Ad Tech: Page 131
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Amazon opens premium content sales on Alexa to all developers
SyFy Wire has added subscription access to weekly podcasts and Volley's Yes Sire game released an expansion pack to purchase for Alexa.
By Robert Williams • May 4, 2018 -
Kellogg's went from zero to 60 on digital thanks to 2 campaigns
Efforts for Pringles and Rice Krispies largely centered on YouTube — a platform where the marketer spent essentially nothing just three years ago — marked a paradigm shift in its strategy.
By Peter Adams • May 4, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
State of marketing personalization is getting worse, Accenture finds
Almost half of consumers have left a brand's website and purchased elsewhere due to a poorly-curated experience this year.
By Erica Sweeney • May 4, 2018 -
Smaato integrates with Amazon Publisher Services
Publishers using the platform now use a programmatic exchange to run ads for mobile users.
By Robert Williams • May 3, 2018 -
Report: Google backs social-gaming startup
Arcade will focus on mobile gaming with friends as part of the search giant's effort to create new businesses.
By Robert Williams • May 3, 2018 -
Bloomberg: Amazon will incentivize retailers to adopt payment system
The move fits into a broader strategy that demonstrates the e-commerce giant's commitment to boost use of Amazon Pay.
By Robert Williams • May 3, 2018 -
Mazda pilots Kantar's new analytics practice focused on providing better data insights
The initiative integrates consumer insights from the WPP shop with brands' own customer data and a range of third-party resources.
By Erica Sweeney • May 3, 2018 -
Enterprise Rent-a-Car's partnership with Science Channel, Seeker includes interactive TV ads
"Move Forward" explores how technology is being used to improve cities, including through infrastructure, disaster relief and transportation.
By Erica Sweeney • May 3, 2018 -
Snapchat backtracks on redesign after it disrupts Q1 sales, user growth
The messaging app's parent company Snap fails to gain advertising ground on Google and Facebook as its recent redesign frustrated users.
By Robert Williams • May 2, 2018 -
Apple's services revenue surges 31% in Q2
IPhone sales rose 2.9%, reflecting the company's growth story shift from hardware to app sales, music streaming, cloud storage and mobile payments.
By Robert Williams • May 2, 2018 -
Sephora, Nike test AR on Messenger as Facebook draws on immersive filters
Facebook is doubling down on augmented reality for brands with new offerings on Messenger and Instagram.
By Robert Williams • May 2, 2018 -
Google, NBCUniversal partner on original VR content
"Saturday Night Live" and "Vanderpump Rules" are among the first planned immersive, multi-episode productions.
By Robert Williams • May 1, 2018 -
McDonald's CEO: App adoption rates 'pretty low'
The burger chain plans to focus on improving the app, which has mostly boosted curbside pickup.
By Robert Williams • May 1, 2018 -
Barneys tunes into the podcast craze
The luxury department store plans to launch a show that will interview designers and hair stylists on their experiences in the fashion world.
By Corinne Ruff • May 1, 2018 -
Opinion
How brick-and-mortar banks can thrive in the age of fintech
As apps become a main mode of global money transfer, only the most forward-thinking institutions that adapt will survive and thrive.
By Inbal Lavi • May 1, 2018 -
Oscar Mayer cashes in on crypto craze with bacon-backed Bacoin
Consumers are encouraged to tweet about their investments to drive up the value of the cryptocurrency and eventually trade it in for real packs of bacon.
By Erica Sweeney • May 1, 2018 -
Google Assistant outperforms Alexa, Cortana, Siri again
Cortana was the only assistant to improve accuracy year-over-year, moving from 86% to 92%, while Alexa made the largest gains in questions attempted.
By Alex Hickey • April 30, 2018 -
Marriott targets Chinese tourists on Alibaba's mobile travel app
A new search function tailored to Chinese consumers and customized local activity recommendations could appeal to this growing group of travelers.
By Robert Williams • April 30, 2018 -
Orange County Soccer Club's loyalty app delivers rewards for checking in
Users can also access a Fan Cam that lets game attendees share images and videos.
By Robert Williams • April 30, 2018 -
T-Mobile's $26B bid for Sprint could accelerate 5G innovation
The new wireless carrier faces obstacles from regulators as it aims to propel U.S. mobile technology by focusing on a next-gen network nationwide.
By Robert Williams • April 30, 2018 -
MLB pitches Home Run Derby across VR platforms, mobile and in-stadium
Baseball fans can test their slugging ability in immersive re-creations of real stadiums.
By Robert Williams • April 27, 2018 -
Amazon bringing memory, natural conversation capabilities to Alexa
By reducing friction in interactions, the new features will allow the assistant to better engage with users.
By Dan O'Shea • April 27, 2018 -
Snapchat preps test of unskippable 6-second ads
The image-messaging app has previously been reluctant to force ads on users, but is now warming to the idea after facing a tough year since going public.
By Robert Williams • April 27, 2018 -
Citibank: Mobile banking use is up 25% in the last year
A recent survey found that 46% of consumers, including nearly two-thirds of millennials, have increased their mobile banking usage.
By Robert Williams • April 27, 2018 -
Marriott, Salesforce partnership personalizes customer experience
The hotel chain will get a 360-degree view of loyalty members so that it can tailor experiences during every interaction.
By Erica Sweeney • April 27, 2018
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