Snapchat courts influencers with audience data

The app is sharing more information as a first step toward helping creators monetize their content.

By Robert Williams • Feb. 15, 2018

How the iPhone's AR potential could transform mobile advertising

Where Apple leads, others likely will follow, writes Sabio Mobile's creative director Jean Yap McNamara.

By Jean Yap McNamara • Feb. 15, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Unilever's blockchain partnership with IBM delivers promising early results

At the IAB's Annual Leadership Meeting this week, CMO Keith Weed encouraged brands to pursue the technology as Facebook and Google struggle to get their act together.

By Peter Adams • Feb. 14, 2018

How Google's ad-blocking push could be self-serving

The search giant has had an outsized influence on which ads are and aren't ok in the push for better quality digital experiences, The Wall Street Journal reported.

By Chantal Tode , Erica Sweeney • Feb. 14, 2018

Snapchat's redesign pushes users to Instagram

The app also opened its advertising API to all brands and developers for programmatic buying.

By Robert Williams • Feb. 14, 2018

Hertz, SpotHero partner on mobile parking reservation tool

The companies will work on fleet management and connected car parking in the future.

By Robert Williams • Feb. 14, 2018

EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools

The year ahead will hold the next stage of the online marketplace's "multi-year journey to replatform" with a focus on artificial intelligence and immersive tech.

By Alex Hickey • Feb. 14, 2018

Google debuts AMP Stories with big-name publishers

CNN, Conde Nast, Hearst, Mashable, Meredith and the Washington Post are among the launch partners for the fast-loading page format.

By Robert Williams • Feb. 14, 2018

Study: Coupon redemption drops due to overemphasis on digital

While marketers distributed 27% more digital coupons, the category made up less than 12 share points of all coupons redeemed.

By Erica Sweeney • Feb. 14, 2018

PepsiCo allocates GOP tax plan savings to e-commerce, digital investments

With e-commerce already a $1 billion business for the company, it's looking to gain a competitive edge by doubling down.

By Erica Sweeney • Feb. 14, 2018

Publicis plans new Berlin-based agency after landing Mercedes-Benz

It's a big win that suggests the agency holding group's digital transformation is taking hold. 

By Erica Sweeney • Feb. 14, 2018

Facebook, Apple reach agreement for publisher paywalls on iOS

Publishers will be able to keep 100% of subscription revenue from Facebook users on iOS, and the threshold for free articles will be lowered to five.

By Robert Williams • Feb. 13, 2018

BBC adds AR experience for upcoming TV series

The augmented reality app will accompany its upcoming "Civilisations" series about British history and culture.

By Robert Williams • Feb. 13, 2018

Honda awards personalized video trophies on Facebook, Twitter

Three layers of targeting help the automaker deliver the most relevant of 76 contextually focused nomination videos to each user.

By Erica Sweeney • Feb. 13, 2018

IAB: Direct brands snap up larger share of growth

Newcomers focused on direct consumer relationships and agile supply chains are displacing those that have dominated the U.S. economy for generations.

By Erica Sweeney • Feb. 13, 2018

YouTube adopts new policies to move more decisively against rogue creators

The video-sharing site acknowledged that it has been slow to address some situations in the past.

By Robert Williams • Feb. 12, 2018

Badgley Mischka debuts interactive runway app for New York Fashion Week

Audiences at the show can share feedback through "like" and "love" buttons, helping the brand decide which styles to bring to market.

By Robert Williams • Feb. 12, 2018

Sports Illustrated swimsuit issue comes to life in AR/VR

The magazine created a World Lens for exclusive use on Snapchat.

By Robert Williams • Feb. 12, 2018

Report: Snap targets Instagram advertisers with free ads on Snapchat

The move could drive increased trial of the app by a wide array of advertisers interested in vertical video.

By Robert Williams • Feb. 12, 2018

Walmart revamps mobile app with auto 'Store Assistant' mode

The features, including a bar code scanner and in-store navigation, automatically activate when shoppers enter the retailer's locations.

By Robert Williams • Feb. 9, 2018

Dunkin' Brands expands blueprint for mobile ordering, loyalty growth

The coffee and bakery chain plans to open up to 50 NextGen restaurants by the end of 2019 and give loyalty members new ways to earn points. 

By Robert Williams • Feb. 9, 2018

Pinterest's Lens combines visual and text search

The image-collecting platform's Lens feature has more than doubled usage in the past year.

By Robert Williams • Feb. 9, 2018

Forrester: What CMOs can learn from Amazon's success

Marketers should build "entangled customer relationships," as the e-commerce giant does through emotion-driven interactions before, during and after purchasing moments. 

By Erica Sweeney • Feb. 9, 2018

30% of top publishers adopt 'anti-ad-blockers,' new study finds

However, these solutions can make users more susceptible to malware, and led researchers to develop anti-anti-ad-blocking technology.  

By Erica Sweeney • Feb. 9, 2018

Snapchat starts selling low-cost AR masks for events

Smartphone users can buy customizable filters for as little as $10, with 150 templates to choose from at launch.

By Robert Williams • Feb. 9, 2018