Ad Tech: Page 137
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Samsung, Pepsi see success with YouTube's new TrueView for reach campaigns
The format, which combines the platform's in-stream ads with cost per thousand impressions buying, makes some bumper assets skippable.
By Erica Sweeney • April 3, 2018 -
Jeep lets viewers ride the waves with World Surf League 360-degree experience
Users can explore Oahu, Hawaii with two of the brand's vehicles, and select different paths on their journey using "gaze-based interactions."
By Erica Sweeney • April 3, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Snapchat celebrates Easter with AR egg hunt, April Fools' prank
The image-messaging app rolled out a geolocation game for users to collect virtual eggs.
By Robert Williams • April 2, 2018 -
Lowe's, Hilton test Apple's privacy-focused business chat
Companies can't see personal information unless users choose to share it to coordinate appointments or deliveries.
By Robert Williams • April 1, 2018 -
Google analyzes Final Four in real time — with minutes to share results with live audience
Googlers analyzed data from the first half of games against historical NCAA data to predict what would happen in the second half — then aired the predictions on live TV.
By Alex Hickey • March 30, 2018 -
Report: Facebook delays smart speaker after privacy outrage
Entering the smart home device category will eventually be a necessary step as voice-driven engagements continue to grow.
By Robert Williams • March 29, 2018 -
Waze extends local ad program for small businesses
The Google-owned navigation app's beta test found that U.S. marketers advertising on Waze Local saw a 20.4% jump in monthly store visits.
By Robert Williams • March 29, 2018 -
Facebook kills ad targeting program based on third-party data
Shutting down Partner Categories could leave a big hole in digital marketers' strategies and adversely affect data brokers like Acxiom, Epsilon, Oracle and WPP.
By Chantal Tode • March 29, 2018 -
Porsche delivers car customization through new haptic ad format
Users demoing the technology can scan a QR code to create a dedicated microsite with rich media content focused on their personalized vehicle.
By Erica Sweeney • March 29, 2018 -
Turner readies pay-per-game sports streaming service
The streaming platform kicks off in April and aggregates personalized sports content based on a user's past viewing.
By Robert Williams • March 28, 2018 -
Apple adds Pencil support for lowest-cost iPad in school push
The tech giant also debuted software to appeal to teachers and students in classrooms.
By Robert Williams • March 28, 2018 -
Google buys GIF-sharing app Tenor
The search giant doesn't want to be shut out of an area that's increasingly popular with mobile consumers and brands.
By Robert Williams • March 28, 2018 -
Google expands mobile-first indexing after 1.5 years of testing
The search giant will notify websites that have been shifted to the new system in its Search Console.
By Robert Williams • March 27, 2018 -
JPMorgan creates Alexa skill for professional investors
The biggest U.S. bank partnered with Amazon to give Wall Street users a way to access investing research with voice commands.
By Robert Williams • March 27, 2018 -
Citi will open iPhone app to non-customers in bid to grow digital presence
The company says it's the first bank to let anyone, not just customers, access its financial insights tools via an app.
By Robert Williams • March 27, 2018 -
Warner Bros., Nike are first brands to sponsor popular HQ Trivia app
Brand opportunities on the trivia app, which regularly gathers a large live audience engaging in the same content, won't look like traditional TV ads.
By Robert Williams • March 27, 2018 -
Report: Snap quietly acquired a 3-D game startup last May
The PlayCanvas acquisition may mean Snapchat plans to add casual gaming to its platform.
By Robert Williams • March 26, 2018 -
2M Spotify users downloaded a hacked app to block ads
The music-streaming company offered up the information and adjusted its user metrics to account for the fraudulent activity ahead of its IPO next week.
By Robert Williams • March 26, 2018 -
Starbucks tests Wi-Fi sign-up that asks for email addresses
The coffee chain seeks a way to connect with 60 million U.S. customers who don't belong to its loyalty program.
By Robert Williams • March 26, 2018 -
Google will support non-targeting ads for GDPR compliance
A series of solutions designed to help publishers address the regulation includes more control over which third parties measure and serve ads.
By Erica Sweeney • March 26, 2018 -
Opinion
6 email marketing tricks GDPR will (thankfully) wipe out
New consumer data privacy rules are an opportunity for marketers to reset customer relationships based on freely-given, informed consent that builds trust, writes SmartFocus CMO Sarah Taylor.
By Sarah Taylor • March 26, 2018 -
Snapchat debuts 2 ways to target ads by location
Marketers can reach users based on the type of location they are near and distance around a point on a map.
By Robert Williams • March 23, 2018 -
Home Depot expands 'Shop the Look' with Pinterest
The hardware chain added more than 100,000 shoppable home décor products to the platform.
By Robert Williams • March 23, 2018 -
Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement
Among official NCAA sponsors, Capital One experienced a 2,573% lift between March 11-19 compared to March 2-10.
By Erica Sweeney • March 23, 2018 -
IDC: Retail will lead AI spending in 2018
The segment is expected to invest $3.4 billion on a range of AI systems, including automated customer service agents and shopping advisers.
By Erica Sweeney • March 23, 2018
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