Ad Tech: Page 131
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Snapchat's murder-mystery show 'Solve' lets users guess the killer
Each week, viewers can play the role of detective to examine evidence and determine "whodunit."
By Robert Williams • May 21, 2018 -
Product review site Quiddity targets millennials with video
The platform challenges Consumer Reports and The New York Times' Wirecutter by bringing emotion to product reviews.
By Dan Alaimo • May 21, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Bank of America launches AI-powered financial assistant
"Erica" can help customers pay bills, lock or unlock debit cards and transfer money between accounts with voice commands, text or screen gestures.
By Robert Williams • May 21, 2018 -
Study: Lyft picks up more younger customers than Uber
According to the report, about 78% of people who downloaded Lyft in the past six months are under 34.
By Robert Williams • May 18, 2018 -
Study: Amazon's Q1 smart speaker market share plummets
While the e-commerce giant's Q1 market share dropped to 43.6% from 81.8% year-over-year, Google's jumped to 26.5% from 12.4%.
By Erica Sweeney • May 18, 2018 -
Snapchat's programmatic AR ads make headway
More than 100 advertisers have bought the ads on the messaging platform.
By Robert Williams • May 17, 2018 -
Target taps YouCam for virtual beauty concierge service
The retailer is helping customers shop for cosmetics in store and on mobile through text, chat and AR tech.
By Daphne Howland • May 17, 2018 -
Paramount releases 360-degree GIFs for 'Mission Impossible: Fallout'
The studio is trying out Gfycat's new short-form looping videos that have immersive features.
By Robert Williams • May 17, 2018 -
Starbucks caffeinates China strategy with more social gifting, AR
The chain is ramping up digital services in a country it says offers the most innovative mobile ecosystem in its global portfolio.
By Erica Sweeney • May 17, 2018 -
Snapchat's 6-second video ads now can't be skipped
The social media app joins companies like Facebook in implementing more advertiser-friendly policies, despite past resistance.
By Robert Williams • May 16, 2018 -
Walmart drops mobile Scan & Go checkout
The failed test highlights a key challenge for the retailer in competing with Amazon to convince shoppers to adopt next-generation store experiences.
By Natalie Black (Koltun) , Robert Williams • May 16, 2018 -
Deep Dive
Where do marketers draw the line on data targeting as privacy concerns grow?
In a more closed environment for consumer information, brands may need to double down on first-party data.
By Shane Schick • May 16, 2018 -
Report: Amazon tests retargeting ads in strike at Google, Criteo
Sellers will be able to bid on ads that would appear on other websites and apps and only pay when the ads are clicked on.
By Erica Sweeney • May 15, 2018 -
Amazon Go stores reportedly coming to San Francisco, Chicago
The cashier-less store concept is expanding beyond its flagship Seattle location, but will the cost of the technology prove to be a barrier?
By Alicia Kelso • May 15, 2018 -
Uber preps test of 30-minute food delivery by drone
Companies including the ride-hailing service, Alphabet and FedEx won partnerships with the government for a test drone program.
By Robert Williams • May 15, 2018 -
YouCam drives personalized beauty consultations with live advisers
Once a user is connected by video call from the app, advisers can display looks and products virtually on themselves or on the face of callers.
By Robert Williams • May 15, 2018 -
Minor League Baseball readies bilingual fan chatbot on Messenger
The service will rely on artificial intelligence to answer fans' questions in English and Spanish.
By Robert Williams • May 14, 2018 -
Report: Facebook is developing its own cryptocurrency
The technology could support virtual payments for more secure transactions.
By Erica Sweeney • May 14, 2018 -
Audi shifts gears, joining BMW, Mercedes-Benz in skipping Detroit Auto Show
The luxury brand carmaker isn't alone in turning away from expensive, crowded shows in favor of more personal digital efforts.
By Erica Sweeney • May 14, 2018 -
Dentsu, IPG and other agencies eye GDPR consultancy services
Helping clients comply with the EU's looming and labyrinthian set of rules could be one way for traditional shops to preserve relevance.
By Erica Sweeney • May 14, 2018 -
71% of consumers worry about brands' handling of personal data, study finds
Amazon tops tech companies for consumer trust when it comes to data privacy at 30%, while Uber comes in lowest at 5%.
By Erica Sweeney • May 14, 2018 -
Opinion
Will Google or Amazon win the race for online retail domination?
Both companies' quests to own purchase intent and other lock-stop product measures put them on a collision course to be one and the same, writes Crealytics CEO Andreas Reiffen.
By Andreas Reiffen • May 11, 2018 -
Column
Campaign Trail: SpikedSeltzer, JetBlue nurture niche audiences with food and drink
Flying NYC pizza to Los Angeles and serving alcoholic sparkling water to brides on the day of the British royal wedding could create loyal fans for the brands.
By Chantal Tode , Natalie Black (Koltun) • May 11, 2018 -
Report: Heineken prepares to bring ad verification in-house
The move means the company will be able to set its own benchmarks for brand safety, fraud and viewability.
By Erica Sweeney • May 11, 2018 -
Study: Snapchat sees precipitous drop in millennial user sentiment
The app's redesign may have damaged two years' worth of positive feelings among young adults, YouGov found.
By Robert Williams • May 11, 2018
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