ESPN Brazil, Samsung team up for animoji sportscast

Two anchors were transformed into emojis for the show that's so far spurred more social media buzz than NBA playoffs and FIFA World Cup games.

By Robert Williams • May 29, 2018

Study: Amazon replaces Microsoft as third most-valuable brand

Overall, brands saw their largest-ever annual increase in value, according to an annual ranking from WPP and Kantar Millward Brown.

By Erica Sweeney • May 29, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Ford tries to bridge gap between drivers and cyclists through VR

An immersive experience allows the two to swap vantage points on the road, and encouraged 60% of trial viewers to change their behaviors.

By Erica Sweeney • May 29, 2018

AmEx pilots blockchain-based loyalty rewards with Boxed

The credit card company is offering loyalty members 5x the rewards points on certain products and brands during the test. 

By Erica Sweeney • May 29, 2018

Yelp uses AI to complement consumer-curated content in 'Collections'

As Facebook and Google begin offering more localized content, the publisher of crowd-sourced reviews looks to machine learning for more personalized recommendations.

By Robert Williams • May 25, 2018

Vevo cuts mobile apps to focus on YouTube

The syndication service is abandoning plans to build its own music video platform.

By Robert Williams • May 25, 2018

Amazon puts live mobile tracking feature on the map

Map Tracking lets customers check the location of their package at any time and view an estimate of when a delivery will be made.

By Dan O'Shea • May 25, 2018

PayPal deepens partnership with Google

Users who authorize a payment in one Google platform won't need to log in again to make future transactions across the entire ecosystem, including YouTube and Gmail.

By Robert Williams • May 25, 2018

Urban Outfitters launches third-party marketplace, tests self-checkout

The retailer detailed how it is raising its bet on digital, including by adding new payment options and updating its sites and apps, during a call with analysts.

By Erica Sweeney • May 25, 2018

Hyundai, Xevo partner on in-vehicle payments

Drivers can soon find and pay for coffee, gas and parking using their car's infotainment system.

By Robert Williams • May 24, 2018

Report: Beauty brands target Gen Z with Instagram GIFs

Benefit Cosmetics, MAC, Essie and Mecca Max are among the beauty brands with GIFs in Instagram's library.

By Robert Williams • May 24, 2018

Facebook adds referrals for home services professionals

Handy, HomeAdvisor and Porch partnered with the social platform to show suggestions for vetted cleaners, plumbers and contractors.

By Robert Williams • May 24, 2018

4 signs bots may be stealing your ad dollars

As bots evolve, it's only more getting more difficult for marketers to tell them apart from humans. White Ops' President and Co-founder Michael Tiffany outlines the biggest red flags. 

By Michael Tiffany • May 24, 2018

Absolut displays traveler selfies at 2 airports to promote 'World' vodka

People flying from Frankfurt to Singapore, and vice versa, can upload a photo online that is then posted on screens throughout certain terminals.

By Erica Sweeney • May 24, 2018

Accenture launches programmatic services arm in swipe at agency space

The consultancy is working with brands like HP, Radisson Hotel Group and Melia Hotels on an initiative aimed at improving transparency and business outcomes. 

By Erica Sweeney • May 24, 2018

72% of consumers prefer brand videos to text marketing

Shoppable video is a fast-growing mobile channel that can be a powerful tool for brand marketers, according to Coresight Research.

By Dan Alaimo • May 23, 2018

Clorox unveils mobile video ad that breaks the fourth wall

The format lets the brand broaden its storytelling abilities for mobile by having two videos interact.

By Chantal Tode , Robert Williams • May 23, 2018

Caesars Entertainment sees 24% engagement lift for email using AI

The casino operator is betting on technology to create personalized emails with "emotionally targeted" language to drive conversions.

By Erica Sweeney • May 23, 2018

Chobani on the power of in-house creative and not obsessing over efficiency

The yogurt marketer goes against the industry grain on several fronts when crafting campaigns like a current one around its Flip line of snacks.

By Peter Adams • May 23, 2018

IAB: 65% of marketers move all or parts of programmatic buying in-house

Improved ad performance, greater transparency and better targeting are just some of the reasons for an uptick in the trend.  

By Erica Sweeney • May 23, 2018

Fox takes over Snapchat ad sales for Vertical Networks

The deal with Boost Mobile shows how broadcasters could pitch brands on buying ad space across TV networks and social platforms to get in front of more viewers.

By Robert Williams • May 22, 2018

Coca-Cola upgrades Freestyle dispenser with Bluetooth, mobile app requests

Customers can customize and request their beverage via a mobile app without scanning a QR code or interacting with the dispenser's screen.

By Robert Williams • May 22, 2018

Study: AR's potential for retailers lies in driving efficiencies, not sales

The technology is likely to be too distracting to help shoppers who already are in a store looking at products, ABI Research says.

By Robert Williams • May 22, 2018

Nike sells out of Facebook sneaker drop in less than an hour

This is the athletic retailer's second social commerce success in three months, after selling out of Air Jordans on Snapchat in just 23 minutes in February.

By Cara Salpini • May 22, 2018

Will location-based marketing change in the era of GDPR?

Despite some disruption and confusion thanks, in part, to GDPR's arrival, the benefits could outweigh the negatives for marketers.

By Dianna Christe • May 22, 2018