Ad Tech: Page 134
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HQ Trivia cashes in with new social features, Dwayne Johnson appearance
The actor will host today's afternoon game show to promote Friday's premiere of the film "Rampage."
By Robert Williams • April 11, 2018 -
Forrester: US mobile sales jumped 29% to $153B last year
About half of online adults in the country shopped on their phone at least once in 2017, the researcher estimates.
By Robert Williams • April 11, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
IAB Tech Lab releases in-app ad measurement platform
ComScore, DoubleVerify, Google, Integral Ad Science, Oracle's Moat and Pandora helped to create the single Open Measurement SDK.
By Robert Williams • April 11, 2018 -
Deep Dive
Why marketers should take a second look at gender representation
Breaking with traditional roles isn't just about carrying the progressive torch, but a reality for many consumers and easier to do than ever for marketers thanks to technology.
By Peter Adams • April 11, 2018 -
American Express runs geotargeted ads on top of NYC taxis
When cabs pass an American Express merchant, rooftop signs will tap into GPS technology to deliver an ad for that company, which AmEx can charge for.
By Erica Sweeney • April 11, 2018 -
Mercedes-Benz crafts CG spots using collaborative VR tech
Software application Nu Design with Atom View enabled the brand's production teams to work together in real time across North America as though they were on the same set.
By Erica Sweeney • April 11, 2018 -
Ford deploys digital billboards showcasing fan-created Mustang logos
A Pony Personalizer lets gearheads customize their logos and order prints, clothing and limited-edition grille badges for late-model vehicles.
By Erica Sweeney • April 11, 2018 -
PayPal readies rollout of traditional banking services
The payments company is working with small banks to offer debit cards, direct deposit and more targeting the "unbanked."
By Robert Williams • April 10, 2018 -
Study: US programmatic ad spending to rise 28% this year
Mobile will account for 70.4% of programmatic display outlays this year and almost 90% by 2020, eMarketer forecasts.
By Robert Williams • April 10, 2018 -
P&G pilots 3 new agency models in search for more creativity
In one example, a standalone agency will combine talent from rival shops at Publicis Groupe, WPP and Omnicom.
By Erica Sweeney • April 10, 2018 -
Nike is running on ... computer vision?
The purchase of a computer vision company comes on the heels of Nike's acquisition of a data analytics firm in late March.
By Alex Hickey • April 10, 2018 -
Layoffs continue at AdColony, which won't seek a new CEO
The mobile video ad network trimmed executives as it tries to restore profitability.
By Robert Williams • April 9, 2018 -
Amazon reportedly taking on Venmo in peer-to-peer payments
The Wall Street Journal suggests the move could be the e-commerce giant's next effort to enter the banking space.
By Dan O'Shea • April 9, 2018 -
Polyvore shuts down following acquisition by Ssense
Loyal fans of the fashion app are voicing their disappointment on social media.
By Robert Williams • April 9, 2018 -
Adidas will create 30K videos at the Boston Marathon — 1 for each runner
The personalized videos will be created using radio-frequency identification chips attached to bibs and be available just hours following the race.
By Erica Sweeney • April 9, 2018 -
Walmart expanding pickup towers to 700 stores
The retail giant is also adding lockers so customers can pick up larger items like TVs.
By Daphne Howland • April 6, 2018 -
Stash tests programmatic branded content push with favorable results
The fintech startup worked with TripleLift to target millennial audiences on The Daily Dot and Thought Catalog webzines.
By Chantal Tode , Robert Williams • April 6, 2018 -
Tinder finds match with Manchester City soccer
The dating app heralded its sponsorship of the soccer team by flying a blimp in club colors over the U.K. city.
By Robert Williams • April 6, 2018 -
Ikea Place ranks as No. 2 free ARKit app
Downloads of apps built with Apple's AR software tools quadrupled to 13 million in six months, Sensor Tower data show.
By Robert Williams • April 6, 2018 -
Starbucks debuts voice ordering on Samsung's Bixby in Korea
Bixby lets customers place an order and pay through voice recognition in the My Starbucks Rewards app.
By Robert Williams • April 6, 2018 -
Facebook earns MRC accreditation for ad impressions
The news marks a rare, if small, bright spot for Facebook at the moment, though the metric is less significant than others like viewability.
By Erica Sweeney • April 6, 2018 -
ZTE partners with Taboola on Android rival to Apple News
In a point of differentiation for ZTE users, lock screen links will take users directly to publishers' websites.
By Robert Williams • April 5, 2018 -
Juniper: 2.1B people will use mobile wallets by next year
Negative sentiments toward chip cards have opened an opportunity for mobile wallets to establish themselves as the preferred contactless method.
By Robert Williams • April 5, 2018 -
Lyft expands test of monthly subscriptions for ride-hailing
Initial testing began last month with the $199 packages now available in 30 markets.
By Robert Williams • April 5, 2018 -
Google's answer to header bidding arrives
Exchange Bidding launches with new reporting capabilities that intend to give publishers better insights and transparency into ad partners' performance.
By Erica Sweeney • April 5, 2018
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