IAB: Mobile drives digital ad spend to all-time high of $88B

Marketers are for the first time investing more in phone screens than TV screens, the trade group found. 

By Erica Sweeney • May 11, 2018

Apple pulls apps that share users' location data without consent

The news comes as the start date for the EU's strict privacy rules, GDPR, approaches.

By Robert Williams • May 10, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Google brings shared AR experiences to mobile

The new features, which also work on devices from rival Apple, let multiple people interact with the same virtual object on separate screens.

By Robert Williams • May 10, 2018

Drawbridge sells media unit to Gimbal, exits adtech space

The deal comes just after the company closed its media-buying group in Europe, where the enforcement date of GDPR approaches.

By Robert Williams • May 9, 2018

Instagram's action buttons add several partners including OpenTable, Fandango

A growing number of companies offer scheduling, ticket ordering and reservation booking without the need to leave Instagram. 

By Robert Williams • May 9, 2018

Google puts AI at core of mobile users' interactions with businesses

Starting this summer, Android phone owners can tell Google Assistant to place their usual Starbucks order, one of the developments announced at I/O.

By Robert Williams • May 9, 2018

Walmart shutters delivery partnerships with Uber, Lyft

It's possible Walmart partners Postmates and DoorDash will replace the ride-hailing services for grocery delivery.

By Robert Williams • May 9, 2018

Study: 83% of marketers question effectiveness of retargeting ads

Poor digital measurement and lack of insights into proper attribution are causing some marketers to pull back on their digital ad spend.

By Erica Sweeney • May 8, 2018

'Deadpool' swings into 7-Eleven with AR game

By scanning special "zapcodes" with their smartphone, customers can unlock virtual messages, doodles and bonus loyalty points in stores.

By Robert Williams • May 8, 2018

Study points to growth of mobile-based AI shopping assistants

In a retail future dominated by AI, AR and VR, smart assistants could become the norm for coming generations.

By Dan Alaimo • May 8, 2018

Report: Amazon exits Google Shopping campaigns

The e-commerce giant's disappearance from the increasingly important visual search format could open an opportunity for retailers to strengthen their position.

By Chantal Tode , Erica Sweeney • May 8, 2018

Forrester: Marketing automation spend will reach $25B by 2023

Supporting technology like AI is projected to grow at 14% CAGR over the next five years as companies seek to streamline and personalize their campaigns.

By Erica Sweeney • May 7, 2018

Forrester: Mobile shopping stalls as payment hinders growth

The share of U.S. online sales on smartphones dipped 7 percentage points in 2017, while e-commerce overall jumped 14%.

By Robert Williams • May 7, 2018

Fandango lets moviegoers order tickets on Google Assistant

The feature debuted on May 4, also known as "Star Wars Day," with advance ticket sales for the latest film in the franchise.

By Robert Williams • May 7, 2018

Samsung Pay adds image search to drive purchases

Bixby Shopping now lets users search for products via photo, and the company plans to add cash back rewards to the payment platform.

By Dan O'Shea • May 4, 2018

Instagram tests in-app payment feature

Letting users buy products on the same platform on which they browse is the latest step in the app's push toward mobile commerce.

By Robert Williams • May 4, 2018

Amazon opens premium content sales on Alexa to all developers

SyFy Wire has added subscription access to weekly podcasts and Volley's Yes Sire game released an expansion pack to purchase for Alexa.

By Robert Williams • May 4, 2018

Kellogg's went from zero to 60 on digital thanks to 2 campaigns

Efforts for Pringles and Rice Krispies largely centered on YouTube — a platform where the marketer spent essentially nothing just three years ago — marked a paradigm shift in its strategy.

By Peter Adams • May 4, 2018

State of marketing personalization is getting worse, Accenture finds

Almost half of consumers have left a brand's website and purchased elsewhere due to a poorly-curated experience this year.

By Erica Sweeney • May 4, 2018

Smaato integrates with Amazon Publisher Services

Publishers using the platform now use a programmatic exchange to run ads for mobile users.

By Robert Williams • May 3, 2018

Report: Google backs social-gaming startup

Arcade will focus on mobile gaming with friends as part of the search giant's effort to create new businesses.

By Robert Williams • May 3, 2018

Bloomberg: Amazon will incentivize retailers to adopt payment system

The move fits into a broader strategy that demonstrates the e-commerce giant's commitment to boost use of Amazon Pay.

By Robert Williams • May 3, 2018

Mazda pilots Kantar's new analytics practice focused on providing better data insights

The initiative integrates consumer insights from the WPP shop with brands' own customer data and a range of third-party resources.

By Erica Sweeney • May 3, 2018

Enterprise Rent-a-Car's partnership with Science Channel, Seeker includes interactive TV ads

"Move Forward" explores how technology is being used to improve cities, including through infrastructure, disaster relief and transportation.

By Erica Sweeney • May 3, 2018

Snapchat backtracks on redesign after it disrupts Q1 sales, user growth

The messaging app's parent company Snap fails to gain advertising ground on Google and Facebook as its recent redesign frustrated users. 

By Robert Williams • May 2, 2018