Ad Tech: Page 138
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John Hancock, Spotify team for running-focused playlists ahead of Boston Marathon
The tool lets trainees set the pace and length of their run and access songs that match their personal style along with tips from elite athletes.
By Erica Sweeney • March 13, 2018 -
Snapchat promotes third-party AR lenses in bid to foster influencer community
However, these "creator boosts" can't currently be branded and creators won't be paid for their efforts.
By Erica Sweeney • March 13, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
360 video ads boost purchase intent by 7%, study finds
The format also shows a 12% increase in the belief among viewers that a brand has a "unique story to tell" when compared to traditional video ads.
By Erica Sweeney • March 13, 2018 -
Bose readies augmented audio platform, smart glasses
The electronics maker said the glasses could provide step-by-step navigation or an audio translation as wearers look at a sign in a foreign language.
By Robert Williams • March 12, 2018 -
Google lets Nintendo's Mario lead the way on Maps
Fans of Super Mario Bros. can get driving directions from the popular video game character this week.
By Robert Williams • March 12, 2018 -
Lessons learned from failed digital transformations
The Harvard Business Review delves into why digital transformation efforts by GE, Nike and P&G have struggled.
By Erica Sweeney • March 12, 2018 -
Facebook secures rights to live stream 25 MLB games
The deal includes in-game elements created for watching, sharing and interacting on Facebook, as well as on-demand highlight packages and recaps for each team.
By Erica Sweeney • March 12, 2018 -
Facebook pilots AR experiences linked to real-world location markers
A closed-beta test brings posters from "Ready Player One" and "A Wrinkle In Time" to virtual life, and Facebook plans to add the tool to its AR Studio next month.
By Erica Sweeney • March 12, 2018 -
Deep Dive
Why Hershey is testing a VR shopping app with digital convenience retailer goPuff
The chocolate maker is focused on exploring how digital technology can support the snacking habits of millennials and Gen Z.
By Chantal Tode • March 11, 2018 -
Courtesy of The Home Depot
Deep DiveFor L'Oreal and Home Depot, AI quickly becomes table stakes
Speaking at SXSW, the two brands detailed how, in just a few years, the technology has changed everything from creative strategies to organizational structures, with no signs of slowing down.
By Peter Adams • March 11, 2018 -
Google proposes non-AMP instant-loading content
By meeting certain criteria, content wouldn't need to be based on AMP technology to appear in the Top Stories carousel.
By Robert Williams • March 9, 2018 -
Netflix app plans to add 30-second vertical video previews
The company debuted a similar preview feature for TV a few years ago, but this is the first time it will offer vertical video for mobile.
By Robert Williams • March 9, 2018 -
Nordstrom snaps up tech startups to fuel mobile shopping
The companies, BevyUp and MessageYes, focus on digital selling and conversational commerce, hinting that Nordstrom is buckling down on mobile.
By Dan O'Shea • March 9, 2018 -
Deep Dive
Will the iPhone X mark the spot where mobile marketing changes?
The upcoming launch of Apple's AirPower wireless chargers is one of several opportunities to create unique value-driven experiences as banner blindness persists.
By Shane Schick • March 8, 2018 -
Opinion
Oscars takeaways: how to be an award-winning multichannel marketer
From Guillermo del Toro to "Dunkirk," Sunday night's winners offer insights for industry professionals, according to LoopMe CEO Stephen Upstone.
By Stephen Upstone • March 8, 2018 -
REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH
Though the campaign is about closing stores in favor of the outdoors, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp.
By Erica Sweeney • March 8, 2018 -
Kantar Media unveils intelligence tool for Amazon search ads
ECommerce Search Ad Insight lets marketers compare campaign performance against their competitors' at the keyword level to identify strengths and weaknesses.
By Erica Sweeney • March 8, 2018 -
TruGreen's Watson-powered ads offer personalized lawn care tips
Consumers can use a series of dialog prompts to start a conversation with an ad backed by IBM Watson, which provides images, videos and interactive buttons.
By Erica Sweeney • March 8, 2018 -
Sponsored by MoPub
3 major payoffs of decoding programmatic: Transparency, control, quality
Mature programmatic marketplaces can empower performance marketers to reach their KPIs at a higher level than other methods.
March 8, 2018 -
Kraft Heinz hatches incubator for 'disruptive' brands
The company's new Springboard platform is designed to help the manufacturer of Lunchables and macaroni and cheese identify and nurture products that are healthy, organic and experiential.
By Cathy Siegner • March 8, 2018 -
Barneys launches in-store VR experience for spring campaign
The virtual reality film shows off designer apparel in an immersive performance by the Martha Graham Dance troupe.
By Robert Williams • March 7, 2018 -
Bumble app sponsors women's empowerment patch on Clippers jerseys
The Los Angeles-based NBA team and women's social networking app are also partnering on youth outreach and the hashtag #StrongerWithHer.
By Robert Williams • March 7, 2018 -
Disney, Accenture partner to prototype next-generation entertainment experiences
Fjord, the consultancy's design and innovation unit, will work with Disney's StudioLAB to develop immersive entertainment using AI, IoT and other emerging technologies.
By Erica Sweeney • March 7, 2018 -
Report: Twitter tests integration with ad-buying platforms
Opening the social network's walled garden to programmatic tech would be a first in the space.
By Robert Williams • March 6, 2018 -
Google sells Zagat to mobile reviews platform The Infatuation
The search giant originally bought the company to integrate its dining reviews into Google Maps, but has since changed direction.
By Robert Williams • March 6, 2018
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