Ad Tech: Page 133
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Snapchat's programmatic AR ads make headway
More than 100 advertisers have bought the ads on the messaging platform.
By Robert Williams • May 17, 2018 -
Retrieved from Target on May 17, 2018
Target taps YouCam for virtual beauty concierge service
The retailer is helping customers shop for cosmetics in store and on mobile through text, chat and AR tech.
By Daphne Howland • May 17, 2018 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Paramount releases 360-degree GIFs for 'Mission Impossible: Fallout'
The studio is trying out Gfycat's new short-form looping videos that have immersive features.
By Robert Williams • May 17, 2018 -
Retrieved from Starbucks on May 16, 2018
Starbucks caffeinates China strategy with more social gifting, AR
The chain is ramping up digital services in a country it says offers the most innovative mobile ecosystem in its global portfolio.
By Erica Sweeney • May 17, 2018 -
Snapchat's 6-second video ads now can't be skipped
The social media app joins companies like Facebook in implementing more advertiser-friendly policies, despite past resistance.
By Robert Williams • May 16, 2018 -
Retrieved from Walmart on April 18, 2018
Walmart drops mobile Scan & Go checkout
The failed test highlights a key challenge for the retailer in competing with Amazon to convince shoppers to adopt next-generation store experiences.
By Natalie Black (Koltun) , Robert Williams • May 16, 2018 -
Deep Dive
Where do marketers draw the line on data targeting as privacy concerns grow?
In a more closed environment for consumer information, brands may need to double down on first-party data.
By Shane Schick • May 16, 2018 -
Report: Amazon tests retargeting ads in strike at Google, Criteo
Sellers will be able to bid on ads that would appear on other websites and apps and only pay when the ads are clicked on.
By Erica Sweeney • May 15, 2018 -
Amazon Go stores reportedly coming to San Francisco, Chicago
The cashier-less store concept is expanding beyond its flagship Seattle location, but will the cost of the technology prove to be a barrier?
By Alicia Kelso • May 15, 2018 -
Uber preps test of 30-minute food delivery by drone
Companies including the ride-hailing service, Alphabet and FedEx won partnerships with the government for a test drone program.
By Robert Williams • May 15, 2018 -
YouCam drives personalized beauty consultations with live advisers
Once a user is connected by video call from the app, advisers can display looks and products virtually on themselves or on the face of callers.
By Robert Williams • May 15, 2018 -
Minor League Baseball readies bilingual fan chatbot on Messenger
The service will rely on artificial intelligence to answer fans' questions in English and Spanish.
By Robert Williams • May 14, 2018 -
Report: Facebook is developing its own cryptocurrency
The technology could support virtual payments for more secure transactions.
By Erica Sweeney • May 14, 2018 -
Audi shifts gears, joining BMW, Mercedes-Benz in skipping Detroit Auto Show
The luxury brand carmaker isn't alone in turning away from expensive, crowded shows in favor of more personal digital efforts.
By Erica Sweeney • May 14, 2018 -
Dentsu, IPG and other agencies eye GDPR consultancy services
Helping clients comply with the EU's looming and labyrinthian set of rules could be one way for traditional shops to preserve relevance.
By Erica Sweeney • May 14, 2018 -
71% of consumers worry about brands' handling of personal data, study finds
Amazon tops tech companies for consumer trust when it comes to data privacy at 30%, while Uber comes in lowest at 5%.
By Erica Sweeney • May 14, 2018 -
Opinion
Will Google or Amazon win the race for online retail domination?
Both companies' quests to own purchase intent and other lock-stop product measures put them on a collision course to be one and the same, writes Crealytics CEO Andreas Reiffen.
By Andreas Reiffen • May 11, 2018 -
Column
Campaign Trail: SpikedSeltzer, JetBlue nurture niche audiences with food and drink
Flying NYC pizza to Los Angeles and serving alcoholic sparkling water to brides on the day of the British royal wedding could create loyal fans for the brands.
By Chantal Tode , Natalie Black (Koltun) • May 11, 2018 -
Report: Heineken prepares to bring ad verification in-house
The move means the company will be able to set its own benchmarks for brand safety, fraud and viewability.
By Erica Sweeney • May 11, 2018 -
Study: Snapchat sees precipitous drop in millennial user sentiment
The app's redesign may have damaged two years' worth of positive feelings among young adults, YouGov found.
By Robert Williams • May 11, 2018 -
IAB: Mobile drives digital ad spend to all-time high of $88B
Marketers are for the first time investing more in phone screens than TV screens, the trade group found.
By Erica Sweeney • May 11, 2018 -
Apple pulls apps that share users' location data without consent
The news comes as the start date for the EU's strict privacy rules, GDPR, approaches.
By Robert Williams • May 10, 2018 -
Google brings shared AR experiences to mobile
The new features, which also work on devices from rival Apple, let multiple people interact with the same virtual object on separate screens.
By Robert Williams • May 10, 2018 -
Drawbridge sells media unit to Gimbal, exits adtech space
The deal comes just after the company closed its media-buying group in Europe, where the enforcement date of GDPR approaches.
By Robert Williams • May 9, 2018 -
Instagram's action buttons add several partners including OpenTable, Fandango
A growing number of companies offer scheduling, ticket ordering and reservation booking without the need to leave Instagram.
By Robert Williams • May 9, 2018
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