Ad Tech: Page 136
-
P&G pilots 3 new agency models in search for more creativity
In one example, a standalone agency will combine talent from rival shops at Publicis Groupe, WPP and Omnicom.
By Erica Sweeney • April 10, 2018 -
Nike is running on ... computer vision?
The purchase of a computer vision company comes on the heels of Nike's acquisition of a data analytics firm in late March.
By Alex Hickey • April 10, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Layoffs continue at AdColony, which won't seek a new CEO
The mobile video ad network trimmed executives as it tries to restore profitability.
By Robert Williams • April 9, 2018 -
Amazon reportedly taking on Venmo in peer-to-peer payments
The Wall Street Journal suggests the move could be the e-commerce giant's next effort to enter the banking space.
By Dan O'Shea • April 9, 2018 -
Polyvore shuts down following acquisition by Ssense
Loyal fans of the fashion app are voicing their disappointment on social media.
By Robert Williams • April 9, 2018 -
Adidas will create 30K videos at the Boston Marathon — 1 for each runner
The personalized videos will be created using radio-frequency identification chips attached to bibs and be available just hours following the race.
By Erica Sweeney • April 9, 2018 -
Walmart expanding pickup towers to 700 stores
The retail giant is also adding lockers so customers can pick up larger items like TVs.
By Daphne Howland • April 6, 2018 -
Stash tests programmatic branded content push with favorable results
The fintech startup worked with TripleLift to target millennial audiences on The Daily Dot and Thought Catalog webzines.
By Chantal Tode , Robert Williams • April 6, 2018 -
Tinder finds match with Manchester City soccer
The dating app heralded its sponsorship of the soccer team by flying a blimp in club colors over the U.K. city.
By Robert Williams • April 6, 2018 -
Ikea Place ranks as No. 2 free ARKit app
Downloads of apps built with Apple's AR software tools quadrupled to 13 million in six months, Sensor Tower data show.
By Robert Williams • April 6, 2018 -
Starbucks debuts voice ordering on Samsung's Bixby in Korea
Bixby lets customers place an order and pay through voice recognition in the My Starbucks Rewards app.
By Robert Williams • April 6, 2018 -
Facebook earns MRC accreditation for ad impressions
The news marks a rare, if small, bright spot for Facebook at the moment, though the metric is less significant than others like viewability.
By Erica Sweeney • April 6, 2018 -
ZTE partners with Taboola on Android rival to Apple News
In a point of differentiation for ZTE users, lock screen links will take users directly to publishers' websites.
By Robert Williams • April 5, 2018 -
Juniper: 2.1B people will use mobile wallets by next year
Negative sentiments toward chip cards have opened an opportunity for mobile wallets to establish themselves as the preferred contactless method.
By Robert Williams • April 5, 2018 -
Lyft expands test of monthly subscriptions for ride-hailing
Initial testing began last month with the $199 packages now available in 30 markets.
By Robert Williams • April 5, 2018 -
Google's answer to header bidding arrives
Exchange Bidding launches with new reporting capabilities that intend to give publishers better insights and transparency into ad partners' performance.
By Erica Sweeney • April 5, 2018 -
Target calls on Google for first voice-activated coupon
The companies' partnership continues to deepen as they compete against Amazon.
By Natalie Black (Koltun) • April 4, 2018 -
Opinion
How marketers can navigate the risky paradox of brand AI
As AI becomes a larger part of the brand experience, will businesses sacrifice human emotions for efficiency? Group Xp's Iain Ellwood examines the issue.
By Iain Ellwood • April 4, 2018 -
BigCommerce adds Google AMP support for 55K mobile merchants
In a pilot program last year, the company found that AMP-powered merchants saw up to 20% higher click-through rates.
By Robert Williams • April 4, 2018 -
Jay-Z's D'ussé cognac decants hashtag, SMS ordering service
Twitter and Instagram users can request a delivery by including the hashtag #DUSSE100 in a post.
By Robert Williams • April 4, 2018 -
Instagram restricts data-sharing with apps amid Facebook scandal
The photo-sharing app cut the number of times developers can pull data by 96% as parent company Facebook seeks to contain its continuing crisis.
By Robert Williams • April 4, 2018 -
Honda dealer builds app for Google Assistant
Paragon Honda customers can schedule service appointments with voice commands.
By Robert Williams • April 4, 2018 -
Accenture acquires digital content agency Meredith Xcelerated Marketing
MXM brings a wealth of data and analytics skills, award-winning content creation and strong customer engagement in direct-to-consumer marketing.
By Erica Sweeney • April 4, 2018 -
Grindr stops sharing HIV status with other companies
The gay dating app made the decision after previously defending sharing user data with third parties like Apptimize and Localytics.
By Robert Williams • April 3, 2018 -
Deep Dive
After Amazon Go's launch, retailers renew focus on how mobile shapes in-store shopping
Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?
By Natalie Black (Koltun) • April 3, 2018
Previous
