and better targeting are just some of the reasons for an uptick in the trend.
By Erica Sweeney • May 23, 2018 -
Fox takes over Snapchat ad sales for Vertical Networks
The deal with Boost Mobile shows how broadcasters could pitch brands on buying ad space across TV networks and social platforms to get in front of more viewers.
By Robert Williams • May 22, 2018 -
Coca-Cola upgrades Freestyle dispenser with Bluetooth, mobile app requests
Customers can customize and request their beverage via a mobile app without scanning a QR code or interacting with the dispenser's screen.
By Robert Williams • May 22, 2018 -
Study: AR's potential for retailers lies in driving efficiencies, not sales
The technology is likely to be too distracting to help shoppers who already are in a store looking at products, ABI Research says.
By Robert Williams • May 22, 2018 -
Nike sells out of Facebook sneaker drop in less than an hour
This is the athletic retailer's second social commerce success in three months, after selling out of Air Jordans on Snapchat in just 23 minutes in February.
By Cara Salpini • May 22, 2018 -
Cody Boteler/Marketing Dive
Deep DiveWill location-based marketing change in the era of GDPR?
Despite some disruption and confusion thanks, in part, to GDPR's arrival, the benefits could outweigh the negatives for marketers.
By Dianna Christe • May 22, 2018 -
Snapchat's murder-mystery show 'Solve' lets users guess the killer
Each week, viewers can play the role of detective to examine evidence and determine "whodunit."
By Robert Williams • May 21, 2018 -
Product review site Quiddity targets millennials with video
The platform challenges Consumer Reports and The New York Times' Wirecutter by bringing emotion to product reviews.
By Dan Alaimo • May 21, 2018 -
Bank of America launches AI-powered financial assistant
"Erica" can help customers pay bills, lock or unlock debit cards and transfer money between accounts with voice commands, text or screen gestures.
By Robert Williams • May 21, 2018 -
Study: Lyft picks up more younger customers than Uber
According to the report, about 78% of people who downloaded Lyft in the past six months are under 34.
By Robert Williams • May 18, 2018 -
Study: Amazon's Q1 smart speaker market share plummets
While the e-commerce giant's Q1 market share dropped to 43.6% from 81.8% year-over-year, Google's jumped to 26.5% from 12.4%.
By Erica Sweeney • May 18, 2018 -
Snapchat's programmatic AR ads make headway
More than 100 advertisers have bought the ads on the messaging platform.
By Robert Williams • May 17, 2018 -
Target taps YouCam for virtual beauty concierge service
The retailer is helping customers shop for cosmetics in store and on mobile through text, chat and AR tech.
By Daphne Howland • May 17, 2018 -
Paramount releases 360-degree GIFs for 'Mission Impossible: Fallout'
The studio is trying out Gfycat's new short-form looping videos that have immersive features.
By Robert Williams • May 17, 2018 -
Starbucks caffeinates China strategy with more social gifting, AR
The chain is ramping up digital services in a country it says offers the most innovative mobile ecosystem in its global portfolio.
By Erica Sweeney • May 17, 2018 -
Snapchat's 6-second video ads now can't be skipped
The social media app joins companies like Facebook in implementing more advertiser-friendly policies, despite past resistance.
By Robert Williams • May 16, 2018 -
Walmart drops mobile Scan & Go checkout
The failed test highlights a key challenge for the retailer in competing with Amazon to convince shoppers to adopt next-generation store experiences.
By Natalie Black (Koltun) , Robert Williams • May 16, 2018 -
Deep Dive
Where do marketers draw the line on data targeting as privacy concerns grow?
In a more closed environment for consumer information, brands may need to double down on first-party data.
By Shane Schick • May 16, 2018 -
Report: Amazon tests retargeting ads in strike at Google, Criteo
Sellers will be able to bid on ads that would appear on other websites and apps and only pay when the ads are clicked on.
By Erica Sweeney • May 15, 2018 -
Amazon Go stores reportedly coming to San Francisco, Chicago
The cashier-less store concept is expanding beyond its flagship Seattle location, but will the cost of the technology prove to be a barrier?
By Alicia Kelso • May 15, 2018 -
Uber preps test of 30-minute food delivery by drone
Companies including the ride-hailing service, Alphabet and FedEx won partnerships with the government for a test drone program.
By Robert Williams • May 15, 2018
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