Ad Tech: Page 133
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Apple's services revenue surges 31% in Q2
IPhone sales rose 2.9%, reflecting the company's growth story shift from hardware to app sales, music streaming, cloud storage and mobile payments.
By Robert Williams • May 2, 2018 -
Sephora, Nike test AR on Messenger as Facebook draws on immersive filters
Facebook is doubling down on augmented reality for brands with new offerings on Messenger and Instagram.
By Robert Williams • May 2, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Google, NBCUniversal partner on original VR content
"Saturday Night Live" and "Vanderpump Rules" are among the first planned immersive, multi-episode productions.
By Robert Williams • May 1, 2018 -
McDonald's CEO: App adoption rates 'pretty low'
The burger chain plans to focus on improving the app, which has mostly boosted curbside pickup.
By Robert Williams • May 1, 2018 -
Barneys tunes into the podcast craze
The luxury department store plans to launch a show that will interview designers and hair stylists on their experiences in the fashion world.
By Corinne Ruff • May 1, 2018 -
Opinion
How brick-and-mortar banks can thrive in the age of fintech
As apps become a main mode of global money transfer, only the most forward-thinking institutions that adapt will survive and thrive.
By Inbal Lavi • May 1, 2018 -
Oscar Mayer cashes in on crypto craze with bacon-backed Bacoin
Consumers are encouraged to tweet about their investments to drive up the value of the cryptocurrency and eventually trade it in for real packs of bacon.
By Erica Sweeney • May 1, 2018 -
Google Assistant outperforms Alexa, Cortana, Siri again
Cortana was the only assistant to improve accuracy year-over-year, moving from 86% to 92%, while Alexa made the largest gains in questions attempted.
By Alex Hickey • April 30, 2018 -
Marriott targets Chinese tourists on Alibaba's mobile travel app
A new search function tailored to Chinese consumers and customized local activity recommendations could appeal to this growing group of travelers.
By Robert Williams • April 30, 2018 -
Orange County Soccer Club's loyalty app delivers rewards for checking in
Users can also access a Fan Cam that lets game attendees share images and videos.
By Robert Williams • April 30, 2018 -
T-Mobile's $26B bid for Sprint could accelerate 5G innovation
The new wireless carrier faces obstacles from regulators as it aims to propel U.S. mobile technology by focusing on a next-gen network nationwide.
By Robert Williams • April 30, 2018 -
MLB pitches Home Run Derby across VR platforms, mobile and in-stadium
Baseball fans can test their slugging ability in immersive re-creations of real stadiums.
By Robert Williams • April 27, 2018 -
Amazon bringing memory, natural conversation capabilities to Alexa
By reducing friction in interactions, the new features will allow the assistant to better engage with users.
By Dan O'Shea • April 27, 2018 -
Snapchat preps test of unskippable 6-second ads
The image-messaging app has previously been reluctant to force ads on users, but is now warming to the idea after facing a tough year since going public.
By Robert Williams • April 27, 2018 -
Citibank: Mobile banking use is up 25% in the last year
A recent survey found that 46% of consumers, including nearly two-thirds of millennials, have increased their mobile banking usage.
By Robert Williams • April 27, 2018 -
Marriott, Salesforce partnership personalizes customer experience
The hotel chain will get a 360-degree view of loyalty members so that it can tailor experiences during every interaction.
By Erica Sweeney • April 27, 2018 -
WhatsApp ups minimum user age in Europe ahead of GDPR
The Facebook-owned messaging app is raising its age limit from 13 to 16 to meet upcoming privacy regulations.
By Robert Williams • April 26, 2018 -
Hilton Honors app becomes in-room remote for TV, lighting
Guests can also access free Showtime programming via a specially designed app.
By Robert Williams • April 26, 2018 -
Amazon releases kid-focused Echo Dot, special Alexa version
The e-commerce giant's latest "kid edition" device comes with parental controls and a promise to not share personal data about the young users with third parties.
By Dan O'Shea • April 26, 2018 -
Domino's lets AI assistant 'Dom' handle incoming phone orders
The pizza chain is ramping up its mobile efforts, inching closer to its goal of one day being "100% digital."
By Robert Williams • April 25, 2018 -
Viacom targets teens in expanded Snapchat partnership
The media giant will produce original shows and more Our Stories from MTV, BET and Comedy Central for the social app's Discover page.
By Robert Williams • April 25, 2018 -
Twitter rolls out new emojis for NFL Draft
New NFL and team logo emojis will appear when football fans post the hashtag #NFLDraft and their favorite players' names.
By Robert Williams • April 25, 2018 -
Spotify touts better ad targeting with app update
Revamped iOS and Android apps give the music streaming service's 90 million unpaid listeners more control of their music choices.
By Robert Williams • April 25, 2018 -
Diet Coke's new flavors, brand overhaul boost Coca-Cola's Q1 earnings
The beverage giant reported that digital marketing and sleek, modern packaging are bolstering the reputation of its brands among younger consumers.
By Erica Sweeney • April 25, 2018 -
Budweiser creates data-driven visual experience celebrating Brazilian musician
"Made of Music" decodes Hermeto Pascoal's unconventional sound and allows fans to upload a photo and see it transformed by his music.
By Erica Sweeney • April 25, 2018
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