Ad Tech: Page 147
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WhatsApp releases Android app for small businesses
The move is likely part of parent company Facebook's broader plan to generate revenue on the messaging platform.
By Robert Williams • Jan. 19, 2018 -
New TAG guidelines require ads.txt adoption for anti-fraud certification
TAG also updated its Certified Against Piracy guidelines to offer direct buyers and publishers a path to the certification.
By Erica Sweeney • Jan. 19, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Sony Pictures, 20th Century Fox bank on unique app partnerships
The studios are targeting app audiences, including via horror-themed selfies for the "Insidious" sequel and exclusive mobile deals for several upcoming films.
By Chantal Tode , Robert Williams • Jan. 18, 2018 -
Gatorade teams with Twitter on streaming video series
'#TheDebut' will focus on high-school basketball games featuring tomorrow's possible sports stars.
By Robert Williams • Jan. 18, 2018 -
Google will rank faster mobile pages higher
The company's "Speed Update" will take effect in July, making mobile download speeds a ranking factor in search results for the first time.
By Robert Williams • Jan. 18, 2018 -
Kroger will add digital shelf displays to nearly 200 stores this year
The company's new "Edge" technology will interact with shoppers' smartphones and could eventually replace static price tags in grocery stores.
By Cathy Siegner • Jan. 17, 2018 -
Twitter's MoPub starts testing version of in-app header bidding
The mobile ad exchange's pilot lets ad networks bid alongside DSPs in real time.
By Robert Williams • Jan. 17, 2018 -
BMW buys Parkmobile parking app to tackle city traffic
The acquisition gives the German carmaker a stronger grip on digital parking services.
By Robert Williams • Jan. 17, 2018 -
Clear Channel Outdoor's digital signs tap real-time mobile data in San Francisco
The tech lets advertisers tailor messages through travel patterns and information from smartphones, including changes in weather, traffic, pollen count and time of day.
By Natalie Black (Koltun) • Jan. 17, 2018 -
Deep Dive
CES 2018 in review: The biggest takeaways for marketers
Missed the annual gadget fest? No problem. Marketing Dive's got the lowdown on what happened in Vegas.
By Shane Schick • Jan. 17, 2018 -
Visa helps merchants, developers test sensory cues for payments
Customers will soon experience a unique sound and vibration when making a payment through a card, smartphone or wearable.
By Robert Williams • Jan. 16, 2018 -
Facebook's Messenger wants to embrace marketers
In a new blog post today, the chat app's head David Marcus highlights how messaging is evolving into a marketing channel.
By Robert Williams • Jan. 16, 2018 -
Cody Boteler/Marketing Dive
OpinionLocation intelligence: 2017 highlights and 2018 predictions
As high-quality location data becomes commoditized, there will be more focus on tools that let marketers use this data as core components of their strategies, writes Ubimo's Gilad Amitai.
By Gilad Amitai • Jan. 16, 2018 -
KFC Canada pitches Bitcoin Bucket to crypto-crazed consumers
The limited-time offer, letting people purchase a meal for $20 worth of the digital currency, has already sold out.
By Erica Sweeney • Jan. 16, 2018 -
AccuWeather app lets users hear the forecast through Google Assistant
Users will receive personalized recommendations based on their location in response to queries like "Do I need an umbrella?" or "When will the snow stop?"
By Robert Williams • Jan. 12, 2018 -
Lacoste's US stores accept Alipay to target Chinese tourists
The sportswear brand is adding the popular payments platform to select stores.
By Robert Williams • Jan. 12, 2018 -
Ford taps Postmates to pilot self-driving delivery cars
The partnership comes amid a web of alliances among carmakers, ride-hailing startups and tech companies vying to be the first to roll out the technology at scale.
By Erica Sweeney • Jan. 12, 2018 -
Google buys speakerless audio startup Redux
The company developed technology that removes the need for small speakers in mobile phones.
By Robert Williams • Jan. 12, 2018 -
Facebook tests app section for local news and events
The social network is vetting local publishers that appear in this section, but won't curate their content.
By Robert Williams • Jan. 11, 2018 -
Amazon Dash extends third-party services to mobile, illy, HP and other devices
Device makers can now build virtual dash buttons on mobile devices as a shortcut for Prime members.
By Robert Williams • Jan. 11, 2018 -
Kate Spade, Fossil tap into smartwatch space
The fashion brands are collaborating on a new line of touchscreen devices to lead the smartwatch charge at CES this week.
By Dan O'Shea • Jan. 11, 2018 -
Deep Dive
Will Amazon give beauty a makeover?
Speculation abounds that the e-commerce giant could be brushing up against the beauty sector next. But how much does the strong category really have to fear?
By Cara Salpini • Jan. 11, 2018 -
Accenture acquires 3-D visualization, immersive content producer Mackevision
The shop, which won an Emmy for its CGI work on "Game of Thrones," developed technology that leverages engineering data to construct digital twins of physical products.
By Erica Sweeney • Jan. 11, 2018 -
Mercedes unveils independent voice assistant MBUX for latest fleet
The carmaker is taking a road less traveled by forgoing a reliance on assistants by Amazon or Google.
By Robert Williams • Jan. 11, 2018 -
Jefferson Awards Foundation is recipient of first VR-enabled donation
Consumers experiencing an immersive video can make a donation via Visa Checkout without removing their headset.
By Robert Williams • Jan. 10, 2018
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