Ad Tech: Page 141
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Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts
The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform.
By Erica Sweeney • Feb. 21, 2018 -
75% of consumers find many forms of marketing personalization creepy, new study says
Forty percent of brands admit to being creepy, and it can be a factor that drives off customers.
By Erica Sweeney • Feb. 21, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Deep Dive
At CAGNY, Big Food execs prioritizing e-commerce for future growth
General Mills, Mondelez, Coca-Cola and other major brands discussed increased online investments as consumer demand for hyper-efficiency grows.
By Emma Liem Beckett , Christopher Doering • Feb. 21, 2018 -
Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes
The athletic wear company is the first brand to sell products on the social media app, which could be a game-changer for mobile commerce.
By Robert Williams • Feb. 20, 2018 -
Opinion
The risk of publishers becoming a slave to their KPIs
The urge to show growth often hinders marketers from pursuing the actual substance they're truly after, writes Playbuzz's CEO Shaul Olmert.
By Shaul Olmert • Feb. 20, 2018 -
Deep Dive
Marketers animate their GIF strategies, but length becomes a conundrum
Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.
By Shane Schick • Feb. 20, 2018 -
Red Roof debuts Alexa skill for travel planning
People can now ask hands-free questions about the hotel chain like "can I bring my dog?" or "do you have any deals?"
By Robert Williams • Feb. 16, 2018 -
Jack Daniel's helps FitPay promote mobile payments during NBA All-Star Weekend
The companies are co-sponsoring the "Blame it on the Game" party hosted by Jamie Foxx this weekend.
By Robert Williams • Feb. 16, 2018 -
Automat creates online hive for beauty sector chatbots
The new Beauty.bot site is an online resource about the industry's ongoing embrace of messaging-based apps.
By Dan O'Shea • Feb. 16, 2018 -
New York Times forms team dedicated to developing AI-powered insights tools for advertisers
NytDEMO rolls out with new products including "perspective targeting," which allows marketers to target their ads against content predicted to evoke specific emotions in readers.
By Erica Sweeney • Feb. 16, 2018 -
Courtesy of The Home Depot
Home Depot builds mobile gamification app for employee training
The home improvement chain also introduced a mobile self-service tool to help job applicants more easily schedule in-person interviews.
By Robert Williams • Feb. 15, 2018 -
Ericsson buys Placecast for ad geotargeting
The Swedish telecommunications company is adding to its Emodo adtech holdings.
By Robert Williams • Feb. 15, 2018 -
Snapchat courts influencers with audience data
The app is sharing more information as a first step toward helping creators monetize their content.
By Robert Williams • Feb. 15, 2018 -
Opinion
How the iPhone's AR potential could transform mobile advertising
Where Apple leads, others likely will follow, writes Sabio Mobile's creative director Jean Yap McNamara.
By Jean Yap McNamara • Feb. 15, 2018 -
Unilever's blockchain partnership with IBM delivers promising early results
At the IAB's Annual Leadership Meeting this week, CMO Keith Weed encouraged brands to pursue the technology as Facebook and Google struggle to get their act together.
By Peter Adams • Feb. 14, 2018 -
How Google's ad-blocking push could be self-serving
The search giant has had an outsized influence on which ads are and aren't ok in the push for better quality digital experiences, The Wall Street Journal reported.
By Chantal Tode , Erica Sweeney • Feb. 14, 2018 -
Snapchat's redesign pushes users to Instagram
The app also opened its advertising API to all brands and developers for programmatic buying.
By Robert Williams • Feb. 14, 2018 -
Hertz, SpotHero partner on mobile parking reservation tool
The companies will work on fleet management and connected car parking in the future.
By Robert Williams • Feb. 14, 2018 -
EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools
The year ahead will hold the next stage of the online marketplace's "multi-year journey to replatform" with a focus on artificial intelligence and immersive tech.
By Alex Hickey • Feb. 14, 2018 -
Google debuts AMP Stories with big-name publishers
CNN, Conde Nast, Hearst, Mashable, Meredith and the Washington Post are among the launch partners for the fast-loading page format.
By Robert Williams • Feb. 14, 2018 -
Study: Coupon redemption drops due to overemphasis on digital
While marketers distributed 27% more digital coupons, the category made up less than 12 share points of all coupons redeemed.
By Erica Sweeney • Feb. 14, 2018 -
PepsiCo allocates GOP tax plan savings to e-commerce, digital investments
With e-commerce already a $1 billion business for the company, it's looking to gain a competitive edge by doubling down.
By Erica Sweeney • Feb. 14, 2018 -
Publicis plans new Berlin-based agency after landing Mercedes-Benz
It's a big win that suggests the agency holding group's digital transformation is taking hold.
By Erica Sweeney • Feb. 14, 2018 -
Facebook, Apple reach agreement for publisher paywalls on iOS
Publishers will be able to keep 100% of subscription revenue from Facebook users on iOS, and the threshold for free articles will be lowered to five.
By Robert Williams • Feb. 13, 2018 -
BBC adds AR experience for upcoming TV series
The augmented reality app will accompany its upcoming "Civilisations" series about British history and culture.
By Robert Williams • Feb. 13, 2018
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