Budweiser creates data-driven visual experience celebrating Brazilian musician

"Made of Music" decodes Hermeto Pascoal's unconventional sound and allows fans to upload a photo and see it transformed by his music.  

By Erica Sweeney • April 25, 2018

GDPR will help, not hinder, Facebook and Google, competitors say

Both have large-scale, sophisticated solutions to easily obtain user consent, and some report their strict interpretation of the rules will make it harder for smaller companies to compete. 

By Erica Sweeney • April 25, 2018

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

EU investigates Apple's proposed takeover of Shazam

A Sept. 4 deadline has been set for an investigation into whether the deal would hamper competition in the music-streaming space.

By Robert Williams • April 24, 2018

Samsung brings 6 pilot episodes to Gear VR

The company wants to make immersive reality mainstream and give people another reason to test out its VR headset.

By Robert Williams • April 24, 2018

Natori boosts social media sales 76% from AI

The tech determined that custom carousel ads exceeded benchmarks and encouraged the fashion brand to find new ways to format content.

By Robert Williams • April 24, 2018

Google's Q1 ad revenues surge even as Alphabet bets heavily in other areas

The company's ad sales may be protected from the fallout around the Cambridge Analytica scandal because the business is focused on search, which Google insists relies on limited information. 

By Chantal Tode , Erica Sweeney • April 24, 2018

Conversational Commerce: At Lowe's, digital development isn't all about that tech

Augmented reality, virtual reality and artificial intelligence are all defining the home improvement retailer's future. But there's one thing that's more important.

By Corinne Ruff • April 23, 2018

Coty peers into retail's future with blended-reality mirror

While most virtual makeup samples take place on mobile, the beauty brand's in-store tool is activated when a customer takes a lipstick off the shelf.

By Robert Williams • April 23, 2018

Report: Google works on Chat service to replace Allo

The company seeks to replicate the success of Apple's iMessage while abandoning its existing messaging app.

By Robert Williams • April 23, 2018

Microsoft's MSN sees 201% revenue boost from selling video ads

Microsoft is ramping up video ad sales as marketers demand brand-safe, transparent inventory at scale. 

By Erica Sweeney • April 23, 2018

Ford puts part of ad business up for review in potentially grave blow to WPP

The news comes on the tails of CEO Martin Sorrell's departure from the ad holding giant, and will likely only fuel speculation of a breakup. 

By Erica Sweeney • April 23, 2018

EMarketer: Ad spending on mobile to surpass TV this year

Mobile commerce is some of the fuel that's driving the strong growth in the ad space.

By Robert Williams • April 20, 2018

Netflix brings vertical video teasers to mobile

The 30-second previews use a "stories" format to help viewers quickly browse and select a show or movie.

By Robert Williams • April 20, 2018

Bareburger's AR menu brings fresh meaning to 'playing with food'

The burger chain lets customers scan a Snapcode and see a virtual dish before placing their order.

By Robert Williams • April 20, 2018

Report: Google plans sponsored how-to videos for digital assistant

Working with brands on videos for Google Assistant is another indicator that the company could introduce a smart display similar to Amazon's Echo Show.

By Robert Williams • April 20, 2018

Walmart arms Lawn & Garden staff with mobile POS

The retail giant is bringing another mobile tool to its in-store experience — a checkout system to help Lawn & Garden customers pay and exit more quickly.

By Dan O'Shea • April 20, 2018

Facebook reboots app reviews after temporary pause

The break was one way to demonstrate due diligence around privacy, the very thing that sparked the Cambridge Analytica debacle.

By Robert Williams • April 19, 2018

Verve will exit EU markets as GDPR deadline looms

The marketing platform's reliance on location data from smartphones makes complying with the upcoming privacy regulation particularly onerous.

By Robert Williams • April 19, 2018

Adidas, Coty try on Snapchat's new AR shopping tool

Marketers can now take advantage of AR's engagement potential and combine this with the ability to make a purchase. 

By Chantal Tode , Robert Williams • April 19, 2018

Study: 71% of voice searchers don't make purchases

The majority of voice users search for specific brands rather than retailers, and most transactions go toward music, books and other forms of entertainment. 

By Robert Williams • April 19, 2018

Nearly half of advertisers suspicious of publishers not using ads.txt, study finds

More than 50% reported the solution for combating online ad fraud makes them more comfortable with programmatic buys.

By Erica Sweeney • April 19, 2018

Amazon's app goes abroad with new international shopping feature

Consumers can browse more than 45 million items in their preferred language and currency and more easily move items through customs.

By Robert Williams • April 18, 2018

Paris's Fashion Week campaign spurs 5.7M Snapchat views

The effort aimed to promote the French capital as a digital "smart" city during the showcase for fashion designers from Feb. 27 to March 6.

By Robert Williams • April 18, 2018

Google brings AI-powered ad suggestions to AdWords campaigns

Changes going into effect on April 29 could put Google a step closer to monetizing voice as a marketing channel. 

By Peter Adams • April 18, 2018

Bark releases 'Chews Your Own Adventure' chatbot

The pet retail company is using the "dog bot" SMS text story to promote a new line of toys and treats at Target.

By Dan O'Shea • April 18, 2018