Ad Tech: Page 133
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Facebook reboots app reviews after temporary pause
The break was one way to demonstrate due diligence around privacy, the very thing that sparked the Cambridge Analytica debacle.
By Robert Williams • April 19, 2018 -
Verve will exit EU markets as GDPR deadline looms
The marketing platform's reliance on location data from smartphones makes complying with the upcoming privacy regulation particularly onerous.
By Robert Williams • April 19, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Adidas, Coty try on Snapchat's new AR shopping tool
Marketers can now take advantage of AR's engagement potential and combine this with the ability to make a purchase.
By Chantal Tode , Robert Williams • April 19, 2018 -
Study: 71% of voice searchers don't make purchases
The majority of voice users search for specific brands rather than retailers, and most transactions go toward music, books and other forms of entertainment.
By Robert Williams • April 19, 2018 -
Nearly half of advertisers suspicious of publishers not using ads.txt, study finds
More than 50% reported the solution for combating online ad fraud makes them more comfortable with programmatic buys.
By Erica Sweeney • April 19, 2018 -
Amazon's app goes abroad with new international shopping feature
Consumers can browse more than 45 million items in their preferred language and currency and more easily move items through customs.
By Robert Williams • April 18, 2018 -
Paris's Fashion Week campaign spurs 5.7M Snapchat views
The effort aimed to promote the French capital as a digital "smart" city during the showcase for fashion designers from Feb. 27 to March 6.
By Robert Williams • April 18, 2018 -
Google brings AI-powered ad suggestions to AdWords campaigns
Changes going into effect on April 29 could put Google a step closer to monetizing voice as a marketing channel.
By Peter Adams • April 18, 2018 -
Bark releases 'Chews Your Own Adventure' chatbot
The pet retail company is using the "dog bot" SMS text story to promote a new line of toys and treats at Target.
By Dan O'Shea • April 18, 2018 -
IBM, Salon Media pilot blockchain-based ad transparency product
Salon Media is participating to wrangle more control over publisher inventory, while IBM wants to learn more about balancing the role of advertiser and technology provider.
By Erica Sweeney • April 18, 2018 -
Cars.com revs up machine learning to predict how fast vehicles will sell
Initial testing of the "Hot Car" tool led to double-digit increases in conversion and showed strength on mobile, in particular.
By Erica Sweeney • April 18, 2018 -
Meijer expands 'Shop & Scan' mobile checkout app
Shoppers can scan bar codes with a smartphone as they move about the store and cut down on checkout times.
By Robert Williams • April 17, 2018 -
Domino's creates 150K hotspots to deliver pizza almost anywhere
Drivers can now meet customers to hand off mobile orders at parks, sports fields and beaches.
By Robert Williams • April 17, 2018 -
Opinion
How GDPR will affect US brands
Quibit's General Counsel Jack Carvel lays out simple ways to get educated and meet compliance with the looming EU rules — and also the costs of getting them wrong.
By Jack Carvel • April 17, 2018 -
Colgate tackles water conservation with help from Michael Phelps, voice assistants
Smart speaker owners can learn facts, conservation tips or hear the sound of running water by talking to Google Assistant or Amazon Alexa.
By Erica Sweeney • April 17, 2018 -
Google debuts Android Auto wireless on Pixel, Nexus devices
Android Auto now beams apps and software to a car's head unit display without the need for a USB cable for added convenience.
By Robert Williams • April 16, 2018 -
Martin Sorrell steps down as WPP's CEO after 33 years
Speculation is rampant that the ad holding group could be broken up in the wake of Sorrell's departure.
By Chantal Tode , Erica Sweeney • April 16, 2018 -
Nat Geo, Will Smith host first Instagram Live chat from space station
The star phoned the International Space Station on Thursday for the publisher's docu-series "One Strange Rock."
By Robert Williams • April 13, 2018 -
Amway beauty brand partners with Perfect for AR try-on app
Users can browse and sample more than 150 makeup and skincare products and get personalized recommendations.
By Robert Williams • April 13, 2018 -
Study: 48% of shoppers ready for voice recognition security
Voice recognition for identity verification could help retailers turn customer service calls into more positive experiences.
By Dan O'Shea • April 13, 2018 -
Audi sponsors souped up ESPN sports app
The sports entertainment brand is trying to remain relevant with a new app as viewers increasingly move away from traditional TV offerings.
By Robert Williams • April 13, 2018 -
Report: Apple's HomePod looks like a bust as company cuts sales forecasts
Employees said that inventory for the smart speaker isn't moving, with some stores selling fewer than 10 devices per day.
By Erica Sweeney • April 13, 2018 -
Column
Campaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials
A flimsy movie tie-up, Boston Marathon marketing and smart use of Oracle data define this week's most notable efforts.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 13, 2018 -
Fred Segal, Mastercard partner for shoppable windows
Shoppers can also browse and buy items on their smartphone through a link sent via text message.
By Daphne Howland • April 12, 2018 -
Report: Snapchat experiments with commerce for publishers
The company has stepped up broader efforts to appease publishers as they work to monetize their content.
By Robert Williams • April 12, 2018
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