Ad Tech: Page 135
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IBM, Salon Media pilot blockchain-based ad transparency product
Salon Media is participating to wrangle more control over publisher inventory, while IBM wants to learn more about balancing the role of advertiser and technology provider.
By Erica Sweeney • April 18, 2018 -
Cars.com revs up machine learning to predict how fast vehicles will sell
Initial testing of the "Hot Car" tool led to double-digit increases in conversion and showed strength on mobile, in particular.
By Erica Sweeney • April 18, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Meijer expands 'Shop & Scan' mobile checkout app
Shoppers can scan bar codes with a smartphone as they move about the store and cut down on checkout times.
By Robert Williams • April 17, 2018 -
Domino's creates 150K hotspots to deliver pizza almost anywhere
Drivers can now meet customers to hand off mobile orders at parks, sports fields and beaches.
By Robert Williams • April 17, 2018 -
Opinion
How GDPR will affect US brands
Quibit's General Counsel Jack Carvel lays out simple ways to get educated and meet compliance with the looming EU rules — and also the costs of getting them wrong.
By Jack Carvel • April 17, 2018 -
Colgate tackles water conservation with help from Michael Phelps, voice assistants
Smart speaker owners can learn facts, conservation tips or hear the sound of running water by talking to Google Assistant or Amazon Alexa.
By Erica Sweeney • April 17, 2018 -
Google debuts Android Auto wireless on Pixel, Nexus devices
Android Auto now beams apps and software to a car's head unit display without the need for a USB cable for added convenience.
By Robert Williams • April 16, 2018 -
Martin Sorrell steps down as WPP's CEO after 33 years
Speculation is rampant that the ad holding group could be broken up in the wake of Sorrell's departure.
By Chantal Tode , Erica Sweeney • April 16, 2018 -
Nat Geo, Will Smith host first Instagram Live chat from space station
The star phoned the International Space Station on Thursday for the publisher's docu-series "One Strange Rock."
By Robert Williams • April 13, 2018 -
Amway beauty brand partners with Perfect for AR try-on app
Users can browse and sample more than 150 makeup and skincare products and get personalized recommendations.
By Robert Williams • April 13, 2018 -
Study: 48% of shoppers ready for voice recognition security
Voice recognition for identity verification could help retailers turn customer service calls into more positive experiences.
By Dan O'Shea • April 13, 2018 -
Audi sponsors souped up ESPN sports app
The sports entertainment brand is trying to remain relevant with a new app as viewers increasingly move away from traditional TV offerings.
By Robert Williams • April 13, 2018 -
Report: Apple's HomePod looks like a bust as company cuts sales forecasts
Employees said that inventory for the smart speaker isn't moving, with some stores selling fewer than 10 devices per day.
By Erica Sweeney • April 13, 2018 -
Column
Campaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials
A flimsy movie tie-up, Boston Marathon marketing and smart use of Oracle data define this week's most notable efforts.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 13, 2018 -
Fred Segal, Mastercard partner for shoppable windows
Shoppers can also browse and buy items on their smartphone through a link sent via text message.
By Daphne Howland • April 12, 2018 -
Report: Snapchat experiments with commerce for publishers
The company has stepped up broader efforts to appease publishers as they work to monetize their content.
By Robert Williams • April 12, 2018 -
HQ Trivia cashes in with new social features, Dwayne Johnson appearance
The actor will host today's afternoon game show to promote Friday's premiere of the film "Rampage."
By Robert Williams • April 11, 2018 -
Forrester: US mobile sales jumped 29% to $153B last year
About half of online adults in the country shopped on their phone at least once in 2017, the researcher estimates.
By Robert Williams • April 11, 2018 -
IAB Tech Lab releases in-app ad measurement platform
ComScore, DoubleVerify, Google, Integral Ad Science, Oracle's Moat and Pandora helped to create the single Open Measurement SDK.
By Robert Williams • April 11, 2018 -
Deep Dive
Why marketers should take a second look at gender representation
Breaking with traditional roles isn't just about carrying the progressive torch, but a reality for many consumers and easier to do than ever for marketers thanks to technology.
By Peter Adams • April 11, 2018 -
American Express runs geotargeted ads on top of NYC taxis
When cabs pass an American Express merchant, rooftop signs will tap into GPS technology to deliver an ad for that company, which AmEx can charge for.
By Erica Sweeney • April 11, 2018 -
Mercedes-Benz crafts CG spots using collaborative VR tech
Software application Nu Design with Atom View enabled the brand's production teams to work together in real time across North America as though they were on the same set.
By Erica Sweeney • April 11, 2018 -
Ford deploys digital billboards showcasing fan-created Mustang logos
A Pony Personalizer lets gearheads customize their logos and order prints, clothing and limited-edition grille badges for late-model vehicles.
By Erica Sweeney • April 11, 2018 -
PayPal readies rollout of traditional banking services
The payments company is working with small banks to offer debit cards, direct deposit and more targeting the "unbanked."
By Robert Williams • April 10, 2018 -
Study: US programmatic ad spending to rise 28% this year
Mobile will account for 70.4% of programmatic display outlays this year and almost 90% by 2020, eMarketer forecasts.
By Robert Williams • April 10, 2018
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