Ad Tech: Page 144
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Forrester: What CMOs can learn from Amazon's success
Marketers should build "entangled customer relationships," as the e-commerce giant does through emotion-driven interactions before, during and after purchasing moments.
By Erica Sweeney • Feb. 9, 2018 -
30% of top publishers adopt 'anti-ad-blockers,' new study finds
However, these solutions can make users more susceptible to malware, and led researchers to develop anti-anti-ad-blocking technology.
By Erica Sweeney • Feb. 9, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Snapchat starts selling low-cost AR masks for events
Smartphone users can buy customizable filters for as little as $10, with 150 templates to choose from at launch.
By Robert Williams • Feb. 9, 2018 -
1-800-Flowers, Food Network and others wrap up Messenger for Valentine's Day
A number of brands have tapped the messaging app to help people looking to share the love or make purchases.
By Robert Williams • Feb. 8, 2018 -
Covergirl partners with Walmart on AR-enabled mobile web sales
Shoppers can visit the beauty brand's mobile site to try on five virtual looks and make purchases from the retailer.
By Robert Williams • Feb. 8, 2018 -
MassMutual adds facial recognition to retirement app
The life insurer lets customers unlock their accounts with FaceID on Apple's iPhone X.
By Robert Williams • Feb. 8, 2018 -
Amazon drops lock-screen ads from Android Prime Exclusive phones
The move could be in response to Google's ban on lock-screen ads.
By Robert Williams • Feb. 7, 2018 -
Twitter's head of AR, VR leaves after 18 months
The company hasn't yet announced Alessandro Sabatelli's replacement, leading to speculation about the social platform's future for the immersive tech.
By Robert Williams • Feb. 7, 2018 -
Patreon Lens lets creators post 24-hour images for paid subscribers
The Snapchat-like tool offers a way to share "behind-the-scenes" photos and videos.
By Robert Williams • Feb. 7, 2018 -
Apple's planned takeover of Shazam draws EU scrutiny
The European Commission will review the acquisition after several countries voiced concern about decreased competition.
By Robert Williams • Feb. 7, 2018 -
Opinion
CES 2018: The car tech trends that parallel marketing today
Marketers should look at other industries such as car tech to develop a hypothesis for future human behavior, writes Jeff Tan, SVP and mobile stack lead at Dentsu Aegis Network USA.
By Jeff Tan • Feb. 7, 2018 -
What real-time biometric measurement reveals about Super Bowl LII's ads
Tide's ads delivered the highest score when measuring the galvanic skin response of 45 football fans watching the game.
By Erica Sweeney • Feb. 7, 2018 -
Olympics viewers can use TV remote to interact with some ads
NBC partnered with BrightLine for interactive video ads that provide access to fun facts about featured athletes like Shaun White.
By Erica Sweeney • Feb. 7, 2018 -
Opinion
Before marketers jump on the Big Data bandwagon, are they missing out on small insights?
Marketing data and Big Data are often conflated, or the distinction between them is greatly misunderstood, writes Wire Stone's chief strategy officer Neil Michel.
By Neil Michel • Feb. 7, 2018 -
Scary Mommy brings parenting tips to Snapchat Discover
The media brand, which has an in-house studio that creates content with partners like Kroger, Disney and General Mills, will release new Stories three mornings per week offering advice to moms.
By Robert Williams • Feb. 6, 2018 -
Report: AmEx's Plenti program faces rocky future as Macy's, other retailers flee
With an "asymmetrical" redemption system and unstable leadership, the loyalty program appears to be on its way out if it doesn't restructure soon.
By Erica Sweeney • Feb. 6, 2018 -
NikePlus app woos mobile users with free music and training
Members of the loyalty program can earn free Apple Music and early access to merchandise by completing suggested workouts or making purchases.
By Robert Williams • Feb. 6, 2018 -
Walmart's Store No. 8 buys VR startup
The retail giant's acquisition of Spatialand, unlike most of its recent takeovers, is unlikely to move the needle on sales very much for the immediate future.
By Daphne Howland • Feb. 6, 2018 -
Mercedes-Benz's mobile Super Bowl contest never left the garage
The "Last Fan Standing" asked players to keep a finger on an image of a car but ran into insurmountable technical problems.
By Chantal Tode • Feb. 6, 2018 -
Facebook Messenger 'unlikely' to support cryptocurrencies
David Marcus, VP of messaging, sees limitations in handling digital currency transactions.
By Robert Williams • Feb. 5, 2018 -
EBay, Mashable launch shoppable content
The online marketplace partnered with Mashable to embed shoppable icons in stories and images, which lead the customer to similar items sold on eBay.
By Dan O'Shea • Feb. 5, 2018 -
New York Times introduces AR digital storytelling
An immersive Winter Olympics experience will be the first to launch in the app.
By Robert Williams • Feb. 5, 2018 -
Amazon ad revenue leaps 60% in Q4 to hit $1.7B
Citi analysts predict the Seattle-based giant's ad sales could reach as high as $10.2 billion this year.
By Erica Sweeney • Feb. 5, 2018 -
Kia uses backmasking to hide message from Steven Tyler in YouTube ad
The carmaker's Super Bowl spot can be viewed backwards to hear a message from Aerosmith's frontman.
By Chantal Tode , Robert Williams • Feb. 2, 2018 -
Instagram adds carousel format to Story ads
California Pizza Kitchen and Netflix are testing the new format that rotates through three photos or videos in a single ad.
By Robert Williams • Feb. 2, 2018
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