Ad Tech: Page 147
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Detroit Lions add stadium food orders to mobile app
The iOS app includes Apple's Indoor Positioning feature that shows fans their location within the stadium and directs them to the selected restaurant.
By Robert Williams • Jan. 8, 2018 -
Neutrogena debuts skincare imaging app and hardware at CES
A special scanner attaches to smartphones to give users an in-depth look at their skin condition and personalized skincare advice.
By Robert Williams • Jan. 8, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Amazon unveils Alexa development kit for mobile accessories
The next frontier for Alexa looks to be Bluetooth-connected headphones, smart watches and fitness devices.
By Dan O'Shea • Jan. 8, 2018 -
HP's rewarded Pandora campaign garners 3.98% engagement rate
To drive sales of HP notebooks, users could unlock an hourlong, uninterrupted listening session by drawing an image in the Pandora app.
By Erica Sweeney • Jan. 8, 2018 -
Taco Bell restructures, expands leadership team to further e-commerce growth
CMO Marisa Thalberg is moving to the role of chief brand officer as the chain unveils new technology initiatives.
By Erica Sweeney • Jan. 8, 2018 -
Bank of America is first to earn mobile certification from JD Power
The new program recognizes brands with a top mobile app experience.
By Robert Williams • Jan. 5, 2018 -
Uber sued by Fetch Media over ad fraud dispute
The ride-hailing pioneer previously claimed it was billed for nonexistent or fraudulent ads.
By Robert Williams • Jan. 5, 2018 -
CBS plans to bring late-night clips to Facebook Watch
The broadcaster will start to show bite-sized content by Stephen Colbert and James Corden on the premium video tab.
By Robert Williams • Jan. 5, 2018 -
China's tech firms spur cashless society
Mobile payments have surged to $9 trillion a year in the country, while the tech has been slower to take off in Western regions.
By Robert Williams • Jan. 4, 2018 -
Study: Amazon Echo owners are big spenders
Customers who use the smart speaker spend 66% more than average.
By Robert Williams • Jan. 4, 2018 -
Amazon patent brings 'blended reality' mirror into view
A new patent hints at how the online retailer could move beyond the virtual try-on applications of its Echo Look.
By Dan O'Shea • Jan. 4, 2018 -
Verizon's 5G home networks will use Samsung hardware
Sacramento will be the first city to have fixed wireless 5G service this year.
By Robert Williams • Jan. 4, 2018 -
QR code coupon redemption to exceed 5.3B by 2022, study says
Considerable growth in adoption among consumers will be spurred in part by Apple building scanners into its newest devices.
By Robert Williams • Jan. 4, 2018 -
Deep Dive
NYC is marketers' playground as out-of-home experiences swing high
From a sparkling water event that stoked the senses to a pop-up forest in Times Square, brands cavorted around the Big Apple throughout 2017.
By Natalie Black (Koltun) • Jan. 4, 2018 -
Dentsu acquires HelloWorld to bolster Merkle's people-based marketing
The loyalty and promotions solutions firm has longtime clients including Coca-Cola, Johnson & Johnson and Microsoft.
By Erica Sweeney • Jan. 4, 2018 -
Report: Snapchat may require a portion of ads to be viewed before skipping
The image-messaging app is considering forcing users to watch three seconds of commercials before showing a 'skip ad' option.
By Robert Williams • Jan. 3, 2018 -
Lyft offers self-driving rides at CES
Through a partnership with Aptiv, mobile users will be able to ride in a driverless car to more than 20 destinations around Las Vegas.
By Robert Williams • Jan. 3, 2018 -
Report: Amazon in talks to sell Alexa audio ads with Clorox, P&G, others
Early discussions are said to be focused on whether marketers should pay for higher placement if a user asks for product listings on Amazon's e-commerce platform.
By Robert Williams • Jan. 3, 2018 -
Can Google Home take on Amazon's Echo in 2018?
Loup Ventures foresees a year of growth for Google's smart speaker despite Amazon's early domination of the space.
By Dan O'Shea • Jan. 3, 2018 -
VR, AR and other new hardware categories revive CES 2018
The 4,000-exhibitor show, which kicks off Jan. 9, draws renewed interest from Google, Amazon, Apple and Facebook.
By Erica Sweeney • Jan. 3, 2018 -
GE expands smart lighting system with new devices, Apple HomeKit integration
A connected ceiling fixture allows users to listen to music, perform voice-driven tasks or change a room's lighting without the need for a separate device.
By Erica Sweeney • Jan. 3, 2018 -
Apple apologizes for slowing down older iPhones
The rare apology followed a wave of complaints and lawsuits from consumers and analysts who noticed slower performance in older devices.
By Robert Williams • Jan. 2, 2018 -
Citi analysts see 40% chance Apple will buy Netflix
Apple is eligible to transfer $252 billion in overseas cash to the U.S. under the Trump administration's tax cut.
By Robert Williams • Jan. 2, 2018 -
Report: Alibaba's UC Browser for mobile quietly overtakes Google Chrome in Asia
Hundreds of millions of smartphone users in emerging markets prefer UC Browser on lower-end devices.
By Robert Williams • Jan. 2, 2018 -
Deep Dive
How marketers can sharpen their chatbot strategies in 2018
Pushing past early experiments, brands like Mall of America are doubling down with AI-driven assistants to boost satisfaction and sales.
By Shane Schick • Jan. 2, 2018
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