Ad Tech: Page 139
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Massachusetts AG opens investigation into Facebook, Cambridge Analytica
Facebook announced last week it suspended the firm and some of those tied to it for misusing its user data to support Donald Trump's presidential campaign.
By Erica Sweeney • March 19, 2018 -
Snap's value drops $800M after Rihanna urges fans to delete app
The pop star slammed Snapchat for approving an ad that appeared to joke about domestic violence.
By Robert Williams • March 16, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Facebook, Google tout new ad opportunities in mobile games
As casual games go mainstream, the platforms are offering more ways for marketers to place ads.
By Robert Williams • March 16, 2018 -
Twitter is reportedly developing a camera-first feature to rival Snapchat
A change in emphasis from text to video and images could ramp up competition between the mobile-first platforms for ad dollars.
By Robert Williams • March 15, 2018 -
MGM's digital #WarGames series lets viewers shape stories
The six-episode show is an interactive, updated version of the studio's 1983 film that lets viewers interact with and influence content.
By Erica Sweeney • March 15, 2018 -
Dunkin' Donuts adds voice ordering through Google Assistant
After customers make a hands-free order, Google Maps will determine the distance and estimated time to reach the closest location for pickup.
By Robert Williams • March 15, 2018 -
Deep Dive
Monotype's Nadine Chahine on the impact of language evolution for mobile brands
In an interview at SXSW, a typography expert highlights how the emergence of hashtags and emojis affects marketing amid the rise of mobile.
By Natalie Black (Koltun) • March 15, 2018 -
Macy's CEO outlines plans for mobile checkout
The latest trick in the retailer's ongoing recovery effort is an in-store mobile checkout designed to relieve a major pain point for customers.
By Dan O'Shea • March 15, 2018 -
Report: Facebook to debut video news by summer
The social network is testing partnerships with about 10 publishers to create video news programming for Watch.
By Robert Williams • March 15, 2018 -
7-Eleven's 1M points giveaway accepts chatbot entries
The convenience chain is dishing out one million 7Rewards points to seven customers each week through April 28.
By Robert Williams • March 14, 2018 -
Study: Just 25% of Instagram influencers are compliant with FTC rules
Though the majority of users on the social platform attempt to disclose their relationships with sponsors, most aren't doing enough to comply with requirements and avoid account shutdowns or potential legal action.
By Robert Williams • March 14, 2018 -
Hidden Valley becomes first brand partner in Allrecipes' AmazonFresh integration
When a recipe calls for ranch dressing, Hidden Valley products will immediately be added to AmazonFresh shopping carts and delivered in time for dinner.
By Erica Sweeney • March 14, 2018 -
Absolut, Apple and Calvin Klein among most LGBTQ-friendly brands, study finds
However, over half of marketers allocate between 0% to 4% of their marketing campaigns to LGBTQ consumers each year.
By Erica Sweeney • March 14, 2018 -
Apple ramps up news content with Texture acquisition
The iPhone maker seeks to boost revenue from music, apps and news services by buying "the Netflix of magazines."
By Robert Williams • March 13, 2018 -
PGA Tour app puts a golf course on fans' tables with AR, live stats
An update later this year will let people hold up their phones to view digitized shot trails overlaid on a real golf course during tournaments.
By Robert Williams • March 13, 2018 -
WeWork, Capital One welcome Amazon's Alexa to the enterprise
Embedding Alexa in businesses looks like a boon for Amazon. Already dominant in the enterprise with AWS, this move broadly expands its potential market.
By Naomi Eide • March 13, 2018 -
John Hancock, Spotify team for running-focused playlists ahead of Boston Marathon
The tool lets trainees set the pace and length of their run and access songs that match their personal style along with tips from elite athletes.
By Erica Sweeney • March 13, 2018 -
Snapchat promotes third-party AR lenses in bid to foster influencer community
However, these "creator boosts" can't currently be branded and creators won't be paid for their efforts.
By Erica Sweeney • March 13, 2018 -
360 video ads boost purchase intent by 7%, study finds
The format also shows a 12% increase in the belief among viewers that a brand has a "unique story to tell" when compared to traditional video ads.
By Erica Sweeney • March 13, 2018 -
Bose readies augmented audio platform, smart glasses
The electronics maker said the glasses could provide step-by-step navigation or an audio translation as wearers look at a sign in a foreign language.
By Robert Williams • March 12, 2018 -
Google lets Nintendo's Mario lead the way on Maps
Fans of Super Mario Bros. can get driving directions from the popular video game character this week.
By Robert Williams • March 12, 2018 -
Lessons learned from failed digital transformations
The Harvard Business Review delves into why digital transformation efforts by GE, Nike and P&G have struggled.
By Erica Sweeney • March 12, 2018 -
Facebook secures rights to live stream 25 MLB games
The deal includes in-game elements created for watching, sharing and interacting on Facebook, as well as on-demand highlight packages and recaps for each team.
By Erica Sweeney • March 12, 2018 -
Facebook pilots AR experiences linked to real-world location markers
A closed-beta test brings posters from "Ready Player One" and "A Wrinkle In Time" to virtual life, and Facebook plans to add the tool to its AR Studio next month.
By Erica Sweeney • March 12, 2018 -
Deep Dive
Why Hershey is testing a VR shopping app with digital convenience retailer goPuff
The chocolate maker is focused on exploring how digital technology can support the snacking habits of millennials and Gen Z.
By Chantal Tode • March 11, 2018
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