Ad Tech: Page 135
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Target calls on Google for first voice-activated coupon
The companies' partnership continues to deepen as they compete against Amazon.
By Natalie Black (Koltun) • April 4, 2018 -
Opinion
How marketers can navigate the risky paradox of brand AI
As AI becomes a larger part of the brand experience, will businesses sacrifice human emotions for efficiency? Group Xp's Iain Ellwood examines the issue.
By Iain Ellwood • April 4, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
BigCommerce adds Google AMP support for 55K mobile merchants
In a pilot program last year, the company found that AMP-powered merchants saw up to 20% higher click-through rates.
By Robert Williams • April 4, 2018 -
Jay-Z's D'ussé cognac decants hashtag, SMS ordering service
Twitter and Instagram users can request a delivery by including the hashtag #DUSSE100 in a post.
By Robert Williams • April 4, 2018 -
Instagram restricts data-sharing with apps amid Facebook scandal
The photo-sharing app cut the number of times developers can pull data by 96% as parent company Facebook seeks to contain its continuing crisis.
By Robert Williams • April 4, 2018 -
Honda dealer builds app for Google Assistant
Paragon Honda customers can schedule service appointments with voice commands.
By Robert Williams • April 4, 2018 -
Accenture acquires digital content agency Meredith Xcelerated Marketing
MXM brings a wealth of data and analytics skills, award-winning content creation and strong customer engagement in direct-to-consumer marketing.
By Erica Sweeney • April 4, 2018 -
Grindr stops sharing HIV status with other companies
The gay dating app made the decision after previously defending sharing user data with third parties like Apptimize and Localytics.
By Robert Williams • April 3, 2018 -
Deep Dive
After Amazon Go's launch, retailers renew focus on how mobile shapes in-store shopping
Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?
By Natalie Black (Koltun) • April 3, 2018 -
Samsung, Pepsi see success with YouTube's new TrueView for reach campaigns
The format, which combines the platform's in-stream ads with cost per thousand impressions buying, makes some bumper assets skippable.
By Erica Sweeney • April 3, 2018 -
Jeep lets viewers ride the waves with World Surf League 360-degree experience
Users can explore Oahu, Hawaii with two of the brand's vehicles, and select different paths on their journey using "gaze-based interactions."
By Erica Sweeney • April 3, 2018 -
Snapchat celebrates Easter with AR egg hunt, April Fools' prank
The image-messaging app rolled out a geolocation game for users to collect virtual eggs.
By Robert Williams • April 2, 2018 -
Lowe's, Hilton test Apple's privacy-focused business chat
Companies can't see personal information unless users choose to share it to coordinate appointments or deliveries.
By Robert Williams • April 1, 2018 -
Google analyzes Final Four in real time — with minutes to share results with live audience
Googlers analyzed data from the first half of games against historical NCAA data to predict what would happen in the second half — then aired the predictions on live TV.
By Alex Hickey • March 30, 2018 -
Report: Facebook delays smart speaker after privacy outrage
Entering the smart home device category will eventually be a necessary step as voice-driven engagements continue to grow.
By Robert Williams • March 29, 2018 -
Waze extends local ad program for small businesses
The Google-owned navigation app's beta test found that U.S. marketers advertising on Waze Local saw a 20.4% jump in monthly store visits.
By Robert Williams • March 29, 2018 -
Facebook kills ad targeting program based on third-party data
Shutting down Partner Categories could leave a big hole in digital marketers' strategies and adversely affect data brokers like Acxiom, Epsilon, Oracle and WPP.
By Chantal Tode • March 29, 2018 -
Porsche delivers car customization through new haptic ad format
Users demoing the technology can scan a QR code to create a dedicated microsite with rich media content focused on their personalized vehicle.
By Erica Sweeney • March 29, 2018 -
Turner readies pay-per-game sports streaming service
The streaming platform kicks off in April and aggregates personalized sports content based on a user's past viewing.
By Robert Williams • March 28, 2018 -
Apple adds Pencil support for lowest-cost iPad in school push
The tech giant also debuted software to appeal to teachers and students in classrooms.
By Robert Williams • March 28, 2018 -
Google buys GIF-sharing app Tenor
The search giant doesn't want to be shut out of an area that's increasingly popular with mobile consumers and brands.
By Robert Williams • March 28, 2018 -
Google expands mobile-first indexing after 1.5 years of testing
The search giant will notify websites that have been shifted to the new system in its Search Console.
By Robert Williams • March 27, 2018 -
JPMorgan creates Alexa skill for professional investors
The biggest U.S. bank partnered with Amazon to give Wall Street users a way to access investing research with voice commands.
By Robert Williams • March 27, 2018 -
Citi will open iPhone app to non-customers in bid to grow digital presence
The company says it's the first bank to let anyone, not just customers, access its financial insights tools via an app.
By Robert Williams • March 27, 2018 -
Warner Bros., Nike are first brands to sponsor popular HQ Trivia app
Brand opportunities on the trivia app, which regularly gathers a large live audience engaging in the same content, won't look like traditional TV ads.
By Robert Williams • March 27, 2018
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