Best Western taps IBM Watson to offer personalized travel planning tips

Consumers can book a room, take virtual 360-degree tours of hotels and learn about the chain's rewards program through new AI-powered ads. 

By Erica Sweeney • July 2, 2018

Don't just talk about transformation. Do it

Lisa Collings, senior vice president at Conversant, offers three key tips for retail marketers looking to accelerate and execute digital strategies.

By Lisa Collings • July 2, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

California adopts privacy law aimed at protecting consumer data

The law, which goes into effect in 2020, shares similarities with GDPR and has been met with resistance from companies like Amazon, Google and Microsoft. 

By Erica Sweeney • July 2, 2018

Walmart, P&G see their ads pulled under Facebook's new political labeling policy

P&G's ad mentioned LGBTQ pride and its "commitment to inclusion," while Facebook later reversed its decision on Walmart's ad for "bringing jobs back" to America.

By Erica Sweeney • July 2, 2018

53% of B2B marketers think AI will boost marketing success, study finds

However, only 21% of those surveyed are "very confident" in meeting their goals using their current marketing data.

By Erica Sweeney • June 29, 2018

LinkedIn adds QR codes for offline networking

The mobile app feature aims to help users quickly find the profiles of people they've just met in person so they can connect on-the-spot.

By Robert Williams • June 29, 2018

Study: 3/4 of marketing agencies move to integrate direct, programmatic media buying

While the majority of marketers have started the merge, only 17% have fully unified their operations, according to a new report.

By Erica Sweeney • June 29, 2018

IPG acquires Acxiom's data-marketing business

The ad agency holding group confirmed plans for the deal valued at $2.3 billion on Monday.

By Erica Sweeney • Updated July 3, 2018

Report: Snap readies gaming platform for fall debut

According to The Information's unnamed sources, Snap is already signing on game publishers.

By Robert Williams • June 28, 2018

Clorox, Ben & Jerry's engagement rates jump 400% with mobile web stories

Average time spent with the brands' ads rose 10 times the industry average after deploying PadSquad's new tool.

By Robert Williams • June 28, 2018

Facebook's Instant Article subscription test shows 'promising' results

People who saw offers in Instant Articles were 17% more likely to subscribe than those who saw publishers' standard mobile web links.

By Robert Williams • June 28, 2018

How to breathe new life into a marketing organization

Accenture's Laura Gurski details how marketers can tap into the "living marketing" strategies that have helped grow brands like Meliá Hotels and Halo Top.

By Laura Gurski • June 28, 2018

Google streamlines ad products, winding down AdWords, DoubleClick branding

The company said simplifying its offerings will help marketers better connect with consumers across channels and through different formats.

By Erica Sweeney • June 28, 2018

Shopping via voice gains momentum

A new report found 26% of smart speaker users have purchased by voice command, and 11.5% make monthly purchases using the technology.

By Dan Alaimo • June 27, 2018

Facebook reverses ban on cryptocurrency ads

While January's blanket ban is lifted, crypto firms now must get approval before running promotions on the social network.

By Robert Williams • June 27, 2018

IBM readies Facebook Messenger chatbot for Wimbledon

The Watson-powered bot can answer fans' questions about scores, news and players.

By Robert Williams • June 27, 2018

Poor in-store technology dings consumer confidence in restaurant brands, study finds

More than 80% of surveyed consumers have experienced a technical issue at a restaurant, and nearly 60% have had it happen multiple times. 

By Erica Sweeney • June 27, 2018

Venmo debuts debit card

A year after initial rumors of such a move, the new service lets people make purchases in stores where Mastercard is accepted.

By Dan O'Shea • June 26, 2018

Study: Smartphones almost as popular as TVs in US homes

For the first time, the top three most frequently owned tech products are now devices with screens.

By Robert Williams • June 26, 2018

CBS extends NFL mobile streaming deal through 2022

Starting with the 2018 season, sports fans only need a smartphone to watch NFL games on the network.

By Robert Williams • June 26, 2018

Comic Dive: The Hack-King

Burger King's latest marketing moves hack into pop culture to take over the conversation.

By John Hazard and Lisa Burdige • June 26, 2018

Shopify rolls out messaging app for merchants

Store owners can now interact with customers through social media, their online storefronts, email and more in the same interface.

By Robert Williams • June 25, 2018

Facebook leaked developer data reports to testers

The company faces another privacy scandal as it reports that 3% of apps using its analytics experienced the data breach.

By Robert Williams • June 25, 2018

In Cannes, data's uneasy merger with creativity was on display

At the world's largest celebration of advertising creativity, data's growing role had a mixed reception.

By Chantal Tode • June 25, 2018

IDC: Smart home market to grow 27% in 2018

Speakers and video entertainment products like smart TVs and digital media adapters are expected to represent 71% of the market this year.

By Robert Williams • June 22, 2018