Social commerce on the rise as more brands adopt shoppable content

Nearly 66% of brands studied are now selling on social media, according to a report by GartnerL2.

By Dan O'Shea • July 9, 2018

Report: Facebook in talks with soccer's Cristiano Ronaldo for Watch reality show

Plus, the social network won live broadcast rights to show English Premier League soccer in Southeast Asia.

By Robert Williams • July 9, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Samsung's Bixby adds live sports news from theScore

Scores from the NBA, MLB, NFL, NHL and EPL soccer will be available on the tech giant's digital assistant.

By Robert Williams • July 9, 2018

Sprout Foods helps parents at mealtime with Alexa skill

Amazon says that audio skills for kids is the fastest-growing category of apps for its voice assistant.

By Robert Williams • July 9, 2018

Study: 49% of smart TV users unclear on how their viewing habits are tracked

Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent. 

By Erica Sweeney • July 9, 2018

Discover what really matters to consumers to drive new growth

There are different approaches to gaining customer insights that let companies optimize their positioning and put marketing dollars to good use, says McKinsey & Co.'s Thomas Bauer.

By Thomas Bauer • July 9, 2018

Google responds to reports that it let companies scan Gmail inboxes

Return Path, Edison Software and eDataSource are among the third-party developers that have let employees read the contents of emails.

By Robert Williams • July 6, 2018

Swedish beer brand hijacks Budweiser's Google search campaign

By purchasing AdWords for the search terms of Budweiser's Cannes award-winning effort, Norrlands Guld is the latest to troll competitors through "hackvertising."

By Erica Sweeney • July 6, 2018

Emirates airline brings VR cabin views to mobile web

Customers can see the view from each section on the plane, then immediately book a seat without ever leaving the website.

By Robert Williams • July 6, 2018

Wired magazine rolls out OTT TV with sponsors Audi, HP and Verizon

The over-the-top channel features the most popular videos and shows from Wired.com and the publisher's YouTube channel.

By Robert Williams • July 6, 2018

UK's Channel 4 debuts contextual TV ad tool powered by AI

For example, a tea brand could automatically run an ad during a commercial break following a scene that showed a character drinking the beverage.

By Erica Sweeney • July 6, 2018

Amazon Go locks in second Seattle spot

The company confirmed that a second Seattle location is in the works as it heads toward the goal of opening six of the experimental formats this year. 

By Dan O'Shea • July 6, 2018

Study: 79% of consumers want human-driven customer service

Even with chatbots and other digital tools for customer support, many customers still want the option to speak to human representatives.

By Dan O'Shea • July 5, 2018

Report: Google delays cause GDPR compliance issues for ad tech firms

Several companies jointly launched software to get user consent before delivering ads, but Google said it won't join the program until August, Reuters reports.

By Erica Sweeney • July 5, 2018

Facebook shuts down Moves, Hello and tbh apps

The social network said it will delete user data from the apps within 90 days.

By Robert Williams • July 5, 2018

Shopify adds Shopgate as m-commerce platform for merchants

The partnership lets merchants more easily develop a mobile app with digital wallets, code scanners and push notifications.

By Robert Williams • July 5, 2018

Snapchat brings AR to Disney, Universal, Six Flags

Geofenced lenses are unlocked when users enter participating parks.

By Robert Williams • July 5, 2018

Sony promotes 'Hotel Transylvania' sequel with Alexa story skill

Users can listen to a new story, nursery rhyme or joke every day voiced by characters from the animated film.

By Robert Williams • July 3, 2018

Facebook to stream boxing from Oscar De La Hoya's Golden Boy

The fight promoter will produce five nights of programming on the social network's Watch platform starting August 11.

By Robert Williams • July 3, 2018

Delta, Equinox encourage travelers to 'sweat away' jet lag with digital billboards

Real-time data will display flight numbers and cities of origin, and encourage passengers to use an Equinox gym voucher provided in-flight.

By Erica Sweeney • July 3, 2018

Why virtual reality won't revolutionize retail, but scan-and-go will

From robots to digital pickup towers, technology is deeply intertwined with retail. But which innovations are taking off and which are spewing smoke?

By Cara Salpini • July 3, 2018

Study: Global chatbot market to grow 24.4% in next 4 years

Still, the lack of awareness and standardization are major impediments to mainstream traction.

By Robert Williams • July 2, 2018

Study: Digital ad rates hit record highs in May, June

The Ezoic Ad Revenue Index previously only saw record highs on Black Friday, when ad rates are typically at their peak for a given year.

By Erica Sweeney • July 2, 2018

Snapchat expands commerce to influencers, partners with Kylie Jenner

This comes after a tweet from the reality TV star in February caused Snap's stock to drop $1.3 billion.

By Robert Williams • July 2, 2018

Verizon pulls plug on Go90 mobile streaming

The mobile-first video service for millennials was unable to grow a mass audience or attract enough advertising dollars.

By Robert Williams • July 2, 2018