Ad Tech: Page 142
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Data gives established brands a leg up on disruptors, study finds
Incumbent companies own 80% of the world's data, which is starting to help them fight back against outside threats like Airbnb and Uber.
By Erica Sweeney • Feb. 26, 2018 -
Samsung's Galaxy S9 sports facial recognition, AR emojis
The tech giant's latest flagship smartphones also feature a camera that can take pictures in tough lighting conditions.
By Robert Williams • Feb. 25, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Airbnb upgrades luxury, boutique offerings and adds loyalty program
The company continues to creep into the hotel and travel industry's turf with new offerings designed to broaden its appeal to travelers.
By Robert Williams • Feb. 23, 2018 -
Opinion
3 marketing trends that will get the boot in 2018 — plus 4 more brands should focus on
Marketers' No. 1 priority this year should be continuing to evolve with consumers' changing preferences and behaviors. Brett Hyman, president of NVE Experience Agency, offers tips on how to keep up.
By Brett Hyman • Feb. 23, 2018 -
Snap's value drops $1.3B on Kylie Jenner tweet
The social influencer said she doesn't open Snapchat anymore.
By Robert Williams • Feb. 23, 2018 -
Land Rover launches modular smartphone for adventure-seekers
The maker of SUVs introduced a durable phone that can cope with extreme temperatures, thermal shock, humidity and saltwater immersion.
By Natalie Black (Koltun) , Robert Williams • Feb. 23, 2018 -
Opinion
4 ways consumer insights can help boost your brand
Crimson Hexagon's CMO Lou Jordano highlights how tracking social media conversations can deliver measurable business value.
By Lou Jordano • Feb. 23, 2018 -
Google adds marketers to Android's multimedia text messaging platform
Subway, 1-800 Contacts and Booking.com are among those sending enhanced messages that include high-resolution images.
By Robert Williams • Feb. 23, 2018 -
Amazon Go reportedly plotting 6 more stores
After just a month open to the public, the early success of the cashier-less concept may spur more locations in Seattle and Los Angeles.
By Corinne Ruff • Feb. 22, 2018 -
Branded video creators see 29% jump in Facebook engagement in 2017
BuzzFeed tops the rankings, but despite the growth in branded video, digital companies like Vox Media are cutting jobs.
By Robert Williams • Feb. 22, 2018 -
Amazon seeks startups for Alexa accelerator expansion
The company will choose up to 13 fledgling companies to make skills for Alexa.
By Robert Williams • Feb. 22, 2018 -
Google automates ad placement for publishers with machine learning
With new AdSense Auto ads, available inventory on publishers' sites is automatically identified and filled with an eye toward driving positive outcomes for advertisers and consumers.
By Erica Sweeney • Feb. 22, 2018 -
Coty courts innovation with startup competition focused on AI
The cosmetics giant, which has more than 70 beauty brands including Cover Girl, Calvin Klein and Marc Jacobs, is expanding on a successful Digital Accelerator program launched last year.
By Erica Sweeney • Feb. 22, 2018 -
DSW partners with Marketing Evolution on AI-powered personalization strategy
The retailer plans to use the firm's insights to reach footwear and fashion customers and drive higher levels of performance at its brick-and-mortar stores and e-commerce site.
By Erica Sweeney • Feb. 22, 2018 -
Google Pay arrives, replacing Android Pay for in-store transactions
The new app shows nearby stores that accept the service and will eventually include peer-to-peer payments.
By Robert Williams • Feb. 21, 2018 -
Volkswagen pilots Pandora's programmatic audio ads
The new capabilities arrive as competitor Spotify is reportedly ramping up efforts to develop hardware.
By Robert Williams • Feb. 21, 2018 -
Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts
The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform.
By Erica Sweeney • Feb. 21, 2018 -
75% of consumers find many forms of marketing personalization creepy, new study says
Forty percent of brands admit to being creepy, and it can be a factor that drives off customers.
By Erica Sweeney • Feb. 21, 2018 -
Deep Dive
At CAGNY, Big Food execs prioritizing e-commerce for future growth
General Mills, Mondelez, Coca-Cola and other major brands discussed increased online investments as consumer demand for hyper-efficiency grows.
By Emma Liem Beckett , Christopher Doering • Feb. 21, 2018 -
Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes
The athletic wear company is the first brand to sell products on the social media app, which could be a game-changer for mobile commerce.
By Robert Williams • Feb. 20, 2018 -
Opinion
The risk of publishers becoming a slave to their KPIs
The urge to show growth often hinders marketers from pursuing the actual substance they're truly after, writes Playbuzz's CEO Shaul Olmert.
By Shaul Olmert • Feb. 20, 2018 -
Deep Dive
Marketers animate their GIF strategies, but length becomes a conundrum
Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.
By Shane Schick • Feb. 20, 2018 -
Red Roof debuts Alexa skill for travel planning
People can now ask hands-free questions about the hotel chain like "can I bring my dog?" or "do you have any deals?"
By Robert Williams • Feb. 16, 2018 -
Jack Daniel's helps FitPay promote mobile payments during NBA All-Star Weekend
The companies are co-sponsoring the "Blame it on the Game" party hosted by Jamie Foxx this weekend.
By Robert Williams • Feb. 16, 2018 -
Automat creates online hive for beauty sector chatbots
The new Beauty.bot site is an online resource about the industry's ongoing embrace of messaging-based apps.
By Dan O'Shea • Feb. 16, 2018
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