Why marketers must shift the conversation from data privacy to ethical data use

"Privacy" as a term has outlived its usefulness in driving a nuanced discussion around what constitutes appropriate use of data by marketers, writes Acxiom's Jerry C. Jones. 

By Jerry C. Jones • March 1, 2018

Bank of America adds brand safety officer to tackle risks in digital advertising

The hiring of a "cultural anthropologist" is also in the works so the bank doesn't have to rely on Google and Facebook for consumer behavior data.

By Erica Sweeney • March 1, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Google tests Flutter SDK for better cross-platform apps

The tech giant is piloting a software tool to help programmers write for Android, Apple's iOS and Google's upcoming Fuchsia OS.

By Robert Williams • Feb. 28, 2018

Amazon buys 'smart' doorbell maker Ring

This is the e-commerce giant's second-largest acquisition after Whole Foods.

By Robert Williams • Feb. 28, 2018

Snapchat downloads leap despite protests against latest redesign

First-time installs jumped 55% week-over-week as new users downloaded the app to see what all the fuss was about.

By Robert Williams • Feb. 28, 2018

How Intel evolved from an invisible 'ingredient brand' to win over more millennials

At the IAB's Annual Leadership Meeting, CMO Steven Fund discussed how Intel sees success by integrating its technology into destination live events and working with celebs like Jim Parsons. 

By Peter Adams • Feb. 28, 2018

Ford, Domino's expand driverless delivery tests to Miami

The two companies are leveraging what they learned from early experiments in Ann Arbor, MI, and applying it to a larger, more urban environment.  

By Erica Sweeney • Feb. 28, 2018

Unilever promises to double number of female-led startups receiving investment

The brand is not increasing its investment in startups overall, but instead redirecting what it already spends to women-run businesses based on merit. 

By Erica Sweeney • Feb. 28, 2018

Facebook Messenger update prioritizes better business chat experiences

New features include chat customization tools and a plugin that retains customers' conversation history.

By Robert Williams • Feb. 27, 2018

Google Assistant integrates more seamlessly with Android apps, location data

The search giant is leveraging its prowess in smartphones and location data to give its digital assistant a boost. 

By Robert Williams • Feb. 27, 2018

Google hands retailers the tools to improve mobile load times

A new speed scorecard and impact calculator aim to help retail marketers track their mobile website performance.

By Dan O'Shea • Feb. 27, 2018

Amazon's conversion-friendly AR view lands on Android

Users of the immersive in-app feature on iPhones are more likely to purchase viewed home furnishing items, the e-commerce giant reported.

By Chantal Tode • Feb. 26, 2018

'Ghostbusters' comes to life in AR game

Sony is focused on expanding the franchise with live-action feature films, animated motion pictures, TV, merchandise and entertainment products like the new immersive mobile game.

By Robert Williams • Feb. 26, 2018

Google brings ARCore out of beta testing

Sotheby's International Realty, Columbia Pictures and Porsche are among the launch partners for the augmented reality platform.

By Robert Williams • Feb. 26, 2018

How data-driven OOH can help retailers rock store openings and special promotions

Peloton's Sarah Hilston offers five lessons learned from the brand's strategy opening three new stores and running a holiday campaign last year. 

By Sarah Hilston • Feb. 26, 2018

Data gives established brands a leg up on disruptors, study finds

Incumbent companies own 80% of the world's data, which is starting to help them fight back against outside threats like Airbnb and Uber.  

By Erica Sweeney • Feb. 26, 2018

Samsung's Galaxy S9 sports facial recognition, AR emojis

The tech giant's latest flagship smartphones also feature a camera that can take pictures in tough lighting conditions.

By Robert Williams • Feb. 25, 2018

Airbnb upgrades luxury, boutique offerings and adds loyalty program

The company continues to creep into the hotel and travel industry's turf with new offerings designed to broaden its appeal to travelers.

By Robert Williams • Feb. 23, 2018

3 marketing trends that will get the boot in 2018 — plus 4 more brands should focus on

Marketers' No. 1 priority this year should be continuing to evolve with consumers' changing preferences and behaviors. Brett Hyman, president of NVE Experience Agency, offers tips on how to keep up. 

By Brett Hyman • Feb. 23, 2018

Snap's value drops $1.3B on Kylie Jenner tweet

The social influencer said she doesn't open Snapchat anymore.

By Robert Williams • Feb. 23, 2018

Land Rover launches modular smartphone for adventure-seekers

The maker of SUVs introduced a durable phone that can cope with extreme temperatures, thermal shock, humidity and saltwater immersion.

By Natalie Black (Koltun) , Robert Williams • Feb. 23, 2018

4 ways consumer insights can help boost your brand

Crimson Hexagon's CMO Lou Jordano highlights how tracking social media conversations can deliver measurable business value.

By Lou Jordano • Feb. 23, 2018

Google adds marketers to Android's multimedia text messaging platform

Subway, 1-800 Contacts and Booking.com are among those sending enhanced messages that include high-resolution images.

By Robert Williams • Feb. 23, 2018

Amazon Go reportedly plotting 6 more stores

After just a month open to the public, the early success of the cashier-less concept may spur more locations in Seattle and Los Angeles.

By Corinne Ruff • Feb. 22, 2018

Branded video creators see 29% jump in Facebook engagement in 2017

BuzzFeed tops the rankings, but despite the growth in branded video, digital companies like Vox Media are cutting jobs.

By Robert Williams • Feb. 22, 2018