Marriott targets Chinese tourists on Alibaba's mobile travel app

A new search function tailored to Chinese consumers and customized local activity recommendations could appeal to this growing group of travelers.

By Robert Williams • April 30, 2018

Orange County Soccer Club's loyalty app delivers rewards for checking in

Users can also access a Fan Cam that lets game attendees share images and videos.

By Robert Williams • April 30, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

T-Mobile's $26B bid for Sprint could accelerate 5G innovation

The new wireless carrier faces obstacles from regulators as it aims to propel U.S. mobile technology by focusing on a next-gen network nationwide.

By Robert Williams • April 30, 2018

MLB pitches Home Run Derby across VR platforms, mobile and in-stadium

Baseball fans can test their slugging ability in immersive re-creations of real stadiums.

By Robert Williams • April 27, 2018

Amazon bringing memory, natural conversation capabilities to Alexa

By reducing friction in interactions, the new features will allow the assistant to better engage with users.

By Dan O'Shea • April 27, 2018

Snapchat preps test of unskippable 6-second ads

The image-messaging app has previously been reluctant to force ads on users, but is now warming to the idea after facing a tough year since going public.

By Robert Williams • April 27, 2018

Citibank: Mobile banking use is up 25% in the last year

A recent survey found that 46% of consumers, including nearly two-thirds of millennials, have increased their mobile banking usage.

By Robert Williams • April 27, 2018

Marriott, Salesforce partnership personalizes customer experience

The hotel chain will get a 360-degree view of loyalty members so that it can tailor experiences during every interaction. 

By Erica Sweeney • April 27, 2018

WhatsApp ups minimum user age in Europe ahead of GDPR

The Facebook-owned messaging app is raising its age limit from 13 to 16 to meet upcoming privacy regulations.

By Robert Williams • April 26, 2018

Hilton Honors app becomes in-room remote for TV, lighting

Guests can also access free Showtime programming via a specially designed app.

By Robert Williams • April 26, 2018

Amazon releases kid-focused Echo Dot, special Alexa version

The e-commerce giant's latest "kid edition" device comes with parental controls and a promise to not share personal data about the young users with third parties.

By Dan O'Shea • April 26, 2018

Domino's lets AI assistant 'Dom' handle incoming phone orders

The pizza chain is ramping up its mobile efforts, inching closer to its goal of one day being "100% digital."

By Robert Williams • April 25, 2018

Viacom targets teens in expanded Snapchat partnership

The media giant will produce original shows and more Our Stories from MTV, BET and Comedy Central for the social app's Discover page.

By Robert Williams • April 25, 2018

Twitter rolls out new emojis for NFL Draft

New NFL and team logo emojis will appear when football fans post the hashtag #NFLDraft and their favorite players' names.

By Robert Williams • April 25, 2018

Spotify touts better ad targeting with app update

Revamped iOS and Android apps give the music streaming service's 90 million unpaid listeners more control of their music choices.

By Robert Williams • April 25, 2018

Diet Coke's new flavors, brand overhaul boost Coca-Cola's Q1 earnings

The beverage giant reported that digital marketing and sleek, modern packaging are bolstering the reputation of its brands among younger consumers.

By Erica Sweeney • April 25, 2018

Budweiser creates data-driven visual experience celebrating Brazilian musician

"Made of Music" decodes Hermeto Pascoal's unconventional sound and allows fans to upload a photo and see it transformed by his music.  

By Erica Sweeney • April 25, 2018

GDPR will help, not hinder, Facebook and Google, competitors say

Both have large-scale, sophisticated solutions to easily obtain user consent, and some report their strict interpretation of the rules will make it harder for smaller companies to compete. 

By Erica Sweeney • April 25, 2018

EU investigates Apple's proposed takeover of Shazam

A Sept. 4 deadline has been set for an investigation into whether the deal would hamper competition in the music-streaming space.

By Robert Williams • April 24, 2018

Samsung brings 6 pilot episodes to Gear VR

The company wants to make immersive reality mainstream and give people another reason to test out its VR headset.

By Robert Williams • April 24, 2018

Natori boosts social media sales 76% from AI

The tech determined that custom carousel ads exceeded benchmarks and encouraged the fashion brand to find new ways to format content.

By Robert Williams • April 24, 2018

Google's Q1 ad revenues surge even as Alphabet bets heavily in other areas

The company's ad sales may be protected from the fallout around the Cambridge Analytica scandal because the business is focused on search, which Google insists relies on limited information. 

By Chantal Tode , Erica Sweeney • April 24, 2018

Conversational Commerce: At Lowe's, digital development isn't all about that tech

Augmented reality, virtual reality and artificial intelligence are all defining the home improvement retailer's future. But there's one thing that's more important.

By Corinne Ruff • April 23, 2018

Coty peers into retail's future with blended-reality mirror

While most virtual makeup samples take place on mobile, the beauty brand's in-store tool is activated when a customer takes a lipstick off the shelf.

By Robert Williams • April 23, 2018

Report: Google works on Chat service to replace Allo

The company seeks to replicate the success of Apple's iMessage while abandoning its existing messaging app.

By Robert Williams • April 23, 2018