Ad Tech: Page 145
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Snapchat opens in-app store selling merch inspired by dancing hot dog, more
The move could position Snapchat as a hub to drive in-app commerce for other brands further down the road.
By Robert Williams • Feb. 2, 2018 -
Apple posts strong Q1 revenues, but iPhone sales disappoint
Can ARKit and HomePod reignite interest from the tech giant's once-devoted fans?
By Chantal Tode • Feb. 2, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Alphabet underpins strength of YouTube, hardware as vulnerabilities start to show
Google's parent company is feeling a stronger pinch from the costs of traffic acquisitions, along with some big fines and continued brand safety pains on YouTube.
By Peter Adams • Feb. 2, 2018 -
Report: Pepsi will launch VR experience around 2 iconic Super Bowl spots
The effort allows users to view the ads as if they were the stars, sources told Adweek.
By Erica Sweeney • Feb. 2, 2018 -
Alexa serves up in-store whiskey recommendations
Available at a liquor store in New York, the Bottle Genius skill answers questions based on a shopper's tastes, occasion or desire to try something new.
By Erica Sweeney • Feb. 2, 2018 -
Uber tests bike sharing in San Francisco
The ride-hailing pioneer lets customers reserve motorized bicycles instead of cars.
By Robert Williams • Feb. 1, 2018 -
Google debuts real-time trigger to link digital, TV efforts
Marketers during the Super Bowl could use the tool to trigger a video ad following the airing of their TV spot or mere moments after a player scores a touchdown.
By Erica Sweeney • Feb. 1, 2018 -
Amazon SmileCodes put a new face on QR codes
The retailer has created branded versions of the scannable codes that link shoppers to product information and value-added content.
By Dan O'Shea • Feb. 1, 2018 -
Report: YouTube TV scores streaming rights for LA soccer team
Google's video platform will have naming and broadcast rights to a new pro team in a deal Variety called "unprecedented."
By Robert Williams • Feb. 1, 2018 -
Report: From Walmart to Burger King, more brands embrace the blockchain
Two-thirds of large corporations plan to integrate the technology by the end of this year, but applications vary greatly.
By Erica Sweeney • Feb. 1, 2018 -
Google closes $1.1B deal with HTC's smartphone unit
The search giant will gain 2,000 mobile engineers to help take on Apple in the high-end phone market.
By Robert Williams • Jan. 31, 2018 -
Nissan lets carbuyers apply for financing on mobile devices
The carmaker relies on the AutoGravity automotive shopping and financing platform for the service.
By Robert Williams • Jan. 31, 2018 -
AmEx buys AI travel assistant Mezi to bolster messaging
The acquisition brings a promising technology in-house for the company as it seeks to adapt to consumers' growing acceptance of chatbots.
By Robert Williams • Jan. 31, 2018 -
IPhone battery glitch spurs 2 federal probes
Apple faces scrutiny from the Justice Department and securities regulators after revealing a software update slowed older iPhone models.
By Robert Williams • Jan. 31, 2018 -
M&M's preps Twitter-activated vending machine for the Super Bowl
The brand also released its full 30-second commercial featuring Danny DeVito as the human iteration of the classic red spokescandy.
By Erica Sweeney • Jan. 31, 2018 -
JPMorgan Chase reaches for voice leadership with dedicated agency of record
A partnership with VaynerMedia will allow the financial giant to develop its own voice strategy, including the development of briefings and complicated skills.
By Erica Sweeney • Jan. 31, 2018 -
Zelle payments jumped 36% to $75B last year
The growth points to how mobile payment solutions can offer consumers added convenience and drive wider adoption of the tech.
By Robert Williams • Jan. 30, 2018 -
Casey's General Stores lets customers pay with Amazon Cash
The retailer partnered with Blackhawk Network to add the payment method to its 2,000 stores.
By Robert Williams • Jan. 30, 2018 -
Albertsons builds transactional data marketing platform for bigger role in digital grocery
The new suite of services enables CPGs to target shoppers based on their purchases and reach them across Albertsons, Quotient and major digital publishers.
By Erica Sweeney • Jan. 30, 2018 -
Alibaba courts global audience with Winter Olympics push centered on small things
The Chinese giant, a new partner with the IOC, will run digital and social ads in the U.S. and U.K. that spotlight how even little feats can lead to greatness.
By Peter Adams • Jan. 30, 2018 -
Twitter lets brands sponsor publishers' Moments
Bank of America was the first to use the format, with a Sponsored Moment highlighting Bloomberg's news coverage of the World Economic Forum last week.
By Robert Williams • Jan. 29, 2018 -
Facebook incentivizes pro videogamers for livestreaming
The social network will pay some gamers who stream video for others to watch.
By Robert Williams • Jan. 29, 2018 -
Google tests Bulletin feature for local news
The search giant's new app would let anyone publish a local news story.
By Robert Williams • Jan. 29, 2018 -
Starbucks talks up blockchain as mobile ordering reaches 11% of transactions
The coffee chain said it will ramp up availability of mobile ordering to non-loyalty customers in March.
By Robert Williams • Jan. 29, 2018 -
Kraft to build Super Bowl ad in near real-time on game day
The brand's first-ever in-game spot will showcase social media posts depicting how various families share their Super Bowl experience together.
By Chantal Tode • Jan. 29, 2018
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