Apple's planned takeover of Shazam draws EU scrutiny

The European Commission will review the acquisition after several countries voiced concern about decreased competition.

By Robert Williams • Feb. 7, 2018

CES 2018: The car tech trends that parallel marketing today

Marketers should look at other industries such as car tech to develop a hypothesis for future human behavior, writes Jeff Tan, SVP and mobile stack lead at Dentsu Aegis Network USA.

By Jeff Tan • Feb. 7, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

What real-time biometric measurement reveals about Super Bowl LII's ads

Tide's ads delivered the highest score when measuring the galvanic skin response of 45 football fans watching the game.

By Erica Sweeney • Feb. 7, 2018

Olympics viewers can use TV remote to interact with some ads

NBC partnered with BrightLine for interactive video ads that provide access to fun facts about featured athletes like Shaun White.

By Erica Sweeney • Feb. 7, 2018

Before marketers jump on the Big Data bandwagon, are they missing out on small insights?

Marketing data and Big Data are often conflated, or the distinction between them is greatly misunderstood, writes Wire Stone's chief strategy officer Neil Michel.

By Neil Michel • Feb. 7, 2018

Scary Mommy brings parenting tips to Snapchat Discover

The media brand, which has an in-house studio that creates content with partners like Kroger, Disney and General Mills, will release new Stories three mornings per week offering advice to moms. 

By Robert Williams • Feb. 6, 2018

Report: AmEx's Plenti program faces rocky future as Macy's, other retailers flee

With an "asymmetrical" redemption system and unstable leadership, the loyalty program appears to be on its way out if it doesn't restructure soon.

By Erica Sweeney • Feb. 6, 2018

NikePlus app woos mobile users with free music and training

Members of the loyalty program can earn free Apple Music and early access to merchandise by completing suggested workouts or making purchases. 

By Robert Williams • Feb. 6, 2018

Walmart's Store No. 8 buys VR startup

The retail giant's acquisition of Spatialand, unlike most of its recent takeovers, is unlikely to move the needle on sales very much for the immediate future. 

By Daphne Howland • Feb. 6, 2018

Mercedes-Benz's mobile Super Bowl contest never left the garage

The "Last Fan Standing" asked players to keep a finger on an image of a car but ran into insurmountable technical problems.

By Chantal Tode • Feb. 6, 2018

Facebook Messenger 'unlikely' to support cryptocurrencies

David Marcus, VP of messaging, sees limitations in handling digital currency transactions.

By Robert Williams • Feb. 5, 2018

EBay, Mashable launch shoppable content

The online marketplace partnered with Mashable to embed shoppable icons in stories and images, which lead the customer to similar items sold on eBay.

By Dan O'Shea • Feb. 5, 2018

New York Times introduces AR digital storytelling

An immersive Winter Olympics experience will be the first to launch in the app.

By Robert Williams • Feb. 5, 2018

Amazon ad revenue leaps 60% in Q4 to hit $1.7B

Citi analysts predict the Seattle-based giant's ad sales could reach as high as $10.2 billion this year. 

By Erica Sweeney • Feb. 5, 2018

Kia uses backmasking to hide message from Steven Tyler in YouTube ad

The carmaker's Super Bowl spot can be viewed backwards to hear a message from Aerosmith's frontman.

By Chantal Tode , Robert Williams • Feb. 2, 2018

Instagram adds carousel format to Story ads

California Pizza Kitchen and Netflix are testing the new format that rotates through three photos or videos in a single ad. 

By Robert Williams • Feb. 2, 2018

Snapchat opens in-app store selling merch inspired by dancing hot dog, more

The move could position Snapchat as a hub to drive in-app commerce for other brands further down the road. 

By Robert Williams • Feb. 2, 2018

Apple posts strong Q1 revenues, but iPhone sales disappoint

Can ARKit and HomePod reignite interest from the tech giant's once-devoted fans? 

By Chantal Tode • Feb. 2, 2018

Alphabet underpins strength of YouTube, hardware as vulnerabilities start to show

Google's parent company is feeling a stronger pinch from the costs of traffic acquisitions, along with some big fines and continued brand safety pains on YouTube. 

By Peter Adams • Feb. 2, 2018

Report: Pepsi will launch VR experience around 2 iconic Super Bowl spots

The effort allows users to view the ads as if they were the stars, sources told Adweek.

By Erica Sweeney • Feb. 2, 2018

Alexa serves up in-store whiskey recommendations

Available at a liquor store in New York, the Bottle Genius skill answers questions based on a shopper's tastes, occasion or desire to try something new. 

By Erica Sweeney • Feb. 2, 2018

Uber tests bike sharing in San Francisco

The ride-hailing pioneer lets customers reserve motorized bicycles instead of cars.

By Robert Williams • Feb. 1, 2018

Google debuts real-time trigger to link digital, TV efforts

Marketers during the Super Bowl could use the tool to trigger a video ad following the airing of their TV spot or mere moments after a player scores a touchdown. 

By Erica Sweeney • Feb. 1, 2018

Amazon SmileCodes put a new face on QR codes

The retailer has created branded versions of the scannable codes that link shoppers to product information and value-added content.

By Dan O'Shea • Feb. 1, 2018

Report: YouTube TV scores streaming rights for LA soccer team

Google's video platform will have naming and broadcast rights to a new pro team in a deal Variety called "unprecedented."

By Robert Williams • Feb. 1, 2018