Ad Tech: Page 139
-
Report: Facebook offers brand-safe video ad buys for $750K
Advertisers participating in the program won’t be able to target their messages, unlike most of the ads placed on Facebook videos.
By Erica Sweeney • March 6, 2018 -
WeWork acquires Conductor, becomes a digital marketing provider
The deal for the content marketing platform, whose clients include Citibank, Gap and CVS, is the latest sign of the growing coworking giant's big aspirations.
By Chantal Tode • March 6, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Report: Marriott consolidates paid media business under Publicis to hone data focus
The news comes as a big win for Publicis, which is repositioning itself as a tech-driven agency, and a big loss for the embattled WPP.
By Peter Adams • March 6, 2018 -
Amazon adds app-based photo confirmation for deliveries
Drivers can use a mobile device to snap a photo confirming that a package was delivered and where it was left for customers.
By Dan O'Shea • March 5, 2018 -
Deep Dive
How Indochino custom fits landing pages to drive foot traffic
The made-to-measure suit brand invests in paid social to drive awareness, but the challenge was to talk about its quickly growing array of showrooms on a local level.
By Dianna Christe • March 5, 2018 -
Report: Amazon to stop selling Google's Nest products
The news comes on the tails of Amazon announcing a $1 billion purchase of Ring, a maker of "smart" doorbells that could compete with Nest.
By Erica Sweeney • March 5, 2018 -
Emirates Vacations' digital display ads integrate chatbots that give travel recommendations
Tests of the new format drove an 87% engagement lift compared to the brand's average click-through rate on display ads.
By Erica Sweeney • March 2, 2018 -
Lyft green lights loyalty program for business riders
People can now accrue credits from work-related rides to use toward free ones on their personal time.
By Robert Williams • March 2, 2018 -
Rakuten rolls out cryptocurrency for loyalty program
The e-commerce giant wants to test eliminating the limitations of government-backed tender for international transactions.
By Robert Williams • March 2, 2018 -
Samsung pairs AR with Bixby voice assistant platform
The integration of ModiFace's tech will let users view augmented reality makeup simulations in real time via live video.
By Dan O'Shea • March 2, 2018 -
Facebook Messenger expands test of self-serve ad tool for SMBs
Marketers with limited time and money can more easily develop chatbots to interact with customers or broadcast an ad.
By Robert Williams • March 2, 2018 -
Facebook ends test of split News Feed
The social network said results showed users don't want publishers in one feed and friends in another.
By Robert Williams • March 2, 2018 -
WPP speeds up integration strategy following worst results in years
The agency holding group is racing to simplify its structure as client billings drop.
By Erica Sweeney • March 2, 2018 -
Cody Boteler/Marketing Dive
Placed now offers open-source mobile location data for businesses
The most popular businesses by store visits and cross-brand affinity are among the insights available for free from the firm acquired by Snap last year.
By Robert Williams • March 1, 2018 -
Adobe: Smartphone visits grow more valuable for retailers
Next-generation 5G technology will enhance the mobile shopping experience even further, the company forecasts.
By Robert Williams • March 1, 2018 -
Mastercard pilots QR payments bot on Messenger
The technology is being provided to small businesses in Africa and Asia to boost electronic and mobile payments.
By Robert Williams • March 1, 2018 -
Study: Voice shopping will surge 1900% by 2022
Amazon is poised to dominate the emerging space with the largest market share, which is currently more than twice that of its nearest competitor Google.
By Robert Williams • March 1, 2018 -
AppNexus begins enforcing ads.txt by disabling buying from unauthorized sellers
Enforcement began on Jan. 24, when more than 80% of the top 1,000 domains in the marketplace had adopted ads.txt, a jump from two-thirds in Nov. 2017.
By Erica Sweeney • March 1, 2018 -
Chinese tourists take mobile payment habits overseas
About 65% of Chinese tourists have used mobile pay platforms while traveling abroad, and it may be time for merchants in other countries to take notice.
By Dan O'Shea • March 1, 2018 -
Opinion
Why marketers must shift the conversation from data privacy to ethical data use
"Privacy" as a term has outlived its usefulness in driving a nuanced discussion around what constitutes appropriate use of data by marketers, writes Acxiom's Jerry C. Jones.
By Jerry C. Jones • March 1, 2018 -
Bank of America adds brand safety officer to tackle risks in digital advertising
The hiring of a "cultural anthropologist" is also in the works so the bank doesn't have to rely on Google and Facebook for consumer behavior data.
By Erica Sweeney • March 1, 2018 -
Google tests Flutter SDK for better cross-platform apps
The tech giant is piloting a software tool to help programmers write for Android, Apple's iOS and Google's upcoming Fuchsia OS.
By Robert Williams • Feb. 28, 2018 -
Amazon buys 'smart' doorbell maker Ring
This is the e-commerce giant's second-largest acquisition after Whole Foods.
By Robert Williams • Feb. 28, 2018 -
Snapchat downloads leap despite protests against latest redesign
First-time installs jumped 55% week-over-week as new users downloaded the app to see what all the fuss was about.
By Robert Williams • Feb. 28, 2018 -
Deep Dive
How Intel evolved from an invisible 'ingredient brand' to win over more millennials
At the IAB's Annual Leadership Meeting, CMO Steven Fund discussed how Intel sees success by integrating its technology into destination live events and working with celebs like Jim Parsons.
By Peter Adams • Feb. 28, 2018
Previous
