Ford puts part of ad business up for review in potentially grave blow to WPP

The news comes on the tails of CEO Martin Sorrell's departure from the ad holding giant, and will likely only fuel speculation of a breakup. 

By Erica Sweeney • April 23, 2018

EMarketer: Ad spending on mobile to surpass TV this year

Mobile commerce is some of the fuel that's driving the strong growth in the ad space.

By Robert Williams • April 20, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Netflix brings vertical video teasers to mobile

The 30-second previews use a "stories" format to help viewers quickly browse and select a show or movie.

By Robert Williams • April 20, 2018

Bareburger's AR menu brings fresh meaning to 'playing with food'

The burger chain lets customers scan a Snapcode and see a virtual dish before placing their order.

By Robert Williams • April 20, 2018

Report: Google plans sponsored how-to videos for digital assistant

Working with brands on videos for Google Assistant is another indicator that the company could introduce a smart display similar to Amazon's Echo Show.

By Robert Williams • April 20, 2018

Walmart arms Lawn & Garden staff with mobile POS

The retail giant is bringing another mobile tool to its in-store experience — a checkout system to help Lawn & Garden customers pay and exit more quickly.

By Dan O'Shea • April 20, 2018

Facebook reboots app reviews after temporary pause

The break was one way to demonstrate due diligence around privacy, the very thing that sparked the Cambridge Analytica debacle.

By Robert Williams • April 19, 2018

Verve will exit EU markets as GDPR deadline looms

The marketing platform's reliance on location data from smartphones makes complying with the upcoming privacy regulation particularly onerous.

By Robert Williams • April 19, 2018

Adidas, Coty try on Snapchat's new AR shopping tool

Marketers can now take advantage of AR's engagement potential and combine this with the ability to make a purchase. 

By Chantal Tode , Robert Williams • April 19, 2018

Study: 71% of voice searchers don't make purchases

The majority of voice users search for specific brands rather than retailers, and most transactions go toward music, books and other forms of entertainment. 

By Robert Williams • April 19, 2018

Nearly half of advertisers suspicious of publishers not using ads.txt, study finds

More than 50% reported the solution for combating online ad fraud makes them more comfortable with programmatic buys.

By Erica Sweeney • April 19, 2018

Amazon's app goes abroad with new international shopping feature

Consumers can browse more than 45 million items in their preferred language and currency and more easily move items through customs.

By Robert Williams • April 18, 2018

Paris's Fashion Week campaign spurs 5.7M Snapchat views

The effort aimed to promote the French capital as a digital "smart" city during the showcase for fashion designers from Feb. 27 to March 6.

By Robert Williams • April 18, 2018

Google brings AI-powered ad suggestions to AdWords campaigns

Changes going into effect on April 29 could put Google a step closer to monetizing voice as a marketing channel. 

By Peter Adams • April 18, 2018

Bark releases 'Chews Your Own Adventure' chatbot

The pet retail company is using the "dog bot" SMS text story to promote a new line of toys and treats at Target.

By Dan O'Shea • April 18, 2018

IBM, Salon Media pilot blockchain-based ad transparency product

Salon Media is participating to wrangle more control over publisher inventory, while IBM wants to learn more about balancing the role of advertiser and technology provider. 

By Erica Sweeney • April 18, 2018

Cars.com revs up machine learning to predict how fast vehicles will sell

Initial testing of the "Hot Car" tool led to double-digit increases in conversion and showed strength on mobile, in particular. 

By Erica Sweeney • April 18, 2018

Meijer expands 'Shop & Scan' mobile checkout app

Shoppers can scan bar codes with a smartphone as they move about the store and cut down on checkout times.

By Robert Williams • April 17, 2018

Domino's creates 150K hotspots to deliver pizza almost anywhere

Drivers can now meet customers to hand off mobile orders at parks, sports fields and beaches.

By Robert Williams • April 17, 2018

How GDPR will affect US brands

Quibit's General Counsel Jack Carvel lays out simple ways to get educated and meet compliance with the looming EU rules — and also the costs of getting them wrong. 

By Jack Carvel • April 17, 2018

Colgate tackles water conservation with help from Michael Phelps, voice assistants

Smart speaker owners can learn facts, conservation tips or hear the sound of running water by talking to Google Assistant or Amazon Alexa. 

By Erica Sweeney • April 17, 2018

Google debuts Android Auto wireless on Pixel, Nexus devices

Android Auto now beams apps and software to a car's head unit display without the need for a USB cable for added convenience. 

By Robert Williams • April 16, 2018

Martin Sorrell steps down as WPP's CEO after 33 years

Speculation is rampant that the ad holding group could be broken up in the wake of Sorrell's departure. 

By Chantal Tode , Erica Sweeney • April 16, 2018

Nat Geo, Will Smith host first Instagram Live chat from space station

The star phoned the International Space Station on Thursday for the publisher's docu-series "One Strange Rock."

By Robert Williams • April 13, 2018

Amway beauty brand partners with Perfect for AR try-on app

Users can browse and sample more than 150 makeup and skincare products and get personalized recommendations.

By Robert Williams • April 13, 2018