Facebook launches gaming video platform to battle Twitch

Fb.gg serves as a hub of games streaming on the social giant and lets users subscribe to esports celebrities' channels.

By Robert Williams • June 11, 2018

Macy's recruits employees as brand ambassadors

The department store hopes transforming its employees into social media influencers will drive both brand connection and sales. 

By Robert Williams • June 11, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Rakuten acquires mobile pickup platform Curbside

The deal comes at a time when mobile ordering and pickup are becoming more popular, making the space competitive.

By Robert Williams • June 11, 2018

WSJ: Fiat Chrysler, Royal Bank of Canada among those previously granted special access to Facebook data

The social network reportedly offered limited-duration data-sharing extensions for a few companies after the flow of information was stopped for others in 2015. 

By Erica Sweeney • June 11, 2018

Data-driven ad targeting helped Moe's Southwest Grill increase in-store traffic by 40%

A recent campaign run with the platform Quantcast also resulted in a 19x return on ad spend, according to a case study.

By Erica Sweeney • June 11, 2018

Location data is a boon for marketers, study says

Surveyed marketers said location data drove new customer acquisition, response rates and engagement levels.

By Robert Williams • June 8, 2018

Snapchat, SeatGeek partner on in-app ticket buying

The Los Angeles Football Club is the first team to sell tickets through Snapchat Stories.

By Robert Williams • June 8, 2018

Ericsson's ad tool ties location, carrier data for verification

Emodo Audiences uses the information to pre-verify mobile audiences and ad inventory to avoid wasted spend.

By Robert Williams • June 8, 2018

Turner Sports launches digital marketplace for live video ad buys

Advertisers can target campaigns for the more than 51 million viewers across Turner's digital portfolio with a single ad buy.

By Erica Sweeney • June 8, 2018

78% of marketers plan investments in connected TV ads, study finds

However, marketers and agencies are split on which metrics are the most important to measuring success. 

By Erica Sweeney • June 8, 2018

Havas' blockchain loyalty program helps brands reward sports fans

Fans can win digital coins and trade them, swap them across loyalty programs or turn them into goods, exclusive content or other experiences. 

By Erica Sweeney • June 8, 2018

Facebook funds news shows from Fox News, CNN for Watch

The social networking giant is far from the only social media network cozying up to publishers now that there's a bigger focus on quality content.

By Robert Williams • June 7, 2018

Stance offers mobile self-checkout without an app download

The sock and underwear retailer lets customers use their smartphone's web browser to buy products with Apple Pay, Google Pay or a credit card.

By Robert Williams • June 7, 2018

Facebook opens up Marketplace to business ads

Retailers Thread Wallets and FabFitFun have boosted their returns on ad spend with the social network's new classified section ads.

By Robert Williams • June 7, 2018

Universal transports Dave & Buster's customers to 'Jurassic World' via VR

Up to four people can participate in a five-minute experience where they can rescue dinosaurs roaming freely on the fictional island of Isla Nublar. 

By Erica Sweeney • June 7, 2018

82% of marketers plan to increase digital spend, but only 26% are confident in ROI

Nielsen's new CMO Report found that industry professionals are now looking for better insights rather than more data. 

By Erica Sweeney • June 7, 2018

ComScore, PushSpring partner to merge mobile ad planning and buying

Marketers can target ads based on mobile app consumption, demographics and location.

By Robert Williams • June 6, 2018

KitchenAid boosts social media engagement 85%

The appliance brand focused on responding to customer questions about deliveries and repairs.

By Robert Williams • June 6, 2018

Facebook tests Musical.ly competitor called 'Lip Sync Live'

Users can choose from song titles to personalize videos and challenge friends to a lip sync battle.

By Robert Williams • June 6, 2018

Ogilvy rebrands, streamlines operations as agency landscape evolves

As part of the group's "re-founding," it is also launching Ogilvy Consulting, which will focus on digital transformation and innovation. 

By Erica Sweeney • June 6, 2018

Study: 45% of advertisers think social media sites botch brand safety

Marketers are being more proactive about brand safety, with Advertiser Perceptions and Oath finding that only 3% lack any kind of strategy. 

By Erica Sweeney • June 6, 2018

How data and a luxe experience boosted Tea Forte's ROI 20x

Can a high-end brand maintain its air of exclusivity when a pressured environment requires being on Amazon?

By Natalie Black (Koltun) • June 6, 2018

Apple debuts screen limits, Siri shortcuts and privacy updates

Enhanced performance is a focus of iOS 12, which will include a new Shortcuts feature for Siri as Apple tries to catch up in the voice-assistant space.

By Robert Williams • June 5, 2018

Senate panel to probe Facebook after NYT points to new data collection lapses

The social network is contesting a New York Times article that suggests deals with at least 60 device makers, including Apple, Samsung and Microsoft, involve collecting user information without proper consent. 

By Peter Adams • June 5, 2018

Mastercard, Diebold Nixdorf partner on mobile ATM services

Users of automated teller machines can tap or scan a QR code on their phone and receive cash without pulling out a card.

By Robert Williams • June 5, 2018