Kraft Heinz hatches incubator for 'disruptive' brands

The company's new Springboard platform is designed to help the manufacturer of Lunchables and macaroni and cheese identify and nurture products that are healthy, organic and experiential.

By Cathy Siegner • March 8, 2018

Barneys launches in-store VR experience for spring campaign

The virtual reality film shows off designer apparel in an immersive performance by the Martha Graham Dance troupe.

By Robert Williams • March 7, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Bumble app sponsors women's empowerment patch on Clippers jerseys

The Los Angeles-based NBA team and women's social networking app are also partnering on youth outreach and the hashtag #StrongerWithHer. 

By Robert Williams • March 7, 2018

Disney, Accenture partner to prototype next-generation entertainment experiences

Fjord, the consultancy's design and innovation unit, will work with Disney's StudioLAB to develop immersive entertainment using AI, IoT and other emerging technologies. 

By Erica Sweeney • March 7, 2018

Report: Twitter tests integration with ad-buying platforms

Opening the social network's walled garden to programmatic tech would be a first in the space.

By Robert Williams • March 6, 2018

Google sells Zagat to mobile reviews platform The Infatuation

The search giant originally bought the company to integrate its dining reviews into Google Maps, but has since changed direction.

By Robert Williams • March 6, 2018

Report: Facebook offers brand-safe video ad buys for $750K

Advertisers participating in the program won’t be able to target their messages, unlike most of the ads placed on Facebook videos.

By Erica Sweeney • March 6, 2018

WeWork acquires Conductor, becomes a digital marketing provider

The deal for the content marketing platform, whose clients include Citibank, Gap and CVS, is the latest sign of the growing coworking giant's big aspirations.

By Chantal Tode • March 6, 2018

Report: Marriott consolidates paid media business under Publicis to hone data focus

The news comes as a big win for Publicis, which is repositioning itself as a tech-driven agency, and a big loss for the embattled WPP.

By Peter Adams • March 6, 2018

Amazon adds app-based photo confirmation for deliveries

Drivers can use a mobile device to snap a photo confirming that a package was delivered and where it was left for customers.

By Dan O'Shea • March 5, 2018

How Indochino custom fits landing pages to drive foot traffic

The made-to-measure suit brand invests in paid social to drive awareness, but the challenge was to talk about its quickly growing array of showrooms on a local level.

By Dianna Christe • March 5, 2018

Report: Amazon to stop selling Google's Nest products

The news comes on the tails of Amazon announcing a $1 billion purchase of Ring, a maker of "smart" doorbells that could compete with Nest.

By Erica Sweeney • March 5, 2018

Emirates Vacations' digital display ads integrate chatbots that give travel recommendations

Tests of the new format drove an 87% engagement lift compared to the brand's average click-through rate on display ads.

By Erica Sweeney • March 2, 2018

Lyft green lights loyalty program for business riders

People can now accrue credits from work-related rides to use toward free ones on their personal time.

By Robert Williams • March 2, 2018

Rakuten rolls out cryptocurrency for loyalty program

The e-commerce giant wants to test eliminating the limitations of government-backed tender for international transactions. 

By Robert Williams • March 2, 2018

Samsung pairs AR with Bixby voice assistant platform

The integration of ModiFace's tech will let users view augmented reality makeup simulations in real time via live video.

By Dan O'Shea • March 2, 2018

Facebook Messenger expands test of self-serve ad tool for SMBs

Marketers with limited time and money can more easily develop chatbots to interact with customers or broadcast an ad.

By Robert Williams • March 2, 2018

Facebook ends test of split News Feed

The social network said results showed users don't want publishers in one feed and friends in another.

By Robert Williams • March 2, 2018

WPP speeds up integration strategy following worst results in years

The agency holding group is racing to simplify its structure as client billings drop. 

By Erica Sweeney • March 2, 2018

Placed now offers open-source mobile location data for businesses

The most popular businesses by store visits and cross-brand affinity are among the insights available for free from the firm acquired by Snap last year.   

By Robert Williams • March 1, 2018

Adobe: Smartphone visits grow more valuable for retailers

Next-generation 5G technology will enhance the mobile shopping experience even further, the company forecasts. 

By Robert Williams • March 1, 2018

Mastercard pilots QR payments bot on Messenger

The technology is being provided to small businesses in Africa and Asia to boost electronic and mobile payments.

By Robert Williams • March 1, 2018

Study: Voice shopping will surge 1900% by 2022

Amazon is poised to dominate the emerging space with the largest market share, which is currently more than twice that of its nearest competitor Google.

By Robert Williams • March 1, 2018

AppNexus begins enforcing ads.txt by disabling buying from unauthorized sellers

Enforcement began on Jan. 24, when more than 80% of the top 1,000 domains in the marketplace had adopted ads.txt, a jump from two-thirds in Nov. 2017.

By Erica Sweeney • March 1, 2018

Chinese tourists take mobile payment habits overseas

About 65% of Chinese tourists have used mobile pay platforms while traveling abroad, and it may be time for merchants in other countries to take notice.

By Dan O'Shea • March 1, 2018