Ad Tech: Page 143
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New York Times forms team dedicated to developing AI-powered insights tools for advertisers
NytDEMO rolls out with new products including "perspective targeting," which allows marketers to target their ads against content predicted to evoke specific emotions in readers.
By Erica Sweeney • Feb. 16, 2018 -
Courtesy of The Home Depot
Home Depot builds mobile gamification app for employee training
The home improvement chain also introduced a mobile self-service tool to help job applicants more easily schedule in-person interviews.
By Robert Williams • Feb. 15, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Ericsson buys Placecast for ad geotargeting
The Swedish telecommunications company is adding to its Emodo adtech holdings.
By Robert Williams • Feb. 15, 2018 -
Snapchat courts influencers with audience data
The app is sharing more information as a first step toward helping creators monetize their content.
By Robert Williams • Feb. 15, 2018 -
Opinion
How the iPhone's AR potential could transform mobile advertising
Where Apple leads, others likely will follow, writes Sabio Mobile's creative director Jean Yap McNamara.
By Jean Yap McNamara • Feb. 15, 2018 -
Unilever's blockchain partnership with IBM delivers promising early results
At the IAB's Annual Leadership Meeting this week, CMO Keith Weed encouraged brands to pursue the technology as Facebook and Google struggle to get their act together.
By Peter Adams • Feb. 14, 2018 -
How Google's ad-blocking push could be self-serving
The search giant has had an outsized influence on which ads are and aren't ok in the push for better quality digital experiences, The Wall Street Journal reported.
By Chantal Tode , Erica Sweeney • Feb. 14, 2018 -
Snapchat's redesign pushes users to Instagram
The app also opened its advertising API to all brands and developers for programmatic buying.
By Robert Williams • Feb. 14, 2018 -
Hertz, SpotHero partner on mobile parking reservation tool
The companies will work on fleet management and connected car parking in the future.
By Robert Williams • Feb. 14, 2018 -
EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools
The year ahead will hold the next stage of the online marketplace's "multi-year journey to replatform" with a focus on artificial intelligence and immersive tech.
By Alex Hickey • Feb. 14, 2018 -
Google debuts AMP Stories with big-name publishers
CNN, Conde Nast, Hearst, Mashable, Meredith and the Washington Post are among the launch partners for the fast-loading page format.
By Robert Williams • Feb. 14, 2018 -
Study: Coupon redemption drops due to overemphasis on digital
While marketers distributed 27% more digital coupons, the category made up less than 12 share points of all coupons redeemed.
By Erica Sweeney • Feb. 14, 2018 -
PepsiCo allocates GOP tax plan savings to e-commerce, digital investments
With e-commerce already a $1 billion business for the company, it's looking to gain a competitive edge by doubling down.
By Erica Sweeney • Feb. 14, 2018 -
Publicis plans new Berlin-based agency after landing Mercedes-Benz
It's a big win that suggests the agency holding group's digital transformation is taking hold.
By Erica Sweeney • Feb. 14, 2018 -
Facebook, Apple reach agreement for publisher paywalls on iOS
Publishers will be able to keep 100% of subscription revenue from Facebook users on iOS, and the threshold for free articles will be lowered to five.
By Robert Williams • Feb. 13, 2018 -
BBC adds AR experience for upcoming TV series
The augmented reality app will accompany its upcoming "Civilisations" series about British history and culture.
By Robert Williams • Feb. 13, 2018 -
Honda awards personalized video trophies on Facebook, Twitter
Three layers of targeting help the automaker deliver the most relevant of 76 contextually focused nomination videos to each user.
By Erica Sweeney • Feb. 13, 2018 -
IAB: Direct brands snap up larger share of growth
Newcomers focused on direct consumer relationships and agile supply chains are displacing those that have dominated the U.S. economy for generations.
By Erica Sweeney • Feb. 13, 2018 -
YouTube adopts new policies to move more decisively against rogue creators
The video-sharing site acknowledged that it has been slow to address some situations in the past.
By Robert Williams • Feb. 12, 2018 -
Badgley Mischka debuts interactive runway app for New York Fashion Week
Audiences at the show can share feedback through "like" and "love" buttons, helping the brand decide which styles to bring to market.
By Robert Williams • Feb. 12, 2018 -
Sports Illustrated swimsuit issue comes to life in AR/VR
The magazine created a World Lens for exclusive use on Snapchat.
By Robert Williams • Feb. 12, 2018 -
Report: Snap targets Instagram advertisers with free ads on Snapchat
The move could drive increased trial of the app by a wide array of advertisers interested in vertical video.
By Robert Williams • Feb. 12, 2018 -
Walmart revamps mobile app with auto 'Store Assistant' mode
The features, including a bar code scanner and in-store navigation, automatically activate when shoppers enter the retailer's locations.
By Robert Williams • Feb. 9, 2018 -
Dunkin' Brands expands blueprint for mobile ordering, loyalty growth
The coffee and bakery chain plans to open up to 50 NextGen restaurants by the end of 2019 and give loyalty members new ways to earn points.
By Robert Williams • Feb. 9, 2018 -
Pinterest's Lens combines visual and text search
The image-collecting platform's Lens feature has more than doubled usage in the past year.
By Robert Williams • Feb. 9, 2018
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