Ad Tech: Page 138
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Retrieved from Starbucks on April 06, 2018
Starbucks debuts voice ordering on Samsung's Bixby in Korea
Bixby lets customers place an order and pay through voice recognition in the My Starbucks Rewards app.
By Robert Williams • April 6, 2018 -
Facebook earns MRC accreditation for ad impressions
The news marks a rare, if small, bright spot for Facebook at the moment, though the metric is less significant than others like viewability.
By Erica Sweeney • April 6, 2018 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
ZTE partners with Taboola on Android rival to Apple News
In a point of differentiation for ZTE users, lock screen links will take users directly to publishers' websites.
By Robert Williams • April 5, 2018 -
Juniper: 2.1B people will use mobile wallets by next year
Negative sentiments toward chip cards have opened an opportunity for mobile wallets to establish themselves as the preferred contactless method.
By Robert Williams • April 5, 2018 -
Retrieved from Lyft on March 29, 2018
Lyft expands test of monthly subscriptions for ride-hailing
Initial testing began last month with the $199 packages now available in 30 markets.
By Robert Williams • April 5, 2018 -
Google's answer to header bidding arrives
Exchange Bidding launches with new reporting capabilities that intend to give publishers better insights and transparency into ad partners' performance.
By Erica Sweeney • April 5, 2018 -
Target calls on Google for first voice-activated coupon
The companies' partnership continues to deepen as they compete against Amazon.
By Natalie Black (Koltun) • April 4, 2018 -
Opinion
How marketers can navigate the risky paradox of brand AI
As AI becomes a larger part of the brand experience, will businesses sacrifice human emotions for efficiency? Group Xp's Iain Ellwood examines the issue.
By Iain Ellwood • April 4, 2018 -
BigCommerce adds Google AMP support for 55K mobile merchants
In a pilot program last year, the company found that AMP-powered merchants saw up to 20% higher click-through rates.
By Robert Williams • April 4, 2018 -
Jay-Z's D'ussé cognac decants hashtag, SMS ordering service
Twitter and Instagram users can request a delivery by including the hashtag #DUSSE100 in a post.
By Robert Williams • April 4, 2018 -
Instagram restricts data-sharing with apps amid Facebook scandal
The photo-sharing app cut the number of times developers can pull data by 96% as parent company Facebook seeks to contain its continuing crisis.
By Robert Williams • April 4, 2018 -
Honda dealer builds app for Google Assistant
Paragon Honda customers can schedule service appointments with voice commands.
By Robert Williams • April 4, 2018 -
Accenture acquires digital content agency Meredith Xcelerated Marketing
MXM brings a wealth of data and analytics skills, award-winning content creation and strong customer engagement in direct-to-consumer marketing.
By Erica Sweeney • April 4, 2018 -
Grindr stops sharing HIV status with other companies
The gay dating app made the decision after previously defending sharing user data with third parties like Apptimize and Localytics.
By Robert Williams • April 3, 2018 -
Retrieved from Amazon on April 02, 2018
Deep DiveAfter Amazon Go's launch, retailers renew focus on how mobile shapes in-store shopping
Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?
By Natalie Black (Koltun) • April 3, 2018 -
Samsung, Pepsi see success with YouTube's new TrueView for reach campaigns
The format, which combines the platform's in-stream ads with cost per thousand impressions buying, makes some bumper assets skippable.
By Erica Sweeney • April 3, 2018 -
Jeep lets viewers ride the waves with World Surf League 360-degree experience
Users can explore Oahu, Hawaii with two of the brand's vehicles, and select different paths on their journey using "gaze-based interactions."
By Erica Sweeney • April 3, 2018 -
Snapchat celebrates Easter with AR egg hunt, April Fools' prank
The image-messaging app rolled out a geolocation game for users to collect virtual eggs.
By Robert Williams • April 2, 2018 -
Lowe's, Hilton test Apple's privacy-focused business chat
Companies can't see personal information unless users choose to share it to coordinate appointments or deliveries.
By Robert Williams • April 1, 2018 -
Google analyzes Final Four in real time — with minutes to share results with live audience
Googlers analyzed data from the first half of games against historical NCAA data to predict what would happen in the second half — then aired the predictions on live TV.
By Alex Hickey • March 30, 2018 -
Report: Facebook delays smart speaker after privacy outrage
Entering the smart home device category will eventually be a necessary step as voice-driven engagements continue to grow.
By Robert Williams • March 29, 2018 -
Waze extends local ad program for small businesses
The Google-owned navigation app's beta test found that U.S. marketers advertising on Waze Local saw a 20.4% jump in monthly store visits.
By Robert Williams • March 29, 2018 -
Facebook kills ad targeting program based on third-party data
Shutting down Partner Categories could leave a big hole in digital marketers' strategies and adversely affect data brokers like Acxiom, Epsilon, Oracle and WPP.
By Chantal Tode • March 29, 2018 -
Porsche delivers car customization through new haptic ad format
Users demoing the technology can scan a QR code to create a dedicated microsite with rich media content focused on their personalized vehicle.
By Erica Sweeney • March 29, 2018 -
Turner readies pay-per-game sports streaming service
The streaming platform kicks off in April and aggregates personalized sports content based on a user's past viewing.
By Robert Williams • March 28, 2018
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