Ad Tech: Page 136
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Report: Snap quietly acquired a 3-D game startup last May
The PlayCanvas acquisition may mean Snapchat plans to add casual gaming to its platform.
By Robert Williams • March 26, 2018 -
2M Spotify users downloaded a hacked app to block ads
The music-streaming company offered up the information and adjusted its user metrics to account for the fraudulent activity ahead of its IPO next week.
By Robert Williams • March 26, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Starbucks tests Wi-Fi sign-up that asks for email addresses
The coffee chain seeks a way to connect with 60 million U.S. customers who don't belong to its loyalty program.
By Robert Williams • March 26, 2018 -
Google will support non-targeting ads for GDPR compliance
A series of solutions designed to help publishers address the regulation includes more control over which third parties measure and serve ads.
By Erica Sweeney • March 26, 2018 -
Opinion
6 email marketing tricks GDPR will (thankfully) wipe out
New consumer data privacy rules are an opportunity for marketers to reset customer relationships based on freely-given, informed consent that builds trust, writes SmartFocus CMO Sarah Taylor.
By Sarah Taylor • March 26, 2018 -
Snapchat debuts 2 ways to target ads by location
Marketers can reach users based on the type of location they are near and distance around a point on a map.
By Robert Williams • March 23, 2018 -
Home Depot expands 'Shop the Look' with Pinterest
The hardware chain added more than 100,000 shoppable home décor products to the platform.
By Robert Williams • March 23, 2018 -
Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement
Among official NCAA sponsors, Capital One experienced a 2,573% lift between March 11-19 compared to March 2-10.
By Erica Sweeney • March 23, 2018 -
IDC: Retail will lead AI spending in 2018
The segment is expected to invest $3.4 billion on a range of AI systems, including automated customer service agents and shopping advisers.
By Erica Sweeney • March 23, 2018 -
Target lands starring role on NBC's 'Superstore'
Scenes for an episode of the show were filmed inside a real brick-and-mortar location, and featured the brand's bull terrier mascot Bullseye.
By Erica Sweeney • March 23, 2018 -
Transparent ad targeting boosts engagement by 40%, study finds
Maritz and Harvard researchers examined reactions to applications of personal data in experiments that varied language use on product detail pages.
By Erica Sweeney • March 23, 2018 -
Column
Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body
Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy.
By Peter Adams , Chantal Tode • March 23, 2018 -
Google Assistant now makes P2P payments
Android and iOS phone users can request a payment to be made to their contacts using Google Pay.
By Robert Williams • March 23, 2018 -
Report: Google buys camera company Lytro
The pioneer in immersive photography could support the search giant's efforts in VR and with smartphone hardware.
By Robert Williams • March 22, 2018 -
Digital ad spend will reach 50% of total ad sales in 2018, forecast says
The U.S. ad market is projected to grow 5.5% this year — a higher rate than previously expected — to reach an all-time high.
By Erica Sweeney • March 22, 2018 -
More marketing, IT dollars pouring into mobile
Retail marketers will increase their mobile budget by an average of 25%, pointing to the continued importance of the platform for shoppers.
By Dan O'Shea • March 22, 2018 -
Report: Google is developing blockchain-related technology
Sources told Bloomberg the tech giant will offer a white-label version of the product that other companies can run on their own servers.
By Erica Sweeney • March 22, 2018 -
Google's ARCore growth spurs more than 60 app releases
EBay, Ikea, Lowe's and Pottery Barn are among the brands flaunting new immersive mobile features built with the platform.
By Robert Williams • March 21, 2018 -
Ikea's app helps housemates agree on furniture in YouTube show
People can also play the "Matchers Keepers" game at home in the Place app with a partner.
By Robert Williams • March 21, 2018 -
Instagram expands shoppable posts in 8 countries
Brands in the U.K., France, Italy, Germany, Australia, Brazil, Canada and Spain can now add e-commerce links within their Instagram posts.
By Robert Williams • March 21, 2018 -
Harman, Munich Airport tap IBM's IoT assistant to get to know consumers
Watson Assistant hopes to differentiate itself from Alexa and Google Assistant with the ability to embed in a variety of things and a focus on enterprises.
By Erica Sweeney • March 21, 2018 -
Opinion
3 ways to build flexibility into brand standards
Companies with strict brand standards will find their approach is too narrow for the demands of today's omnichannel marketplace, writes LRA's Senior Manager Zachary Conen.
By Zachary Conen • March 20, 2018 -
Deep Dive
Why Lowe's is doubling down on AR for mobile
The company partnered with Google Tuesday to launch an augmented reality-enabled feature showcasing the spring collection on its mobile app.
By Corinne Ruff • March 20, 2018 -
Shopify brings Google Pay to its mobile checkout
The commerce platform aims to ramp up its mobile experience after finding that more than 70% of its traffic comes from smartphones or tablets.
By Robert Williams • March 20, 2018 -
Google readies cross-platform 'Shopping Actions' to take on Amazon
Target, an early partner, said shoppers will soon be able to link their Target.com and Google accounts for a more personalized and intuitive experience.
By Robert Williams • March 20, 2018
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