Target lands starring role on NBC's 'Superstore'

Scenes for an episode of the show were filmed inside a real brick-and-mortar location, and featured the brand's bull terrier mascot Bullseye. 

By Erica Sweeney • March 23, 2018

Transparent ad targeting boosts engagement by 40%, study finds

Maritz and Harvard researchers examined reactions to applications of personal data in experiments that varied language use on product detail pages. 

By Erica Sweeney • March 23, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body

Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy. 

By Peter Adams , Chantal Tode • March 23, 2018

Google Assistant now makes P2P payments

Android and iOS phone users can request a payment to be made to their contacts using Google Pay. 

By Robert Williams • March 23, 2018

Report: Google buys camera company Lytro

The pioneer in immersive photography could support the search giant's efforts in VR and with smartphone hardware.

By Robert Williams • March 22, 2018

Digital ad spend will reach 50% of total ad sales in 2018, forecast says

The U.S. ad market is projected to grow 5.5% this year — a higher rate than previously expected — to reach an all-time high.

By Erica Sweeney • March 22, 2018

More marketing, IT dollars pouring into mobile

Retail marketers will increase their mobile budget by an average of 25%, pointing to the continued importance of the platform for shoppers.

By Dan O'Shea • March 22, 2018

Report: Google is developing blockchain-related technology

Sources told Bloomberg the tech giant will offer a white-label version of the product that other companies can run on their own servers. 

By Erica Sweeney • March 22, 2018

Google's ARCore growth spurs more than 60 app releases

EBay, Ikea, Lowe's and Pottery Barn are among the brands flaunting new immersive mobile features built with the platform.

By Robert Williams • March 21, 2018

Ikea's app helps housemates agree on furniture in YouTube show

People can also play the "Matchers Keepers" game at home in the Place app with a partner.

By Robert Williams • March 21, 2018

Instagram expands shoppable posts in 8 countries

Brands in the U.K., France, Italy, Germany, Australia, Brazil, Canada and Spain can now add e-commerce links within their Instagram posts.

By Robert Williams • March 21, 2018

Harman, Munich Airport tap IBM's IoT assistant to get to know consumers

Watson Assistant hopes to differentiate itself from Alexa and Google Assistant with the ability to embed in a variety of things and a focus on enterprises. 

By Erica Sweeney • March 21, 2018

3 ways to build flexibility into brand standards

Companies with strict brand standards will find their approach is too narrow for the demands of today's omnichannel marketplace, writes LRA's Senior Manager Zachary Conen. 

By Zachary Conen • March 20, 2018

Why Lowe's is doubling down on AR for mobile

The company partnered with Google Tuesday to launch an augmented reality-enabled feature showcasing the spring collection on its mobile app.

By Corinne Ruff • March 20, 2018

Shopify brings Google Pay to its mobile checkout

The commerce platform aims to ramp up its mobile experience after finding that more than 70% of its traffic comes from smartphones or tablets.

By Robert Williams • March 20, 2018

Google readies cross-platform 'Shopping Actions' to take on Amazon

Target, an early partner, said shoppers will soon be able to link their Target.com and Google accounts for a more personalized and intuitive experience.

By Robert Williams • March 20, 2018

Diageo serves up mixology skills on Amazon Alexa

The voice-enabled app offers bar recommendations and cocktail recipe suggestions, including hip-hop celebrity Snoop Dogg's drink of choice.

By Robert Williams • March 20, 2018

Publicis.Sapient names consulting vet for CMO role

Teresa Barreira, previously of Deloitte, Accenture and IBM, brings expertise in agile marketing, omnichannel and client-centric strategies.

By Erica Sweeney • March 20, 2018

Study: Men less likely to embrace shopping disruptors like mobile, Amazon

Women shop more with the new technologies and commerce platforms brands are excited about, including connected smart speakers. 

By Erica Sweeney • March 20, 2018

Uber pauses all AV testing following fatal collision

The self-driving car reportedly struck a woman late Sunday night in Tempe, AZ. She later died of her injuries.

By Kristin Musulin • March 19, 2018

Report: Twitter plans to ban cryptocurrency ads

The microblogging platform is following similar moves by Facebook and Google to restrict ads for digital coins.

By Robert Williams • March 19, 2018

L'Oréal buys AR beauty tech startup Modiface

The acquisition lets the beauty brand control a proven technology that allows customers to virtually try on makeup and keep it out of the hands of competitors.

By Robert Williams • March 19, 2018

How Jordan Brand reimagined its namesake's iconic dunk to drive m-commerce

A unique combination of technologies and platforms broke new ground and was the focus of a SXSW session.

By Chantal Tode • March 19, 2018

Nike takes gamification to the next level with sneaker try-on game

Dubbed "Reactland," the game lets shoppers try on shoes by running on a treadmill hooked up to a video game.

By Daphne Howland • March 19, 2018

Two-thirds of consumers with voice-powered devices don't use them for purchases, study says

More established technologies like smartphones have gained a foothold, however, as 57% of consumers now make purchases via their phones.

By Erica Sweeney • March 19, 2018