Ad Tech: Page 146
-
Ford taps Postmates to pilot self-driving delivery cars
The partnership comes amid a web of alliances among carmakers, ride-hailing startups and tech companies vying to be the first to roll out the technology at scale.
By Erica Sweeney • Jan. 12, 2018 -
Google buys speakerless audio startup Redux
The company developed technology that removes the need for small speakers in mobile phones.
By Robert Williams • Jan. 12, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Facebook tests app section for local news and events
The social network is vetting local publishers that appear in this section, but won't curate their content.
By Robert Williams • Jan. 11, 2018 -
Amazon Dash extends third-party services to mobile, illy, HP and other devices
Device makers can now build virtual dash buttons on mobile devices as a shortcut for Prime members.
By Robert Williams • Jan. 11, 2018 -
Kate Spade, Fossil tap into smartwatch space
The fashion brands are collaborating on a new line of touchscreen devices to lead the smartwatch charge at CES this week.
By Dan O'Shea • Jan. 11, 2018 -
Deep Dive
Will Amazon give beauty a makeover?
Speculation abounds that the e-commerce giant could be brushing up against the beauty sector next. But how much does the strong category really have to fear?
By Cara Salpini • Jan. 11, 2018 -
Accenture acquires 3-D visualization, immersive content producer Mackevision
The shop, which won an Emmy for its CGI work on "Game of Thrones," developed technology that leverages engineering data to construct digital twins of physical products.
By Erica Sweeney • Jan. 11, 2018 -
Mercedes unveils independent voice assistant MBUX for latest fleet
The carmaker is taking a road less traveled by forgoing a reliance on assistants by Amazon or Google.
By Robert Williams • Jan. 11, 2018 -
Jefferson Awards Foundation is recipient of first VR-enabled donation
Consumers experiencing an immersive video can make a donation via Visa Checkout without removing their headset.
By Robert Williams • Jan. 10, 2018 -
Campari eases liquor ordering with NFC-enabled fridge magnets
Consumers at home can order Wild Turkey, Skyy and other spirits for delivery with the tap of a smartphone.
By Robert Williams • Jan. 10, 2018 -
InMobi acquires AerServ for $90M to build in-app video programmatic platform
The move aims to boost publisher monetization, provide a more transparent buying process and bring header bidding into the mobile in-app ecosystem.
By Natalie Black (Koltun) • Jan. 10, 2018 -
Time magazine's 'Optimist' issue highlights AR storytelling
U2's Bono explains the gender gap in education with an enhanced infographic.
By Robert Williams • Jan. 10, 2018 -
Study: Auto-redirect attacks cost publishers, marketers $1.13B annually
Most of the attacks occur on mobile devices, while one recently-uncovered strike whitelisted premium publishers.
By Erica Sweeney • Jan. 10, 2018 -
Google lines up an army of assistant-enabled products
The tech company is throwing its virtual assistant into heated competition with Amazon's Alexa.
By Dan O'Shea • Jan. 10, 2018 -
Report: Details emerge on Facebook's planned video chat device
The Portal hardware will not be focused on an AI assistant like Alexa but instead on video communications between friends and family.
By Erica Sweeney • Jan. 10, 2018 -
Amazon's Alexa strategy hinges on everyday items — even toilets
The company is determined to stay ahead of Google, and it's getting Alexa into as many products as possible in the process.
By Dan O'Shea • Jan. 10, 2018 -
Mobile tech in stores could boost sales by nearly 150%
Despite significant obstacles, developing mobile services is one of the best areas of investment for brands, a study by Stratix and IHL found.
By Daphne Howland • Jan. 9, 2018 -
Google combines payment services under single brand
Google Pay, which unifies Android Pay, Google Wallet and other services, is available on sites like Fandango, Airbnb and Instacart.
By Robert Williams • Jan. 9, 2018 -
Toyota partners with Uber, Amazon, Pizza Hut to roll out 'flexible' vehicles
The alliance of brands unveiled a concept car this week at CES that can quickly switch from delivery truck or mobile store to ride-sharing vehicle.
By Robert Williams • Jan. 9, 2018 -
Visa debuts connected payment card that pushes real-time alerts, coupons
The brand unveiled its take on Wallet Card, an IoT device that looks like a regular credit or debit card but lets users toggle between different accounts.
By Robert Williams • Jan. 9, 2018 -
Jeep flaunts mobile add-ons, AR customization at CES
The auto brand's new Adventure Reality app lets people virtually create their dream car and easily contact a dealer or share their designs on social media.
By Robert Williams • Jan. 9, 2018 -
Deep Dive
6 trends that will define mobile marketing in 2018
The future of mobile marketing will come into clearer focus during a year that's likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass.
By Chantal Tode • Jan. 9, 2018 -
Viacom acquires influencer marketing company Whosay
The deal helps the media conglomerate expand into emerging digital platforms and go after next-generation solutions, two key focus areas for 2018.
By Erica Sweeney • Jan. 9, 2018 -
Innocent automates digital OOH ad buys with MediaCom technology
The beverage brand is the first to leverage a new automated trading desk developed by the WPP agency.
By Erica Sweeney • Jan. 9, 2018 -
Facebook decides to disconnect digital assistant M
The AI reportedly struggled to complete tasks without human assistance, putting Facebook further behind in an increasingly important technology category.
By Erica Sweeney • Jan. 9, 2018
Previous
