BET brings AR to the salon in 'The Quad' premiere pop-up

A modified hairdryer lets users select from three experiences related to the show that are timed to the length of getting different hair styles. 

By Erica Sweeney • Jan. 29, 2018

Clorox CMO: Voice and e-commerce will grow faster than marketers expect

In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating.

By Peter Adams • Jan. 29, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Apple again takes aim at Amazon's e-book business

The tech company is said to be updating its reading app for iPhones and iPads, adding a jolt of competition to the Amazon-dominated space.

By Robert Williams • Jan. 26, 2018

Facebook tightens rules on branded content

The social network seeks to clarify the term "branded content" and bar producers from accepting payment to post works they didn't create.

By Robert Williams • Jan. 26, 2018

Mercedes-Benz readies 'hands on a hardbody' mobile game and Super Bowl contest

The luxury carmaker will test how long viewers can keep a finger pressed on a streaming video of a car in the "Last Fan Standing" giveaway. 

By Robert Williams • Jan. 26, 2018

Lamps Plus lets customers track orders via Messenger, Alexa

Linc Global provides the artificial intelligence technology to handle customer interactions through live-updating emails, SMS text, two-way chat and voice assistants.

By Robert Williams • Jan. 25, 2018

Video subscription app spending climbs 77% to $781M, study says

Streaming platforms show a growing dependence on hit series like "Stranger Things" and "Game of Thrones" to bolster subscriber growth and revenue.

By Robert Williams • Jan. 25, 2018

Apple's iOS 11.3 update will have business chat

Discover, Hilton, Lowe's and Wells Fargo are among the brands testing customer support features that will become more widely available this spring.

By Robert Williams • Jan. 25, 2018

95% of brand execs say live video is key to their 2018 strategies

Live video is growing, with 60% of brand and retail marketers planning to pilot live e-commerce sales for the first time this year, a study found.

By Erica Sweeney • Jan. 25, 2018

Apple readies pre-orders for HomePod smart speaker

The voice-activated device missed the key holiday gift-giving season, but will be available in stores on Feb. 9.

By Robert Williams • Jan. 24, 2018

Stripe ends support for bitcoin payments

The digital currency has become less useful for transactions, Stripe says.

By Robert Williams • Jan. 24, 2018

P&G will drop 50% of agencies as more work moves in-house

In its Q2 earnings report for the 2018 fiscal year, the company also highlighted the impact of price cuts across multiple product lines, which led to increased sales.

By Erica Sweeney • Jan. 24, 2018

AR: Lessons learned so far and where the tech could be headed

While the immersive tech hints at significant marketing opportunities, brands will likely still battle plenty of friction and challenges in the year ahead.

By Natalie Black (Koltun) • Jan. 24, 2018

USA Today debuts AARP-sponsored content series about 1968

The yearlong project integrates long-form stories, podcasts and more to cover the most notable events from a pivotal year in U.S. history.

By Erica Sweeney • Jan. 23, 2018

L'Oréal Professionnel adds 3-D hair coloring to mobile app

The Style My Hair app lets hairdressers show salon customers a more realistic view of what a dye job might look like.

By Robert Williams • Jan. 23, 2018

Study: VR use jumped 6x on Christmas

VR gadgets were popular gifts during the holidays, helping to drive adoption of the technology in the home.

By Robert Williams • Jan. 23, 2018

UPDATE: Twitter's Anthony Noto could be headed to SoFi as CEO

The news, coming when Twitter has been showing signs of a turnaround, is poorly timed for the company. 

By Robert Williams • Jan. 22, 2018

Amazon adds voice control to Alexa app

Android and iOS users will now be able to speak with Alexa in addition to Siri or Google Assistant. 

By Robert Williams • Jan. 22, 2018

Amazon Go opens to the public

Amazon has smoothed out glitches in the cashier-less shop as one of the most anticipated store concepts in years finally goes live.

By Daphne Howland • Jan. 22, 2018

How big of a concern is mobile brand safety?

Expect the quality-minded CMO to have guidelines for agencies and any networks with whom the company is considering doing business, writes TabMo's Renaud Biet.

By Renaud Biet • Jan. 22, 2018

NFL consolidates app strategy for Super Bowl LII

The league's new approach is to have a single app for pre-game and game day activities.

By Robert Williams • Jan. 22, 2018

Report: Facebook won't bid for Thursday Night Football rights

The company's lack of interest doesn't mean it's backing off from digital sports content, a source told Bloomberg.

By Robert Williams • Jan. 22, 2018

StubHub preps AR app for Super Bowl ticket buyers

The iOS app hosts an interactive, 3-D view of the sports arena in Minneapolis for wayfinding, along with other game day details.

By Robert Williams • Jan. 19, 2018

Coty brings virtual beauty experience to Amazon Echo Show

"Let's Get Ready" provides personalized looks, visual tutorials and product recommendations by brands like Clairol, Rimmel and Sally Hansen.

By Robert Williams • Jan. 19, 2018

Starbucks pilots cashless store in Seattle

Mobile payments comprised 36% of Starbucks' total U.S. transactions in Q3 2017, a figure that could jump if the cash ban is adopted at more locations.

By Daphne Howland • Jan. 19, 2018