Ad Tech: Page 145
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UPDATE: Twitter's Anthony Noto could be headed to SoFi as CEO
The news, coming when Twitter has been showing signs of a turnaround, is poorly timed for the company.
By Robert Williams • Jan. 22, 2018 -
Amazon adds voice control to Alexa app
Android and iOS users will now be able to speak with Alexa in addition to Siri or Google Assistant.
By Robert Williams • Jan. 22, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Amazon Go opens to the public
Amazon has smoothed out glitches in the cashier-less shop as one of the most anticipated store concepts in years finally goes live.
By Daphne Howland • Jan. 22, 2018 -
Opinion
How big of a concern is mobile brand safety?
Expect the quality-minded CMO to have guidelines for agencies and any networks with whom the company is considering doing business, writes TabMo's Renaud Biet.
By Renaud Biet • Jan. 22, 2018 -
NFL consolidates app strategy for Super Bowl LII
The league's new approach is to have a single app for pre-game and game day activities.
By Robert Williams • Jan. 22, 2018 -
Report: Facebook won't bid for Thursday Night Football rights
The company's lack of interest doesn't mean it's backing off from digital sports content, a source told Bloomberg.
By Robert Williams • Jan. 22, 2018 -
StubHub preps AR app for Super Bowl ticket buyers
The iOS app hosts an interactive, 3-D view of the sports arena in Minneapolis for wayfinding, along with other game day details.
By Robert Williams • Jan. 19, 2018 -
Coty brings virtual beauty experience to Amazon Echo Show
"Let's Get Ready" provides personalized looks, visual tutorials and product recommendations by brands like Clairol, Rimmel and Sally Hansen.
By Robert Williams • Jan. 19, 2018 -
Starbucks pilots cashless store in Seattle
Mobile payments comprised 36% of Starbucks' total U.S. transactions in Q3 2017, a figure that could jump if the cash ban is adopted at more locations.
By Daphne Howland • Jan. 19, 2018 -
WhatsApp releases Android app for small businesses
The move is likely part of parent company Facebook's broader plan to generate revenue on the messaging platform.
By Robert Williams • Jan. 19, 2018 -
New TAG guidelines require ads.txt adoption for anti-fraud certification
TAG also updated its Certified Against Piracy guidelines to offer direct buyers and publishers a path to the certification.
By Erica Sweeney • Jan. 19, 2018 -
Sony Pictures, 20th Century Fox bank on unique app partnerships
The studios are targeting app audiences, including via horror-themed selfies for the "Insidious" sequel and exclusive mobile deals for several upcoming films.
By Chantal Tode , Robert Williams • Jan. 18, 2018 -
Gatorade teams with Twitter on streaming video series
'#TheDebut' will focus on high-school basketball games featuring tomorrow's possible sports stars.
By Robert Williams • Jan. 18, 2018 -
Google will rank faster mobile pages higher
The company's "Speed Update" will take effect in July, making mobile download speeds a ranking factor in search results for the first time.
By Robert Williams • Jan. 18, 2018 -
Kroger will add digital shelf displays to nearly 200 stores this year
The company's new "Edge" technology will interact with shoppers' smartphones and could eventually replace static price tags in grocery stores.
By Cathy Siegner • Jan. 17, 2018 -
Twitter's MoPub starts testing version of in-app header bidding
The mobile ad exchange's pilot lets ad networks bid alongside DSPs in real time.
By Robert Williams • Jan. 17, 2018 -
BMW buys Parkmobile parking app to tackle city traffic
The acquisition gives the German carmaker a stronger grip on digital parking services.
By Robert Williams • Jan. 17, 2018 -
Clear Channel Outdoor's digital signs tap real-time mobile data in San Francisco
The tech lets advertisers tailor messages through travel patterns and information from smartphones, including changes in weather, traffic, pollen count and time of day.
By Natalie Black (Koltun) • Jan. 17, 2018 -
Deep Dive
CES 2018 in review: The biggest takeaways for marketers
Missed the annual gadget fest? No problem. Marketing Dive's got the lowdown on what happened in Vegas.
By Shane Schick • Jan. 17, 2018 -
Visa helps merchants, developers test sensory cues for payments
Customers will soon experience a unique sound and vibration when making a payment through a card, smartphone or wearable.
By Robert Williams • Jan. 16, 2018 -
Facebook's Messenger wants to embrace marketers
In a new blog post today, the chat app's head David Marcus highlights how messaging is evolving into a marketing channel.
By Robert Williams • Jan. 16, 2018 -
Cody Boteler/Marketing Dive
OpinionLocation intelligence: 2017 highlights and 2018 predictions
As high-quality location data becomes commoditized, there will be more focus on tools that let marketers use this data as core components of their strategies, writes Ubimo's Gilad Amitai.
By Gilad Amitai • Jan. 16, 2018 -
KFC Canada pitches Bitcoin Bucket to crypto-crazed consumers
The limited-time offer, letting people purchase a meal for $20 worth of the digital currency, has already sold out.
By Erica Sweeney • Jan. 16, 2018 -
AccuWeather app lets users hear the forecast through Google Assistant
Users will receive personalized recommendations based on their location in response to queries like "Do I need an umbrella?" or "When will the snow stop?"
By Robert Williams • Jan. 12, 2018 -
Lacoste's US stores accept Alipay to target Chinese tourists
The sportswear brand is adding the popular payments platform to select stores.
By Robert Williams • Jan. 12, 2018
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