3 marketing trends that will get the boot in 2018 — plus 4 more brands should focus on

Marketers' No. 1 priority this year should be continuing to evolve with consumers' changing preferences and behaviors. Brett Hyman, president of NVE Experience Agency, offers tips on how to keep up. 

By Brett Hyman • Feb. 23, 2018

Snap's value drops $1.3B on Kylie Jenner tweet

The social influencer said she doesn't open Snapchat anymore.

By Robert Williams • Feb. 23, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Land Rover launches modular smartphone for adventure-seekers

The maker of SUVs introduced a durable phone that can cope with extreme temperatures, thermal shock, humidity and saltwater immersion.

By Natalie Black (Koltun) , Robert Williams • Feb. 23, 2018

4 ways consumer insights can help boost your brand

Crimson Hexagon's CMO Lou Jordano highlights how tracking social media conversations can deliver measurable business value.

By Lou Jordano • Feb. 23, 2018

Google adds marketers to Android's multimedia text messaging platform

Subway, 1-800 Contacts and Booking.com are among those sending enhanced messages that include high-resolution images.

By Robert Williams • Feb. 23, 2018

Amazon Go reportedly plotting 6 more stores

After just a month open to the public, the early success of the cashier-less concept may spur more locations in Seattle and Los Angeles.

By Corinne Ruff • Feb. 22, 2018

Branded video creators see 29% jump in Facebook engagement in 2017

BuzzFeed tops the rankings, but despite the growth in branded video, digital companies like Vox Media are cutting jobs.

By Robert Williams • Feb. 22, 2018

Amazon seeks startups for Alexa accelerator expansion

The company will choose up to 13 fledgling companies to make skills for Alexa.

By Robert Williams • Feb. 22, 2018

Google automates ad placement for publishers with machine learning

With new AdSense Auto ads, available inventory on publishers' sites is automatically identified and filled with an eye toward driving positive outcomes for advertisers and consumers.

By Erica Sweeney • Feb. 22, 2018

Coty courts innovation with startup competition focused on AI

The cosmetics giant, which has more than 70 beauty brands including Cover Girl, Calvin Klein and Marc Jacobs, is expanding on a successful Digital Accelerator program launched last year. 

By Erica Sweeney • Feb. 22, 2018

DSW partners with Marketing Evolution on AI-powered personalization strategy

The retailer plans to use the firm's insights to reach footwear and fashion customers and drive higher levels of performance at its brick-and-mortar stores and e-commerce site.

By Erica Sweeney • Feb. 22, 2018

Google Pay arrives, replacing Android Pay for in-store transactions

The new app shows nearby stores that accept the service and will eventually include peer-to-peer payments.

By Robert Williams • Feb. 21, 2018

Volkswagen pilots Pandora's programmatic audio ads

The new capabilities arrive as competitor Spotify is reportedly ramping up efforts to develop hardware.

By Robert Williams • Feb. 21, 2018

Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts

The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform. 

By Erica Sweeney • Feb. 21, 2018

75% of consumers find many forms of marketing personalization creepy, new study says

Forty percent of brands admit to being creepy, and it can be a factor that drives off customers. 

By Erica Sweeney • Feb. 21, 2018

At CAGNY, Big Food execs prioritizing e-commerce for future growth

General Mills, Mondelez, Coca-Cola and other major brands discussed increased online investments as consumer demand for hyper-efficiency grows.

By Emma Liem Beckett , Christopher Doering • Feb. 21, 2018

Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes

The athletic wear company is the first brand to sell products on the social media app, which could be a game-changer for mobile commerce.

By Robert Williams • Feb. 20, 2018

The risk of publishers becoming a slave to their KPIs

The urge to show growth often hinders marketers from pursuing the actual substance they're truly after, writes Playbuzz's CEO Shaul Olmert.

By Shaul Olmert • Feb. 20, 2018

Marketers animate their GIF strategies, but length becomes a conundrum

Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.

By Shane Schick • Feb. 20, 2018

Red Roof debuts Alexa skill for travel planning

People can now ask hands-free questions about the hotel chain like "can I bring my dog?" or "do you have any deals?"

By Robert Williams • Feb. 16, 2018

Jack Daniel's helps FitPay promote mobile payments during NBA All-Star Weekend

The companies are co-sponsoring the "Blame it on the Game" party hosted by Jamie Foxx this weekend.

By Robert Williams • Feb. 16, 2018

Automat creates online hive for beauty sector chatbots

The new Beauty.bot site is an online resource about the industry's ongoing embrace of messaging-based apps.

By Dan O'Shea • Feb. 16, 2018

New York Times forms team dedicated to developing AI-powered insights tools for advertisers

NytDEMO rolls out with new products including "perspective targeting," which allows marketers to target their ads against content predicted to evoke specific emotions in readers.

By Erica Sweeney • Feb. 16, 2018

Home Depot builds mobile gamification app for employee training

The home improvement chain also introduced a mobile self-service tool to help job applicants more easily schedule in-person interviews.

By Robert Williams • Feb. 15, 2018

Ericsson buys Placecast for ad geotargeting

The Swedish telecommunications company is adding to its Emodo adtech holdings.

By Robert Williams • Feb. 15, 2018