Alexa serves up in-store whiskey recommendations

Available at a liquor store in New York, the Bottle Genius skill answers questions based on a shopper's tastes, occasion or desire to try something new. 

By Erica Sweeney • Feb. 2, 2018

Uber tests bike sharing in San Francisco

The ride-hailing pioneer lets customers reserve motorized bicycles instead of cars.

By Robert Williams • Feb. 1, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Google debuts real-time trigger to link digital, TV efforts

Marketers during the Super Bowl could use the tool to trigger a video ad following the airing of their TV spot or mere moments after a player scores a touchdown. 

By Erica Sweeney • Feb. 1, 2018

Amazon SmileCodes put a new face on QR codes

The retailer has created branded versions of the scannable codes that link shoppers to product information and value-added content.

By Dan O'Shea • Feb. 1, 2018

Report: YouTube TV scores streaming rights for LA soccer team

Google's video platform will have naming and broadcast rights to a new pro team in a deal Variety called "unprecedented."

By Robert Williams • Feb. 1, 2018

Report: From Walmart to Burger King, more brands embrace the blockchain

Two-thirds of large corporations plan to integrate the technology by the end of this year, but applications vary greatly.

By Erica Sweeney • Feb. 1, 2018

Google closes $1.1B deal with HTC's smartphone unit

The search giant will gain 2,000 mobile engineers to help take on Apple in the high-end phone market.

By Robert Williams • Jan. 31, 2018

Nissan lets carbuyers apply for financing on mobile devices

The carmaker relies on the AutoGravity automotive shopping and financing platform for the service.

By Robert Williams • Jan. 31, 2018

AmEx buys AI travel assistant Mezi to bolster messaging

The acquisition brings a promising technology in-house for the company as it seeks to adapt to consumers' growing acceptance of chatbots.

By Robert Williams • Jan. 31, 2018

IPhone battery glitch spurs 2 federal probes

Apple faces scrutiny from the Justice Department and securities regulators after revealing a software update slowed older iPhone models.

By Robert Williams • Jan. 31, 2018

M&M's preps Twitter-activated vending machine for the Super Bowl

The brand also released its full 30-second commercial featuring Danny DeVito as the human iteration of the classic red spokescandy.

By Erica Sweeney • Jan. 31, 2018

JPMorgan Chase reaches for voice leadership with dedicated agency of record

A partnership with VaynerMedia will allow the financial giant to develop its own voice strategy, including the development of briefings and complicated skills.

By Erica Sweeney • Jan. 31, 2018

Zelle payments jumped 36% to $75B last year

The growth points to how mobile payment solutions can offer consumers added convenience and drive wider adoption of the tech.

By Robert Williams • Jan. 30, 2018

Casey's General Stores lets customers pay with Amazon Cash

The retailer partnered with Blackhawk Network to add the payment method to its 2,000 stores.

By Robert Williams • Jan. 30, 2018

Albertsons builds transactional data marketing platform for bigger role in digital grocery

The new suite of services enables CPGs to target shoppers based on their purchases and reach them across Albertsons, Quotient and major digital publishers.

By Erica Sweeney • Jan. 30, 2018

Alibaba courts global audience with Winter Olympics push centered on small things

The Chinese giant, a new partner with the IOC, will run digital and social ads in the U.S. and U.K. that spotlight how even little feats can lead to greatness.

By Peter Adams • Jan. 30, 2018

Twitter lets brands sponsor publishers' Moments

Bank of America was the first to use the format, with a Sponsored Moment highlighting Bloomberg's news coverage of the World Economic Forum last week.

By Robert Williams • Jan. 29, 2018

Facebook incentivizes pro videogamers for livestreaming

The social network will pay some gamers who stream video for others to watch.

By Robert Williams • Jan. 29, 2018

Google tests Bulletin feature for local news

The search giant's new app would let anyone publish a local news story.

By Robert Williams • Jan. 29, 2018

Starbucks talks up blockchain as mobile ordering reaches 11% of transactions

The coffee chain said it will ramp up availability of mobile ordering to non-loyalty customers in March. 

By Robert Williams • Jan. 29, 2018

Kraft to build Super Bowl ad in near real-time on game day

The brand's first-ever in-game spot will showcase social media posts depicting how various families share their Super Bowl experience together. 

By Chantal Tode • Jan. 29, 2018

BET brings AR to the salon in 'The Quad' premiere pop-up

A modified hairdryer lets users select from three experiences related to the show that are timed to the length of getting different hair styles. 

By Erica Sweeney • Jan. 29, 2018

Clorox CMO: Voice and e-commerce will grow faster than marketers expect

In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating.

By Peter Adams • Jan. 29, 2018

Apple again takes aim at Amazon's e-book business

The tech company is said to be updating its reading app for iPhones and iPads, adding a jolt of competition to the Amazon-dominated space.

By Robert Williams • Jan. 26, 2018

Facebook tightens rules on branded content

The social network seeks to clarify the term "branded content" and bar producers from accepting payment to post works they didn't create.

By Robert Williams • Jan. 26, 2018