Ad Tech: Page 137
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Diageo serves up mixology skills on Amazon Alexa
The voice-enabled app offers bar recommendations and cocktail recipe suggestions, including hip-hop celebrity Snoop Dogg's drink of choice.
By Robert Williams • March 20, 2018 -
Publicis.Sapient names consulting vet for CMO role
Teresa Barreira, previously of Deloitte, Accenture and IBM, brings expertise in agile marketing, omnichannel and client-centric strategies.
By Erica Sweeney • March 20, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Study: Men less likely to embrace shopping disruptors like mobile, Amazon
Women shop more with the new technologies and commerce platforms brands are excited about, including connected smart speakers.
By Erica Sweeney • March 20, 2018 -
Uber pauses all AV testing following fatal collision
The self-driving car reportedly struck a woman late Sunday night in Tempe, AZ. She later died of her injuries.
By Kristin Musulin • March 19, 2018 -
Report: Twitter plans to ban cryptocurrency ads
The microblogging platform is following similar moves by Facebook and Google to restrict ads for digital coins.
By Robert Williams • March 19, 2018 -
L'Oréal buys AR beauty tech startup Modiface
The acquisition lets the beauty brand control a proven technology that allows customers to virtually try on makeup and keep it out of the hands of competitors.
By Robert Williams • March 19, 2018 -
Deep Dive
How Jordan Brand reimagined its namesake's iconic dunk to drive m-commerce
A unique combination of technologies and platforms broke new ground and was the focus of a SXSW session.
By Chantal Tode • March 19, 2018 -
Nike takes gamification to the next level with sneaker try-on game
Dubbed "Reactland," the game lets shoppers try on shoes by running on a treadmill hooked up to a video game.
By Daphne Howland • March 19, 2018 -
Two-thirds of consumers with voice-powered devices don't use them for purchases, study says
More established technologies like smartphones have gained a foothold, however, as 57% of consumers now make purchases via their phones.
By Erica Sweeney • March 19, 2018 -
Massachusetts AG opens investigation into Facebook, Cambridge Analytica
Facebook announced last week it suspended the firm and some of those tied to it for misusing its user data to support Donald Trump's presidential campaign.
By Erica Sweeney • March 19, 2018 -
Snap's value drops $800M after Rihanna urges fans to delete app
The pop star slammed Snapchat for approving an ad that appeared to joke about domestic violence.
By Robert Williams • March 16, 2018 -
Facebook, Google tout new ad opportunities in mobile games
As casual games go mainstream, the platforms are offering more ways for marketers to place ads.
By Robert Williams • March 16, 2018 -
Twitter is reportedly developing a camera-first feature to rival Snapchat
A change in emphasis from text to video and images could ramp up competition between the mobile-first platforms for ad dollars.
By Robert Williams • March 15, 2018 -
MGM's digital #WarGames series lets viewers shape stories
The six-episode show is an interactive, updated version of the studio's 1983 film that lets viewers interact with and influence content.
By Erica Sweeney • March 15, 2018 -
Dunkin' Donuts adds voice ordering through Google Assistant
After customers make a hands-free order, Google Maps will determine the distance and estimated time to reach the closest location for pickup.
By Robert Williams • March 15, 2018 -
Deep Dive
Monotype's Nadine Chahine on the impact of language evolution for mobile brands
In an interview at SXSW, a typography expert highlights how the emergence of hashtags and emojis affects marketing amid the rise of mobile.
By Natalie Black (Koltun) • March 15, 2018 -
Macy's CEO outlines plans for mobile checkout
The latest trick in the retailer's ongoing recovery effort is an in-store mobile checkout designed to relieve a major pain point for customers.
By Dan O'Shea • March 15, 2018 -
Report: Facebook to debut video news by summer
The social network is testing partnerships with about 10 publishers to create video news programming for Watch.
By Robert Williams • March 15, 2018 -
7-Eleven's 1M points giveaway accepts chatbot entries
The convenience chain is dishing out one million 7Rewards points to seven customers each week through April 28.
By Robert Williams • March 14, 2018 -
Study: Just 25% of Instagram influencers are compliant with FTC rules
Though the majority of users on the social platform attempt to disclose their relationships with sponsors, most aren't doing enough to comply with requirements and avoid account shutdowns or potential legal action.
By Robert Williams • March 14, 2018 -
Hidden Valley becomes first brand partner in Allrecipes' AmazonFresh integration
When a recipe calls for ranch dressing, Hidden Valley products will immediately be added to AmazonFresh shopping carts and delivered in time for dinner.
By Erica Sweeney • March 14, 2018 -
Absolut, Apple and Calvin Klein among most LGBTQ-friendly brands, study finds
However, over half of marketers allocate between 0% to 4% of their marketing campaigns to LGBTQ consumers each year.
By Erica Sweeney • March 14, 2018 -
Apple ramps up news content with Texture acquisition
The iPhone maker seeks to boost revenue from music, apps and news services by buying "the Netflix of magazines."
By Robert Williams • March 13, 2018 -
PGA Tour app puts a golf course on fans' tables with AR, live stats
An update later this year will let people hold up their phones to view digitized shot trails overlaid on a real golf course during tournaments.
By Robert Williams • March 13, 2018 -
WeWork, Capital One welcome Amazon's Alexa to the enterprise
Embedding Alexa in businesses looks like a boon for Amazon. Already dominant in the enterprise with AWS, this move broadly expands its potential market.
By Naomi Eide • March 13, 2018
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