Study: Just 25% of Instagram influencers are compliant with FTC rules

Though the majority of users on the social platform attempt to disclose their relationships with sponsors, most aren't doing enough to comply with requirements and avoid account shutdowns or potential legal action.

By Robert Williams • March 14, 2018

Hidden Valley becomes first brand partner in Allrecipes' AmazonFresh integration

When a recipe calls for ranch dressing, Hidden Valley products will immediately be added to AmazonFresh shopping carts and delivered in time for dinner. 

By Erica Sweeney • March 14, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Absolut, Apple and Calvin Klein among most LGBTQ-friendly brands, study finds

However, over half of marketers allocate between 0% to 4% of their marketing campaigns to LGBTQ consumers each year.

By Erica Sweeney • March 14, 2018

Apple ramps up news content with Texture acquisition

The iPhone maker seeks to boost revenue from music, apps and news services by buying "the Netflix of magazines."

By Robert Williams • March 13, 2018

PGA Tour app puts a golf course on fans' tables with AR, live stats

An update later this year will let people hold up their phones to view digitized shot trails overlaid on a real golf course during tournaments.

By Robert Williams • March 13, 2018

WeWork, Capital One welcome Amazon's Alexa to the enterprise

Embedding Alexa in businesses looks like a boon for Amazon. Already dominant in the enterprise with AWS, this move broadly expands its potential market. 

By Naomi Eide • March 13, 2018

John Hancock, Spotify team for running-focused playlists ahead of Boston Marathon

The tool lets trainees set the pace and length of their run and access songs that match their personal style along with tips from elite athletes. 

By Erica Sweeney • March 13, 2018

Snapchat promotes third-party AR lenses in bid to foster influencer community

However, these "creator boosts" can't currently be branded and creators won't be paid for their efforts. 

By Erica Sweeney • March 13, 2018

360 video ads boost purchase intent by 7%, study finds

The format also shows a 12% increase in the belief among viewers that a brand has a "unique story to tell" when compared to traditional video ads.

By Erica Sweeney • March 13, 2018

Bose readies augmented audio platform, smart glasses

The electronics maker said the glasses could provide step-by-step navigation or an audio translation as wearers look at a sign in a foreign language.

By Robert Williams • March 12, 2018

Google lets Nintendo's Mario lead the way on Maps

Fans of Super Mario Bros. can get driving directions from the popular video game character this week.

By Robert Williams • March 12, 2018

Lessons learned from failed digital transformations

The Harvard Business Review delves into why digital transformation efforts by GE, Nike and P&G have struggled. 

By Erica Sweeney • March 12, 2018

Facebook secures rights to live stream 25 MLB games

The deal includes in-game elements created for watching, sharing and interacting on Facebook, as well as on-demand highlight packages and recaps for each team. 

By Erica Sweeney • March 12, 2018

Facebook pilots AR experiences linked to real-world location markers

A closed-beta test brings posters from "Ready Player One" and "A Wrinkle In Time" to virtual life, and Facebook plans to add the tool to its AR Studio next month. 

By Erica Sweeney • March 12, 2018

Why Hershey is testing a VR shopping app with digital convenience retailer goPuff

The chocolate maker is focused on exploring how digital technology can support the snacking habits of millennials and Gen Z.  

By Chantal Tode • March 11, 2018

For L'Oreal and Home Depot, AI quickly becomes table stakes

Speaking at SXSW, the two brands detailed how, in just a few years, the technology has changed everything from creative strategies to organizational structures, with no signs of slowing down.

By Peter Adams • March 11, 2018

Google proposes non-AMP instant-loading content

By meeting certain criteria, content wouldn't need to be based on AMP technology to appear in the Top Stories carousel.

By Robert Williams • March 9, 2018

Netflix app plans to add 30-second vertical video previews

The company debuted a similar preview feature for TV a few years ago, but this is the first time it will offer vertical video for mobile.

By Robert Williams • March 9, 2018

Nordstrom snaps up tech startups to fuel mobile shopping

The companies, BevyUp and MessageYes, focus on digital selling and conversational commerce, hinting that Nordstrom is buckling down on mobile.

By Dan O'Shea • March 9, 2018

Will the iPhone X mark the spot where mobile marketing changes?

The upcoming launch of Apple's AirPower wireless chargers is one of several opportunities to create unique value-driven experiences as banner blindness persists.

By Shane Schick • March 8, 2018

Oscars takeaways: how to be an award-winning multichannel marketer

From Guillermo del Toro to "Dunkirk," Sunday night's winners offer insights for industry professionals, according to LoopMe CEO Stephen Upstone.

By Stephen Upstone • March 8, 2018

REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH

Though the campaign is about closing stores in favor of the outdoors, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp.

By Erica Sweeney • March 8, 2018

Kantar Media unveils intelligence tool for Amazon search ads

ECommerce Search Ad Insight lets marketers compare campaign performance against their competitors' at the keyword level to identify strengths and weaknesses. 

By Erica Sweeney • March 8, 2018

TruGreen's Watson-powered ads offer personalized lawn care tips

Consumers can use a series of dialog prompts to start a conversation with an ad backed by IBM Watson, which provides images, videos and interactive buttons. 

By Erica Sweeney • March 8, 2018

3 major payoffs of decoding programmatic: Transparency, control, quality

Mature programmatic marketplaces can empower performance marketers to reach their KPIs at a higher level than other methods.

March 8, 2018