Facebook ends test of split News Feed

The social network said results showed users don't want publishers in one feed and friends in another.

By Robert Williams • March 2, 2018

WPP speeds up integration strategy following worst results in years

The agency holding group is racing to simplify its structure as client billings drop. 

By Erica Sweeney • March 2, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Placed now offers open-source mobile location data for businesses

The most popular businesses by store visits and cross-brand affinity are among the insights available for free from the firm acquired by Snap last year.   

By Robert Williams • March 1, 2018

Adobe: Smartphone visits grow more valuable for retailers

Next-generation 5G technology will enhance the mobile shopping experience even further, the company forecasts. 

By Robert Williams • March 1, 2018

Mastercard pilots QR payments bot on Messenger

The technology is being provided to small businesses in Africa and Asia to boost electronic and mobile payments.

By Robert Williams • March 1, 2018

Study: Voice shopping will surge 1900% by 2022

Amazon is poised to dominate the emerging space with the largest market share, which is currently more than twice that of its nearest competitor Google.

By Robert Williams • March 1, 2018

AppNexus begins enforcing ads.txt by disabling buying from unauthorized sellers

Enforcement began on Jan. 24, when more than 80% of the top 1,000 domains in the marketplace had adopted ads.txt, a jump from two-thirds in Nov. 2017.

By Erica Sweeney • March 1, 2018

Chinese tourists take mobile payment habits overseas

About 65% of Chinese tourists have used mobile pay platforms while traveling abroad, and it may be time for merchants in other countries to take notice.

By Dan O'Shea • March 1, 2018

Why marketers must shift the conversation from data privacy to ethical data use

"Privacy" as a term has outlived its usefulness in driving a nuanced discussion around what constitutes appropriate use of data by marketers, writes Acxiom's Jerry C. Jones. 

By Jerry C. Jones • March 1, 2018

Bank of America adds brand safety officer to tackle risks in digital advertising

The hiring of a "cultural anthropologist" is also in the works so the bank doesn't have to rely on Google and Facebook for consumer behavior data.

By Erica Sweeney • March 1, 2018

Google tests Flutter SDK for better cross-platform apps

The tech giant is piloting a software tool to help programmers write for Android, Apple's iOS and Google's upcoming Fuchsia OS.

By Robert Williams • Feb. 28, 2018

Amazon buys 'smart' doorbell maker Ring

This is the e-commerce giant's second-largest acquisition after Whole Foods.

By Robert Williams • Feb. 28, 2018

Snapchat downloads leap despite protests against latest redesign

First-time installs jumped 55% week-over-week as new users downloaded the app to see what all the fuss was about.

By Robert Williams • Feb. 28, 2018

How Intel evolved from an invisible 'ingredient brand' to win over more millennials

At the IAB's Annual Leadership Meeting, CMO Steven Fund discussed how Intel sees success by integrating its technology into destination live events and working with celebs like Jim Parsons. 

By Peter Adams • Feb. 28, 2018

Ford, Domino's expand driverless delivery tests to Miami

The two companies are leveraging what they learned from early experiments in Ann Arbor, MI, and applying it to a larger, more urban environment.  

By Erica Sweeney • Feb. 28, 2018

Unilever promises to double number of female-led startups receiving investment

The brand is not increasing its investment in startups overall, but instead redirecting what it already spends to women-run businesses based on merit. 

By Erica Sweeney • Feb. 28, 2018

Facebook Messenger update prioritizes better business chat experiences

New features include chat customization tools and a plugin that retains customers' conversation history.

By Robert Williams • Feb. 27, 2018

Google Assistant integrates more seamlessly with Android apps, location data

The search giant is leveraging its prowess in smartphones and location data to give its digital assistant a boost. 

By Robert Williams • Feb. 27, 2018

Google hands retailers the tools to improve mobile load times

A new speed scorecard and impact calculator aim to help retail marketers track their mobile website performance.

By Dan O'Shea • Feb. 27, 2018

Amazon's conversion-friendly AR view lands on Android

Users of the immersive in-app feature on iPhones are more likely to purchase viewed home furnishing items, the e-commerce giant reported.

By Chantal Tode • Feb. 26, 2018

'Ghostbusters' comes to life in AR game

Sony is focused on expanding the franchise with live-action feature films, animated motion pictures, TV, merchandise and entertainment products like the new immersive mobile game.

By Robert Williams • Feb. 26, 2018

Google brings ARCore out of beta testing

Sotheby's International Realty, Columbia Pictures and Porsche are among the launch partners for the augmented reality platform.

By Robert Williams • Feb. 26, 2018

How data-driven OOH can help retailers rock store openings and special promotions

Peloton's Sarah Hilston offers five lessons learned from the brand's strategy opening three new stores and running a holiday campaign last year. 

By Sarah Hilston • Feb. 26, 2018

Data gives established brands a leg up on disruptors, study finds

Incumbent companies own 80% of the world's data, which is starting to help them fight back against outside threats like Airbnb and Uber.  

By Erica Sweeney • Feb. 26, 2018

Samsung's Galaxy S9 sports facial recognition, AR emojis

The tech giant's latest flagship smartphones also feature a camera that can take pictures in tough lighting conditions.

By Robert Williams • Feb. 25, 2018