Ad Tech: Page 148
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Study: 22% of UK brands plan to shrink programmatic ad spend
Lack of trust and transparency as well as cost and safety concerns are among the top reasons for the decrease.
By Erica Sweeney • Jan. 2, 2018 -
Deep Dive
9 trends that will define marketing in 2018
2017 was the year the industry got its much-needed wake-up call. The question now isn't whether marketers can fix a broken system but how they'll make it better.
By Peter Adams • Jan. 2, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Instagram weaves 'recommended' posts into user feeds to boost discoverability
The app shows suggested content based on posts that have been liked by other accounts a user follows.
By Robert Williams • Dec. 29, 2017 -
CNBC will sell audio ads after it sees significant voice audience growth in 2017
Though specific numbers weren't released, CNBC is gauging the success of voice content based on total audience growth, user return rate and the skill's ability to answer queries.
By Erica Sweeney • Dec. 28, 2017 -
Paramount to screen 'Top Gun' in VR movie theater
On Dec. 29, viewers can interact with fellow moviegoers in a virtual theater and lobby without ever leaving their home.
By Erica Sweeney • Dec. 28, 2017 -
NowThis ranked most-viewed 360-degree video publisher on Facebook
The NowThis x Samsung Gear 360 campaign from June saw 134x more views than the average 360-degree video on Facebook, with 845 million social impressions, 1.6 million engagements and 184,000 shares.
By Erica Sweeney • Dec. 27, 2017 -
Opinion
Where does brand safety go from here?
After many brands boycotted YouTube earlier this year for fear of having their ads placed alongside hate speech and negative content, some are turning to premium publishers and direct buys, writes Zvelo CEO Jeff Finn.
By Jeff Finn • Dec. 26, 2017 -
UPDATE: IOS bug disables links in text messages that use dollar signs
Discovered by Tatango, the bug is impacting direct response campaigns from brands like Subway, Baskin Robbins and Houlihan's during the crucial holiday season.
By Robert Williams • Dec. 22, 2017 -
CaliBurger pilots AI kiosks that recognize the faces of loyalty members
Will regular customers appreciate the convenience or find it creepy?
By David Kirkpatrick • Dec. 22, 2017 -
Opinion
Marketers should use city-based email marketing to better meet customers where they live
As spending power and wealth concentrate in cities, brands must become more adept at reaching consumers in urban areas, writes Response Media CTO Keith Perlstein.
By Keith Perlstein • Dec. 22, 2017 -
Opinion
How to build a chatbot rich in functionality
By finding and fixing the biggest bottlenecks of a chatbot, users will have a smoother experience and be more likely to return, writes Botanalytics's lker Koksal.
By Ilker Koksal • Dec. 22, 2017 -
AmEx: 84% of millennials say businesses meet or exceed service expectations
Overall, 81% of Americans are satisfied with customer service interactions, up from 67% in 2014.
By Erica Sweeney • Dec. 22, 2017 -
Deep Dive
How Amazon's data trove gives Prime Video an edge in marketing shows
In an interview with Marketing Dive, Amazon Studios' head of marketing discusses how the platform breaks through in a crowded marketplace.
By Dianna Christe • Dec. 22, 2017 -
Home Depot tests Oath's new AR ad unit
Consumers can click to access an immersive ad from Yahoo Mail and other Oath content.
By Robert Williams • Dec. 21, 2017 -
Report: Apple plans to combine iPhone, iPad, Mac apps
The tech giant wants a single set of apps to work on all its devices.
By Robert Williams • Dec. 21, 2017 -
Walmart reportedly tests text-based personal shopping service
Code Eight is in the early stages of piloting a feature geared toward wealthy New York City moms to research and buy products via text or photo.
By Daphne Howland • Dec. 21, 2017 -
ProFlowers enters chatbot frenzy with one-click buy button
Most chatbots have suffered to deliver conversions, but one-click buying could be the answer to reducing friction and closing sales on Messenger.
By Dan O'Shea • Dec. 21, 2017 -
Study: Only 20% of publishers' websites use ads.txt
The solution from IAB is designed to help prevent ad fraud, but the adoption rate is low so far, according to MediaRadar.
By David Kirkpatrick • Dec. 21, 2017 -
Google begins mobile-first indexing of websites
The previously announced transition in the search giant's approach has begun with a few sites.
By Robert Williams • Dec. 20, 2017 -
Hasbro brings Trivial Pursuit to Amazon Alexa
It's the first major board game to be adapted for the voice-activated assistant with Echo Button capabilities.
By Robert Williams • Dec. 20, 2017 -
Levi's debuts shoppable video for holiday gift inspiration
The brand merges an interactive digital experience with e-commerce to appeal to millennial and Gen Z consumers.
By David Kirkpatrick • Dec. 20, 2017 -
Google sets date for release of Chrome ad blocker
The company has also more clearly outlined what qualifies a site as failing to meet its standards and provided guidance on how to address ad violations.
By David Kirkpatrick • Dec. 20, 2017 -
Subway's top marketing exec departs after 8 months
Franchisees' unhappiness over plans for a $4.99 footlong sandwich promotion could be behind the departure.
By David Kirkpatrick • Dec. 20, 2017 -
WhatsApp receives ultimatum from France to stop sharing user data with Facebook
The country's privacy watchdog gave the messaging app one month to comply.
By Robert Williams • Dec. 19, 2017 -
Reddit upgrades mobile app to add chat, moderation tools
The online discussion forum wants to become a "mobile-first" service.
By Robert Williams • Dec. 19, 2017
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