Ad Tech: Page 148
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Retrieved from Apple on January 23, 2018
Apple readies pre-orders for HomePod smart speaker
The voice-activated device missed the key holiday gift-giving season, but will be available in stores on Feb. 9.
By Robert Williams • Jan. 24, 2018 -
Stripe ends support for bitcoin payments
The digital currency has become less useful for transactions, Stripe says.
By Robert Williams • Jan. 24, 2018 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
P&G will drop 50% of agencies as more work moves in-house
In its Q2 earnings report for the 2018 fiscal year, the company also highlighted the impact of price cuts across multiple product lines, which led to increased sales.
By Erica Sweeney • Jan. 24, 2018 -
Deep Dive
AR: Lessons learned so far and where the tech could be headed
While the immersive tech hints at significant marketing opportunities, brands will likely still battle plenty of friction and challenges in the year ahead.
By Natalie Black (Koltun) • Jan. 24, 2018 -
USA Today debuts AARP-sponsored content series about 1968
The yearlong project integrates long-form stories, podcasts and more to cover the most notable events from a pivotal year in U.S. history.
By Erica Sweeney • Jan. 23, 2018 -
L'Oréal Professionnel adds 3-D hair coloring to mobile app
The Style My Hair app lets hairdressers show salon customers a more realistic view of what a dye job might look like.
By Robert Williams • Jan. 23, 2018 -
Study: VR use jumped 6x on Christmas
VR gadgets were popular gifts during the holidays, helping to drive adoption of the technology in the home.
By Robert Williams • Jan. 23, 2018 -
UPDATE: Twitter's Anthony Noto could be headed to SoFi as CEO
The news, coming when Twitter has been showing signs of a turnaround, is poorly timed for the company.
By Robert Williams • Jan. 22, 2018 -
Amazon adds voice control to Alexa app
Android and iOS users will now be able to speak with Alexa in addition to Siri or Google Assistant.
By Robert Williams • Jan. 22, 2018 -
Amazon Go opens to the public
Amazon has smoothed out glitches in the cashier-less shop as one of the most anticipated store concepts in years finally goes live.
By Daphne Howland • Jan. 22, 2018 -
Opinion
How big of a concern is mobile brand safety?
Expect the quality-minded CMO to have guidelines for agencies and any networks with whom the company is considering doing business, writes TabMo's Renaud Biet.
By Renaud Biet • Jan. 22, 2018 -
NFL consolidates app strategy for Super Bowl LII
The league's new approach is to have a single app for pre-game and game day activities.
By Robert Williams • Jan. 22, 2018 -
Report: Facebook won't bid for Thursday Night Football rights
The company's lack of interest doesn't mean it's backing off from digital sports content, a source told Bloomberg.
By Robert Williams • Jan. 22, 2018 -
StubHub preps AR app for Super Bowl ticket buyers
The iOS app hosts an interactive, 3-D view of the sports arena in Minneapolis for wayfinding, along with other game day details.
By Robert Williams • Jan. 19, 2018 -
Retrieved from Amazon on May 10, 2017
Coty brings virtual beauty experience to Amazon Echo Show
"Let's Get Ready" provides personalized looks, visual tutorials and product recommendations by brands like Clairol, Rimmel and Sally Hansen.
By Robert Williams • Jan. 19, 2018 -
Retrieved from Starbucks on May 08, 2017
Starbucks pilots cashless store in Seattle
Mobile payments comprised 36% of Starbucks' total U.S. transactions in Q3 2017, a figure that could jump if the cash ban is adopted at more locations.
By Daphne Howland • Jan. 19, 2018 -
WhatsApp releases Android app for small businesses
The move is likely part of parent company Facebook's broader plan to generate revenue on the messaging platform.
By Robert Williams • Jan. 19, 2018 -
New TAG guidelines require ads.txt adoption for anti-fraud certification
TAG also updated its Certified Against Piracy guidelines to offer direct buyers and publishers a path to the certification.
By Erica Sweeney • Jan. 19, 2018 -
Sony Pictures, 20th Century Fox bank on unique app partnerships
The studios are targeting app audiences, including via horror-themed selfies for the "Insidious" sequel and exclusive mobile deals for several upcoming films.
By Chantal Tode , Robert Williams • Jan. 18, 2018 -
Gatorade teams with Twitter on streaming video series
'#TheDebut' will focus on high-school basketball games featuring tomorrow's possible sports stars.
By Robert Williams • Jan. 18, 2018 -
Google will rank faster mobile pages higher
The company's "Speed Update" will take effect in July, making mobile download speeds a ranking factor in search results for the first time.
By Robert Williams • Jan. 18, 2018 -
Kroger will add digital shelf displays to nearly 200 stores this year
The company's new "Edge" technology will interact with shoppers' smartphones and could eventually replace static price tags in grocery stores.
By Cathy Siegner • Jan. 17, 2018 -
Twitter's MoPub starts testing version of in-app header bidding
The mobile ad exchange's pilot lets ad networks bid alongside DSPs in real time.
By Robert Williams • Jan. 17, 2018 -
BMW buys Parkmobile parking app to tackle city traffic
The acquisition gives the German carmaker a stronger grip on digital parking services.
By Robert Williams • Jan. 17, 2018 -
Clear Channel Outdoor's digital signs tap real-time mobile data in San Francisco
The tech lets advertisers tailor messages through travel patterns and information from smartphones, including changes in weather, traffic, pollen count and time of day.
By Natalie Black (Koltun) • Jan. 17, 2018
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