Ad Tech: Page 144
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JPMorgan Chase reaches for voice leadership with dedicated agency of record
A partnership with VaynerMedia will allow the financial giant to develop its own voice strategy, including the development of briefings and complicated skills.
By Erica Sweeney • Jan. 31, 2018 -
Zelle payments jumped 36% to $75B last year
The growth points to how mobile payment solutions can offer consumers added convenience and drive wider adoption of the tech.
By Robert Williams • Jan. 30, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Casey's General Stores lets customers pay with Amazon Cash
The retailer partnered with Blackhawk Network to add the payment method to its 2,000 stores.
By Robert Williams • Jan. 30, 2018 -
Albertsons builds transactional data marketing platform for bigger role in digital grocery
The new suite of services enables CPGs to target shoppers based on their purchases and reach them across Albertsons, Quotient and major digital publishers.
By Erica Sweeney • Jan. 30, 2018 -
Alibaba courts global audience with Winter Olympics push centered on small things
The Chinese giant, a new partner with the IOC, will run digital and social ads in the U.S. and U.K. that spotlight how even little feats can lead to greatness.
By Peter Adams • Jan. 30, 2018 -
Twitter lets brands sponsor publishers' Moments
Bank of America was the first to use the format, with a Sponsored Moment highlighting Bloomberg's news coverage of the World Economic Forum last week.
By Robert Williams • Jan. 29, 2018 -
Facebook incentivizes pro videogamers for livestreaming
The social network will pay some gamers who stream video for others to watch.
By Robert Williams • Jan. 29, 2018 -
Google tests Bulletin feature for local news
The search giant's new app would let anyone publish a local news story.
By Robert Williams • Jan. 29, 2018 -
Starbucks talks up blockchain as mobile ordering reaches 11% of transactions
The coffee chain said it will ramp up availability of mobile ordering to non-loyalty customers in March.
By Robert Williams • Jan. 29, 2018 -
Kraft to build Super Bowl ad in near real-time on game day
The brand's first-ever in-game spot will showcase social media posts depicting how various families share their Super Bowl experience together.
By Chantal Tode • Jan. 29, 2018 -
BET brings AR to the salon in 'The Quad' premiere pop-up
A modified hairdryer lets users select from three experiences related to the show that are timed to the length of getting different hair styles.
By Erica Sweeney • Jan. 29, 2018 -
Deep Dive
Clorox CMO: Voice and e-commerce will grow faster than marketers expect
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating.
By Peter Adams • Jan. 29, 2018 -
Apple again takes aim at Amazon's e-book business
The tech company is said to be updating its reading app for iPhones and iPads, adding a jolt of competition to the Amazon-dominated space.
By Robert Williams • Jan. 26, 2018 -
Facebook tightens rules on branded content
The social network seeks to clarify the term "branded content" and bar producers from accepting payment to post works they didn't create.
By Robert Williams • Jan. 26, 2018 -
Mercedes-Benz readies 'hands on a hardbody' mobile game and Super Bowl contest
The luxury carmaker will test how long viewers can keep a finger pressed on a streaming video of a car in the "Last Fan Standing" giveaway.
By Robert Williams • Jan. 26, 2018 -
Lamps Plus lets customers track orders via Messenger, Alexa
Linc Global provides the artificial intelligence technology to handle customer interactions through live-updating emails, SMS text, two-way chat and voice assistants.
By Robert Williams • Jan. 25, 2018 -
Video subscription app spending climbs 77% to $781M, study says
Streaming platforms show a growing dependence on hit series like "Stranger Things" and "Game of Thrones" to bolster subscriber growth and revenue.
By Robert Williams • Jan. 25, 2018 -
Apple's iOS 11.3 update will have business chat
Discover, Hilton, Lowe's and Wells Fargo are among the brands testing customer support features that will become more widely available this spring.
By Robert Williams • Jan. 25, 2018 -
95% of brand execs say live video is key to their 2018 strategies
Live video is growing, with 60% of brand and retail marketers planning to pilot live e-commerce sales for the first time this year, a study found.
By Erica Sweeney • Jan. 25, 2018 -
Apple readies pre-orders for HomePod smart speaker
The voice-activated device missed the key holiday gift-giving season, but will be available in stores on Feb. 9.
By Robert Williams • Jan. 24, 2018 -
Stripe ends support for bitcoin payments
The digital currency has become less useful for transactions, Stripe says.
By Robert Williams • Jan. 24, 2018 -
P&G will drop 50% of agencies as more work moves in-house
In its Q2 earnings report for the 2018 fiscal year, the company also highlighted the impact of price cuts across multiple product lines, which led to increased sales.
By Erica Sweeney • Jan. 24, 2018 -
Deep Dive
AR: Lessons learned so far and where the tech could be headed
While the immersive tech hints at significant marketing opportunities, brands will likely still battle plenty of friction and challenges in the year ahead.
By Natalie Black (Koltun) • Jan. 24, 2018 -
USA Today debuts AARP-sponsored content series about 1968
The yearlong project integrates long-form stories, podcasts and more to cover the most notable events from a pivotal year in U.S. history.
By Erica Sweeney • Jan. 23, 2018 -
L'Oréal Professionnel adds 3-D hair coloring to mobile app
The Style My Hair app lets hairdressers show salon customers a more realistic view of what a dye job might look like.
By Robert Williams • Jan. 23, 2018
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