Apple adds Pencil support for lowest-cost iPad in school push

The tech giant also debuted software to appeal to teachers and students in classrooms.

By Robert Williams • March 28, 2018

Google buys GIF-sharing app Tenor

The search giant doesn't want to be shut out of an area that's increasingly popular with mobile consumers and brands. 

By Robert Williams • March 28, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Google expands mobile-first indexing after 1.5 years of testing

The search giant will notify websites that have been shifted to the new system in its Search Console.

By Robert Williams • March 27, 2018

JPMorgan creates Alexa skill for professional investors

The biggest U.S. bank partnered with Amazon to give Wall Street users a way to access investing research with voice commands.

By Robert Williams • March 27, 2018

Citi will open iPhone app to non-customers in bid to grow digital presence

The company says it's the first bank to let anyone, not just customers, access its financial insights tools via an app.

By Robert Williams • March 27, 2018

Warner Bros., Nike are first brands to sponsor popular HQ Trivia app

Brand opportunities on the trivia app, which regularly gathers a large live audience engaging in the same content, won't look like traditional TV ads. 

By Robert Williams • March 27, 2018

Report: Snap quietly acquired a 3-D game startup last May

The PlayCanvas acquisition may mean Snapchat plans to add casual gaming to its platform.

By Robert Williams • March 26, 2018

2M Spotify users downloaded a hacked app to block ads

The music-streaming company offered up the information and adjusted its user metrics to account for the fraudulent activity ahead of its IPO next week.

By Robert Williams • March 26, 2018

Starbucks tests Wi-Fi sign-up that asks for email addresses

The coffee chain seeks a way to connect with 60 million U.S. customers who don't belong to its loyalty program.

By Robert Williams • March 26, 2018

Google will support non-targeting ads for GDPR compliance

A series of solutions designed to help publishers address the regulation includes more control over which third parties measure and serve ads.

By Erica Sweeney • March 26, 2018

6 email marketing tricks GDPR will (thankfully) wipe out

New consumer data privacy rules are an opportunity for marketers to reset customer relationships based on freely-given, informed consent that builds trust, writes SmartFocus CMO Sarah Taylor.

By Sarah Taylor • March 26, 2018

Snapchat debuts 2 ways to target ads by location

Marketers can reach users based on the type of location they are near and distance around a point on a map.

By Robert Williams • March 23, 2018

Home Depot expands 'Shop the Look' with Pinterest

The hardware chain added more than 100,000 shoppable home décor products to the platform.

By Robert Williams • March 23, 2018

Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement

Among official NCAA sponsors, Capital One experienced a 2,573% lift between March 11-19 compared to March 2-10.

By Erica Sweeney • March 23, 2018

IDC: Retail will lead AI spending in 2018

The segment is expected to invest $3.4 billion on a range of AI systems, including automated customer service agents and shopping advisers. 

By Erica Sweeney • March 23, 2018

Target lands starring role on NBC's 'Superstore'

Scenes for an episode of the show were filmed inside a real brick-and-mortar location, and featured the brand's bull terrier mascot Bullseye. 

By Erica Sweeney • March 23, 2018

Transparent ad targeting boosts engagement by 40%, study finds

Maritz and Harvard researchers examined reactions to applications of personal data in experiments that varied language use on product detail pages. 

By Erica Sweeney • March 23, 2018

Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body

Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy. 

By Peter Adams , Chantal Tode • March 23, 2018

Google Assistant now makes P2P payments

Android and iOS phone users can request a payment to be made to their contacts using Google Pay. 

By Robert Williams • March 23, 2018

Report: Google buys camera company Lytro

The pioneer in immersive photography could support the search giant's efforts in VR and with smartphone hardware.

By Robert Williams • March 22, 2018

Digital ad spend will reach 50% of total ad sales in 2018, forecast says

The U.S. ad market is projected to grow 5.5% this year — a higher rate than previously expected — to reach an all-time high.

By Erica Sweeney • March 22, 2018

More marketing, IT dollars pouring into mobile

Retail marketers will increase their mobile budget by an average of 25%, pointing to the continued importance of the platform for shoppers.

By Dan O'Shea • March 22, 2018

Report: Google is developing blockchain-related technology

Sources told Bloomberg the tech giant will offer a white-label version of the product that other companies can run on their own servers. 

By Erica Sweeney • March 22, 2018

Google's ARCore growth spurs more than 60 app releases

EBay, Ikea, Lowe's and Pottery Barn are among the brands flaunting new immersive mobile features built with the platform.

By Robert Williams • March 21, 2018

Ikea's app helps housemates agree on furniture in YouTube show

People can also play the "Matchers Keepers" game at home in the Place app with a partner.

By Robert Williams • March 21, 2018