Ad Tech: Page 132
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WhatsApp ups minimum user age in Europe ahead of GDPR
The Facebook-owned messaging app is raising its age limit from 13 to 16 to meet upcoming privacy regulations.
By Robert Williams • April 26, 2018 -
Hilton Honors app becomes in-room remote for TV, lighting
Guests can also access free Showtime programming via a specially designed app.
By Robert Williams • April 26, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Amazon releases kid-focused Echo Dot, special Alexa version
The e-commerce giant's latest "kid edition" device comes with parental controls and a promise to not share personal data about the young users with third parties.
By Dan O'Shea • April 26, 2018 -
Domino's lets AI assistant 'Dom' handle incoming phone orders
The pizza chain is ramping up its mobile efforts, inching closer to its goal of one day being "100% digital."
By Robert Williams • April 25, 2018 -
Viacom targets teens in expanded Snapchat partnership
The media giant will produce original shows and more Our Stories from MTV, BET and Comedy Central for the social app's Discover page.
By Robert Williams • April 25, 2018 -
Twitter rolls out new emojis for NFL Draft
New NFL and team logo emojis will appear when football fans post the hashtag #NFLDraft and their favorite players' names.
By Robert Williams • April 25, 2018 -
Spotify touts better ad targeting with app update
Revamped iOS and Android apps give the music streaming service's 90 million unpaid listeners more control of their music choices.
By Robert Williams • April 25, 2018 -
Diet Coke's new flavors, brand overhaul boost Coca-Cola's Q1 earnings
The beverage giant reported that digital marketing and sleek, modern packaging are bolstering the reputation of its brands among younger consumers.
By Erica Sweeney • April 25, 2018 -
Budweiser creates data-driven visual experience celebrating Brazilian musician
"Made of Music" decodes Hermeto Pascoal's unconventional sound and allows fans to upload a photo and see it transformed by his music.
By Erica Sweeney • April 25, 2018 -
GDPR will help, not hinder, Facebook and Google, competitors say
Both have large-scale, sophisticated solutions to easily obtain user consent, and some report their strict interpretation of the rules will make it harder for smaller companies to compete.
By Erica Sweeney • April 25, 2018 -
EU investigates Apple's proposed takeover of Shazam
A Sept. 4 deadline has been set for an investigation into whether the deal would hamper competition in the music-streaming space.
By Robert Williams • April 24, 2018 -
Samsung brings 6 pilot episodes to Gear VR
The company wants to make immersive reality mainstream and give people another reason to test out its VR headset.
By Robert Williams • April 24, 2018 -
Natori boosts social media sales 76% from AI
The tech determined that custom carousel ads exceeded benchmarks and encouraged the fashion brand to find new ways to format content.
By Robert Williams • April 24, 2018 -
Google's Q1 ad revenues surge even as Alphabet bets heavily in other areas
The company's ad sales may be protected from the fallout around the Cambridge Analytica scandal because the business is focused on search, which Google insists relies on limited information.
By Chantal Tode , Erica Sweeney • April 24, 2018 -
Kendall Davis/Marketing Dive
Podcast
Conversational Commerce: At Lowe's, digital development isn't all about that tech
Augmented reality, virtual reality and artificial intelligence are all defining the home improvement retailer's future. But there's one thing that's more important.
By Corinne Ruff • April 23, 2018 -
Coty peers into retail's future with blended-reality mirror
While most virtual makeup samples take place on mobile, the beauty brand's in-store tool is activated when a customer takes a lipstick off the shelf.
By Robert Williams • April 23, 2018 -
Report: Google works on Chat service to replace Allo
The company seeks to replicate the success of Apple's iMessage while abandoning its existing messaging app.
By Robert Williams • April 23, 2018 -
Microsoft's MSN sees 201% revenue boost from selling video ads
Microsoft is ramping up video ad sales as marketers demand brand-safe, transparent inventory at scale.
By Erica Sweeney • April 23, 2018 -
Ford puts part of ad business up for review in potentially grave blow to WPP
The news comes on the tails of CEO Martin Sorrell's departure from the ad holding giant, and will likely only fuel speculation of a breakup.
By Erica Sweeney • April 23, 2018 -
EMarketer: Ad spending on mobile to surpass TV this year
Mobile commerce is some of the fuel that's driving the strong growth in the ad space.
By Robert Williams • April 20, 2018 -
Netflix brings vertical video teasers to mobile
The 30-second previews use a "stories" format to help viewers quickly browse and select a show or movie.
By Robert Williams • April 20, 2018 -
Bareburger's AR menu brings fresh meaning to 'playing with food'
The burger chain lets customers scan a Snapcode and see a virtual dish before placing their order.
By Robert Williams • April 20, 2018 -
Report: Google plans sponsored how-to videos for digital assistant
Working with brands on videos for Google Assistant is another indicator that the company could introduce a smart display similar to Amazon's Echo Show.
By Robert Williams • April 20, 2018 -
Walmart arms Lawn & Garden staff with mobile POS
The retail giant is bringing another mobile tool to its in-store experience — a checkout system to help Lawn & Garden customers pay and exit more quickly.
By Dan O'Shea • April 20, 2018 -
Facebook reboots app reviews after temporary pause
The break was one way to demonstrate due diligence around privacy, the very thing that sparked the Cambridge Analytica debacle.
By Robert Williams • April 19, 2018
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