Ad Tech: Page 148
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Campari eases liquor ordering with NFC-enabled fridge magnets
Consumers at home can order Wild Turkey, Skyy and other spirits for delivery with the tap of a smartphone.
By Robert Williams • Jan. 10, 2018 -
InMobi acquires AerServ for $90M to build in-app video programmatic platform
The move aims to boost publisher monetization, provide a more transparent buying process and bring header bidding into the mobile in-app ecosystem.
By Natalie Black (Koltun) • Jan. 10, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Time magazine's 'Optimist' issue highlights AR storytelling
U2's Bono explains the gender gap in education with an enhanced infographic.
By Robert Williams • Jan. 10, 2018 -
Study: Auto-redirect attacks cost publishers, marketers $1.13B annually
Most of the attacks occur on mobile devices, while one recently-uncovered strike whitelisted premium publishers.
By Erica Sweeney • Jan. 10, 2018 -
Google lines up an army of assistant-enabled products
The tech company is throwing its virtual assistant into heated competition with Amazon's Alexa.
By Dan O'Shea • Jan. 10, 2018 -
Report: Details emerge on Facebook's planned video chat device
The Portal hardware will not be focused on an AI assistant like Alexa but instead on video communications between friends and family.
By Erica Sweeney • Jan. 10, 2018 -
Amazon's Alexa strategy hinges on everyday items — even toilets
The company is determined to stay ahead of Google, and it's getting Alexa into as many products as possible in the process.
By Dan O'Shea • Jan. 10, 2018 -
Mobile tech in stores could boost sales by nearly 150%
Despite significant obstacles, developing mobile services is one of the best areas of investment for brands, a study by Stratix and IHL found.
By Daphne Howland • Jan. 9, 2018 -
Google combines payment services under single brand
Google Pay, which unifies Android Pay, Google Wallet and other services, is available on sites like Fandango, Airbnb and Instacart.
By Robert Williams • Jan. 9, 2018 -
Toyota partners with Uber, Amazon, Pizza Hut to roll out 'flexible' vehicles
The alliance of brands unveiled a concept car this week at CES that can quickly switch from delivery truck or mobile store to ride-sharing vehicle.
By Robert Williams • Jan. 9, 2018 -
Visa debuts connected payment card that pushes real-time alerts, coupons
The brand unveiled its take on Wallet Card, an IoT device that looks like a regular credit or debit card but lets users toggle between different accounts.
By Robert Williams • Jan. 9, 2018 -
Jeep flaunts mobile add-ons, AR customization at CES
The auto brand's new Adventure Reality app lets people virtually create their dream car and easily contact a dealer or share their designs on social media.
By Robert Williams • Jan. 9, 2018 -
Deep Dive
6 trends that will define mobile marketing in 2018
The future of mobile marketing will come into clearer focus during a year that's likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass.
By Chantal Tode • Jan. 9, 2018 -
Viacom acquires influencer marketing company Whosay
The deal helps the media conglomerate expand into emerging digital platforms and go after next-generation solutions, two key focus areas for 2018.
By Erica Sweeney • Jan. 9, 2018 -
Innocent automates digital OOH ad buys with MediaCom technology
The beverage brand is the first to leverage a new automated trading desk developed by the WPP agency.
By Erica Sweeney • Jan. 9, 2018 -
Facebook decides to disconnect digital assistant M
The AI reportedly struggled to complete tasks without human assistance, putting Facebook further behind in an increasingly important technology category.
By Erica Sweeney • Jan. 9, 2018 -
Detroit Lions add stadium food orders to mobile app
The iOS app includes Apple's Indoor Positioning feature that shows fans their location within the stadium and directs them to the selected restaurant.
By Robert Williams • Jan. 8, 2018 -
Neutrogena debuts skincare imaging app and hardware at CES
A special scanner attaches to smartphones to give users an in-depth look at their skin condition and personalized skincare advice.
By Robert Williams • Jan. 8, 2018 -
Amazon unveils Alexa development kit for mobile accessories
The next frontier for Alexa looks to be Bluetooth-connected headphones, smart watches and fitness devices.
By Dan O'Shea • Jan. 8, 2018 -
HP's rewarded Pandora campaign garners 3.98% engagement rate
To drive sales of HP notebooks, users could unlock an hourlong, uninterrupted listening session by drawing an image in the Pandora app.
By Erica Sweeney • Jan. 8, 2018 -
Taco Bell restructures, expands leadership team to further e-commerce growth
CMO Marisa Thalberg is moving to the role of chief brand officer as the chain unveils new technology initiatives.
By Erica Sweeney • Jan. 8, 2018 -
Bank of America is first to earn mobile certification from JD Power
The new program recognizes brands with a top mobile app experience.
By Robert Williams • Jan. 5, 2018 -
Uber sued by Fetch Media over ad fraud dispute
The ride-hailing pioneer previously claimed it was billed for nonexistent or fraudulent ads.
By Robert Williams • Jan. 5, 2018 -
CBS plans to bring late-night clips to Facebook Watch
The broadcaster will start to show bite-sized content by Stephen Colbert and James Corden on the premium video tab.
By Robert Williams • Jan. 5, 2018 -
China's tech firms spur cashless society
Mobile payments have surged to $9 trillion a year in the country, while the tech has been slower to take off in Western regions.
By Robert Williams • Jan. 4, 2018
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