AR, VR spending could hit $27B in 2018

While that prediction spans several industries, retail is among the top drivers of the technology's adoption, according to the International Data Corporation.

By Dan O'Shea • June 4, 2018

Apple reportedly to announce phone-to-phone AR at WWDC

The iPhone maker designed a two-user system that holds image data on phones to allay privacy concerns and plans to debut the tech at its developer conference this week.

By Robert Williams • June 4, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

How to win loyalty in the age of the promiscuous consumer

Businesses must adapt to consumers' changing expectations and desires, says Qualtrics's Luke Williams.

By Luke Williams • June 4, 2018

Study: Many publishers' EU sites are faster and ad-free under GDPR

When ads do appear on E.U. versions of publishers' sites, Google DoubleClick is being used to serve them. 

By Erica Sweeney • June 4, 2018

Adidas, AmEx, P&G test Pinterest's wide-format video ads

Video is a quickly growing portion of the platform's strategy as it competes against the likes of Facebook and Google.

By Robert Williams • June 1, 2018

Report: Digital ad marketplace for publishers gains steam with new members

Rolling Stone, New York Media and PopSugar have joined Vox's Concert, which can now sell ads across 122 million unique site visitors in an attempt to compete with Facebook and Google.

By Erica Sweeney • June 1, 2018

Apple reportedly set to unveil ARKit 2.0

The tech giant is lining up a new round of announcements for developers next week, and AR could be at center stage.

By Dan O'Shea • June 1, 2018

AMC Networks announces TV-activated mobile ads

Inaudible sounds from the TV trigger viewers' smartphones to send customized offers like coupons or rewards points.

By Robert Williams • June 1, 2018

Amazon delivers giant 'Jurassic World' box in cross-channel marketing stunt

Several brands are involved in the effort spanning experiential, voice, video and social, pointing to the e-commerce giant's growing marketing clout.

By Chantal Tode , Erica Sweeney • June 1, 2018

Study: Just 53% of marketers blend TV and digital video strategies

This comes despite a growing interest in advanced TV options, with two in five marketers now leveraging data to target their ads. 

By Erica Sweeney • June 1, 2018

How AR is poised to transform event marketing

Because of their sensory, experiential focus, events are the perfect proving ground for the immersive tech, writes Helios Interactive's Michael Schaiman.

By Michael Schaiman • May 31, 2018

Study: Apple App Store spending doubles to $42.5B

In-app subscription payments are flourishing, with Netflix, Pandora, Spotify and HBO leading the way. 

By Robert Williams • May 31, 2018

Meeker: Data-driven online experiences create a 'privacy paradox'

The closely-watched annual trends report points to a slowdown in smartphone shipments but continued growth in digital media consumption, with mobile driving the gains. 

By Erica Sweeney • May 31, 2018

Report: Snapchat preps first developer platform

Snapkit would bring login and camera features to other apps, marking a shift away from Snapchat's past strategy.

By Robert Williams • May 31, 2018

Google adds programmatic audio buys to DoubleClick

The update comes as music streaming services like Spotify are expected to grow their user bases to 1.2 billion, collectively, this year.

By Erica Sweeney • May 31, 2018

Macy's moves $400M media account to Publicis Groupe

The change is in line with the retailer's efforts to explore new digital initiatives.

By Erica Sweeney • May 30, 2018

P&G sponsors Pandora's new premium family plan

The partnership sweetens the deal for music fans, while strengthening the company's association with family-friendly products.

By Robert Williams • May 30, 2018

Google shows off Home features with interactive mini golf experience

Visitors can RSVP online, and those who attend receive a pair of golf socks and can enter for a chance to win smart home products. 

By Erica Sweeney • May 30, 2018

Report: iPhone update will let users unlock house, car doors

Apple is positioning its smartphone as a multi-function tool by adding additional NFC features beyond contactless payments.

By Robert Williams • May 29, 2018

Google tests in-app ads for Feed

The search giant is experimenting with ad cards that appear amid pushed content in its mobile apps.

By Robert Williams • May 29, 2018

ESPN Brazil, Samsung team up for animoji sportscast

Two anchors were transformed into emojis for the show that's so far spurred more social media buzz than NBA playoffs and FIFA World Cup games.

By Robert Williams • May 29, 2018

Study: Amazon replaces Microsoft as third most-valuable brand

Overall, brands saw their largest-ever annual increase in value, according to an annual ranking from WPP and Kantar Millward Brown.

By Erica Sweeney • May 29, 2018

Ford tries to bridge gap between drivers and cyclists through VR

An immersive experience allows the two to swap vantage points on the road, and encouraged 60% of trial viewers to change their behaviors.

By Erica Sweeney • May 29, 2018

AmEx pilots blockchain-based loyalty rewards with Boxed

The credit card company is offering loyalty members 5x the rewards points on certain products and brands during the test. 

By Erica Sweeney • May 29, 2018

Yelp uses AI to complement consumer-curated content in 'Collections'

As Facebook and Google begin offering more localized content, the publisher of crowd-sourced reviews looks to machine learning for more personalized recommendations.

By Robert Williams • May 25, 2018