Instagram expands shoppable posts in 8 countries

Brands in the U.K., France, Italy, Germany, Australia, Brazil, Canada and Spain can now add e-commerce links within their Instagram posts.

By Robert Williams • March 21, 2018

Harman, Munich Airport tap IBM's IoT assistant to get to know consumers

Watson Assistant hopes to differentiate itself from Alexa and Google Assistant with the ability to embed in a variety of things and a focus on enterprises. 

By Erica Sweeney • March 21, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

3 ways to build flexibility into brand standards

Companies with strict brand standards will find their approach is too narrow for the demands of today's omnichannel marketplace, writes LRA's Senior Manager Zachary Conen. 

By Zachary Conen • March 20, 2018

Why Lowe's is doubling down on AR for mobile

The company partnered with Google Tuesday to launch an augmented reality-enabled feature showcasing the spring collection on its mobile app.

By Corinne Ruff • March 20, 2018

Shopify brings Google Pay to its mobile checkout

The commerce platform aims to ramp up its mobile experience after finding that more than 70% of its traffic comes from smartphones or tablets.

By Robert Williams • March 20, 2018

Google readies cross-platform 'Shopping Actions' to take on Amazon

Target, an early partner, said shoppers will soon be able to link their Target.com and Google accounts for a more personalized and intuitive experience.

By Robert Williams • March 20, 2018

Diageo serves up mixology skills on Amazon Alexa

The voice-enabled app offers bar recommendations and cocktail recipe suggestions, including hip-hop celebrity Snoop Dogg's drink of choice.

By Robert Williams • March 20, 2018

Publicis.Sapient names consulting vet for CMO role

Teresa Barreira, previously of Deloitte, Accenture and IBM, brings expertise in agile marketing, omnichannel and client-centric strategies.

By Erica Sweeney • March 20, 2018

Study: Men less likely to embrace shopping disruptors like mobile, Amazon

Women shop more with the new technologies and commerce platforms brands are excited about, including connected smart speakers. 

By Erica Sweeney • March 20, 2018

Uber pauses all AV testing following fatal collision

The self-driving car reportedly struck a woman late Sunday night in Tempe, AZ. She later died of her injuries.

By Kristin Musulin • March 19, 2018

Report: Twitter plans to ban cryptocurrency ads

The microblogging platform is following similar moves by Facebook and Google to restrict ads for digital coins.

By Robert Williams • March 19, 2018

L'Oréal buys AR beauty tech startup Modiface

The acquisition lets the beauty brand control a proven technology that allows customers to virtually try on makeup and keep it out of the hands of competitors.

By Robert Williams • March 19, 2018

How Jordan Brand reimagined its namesake's iconic dunk to drive m-commerce

A unique combination of technologies and platforms broke new ground and was the focus of a SXSW session.

By Chantal Tode • March 19, 2018

Nike takes gamification to the next level with sneaker try-on game

Dubbed "Reactland," the game lets shoppers try on shoes by running on a treadmill hooked up to a video game.

By Daphne Howland • March 19, 2018

Two-thirds of consumers with voice-powered devices don't use them for purchases, study says

More established technologies like smartphones have gained a foothold, however, as 57% of consumers now make purchases via their phones.

By Erica Sweeney • March 19, 2018

Massachusetts AG opens investigation into Facebook, Cambridge Analytica

Facebook announced last week it suspended the firm and some of those tied to it for misusing its user data to support Donald Trump's presidential campaign. 

By Erica Sweeney • March 19, 2018

Snap's value drops $800M after Rihanna urges fans to delete app

The pop star slammed Snapchat for approving an ad that appeared to joke about domestic violence.

By Robert Williams • March 16, 2018

Facebook, Google tout new ad opportunities in mobile games

As casual games go mainstream, the platforms are offering more ways for marketers to place ads.

By Robert Williams • March 16, 2018

Twitter is reportedly developing a camera-first feature to rival Snapchat

A change in emphasis from text to video and images could ramp up competition between the mobile-first platforms for ad dollars.

By Robert Williams • March 15, 2018

MGM's digital #WarGames series lets viewers shape stories

The six-episode show is an interactive, updated version of the studio's 1983 film that lets viewers interact with and influence content.

By Erica Sweeney • March 15, 2018

Dunkin' Donuts adds voice ordering through Google Assistant

After customers make a hands-free order, Google Maps will determine the distance and estimated time to reach the closest location for pickup.

By Robert Williams • March 15, 2018

Monotype's Nadine Chahine on the impact of language evolution for mobile brands

In an interview at SXSW, a typography expert highlights how the emergence of hashtags and emojis affects marketing amid the rise of mobile.

By Natalie Black (Koltun) • March 15, 2018

Macy's CEO outlines plans for mobile checkout

The latest trick in the retailer's ongoing recovery effort is an in-store mobile checkout designed to relieve a major pain point for customers.

By Dan O'Shea • March 15, 2018

Report: Facebook to debut video news by summer

The social network is testing partnerships with about 10 publishers to create video news programming for Watch.

By Robert Williams • March 15, 2018

7-Eleven's 1M points giveaway accepts chatbot entries

The convenience chain is dishing out one million 7Rewards points to seven customers each week through April 28.

By Robert Williams • March 14, 2018