Pandora, AT&T partner on mobile music streaming

More than 142 million AT&T subscribers will be able to upgrade to streaming media plans starting June 26.

By Robert Williams • June 22, 2018

Snap embraces creators by opening Shows platform

The image-messaging app's first influencer-developed show will feature makeup artist Patrick Starrr.

By Robert Williams • June 22, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

AT&T Audience Network brings 'Mr. Mercedes' to life with virtual escape room

The experience debuts at Comic-Con and includes AR/VR games, a GIF generator and interactive sets to promote the show's second season.

By Erica Sweeney • June 22, 2018

HBO calls on Alexa for 'Westworld' voice game

Players can explore three "choose-your-own-adventure" stories based on the hit sci-fi drama.

By Natalie Black (Koltun) , Robert Williams • June 21, 2018

Nat Geo tests Instagram's new long-form video hub

The social platform's executives noted that while IGTV won't have ads at launch, it will likely evolve to one day include a monetization system.

By Natalie Black (Koltun) • June 21, 2018

Snapchat's new docu-series lets viewers insert themselves into scenes via AR

The 12-part "Endless Summer," which debuts in September, has several interactive features and stars the YouTube creator Summer Mckeen.

By Erica Sweeney • June 21, 2018

Kellogg, Unilever and more support IBM and Mediaocean's blockchain consortium

A new solution intends to help advertisers track the life cycle of their media spend and record all media transactions in a secure way. 

By Erica Sweeney • June 21, 2018

Google touts new creative suite for YouTube, ARCore at Cannes Lions

The company is focusing its YouTube pitch to marketers on testing, targeting and measurement, as well as the ability to customize campaigns at scale. 

By Erica Sweeney • June 21, 2018

Kraft Heinz SVP Michelle St. Jacques on creating noise that furthers a brand

In an interview at Cannes Lions, the head of brand and R&D talked about recent successes like Country Time Legal-Ade and the importance of "really strong listening."

By Chantal Tode • June 21, 2018

Google debuts podcast app for Android

Listeners can receive content suggestions from the search giant based on their subscriber history and preferences.

By Robert Williams • June 20, 2018

Facebook adds autoplay video ads to Messenger

Users can't opt out of the ads, which will appear in the chat app's inbox alongside messages from friends and other contacts.

By Robert Williams • June 20, 2018

Marriott brings Amazon's Alexa to the hotel room

Amazon demonstrates the range of uses for Alexa with new hospitality-focused features at select properties like Marriott, Westin and St. Regis this summer.

By Robert Williams • June 20, 2018

Why Target would welcome tougher US data regulations

At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.

By Chantal Tode • June 20, 2018

All 4 major US carriers roll back data sharing with brokers

AT&T, Sprint and T-Mobile followed Verizon in ending business with Zumigo and LocationSmart, whose practices are under growing scrutiny.

By Peter Adams • June 20, 2018

Why quality trumps quantity for video publishers

Opting for a "more and cheaper is better" approach actually wastes money on unnecessary tech, unimportant data and superfluous manpower, writes Connatix's David Kashak. 

By David Kashak • June 20, 2018

L'Oréal glamorizes AR tech with 2-way beauty consultation

A new offering for the company's NYX Cosmetics brand unveiled at Cannes Lions lets a beauty professional virtually place products on a user's face through a smartphone.

By Chantal Tode • June 19, 2018

IDC: Smartwatches to drive growth for wearables

The forecast comes as Garmin debuts a line of watches with contactless payment, topographical maps, storage for music playlists and biometrics.

By Robert Williams • June 19, 2018

Oath brings VR ads to programmatic marketplace

LG, Chevrolet and Peugeot are already using Oath's new 3D mobile ads.

By Robert Williams • June 19, 2018

AB InBev debuts first blockchain-based mobile ad campaign

Bud Light, Budweiser and other brands are leveraging Kiip's Single Ledger solution to get a clearer reconciliation of campaign performance data. 

By Robert Williams • June 19, 2018

Study: Mobile ads to exceed 30% market share in 2020

While mobile ad spending is estimated to overtake broadcast TV in 2021, TV still spurs greater ad recall among viewers.

By Robert Williams • June 19, 2018

Burger King's 5-step plan for hacking pop culture

At Cannes Lions, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture.

By Chantal Tode • June 18, 2018

DC United brings virtual currency to new Audi Field app

Attendees can earn Fan Allocation Money to trade for upgrades and experiences at the soccer stadium.

By Robert Williams • June 18, 2018

Volvo, HP test LinkedIn's new carousel ads

Years after Facebook and Twitter added the format, the professional network now lets users swipe to view up to 10 images from a brand.

By Robert Williams • June 18, 2018

Survey: Fewer online merchants accept payments from Apple, Google

Retailers ramped up support for PayPal and Amex Express Checkout as ease of use and fraud detection were top challenges.

By Robert Williams • June 15, 2018

Pandora, Postmates and Tinder test Snap's new developer kit

As rumored in May, Snapchat is opening its platform to third-party apps and promising stronger privacy protections.

By Robert Williams • June 15, 2018