For L'Oreal and Home Depot, AI quickly becomes table stakes

Speaking at SXSW, the two brands detailed how, in just a few years, the technology has changed everything from creative strategies to organizational structures, with no signs of slowing down.

By Peter Adams • March 11, 2018

Google proposes non-AMP instant-loading content

By meeting certain criteria, content wouldn't need to be based on AMP technology to appear in the Top Stories carousel.

By Robert Williams • March 9, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Netflix app plans to add 30-second vertical video previews

The company debuted a similar preview feature for TV a few years ago, but this is the first time it will offer vertical video for mobile.

By Robert Williams • March 9, 2018

Nordstrom snaps up tech startups to fuel mobile shopping

The companies, BevyUp and MessageYes, focus on digital selling and conversational commerce, hinting that Nordstrom is buckling down on mobile.

By Dan O'Shea • March 9, 2018

Will the iPhone X mark the spot where mobile marketing changes?

The upcoming launch of Apple's AirPower wireless chargers is one of several opportunities to create unique value-driven experiences as banner blindness persists.

By Shane Schick • March 8, 2018

Oscars takeaways: how to be an award-winning multichannel marketer

From Guillermo del Toro to "Dunkirk," Sunday night's winners offer insights for industry professionals, according to LoopMe CEO Stephen Upstone.

By Stephen Upstone • March 8, 2018

REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH

Though the campaign is about closing stores in favor of the outdoors, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp.

By Erica Sweeney • March 8, 2018

Kantar Media unveils intelligence tool for Amazon search ads

ECommerce Search Ad Insight lets marketers compare campaign performance against their competitors' at the keyword level to identify strengths and weaknesses. 

By Erica Sweeney • March 8, 2018

TruGreen's Watson-powered ads offer personalized lawn care tips

Consumers can use a series of dialog prompts to start a conversation with an ad backed by IBM Watson, which provides images, videos and interactive buttons. 

By Erica Sweeney • March 8, 2018

3 major payoffs of decoding programmatic: Transparency, control, quality

Mature programmatic marketplaces can empower performance marketers to reach their KPIs at a higher level than other methods.

March 8, 2018

Kraft Heinz hatches incubator for 'disruptive' brands

The company's new Springboard platform is designed to help the manufacturer of Lunchables and macaroni and cheese identify and nurture products that are healthy, organic and experiential.

By Cathy Siegner • March 8, 2018

Barneys launches in-store VR experience for spring campaign

The virtual reality film shows off designer apparel in an immersive performance by the Martha Graham Dance troupe.

By Robert Williams • March 7, 2018

Bumble app sponsors women's empowerment patch on Clippers jerseys

The Los Angeles-based NBA team and women's social networking app are also partnering on youth outreach and the hashtag #StrongerWithHer. 

By Robert Williams • March 7, 2018

Disney, Accenture partner to prototype next-generation entertainment experiences

Fjord, the consultancy's design and innovation unit, will work with Disney's StudioLAB to develop immersive entertainment using AI, IoT and other emerging technologies. 

By Erica Sweeney • March 7, 2018

Report: Twitter tests integration with ad-buying platforms

Opening the social network's walled garden to programmatic tech would be a first in the space.

By Robert Williams • March 6, 2018

Google sells Zagat to mobile reviews platform The Infatuation

The search giant originally bought the company to integrate its dining reviews into Google Maps, but has since changed direction.

By Robert Williams • March 6, 2018

Report: Facebook offers brand-safe video ad buys for $750K

Advertisers participating in the program won’t be able to target their messages, unlike most of the ads placed on Facebook videos.

By Erica Sweeney • March 6, 2018

WeWork acquires Conductor, becomes a digital marketing provider

The deal for the content marketing platform, whose clients include Citibank, Gap and CVS, is the latest sign of the growing coworking giant's big aspirations.

By Chantal Tode • March 6, 2018

Report: Marriott consolidates paid media business under Publicis to hone data focus

The news comes as a big win for Publicis, which is repositioning itself as a tech-driven agency, and a big loss for the embattled WPP.

By Peter Adams • March 6, 2018

Amazon adds app-based photo confirmation for deliveries

Drivers can use a mobile device to snap a photo confirming that a package was delivered and where it was left for customers.

By Dan O'Shea • March 5, 2018

How Indochino custom fits landing pages to drive foot traffic

The made-to-measure suit brand invests in paid social to drive awareness, but the challenge was to talk about its quickly growing array of showrooms on a local level.

By Dianna Christe • March 5, 2018

Report: Amazon to stop selling Google's Nest products

The news comes on the tails of Amazon announcing a $1 billion purchase of Ring, a maker of "smart" doorbells that could compete with Nest.

By Erica Sweeney • March 5, 2018

Emirates Vacations' digital display ads integrate chatbots that give travel recommendations

Tests of the new format drove an 87% engagement lift compared to the brand's average click-through rate on display ads.

By Erica Sweeney • March 2, 2018

Lyft green lights loyalty program for business riders

People can now accrue credits from work-related rides to use toward free ones on their personal time.

By Robert Williams • March 2, 2018

Rakuten rolls out cryptocurrency for loyalty program

The e-commerce giant wants to test eliminating the limitations of government-backed tender for international transactions. 

By Robert Williams • March 2, 2018