Ad Tech: Page 140
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Ford, Domino's expand driverless delivery tests to Miami
The two companies are leveraging what they learned from early experiments in Ann Arbor, MI, and applying it to a larger, more urban environment.
By Erica Sweeney • Feb. 28, 2018 -
Unilever promises to double number of female-led startups receiving investment
The brand is not increasing its investment in startups overall, but instead redirecting what it already spends to women-run businesses based on merit.
By Erica Sweeney • Feb. 28, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Facebook Messenger update prioritizes better business chat experiences
New features include chat customization tools and a plugin that retains customers' conversation history.
By Robert Williams • Feb. 27, 2018 -
Google Assistant integrates more seamlessly with Android apps, location data
The search giant is leveraging its prowess in smartphones and location data to give its digital assistant a boost.
By Robert Williams • Feb. 27, 2018 -
Google hands retailers the tools to improve mobile load times
A new speed scorecard and impact calculator aim to help retail marketers track their mobile website performance.
By Dan O'Shea • Feb. 27, 2018 -
Amazon's conversion-friendly AR view lands on Android
Users of the immersive in-app feature on iPhones are more likely to purchase viewed home furnishing items, the e-commerce giant reported.
By Chantal Tode • Feb. 26, 2018 -
'Ghostbusters' comes to life in AR game
Sony is focused on expanding the franchise with live-action feature films, animated motion pictures, TV, merchandise and entertainment products like the new immersive mobile game.
By Robert Williams • Feb. 26, 2018 -
Google brings ARCore out of beta testing
Sotheby's International Realty, Columbia Pictures and Porsche are among the launch partners for the augmented reality platform.
By Robert Williams • Feb. 26, 2018 -
Opinion
How data-driven OOH can help retailers rock store openings and special promotions
Peloton's Sarah Hilston offers five lessons learned from the brand's strategy opening three new stores and running a holiday campaign last year.
By Sarah Hilston • Feb. 26, 2018 -
Data gives established brands a leg up on disruptors, study finds
Incumbent companies own 80% of the world's data, which is starting to help them fight back against outside threats like Airbnb and Uber.
By Erica Sweeney • Feb. 26, 2018 -
Samsung's Galaxy S9 sports facial recognition, AR emojis
The tech giant's latest flagship smartphones also feature a camera that can take pictures in tough lighting conditions.
By Robert Williams • Feb. 25, 2018 -
Airbnb upgrades luxury, boutique offerings and adds loyalty program
The company continues to creep into the hotel and travel industry's turf with new offerings designed to broaden its appeal to travelers.
By Robert Williams • Feb. 23, 2018 -
Opinion
3 marketing trends that will get the boot in 2018 — plus 4 more brands should focus on
Marketers' No. 1 priority this year should be continuing to evolve with consumers' changing preferences and behaviors. Brett Hyman, president of NVE Experience Agency, offers tips on how to keep up.
By Brett Hyman • Feb. 23, 2018 -
Snap's value drops $1.3B on Kylie Jenner tweet
The social influencer said she doesn't open Snapchat anymore.
By Robert Williams • Feb. 23, 2018 -
Land Rover launches modular smartphone for adventure-seekers
The maker of SUVs introduced a durable phone that can cope with extreme temperatures, thermal shock, humidity and saltwater immersion.
By Natalie Black (Koltun) , Robert Williams • Feb. 23, 2018 -
Opinion
4 ways consumer insights can help boost your brand
Crimson Hexagon's CMO Lou Jordano highlights how tracking social media conversations can deliver measurable business value.
By Lou Jordano • Feb. 23, 2018 -
Google adds marketers to Android's multimedia text messaging platform
Subway, 1-800 Contacts and Booking.com are among those sending enhanced messages that include high-resolution images.
By Robert Williams • Feb. 23, 2018 -
Amazon Go reportedly plotting 6 more stores
After just a month open to the public, the early success of the cashier-less concept may spur more locations in Seattle and Los Angeles.
By Corinne Ruff • Feb. 22, 2018 -
Branded video creators see 29% jump in Facebook engagement in 2017
BuzzFeed tops the rankings, but despite the growth in branded video, digital companies like Vox Media are cutting jobs.
By Robert Williams • Feb. 22, 2018 -
Amazon seeks startups for Alexa accelerator expansion
The company will choose up to 13 fledgling companies to make skills for Alexa.
By Robert Williams • Feb. 22, 2018 -
Google automates ad placement for publishers with machine learning
With new AdSense Auto ads, available inventory on publishers' sites is automatically identified and filled with an eye toward driving positive outcomes for advertisers and consumers.
By Erica Sweeney • Feb. 22, 2018 -
Coty courts innovation with startup competition focused on AI
The cosmetics giant, which has more than 70 beauty brands including Cover Girl, Calvin Klein and Marc Jacobs, is expanding on a successful Digital Accelerator program launched last year.
By Erica Sweeney • Feb. 22, 2018 -
DSW partners with Marketing Evolution on AI-powered personalization strategy
The retailer plans to use the firm's insights to reach footwear and fashion customers and drive higher levels of performance at its brick-and-mortar stores and e-commerce site.
By Erica Sweeney • Feb. 22, 2018 -
Google Pay arrives, replacing Android Pay for in-store transactions
The new app shows nearby stores that accept the service and will eventually include peer-to-peer payments.
By Robert Williams • Feb. 21, 2018 -
Volkswagen pilots Pandora's programmatic audio ads
The new capabilities arrive as competitor Spotify is reportedly ramping up efforts to develop hardware.
By Robert Williams • Feb. 21, 2018
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