Bank of America's AI-powered assistant hits 1M users in first 2 months

More features will be added this week for greater personalization and mobile functionality.

By Robert Williams • June 15, 2018

Google gives users more control over ad experience

One new feature, called "Why this ad?," will appear next to ads and offer information about why a user is seeing that particular piece of content.

By Erica Sweeney • June 15, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Universal, Telemundo partner on Facebook Messenger soccer game

Goal! was launched alongside Telemundo's coverage of the 2018 FIFA World Cup in Russia.

By Robert Williams • June 15, 2018

Report: Microsoft creating cashierless tech to battle Amazon Go

Microsoft could be emerging as a fierce player in the checkout technology market, according to Reuters.

By Dan O'Shea • June 14, 2018

Twitter focuses on news in latest app redesign

Revamped user timelines will show more personalized content, along with notifications for live events like the World Cup.

By Robert Williams • June 14, 2018

Cargo partners with Snapchat, SnackNation for LA rollout

Ride-hailing passengers can browse and order products by scanning a Snapcode on the in-car box.

By Robert Williams • June 14, 2018

EMarketer: Zelle to become most-used P2P payment app

The platform is predicted to overtake PayPal's Venmo and Square Cash this year for person-to-person payments.

By Robert Williams • June 14, 2018

Why voice isn't poised to take over the marketing world — yet

Drum Agency's David Randolph breaks down the biggest fears and questions looming over a channel some believe will cause the death of CPG. 

By David Randolph • June 14, 2018

Facebook cracks down on sellers of junky products

Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.

By Robert Williams • June 13, 2018

Google adds tools for brick-and-mortar retailers to entice online shoppers

"See What's In Store" lets customers view a store's inventory in search results and Google Maps before making a visit.

By Robert Williams • June 13, 2018

Apple aims to stop contact data sharing among apps

The tech giant changed its App Store rules to restrict how developers use information about friends and contacts of iPhone owners.

By Robert Williams • June 13, 2018

Las Vegas mall gets a sassy AI chatbot

Jules hopes to connect with younger shoppers at the Miracle Mile Shops in Las Vegas through Facebook Messenger.

By Dan Alaimo • June 13, 2018

Amazon dominates Father's Day digital advertising with 6B impressions, analysis finds

Desktop display ads were the most popular format, used by 73% of brands included in the analysis, while mobile display ads accounted for just 24%.

By Erica Sweeney • June 13, 2018

Bud Light, Dunkin' are first to sponsor Snapchat's AR games

Branded Snappable games show the company's continued focus on AR to engage users more immersively. 

By Robert Williams • June 13, 2018

BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing

In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott's 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today's audiences.

By Peter Adams • June 13, 2018

74% of multinational brands are reviewing their agency arrangements

Nearly 60% of companies analyzed in a new report said they wanted to reduce the number of agencies on their roster.

By Erica Sweeney • June 13, 2018

Ford expands self-driving delivery tests with Postmates in Miami

Consumers can place orders with more than 70 local participating businesses, with food delivered via a special vehicle equipped with a transit locker system. 

By Erica Sweeney • June 13, 2018

At Houzz, mobile augmented reality is fueling sales

More than 2 million shoppers have used the "View in My Room" feature since it launched last fall, Houzz co-founder Alon Cohen told IRCE attendees.

By Dan O'Shea • June 12, 2018

DC superhero Lens contest on Snapchat will send winner to Comic-Con

This is Snapchat's first Lens challenge with a major brand tie-in.

By Robert Williams • June 12, 2018

Apple bans mining of cryptocurrencies

While interest in cryptocurrency remains high, there are a few stumbling blocks that need to be overcome for wider acceptance from marketers.

By Robert Williams • June 12, 2018

Is limiting the unlimited the way to serve the mobile appetite?

New tools by Google and Apple will soon let users control their screen time, but will also impact marketing campaigns, writes Possible Mobile's Jeff Hasen.

By Jeff Hasen • June 12, 2018

Report: Snapchat ad prices plummet

The image-sharing app has the lowest prices for ad placements among social media platforms.

By Robert Williams • June 12, 2018

Facebook launches gaming video platform to battle Twitch

Fb.gg serves as a hub of games streaming on the social giant and lets users subscribe to esports celebrities' channels.

By Robert Williams • June 11, 2018

Macy's recruits employees as brand ambassadors

The department store hopes transforming its employees into social media influencers will drive both brand connection and sales. 

By Robert Williams • June 11, 2018

Rakuten acquires mobile pickup platform Curbside

The deal comes at a time when mobile ordering and pickup are becoming more popular, making the space competitive.

By Robert Williams • June 11, 2018