Ad Tech: Page 143
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NikePlus app woos mobile users with free music and training
Members of the loyalty program can earn free Apple Music and early access to merchandise by completing suggested workouts or making purchases.
By Robert Williams • Feb. 6, 2018 -
Walmart's Store No. 8 buys VR startup
The retail giant's acquisition of Spatialand, unlike most of its recent takeovers, is unlikely to move the needle on sales very much for the immediate future.
By Daphne Howland • Feb. 6, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Mercedes-Benz's mobile Super Bowl contest never left the garage
The "Last Fan Standing" asked players to keep a finger on an image of a car but ran into insurmountable technical problems.
By Chantal Tode • Feb. 6, 2018 -
Facebook Messenger 'unlikely' to support cryptocurrencies
David Marcus, VP of messaging, sees limitations in handling digital currency transactions.
By Robert Williams • Feb. 5, 2018 -
EBay, Mashable launch shoppable content
The online marketplace partnered with Mashable to embed shoppable icons in stories and images, which lead the customer to similar items sold on eBay.
By Dan O'Shea • Feb. 5, 2018 -
New York Times introduces AR digital storytelling
An immersive Winter Olympics experience will be the first to launch in the app.
By Robert Williams • Feb. 5, 2018 -
Amazon ad revenue leaps 60% in Q4 to hit $1.7B
Citi analysts predict the Seattle-based giant's ad sales could reach as high as $10.2 billion this year.
By Erica Sweeney • Feb. 5, 2018 -
Kia uses backmasking to hide message from Steven Tyler in YouTube ad
The carmaker's Super Bowl spot can be viewed backwards to hear a message from Aerosmith's frontman.
By Chantal Tode , Robert Williams • Feb. 2, 2018 -
Instagram adds carousel format to Story ads
California Pizza Kitchen and Netflix are testing the new format that rotates through three photos or videos in a single ad.
By Robert Williams • Feb. 2, 2018 -
Snapchat opens in-app store selling merch inspired by dancing hot dog, more
The move could position Snapchat as a hub to drive in-app commerce for other brands further down the road.
By Robert Williams • Feb. 2, 2018 -
Apple posts strong Q1 revenues, but iPhone sales disappoint
Can ARKit and HomePod reignite interest from the tech giant's once-devoted fans?
By Chantal Tode • Feb. 2, 2018 -
Alphabet underpins strength of YouTube, hardware as vulnerabilities start to show
Google's parent company is feeling a stronger pinch from the costs of traffic acquisitions, along with some big fines and continued brand safety pains on YouTube.
By Peter Adams • Feb. 2, 2018 -
Report: Pepsi will launch VR experience around 2 iconic Super Bowl spots
The effort allows users to view the ads as if they were the stars, sources told Adweek.
By Erica Sweeney • Feb. 2, 2018 -
Alexa serves up in-store whiskey recommendations
Available at a liquor store in New York, the Bottle Genius skill answers questions based on a shopper's tastes, occasion or desire to try something new.
By Erica Sweeney • Feb. 2, 2018 -
Uber tests bike sharing in San Francisco
The ride-hailing pioneer lets customers reserve motorized bicycles instead of cars.
By Robert Williams • Feb. 1, 2018 -
Google debuts real-time trigger to link digital, TV efforts
Marketers during the Super Bowl could use the tool to trigger a video ad following the airing of their TV spot or mere moments after a player scores a touchdown.
By Erica Sweeney • Feb. 1, 2018 -
Amazon SmileCodes put a new face on QR codes
The retailer has created branded versions of the scannable codes that link shoppers to product information and value-added content.
By Dan O'Shea • Feb. 1, 2018 -
Report: YouTube TV scores streaming rights for LA soccer team
Google's video platform will have naming and broadcast rights to a new pro team in a deal Variety called "unprecedented."
By Robert Williams • Feb. 1, 2018 -
Report: From Walmart to Burger King, more brands embrace the blockchain
Two-thirds of large corporations plan to integrate the technology by the end of this year, but applications vary greatly.
By Erica Sweeney • Feb. 1, 2018 -
Google closes $1.1B deal with HTC's smartphone unit
The search giant will gain 2,000 mobile engineers to help take on Apple in the high-end phone market.
By Robert Williams • Jan. 31, 2018 -
Nissan lets carbuyers apply for financing on mobile devices
The carmaker relies on the AutoGravity automotive shopping and financing platform for the service.
By Robert Williams • Jan. 31, 2018 -
AmEx buys AI travel assistant Mezi to bolster messaging
The acquisition brings a promising technology in-house for the company as it seeks to adapt to consumers' growing acceptance of chatbots.
By Robert Williams • Jan. 31, 2018 -
IPhone battery glitch spurs 2 federal probes
Apple faces scrutiny from the Justice Department and securities regulators after revealing a software update slowed older iPhone models.
By Robert Williams • Jan. 31, 2018 -
M&M's preps Twitter-activated vending machine for the Super Bowl
The brand also released its full 30-second commercial featuring Danny DeVito as the human iteration of the classic red spokescandy.
By Erica Sweeney • Jan. 31, 2018 -
JPMorgan Chase reaches for voice leadership with dedicated agency of record
A partnership with VaynerMedia will allow the financial giant to develop its own voice strategy, including the development of briefings and complicated skills.
By Erica Sweeney • Jan. 31, 2018
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