Ad Tech: Page 130
-
Minor League Baseball readies bilingual fan chatbot on Messenger
The service will rely on artificial intelligence to answer fans' questions in English and Spanish.
By Robert Williams • May 14, 2018 -
Report: Facebook is developing its own cryptocurrency
The technology could support virtual payments for more secure transactions.
By Erica Sweeney • May 14, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Audi shifts gears, joining BMW, Mercedes-Benz in skipping Detroit Auto Show
The luxury brand carmaker isn't alone in turning away from expensive, crowded shows in favor of more personal digital efforts.
By Erica Sweeney • May 14, 2018 -
Dentsu, IPG and other agencies eye GDPR consultancy services
Helping clients comply with the EU's looming and labyrinthian set of rules could be one way for traditional shops to preserve relevance.
By Erica Sweeney • May 14, 2018 -
71% of consumers worry about brands' handling of personal data, study finds
Amazon tops tech companies for consumer trust when it comes to data privacy at 30%, while Uber comes in lowest at 5%.
By Erica Sweeney • May 14, 2018 -
Opinion
Will Google or Amazon win the race for online retail domination?
Both companies' quests to own purchase intent and other lock-stop product measures put them on a collision course to be one and the same, writes Crealytics CEO Andreas Reiffen.
By Andreas Reiffen • May 11, 2018 -
Column
Campaign Trail: SpikedSeltzer, JetBlue nurture niche audiences with food and drink
Flying NYC pizza to Los Angeles and serving alcoholic sparkling water to brides on the day of the British royal wedding could create loyal fans for the brands.
By Chantal Tode , Natalie Black (Koltun) • May 11, 2018 -
Report: Heineken prepares to bring ad verification in-house
The move means the company will be able to set its own benchmarks for brand safety, fraud and viewability.
By Erica Sweeney • May 11, 2018 -
Study: Snapchat sees precipitous drop in millennial user sentiment
The app's redesign may have damaged two years' worth of positive feelings among young adults, YouGov found.
By Robert Williams • May 11, 2018 -
IAB: Mobile drives digital ad spend to all-time high of $88B
Marketers are for the first time investing more in phone screens than TV screens, the trade group found.
By Erica Sweeney • May 11, 2018 -
Apple pulls apps that share users' location data without consent
The news comes as the start date for the EU's strict privacy rules, GDPR, approaches.
By Robert Williams • May 10, 2018 -
Google brings shared AR experiences to mobile
The new features, which also work on devices from rival Apple, let multiple people interact with the same virtual object on separate screens.
By Robert Williams • May 10, 2018 -
Drawbridge sells media unit to Gimbal, exits adtech space
The deal comes just after the company closed its media-buying group in Europe, where the enforcement date of GDPR approaches.
By Robert Williams • May 9, 2018 -
Instagram's action buttons add several partners including OpenTable, Fandango
A growing number of companies offer scheduling, ticket ordering and reservation booking without the need to leave Instagram.
By Robert Williams • May 9, 2018 -
Google puts AI at core of mobile users' interactions with businesses
Starting this summer, Android phone owners can tell Google Assistant to place their usual Starbucks order, one of the developments announced at I/O.
By Robert Williams • May 9, 2018 -
Walmart shutters delivery partnerships with Uber, Lyft
It's possible Walmart partners Postmates and DoorDash will replace the ride-hailing services for grocery delivery.
By Robert Williams • May 9, 2018 -
Study: 83% of marketers question effectiveness of retargeting ads
Poor digital measurement and lack of insights into proper attribution are causing some marketers to pull back on their digital ad spend.
By Erica Sweeney • May 8, 2018 -
'Deadpool' swings into 7-Eleven with AR game
By scanning special "zapcodes" with their smartphone, customers can unlock virtual messages, doodles and bonus loyalty points in stores.
By Robert Williams • May 8, 2018 -
Study points to growth of mobile-based AI shopping assistants
In a retail future dominated by AI, AR and VR, smart assistants could become the norm for coming generations.
By Dan Alaimo • May 8, 2018 -
Report: Amazon exits Google Shopping campaigns
The e-commerce giant's disappearance from the increasingly important visual search format could open an opportunity for retailers to strengthen their position.
By Chantal Tode , Erica Sweeney • May 8, 2018 -
Forrester: Marketing automation spend will reach $25B by 2023
Supporting technology like AI is projected to grow at 14% CAGR over the next five years as companies seek to streamline and personalize their campaigns.
By Erica Sweeney • May 7, 2018 -
Forrester: Mobile shopping stalls as payment hinders growth
The share of U.S. online sales on smartphones dipped 7 percentage points in 2017, while e-commerce overall jumped 14%.
By Robert Williams • May 7, 2018 -
Fandango lets moviegoers order tickets on Google Assistant
The feature debuted on May 4, also known as "Star Wars Day," with advance ticket sales for the latest film in the franchise.
By Robert Williams • May 7, 2018 -
Samsung Pay adds image search to drive purchases
Bixby Shopping now lets users search for products via photo, and the company plans to add cash back rewards to the payment platform.
By Dan O'Shea • May 4, 2018 -
Instagram tests in-app payment feature
Letting users buy products on the same platform on which they browse is the latest step in the app's push toward mobile commerce.
By Robert Williams • May 4, 2018
Previous
