Ad Tech: Page 144
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Branded video creators see 29% jump in Facebook engagement in 2017
BuzzFeed tops the rankings, but despite the growth in branded video, digital companies like Vox Media are cutting jobs.
By Robert Williams • Feb. 22, 2018 -
Amazon seeks startups for Alexa accelerator expansion
The company will choose up to 13 fledgling companies to make skills for Alexa.
By Robert Williams • Feb. 22, 2018 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Google automates ad placement for publishers with machine learning
With new AdSense Auto ads, available inventory on publishers' sites is automatically identified and filled with an eye toward driving positive outcomes for advertisers and consumers.
By Erica Sweeney • Feb. 22, 2018 -
Coty courts innovation with startup competition focused on AI
The cosmetics giant, which has more than 70 beauty brands including Cover Girl, Calvin Klein and Marc Jacobs, is expanding on a successful Digital Accelerator program launched last year.
By Erica Sweeney • Feb. 22, 2018 -
DSW partners with Marketing Evolution on AI-powered personalization strategy
The retailer plans to use the firm's insights to reach footwear and fashion customers and drive higher levels of performance at its brick-and-mortar stores and e-commerce site.
By Erica Sweeney • Feb. 22, 2018 -
Google Pay arrives, replacing Android Pay for in-store transactions
The new app shows nearby stores that accept the service and will eventually include peer-to-peer payments.
By Robert Williams • Feb. 21, 2018 -
Volkswagen pilots Pandora's programmatic audio ads
The new capabilities arrive as competitor Spotify is reportedly ramping up efforts to develop hardware.
By Robert Williams • Feb. 21, 2018 -
Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts
The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform.
By Erica Sweeney • Feb. 21, 2018 -
75% of consumers find many forms of marketing personalization creepy, new study says
Forty percent of brands admit to being creepy, and it can be a factor that drives off customers.
By Erica Sweeney • Feb. 21, 2018 -
Deep Dive
At CAGNY, Big Food execs prioritizing e-commerce for future growth
General Mills, Mondelez, Coca-Cola and other major brands discussed increased online investments as consumer demand for hyper-efficiency grows.
By Emma Liem Beckett , Christopher Doering • Feb. 21, 2018 -
Retrieved from Nike on February 20, 2018
Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes
The athletic wear company is the first brand to sell products on the social media app, which could be a game-changer for mobile commerce.
By Robert Williams • Feb. 20, 2018 -
Opinion
The risk of publishers becoming a slave to their KPIs
The urge to show growth often hinders marketers from pursuing the actual substance they're truly after, writes Playbuzz's CEO Shaul Olmert.
By Shaul Olmert • Feb. 20, 2018 -
Deep Dive
Marketers animate their GIF strategies, but length becomes a conundrum
Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.
By Shane Schick • Feb. 20, 2018 -
Red Roof debuts Alexa skill for travel planning
People can now ask hands-free questions about the hotel chain like "can I bring my dog?" or "do you have any deals?"
By Robert Williams • Feb. 16, 2018 -
Jack Daniel's helps FitPay promote mobile payments during NBA All-Star Weekend
The companies are co-sponsoring the "Blame it on the Game" party hosted by Jamie Foxx this weekend.
By Robert Williams • Feb. 16, 2018 -
Automat creates online hive for beauty sector chatbots
The new Beauty.bot site is an online resource about the industry's ongoing embrace of messaging-based apps.
By Dan O'Shea • Feb. 16, 2018 -
New York Times forms team dedicated to developing AI-powered insights tools for advertisers
NytDEMO rolls out with new products including "perspective targeting," which allows marketers to target their ads against content predicted to evoke specific emotions in readers.
By Erica Sweeney • Feb. 16, 2018 -
Courtesy of The Home Depot
Home Depot builds mobile gamification app for employee training
The home improvement chain also introduced a mobile self-service tool to help job applicants more easily schedule in-person interviews.
By Robert Williams • Feb. 15, 2018 -
Ericsson buys Placecast for ad geotargeting
The Swedish telecommunications company is adding to its Emodo adtech holdings.
By Robert Williams • Feb. 15, 2018 -
Snapchat courts influencers with audience data
The app is sharing more information as a first step toward helping creators monetize their content.
By Robert Williams • Feb. 15, 2018 -
Opinion
How the iPhone's AR potential could transform mobile advertising
Where Apple leads, others likely will follow, writes Sabio Mobile's creative director Jean Yap McNamara.
By Jean Yap McNamara • Feb. 15, 2018 -
Unilever's blockchain partnership with IBM delivers promising early results
At the IAB's Annual Leadership Meeting this week, CMO Keith Weed encouraged brands to pursue the technology as Facebook and Google struggle to get their act together.
By Peter Adams • Feb. 14, 2018 -
How Google's ad-blocking push could be self-serving
The search giant has had an outsized influence on which ads are and aren't ok in the push for better quality digital experiences, The Wall Street Journal reported.
By Chantal Tode , Erica Sweeney • Feb. 14, 2018 -
Snapchat's redesign pushes users to Instagram
The app also opened its advertising API to all brands and developers for programmatic buying.
By Robert Williams • Feb. 14, 2018 -
Hertz, SpotHero partner on mobile parking reservation tool
The companies will work on fleet management and connected car parking in the future.
By Robert Williams • Feb. 14, 2018
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