Ad Tech: Page 145
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Retrieved from Ebay on June 04, 2015
EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools
The year ahead will hold the next stage of the online marketplace's "multi-year journey to replatform" with a focus on artificial intelligence and immersive tech.
By Alex Hickey • Feb. 14, 2018 -
Google debuts AMP Stories with big-name publishers
CNN, Conde Nast, Hearst, Mashable, Meredith and the Washington Post are among the launch partners for the fast-loading page format.
By Robert Williams • Feb. 14, 2018 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Study: Coupon redemption drops due to overemphasis on digital
While marketers distributed 27% more digital coupons, the category made up less than 12 share points of all coupons redeemed.
By Erica Sweeney • Feb. 14, 2018 -
PepsiCo allocates GOP tax plan savings to e-commerce, digital investments
With e-commerce already a $1 billion business for the company, it's looking to gain a competitive edge by doubling down.
By Erica Sweeney • Feb. 14, 2018 -
Publicis plans new Berlin-based agency after landing Mercedes-Benz
It's a big win that suggests the agency holding group's digital transformation is taking hold.
By Erica Sweeney • Feb. 14, 2018 -
Facebook, Apple reach agreement for publisher paywalls on iOS
Publishers will be able to keep 100% of subscription revenue from Facebook users on iOS, and the threshold for free articles will be lowered to five.
By Robert Williams • Feb. 13, 2018 -
BBC adds AR experience for upcoming TV series
The augmented reality app will accompany its upcoming "Civilisations" series about British history and culture.
By Robert Williams • Feb. 13, 2018 -
Honda awards personalized video trophies on Facebook, Twitter
Three layers of targeting help the automaker deliver the most relevant of 76 contextually focused nomination videos to each user.
By Erica Sweeney • Feb. 13, 2018 -
IAB: Direct brands snap up larger share of growth
Newcomers focused on direct consumer relationships and agile supply chains are displacing those that have dominated the U.S. economy for generations.
By Erica Sweeney • Feb. 13, 2018 -
YouTube adopts new policies to move more decisively against rogue creators
The video-sharing site acknowledged that it has been slow to address some situations in the past.
By Robert Williams • Feb. 12, 2018 -
Badgley Mischka debuts interactive runway app for New York Fashion Week
Audiences at the show can share feedback through "like" and "love" buttons, helping the brand decide which styles to bring to market.
By Robert Williams • Feb. 12, 2018 -
Sports Illustrated swimsuit issue comes to life in AR/VR
The magazine created a World Lens for exclusive use on Snapchat.
By Robert Williams • Feb. 12, 2018 -
Report: Snap targets Instagram advertisers with free ads on Snapchat
The move could drive increased trial of the app by a wide array of advertisers interested in vertical video.
By Robert Williams • Feb. 12, 2018 -
Retrieved from Walmart on February 08, 2018
Walmart revamps mobile app with auto 'Store Assistant' mode
The features, including a bar code scanner and in-store navigation, automatically activate when shoppers enter the retailer's locations.
By Robert Williams • Feb. 9, 2018 -
Dunkin' Brands expands blueprint for mobile ordering, loyalty growth
The coffee and bakery chain plans to open up to 50 NextGen restaurants by the end of 2019 and give loyalty members new ways to earn points.
By Robert Williams • Feb. 9, 2018 -
Pinterest's Lens combines visual and text search
The image-collecting platform's Lens feature has more than doubled usage in the past year.
By Robert Williams • Feb. 9, 2018 -
Forrester: What CMOs can learn from Amazon's success
Marketers should build "entangled customer relationships," as the e-commerce giant does through emotion-driven interactions before, during and after purchasing moments.
By Erica Sweeney • Feb. 9, 2018 -
30% of top publishers adopt 'anti-ad-blockers,' new study finds
However, these solutions can make users more susceptible to malware, and led researchers to develop anti-anti-ad-blocking technology.
By Erica Sweeney • Feb. 9, 2018 -
Snapchat starts selling low-cost AR masks for events
Smartphone users can buy customizable filters for as little as $10, with 150 templates to choose from at launch.
By Robert Williams • Feb. 9, 2018 -
1-800-Flowers, Food Network and others wrap up Messenger for Valentine's Day
A number of brands have tapped the messaging app to help people looking to share the love or make purchases.
By Robert Williams • Feb. 8, 2018 -
Covergirl partners with Walmart on AR-enabled mobile web sales
Shoppers can visit the beauty brand's mobile site to try on five virtual looks and make purchases from the retailer.
By Robert Williams • Feb. 8, 2018 -
MassMutual adds facial recognition to retirement app
The life insurer lets customers unlock their accounts with FaceID on Apple's iPhone X.
By Robert Williams • Feb. 8, 2018 -
Amazon drops lock-screen ads from Android Prime Exclusive phones
The move could be in response to Google's ban on lock-screen ads.
By Robert Williams • Feb. 7, 2018 -
Twitter's head of AR, VR leaves after 18 months
The company hasn't yet announced Alessandro Sabatelli's replacement, leading to speculation about the social platform's future for the immersive tech.
By Robert Williams • Feb. 7, 2018 -
Patreon Lens lets creators post 24-hour images for paid subscribers
The Snapchat-like tool offers a way to share "behind-the-scenes" photos and videos.
By Robert Williams • Feb. 7, 2018
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