Ad Tech: Page 149
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Ikea flaunts VR experience at Dallas store opening
Visitors sported HTC Vive headsets to examine furniture, play a pillow toss game and learn about the brand's sustainability and design.
By David Kirkpatrick • Dec. 19, 2017 -
More marketers take programmatic buying in-house, ANA says
A survey found 35% of respondents are expanding in-house programmatic media buying, reducing the role of external agencies.
By David Kirkpatrick • Dec. 19, 2017 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Deep Dive
Can marketers unify to turn the tide against ad fraud in 2018?
It's not all about altruism: the bottom-line business benefits of combating bad actors online are attracting more brands, vendors and agencies to new solutions.
By Peter Adams • Dec. 19, 2017 -
Opinion
Buzzword to brand necessity: Best practices for using AR in marketing
AR is a powerful tool for engaging consumers and growing brands, but we're still determining how to maximize its impact, Blippar's Omaid Hiwaizi writes.
By Omaid Hiwaizi • Dec. 18, 2017 -
Major League Baseball Players Assoc. puts playable ads in its app
The organization is looking for ways to cover the high cost of user acquisition.
By Erica Sweeney • Dec. 18, 2017 -
Google shuts down Tango AR platform
The search giant now plans to instead focus on its mass-market ARCore platform, a more direct competitor to Apple's ARKit.
By Robert Williams • Dec. 18, 2017 -
Deep Dive
How the GOP tax overhaul could affect marketing
Congress is expected to pass a tax reform bill this week. Here's a cheat sheet for what it means for your industry, and more.
By David Kirkpatrick , Chantal Tode , Robert Williams • Dec. 18, 2017 -
Accenture Interactive acquires Irish creative agency Rothco
The consultancy continues its years-long buying spree to beef up its advertising and marketing capabilities.
By Erica Sweeney • Dec. 18, 2017 -
MadHive develops cryptocurrency tokens to support blockchain ad network
The company believes the technology could change the economics of advertising.
By David Kirkpatrick • Dec. 18, 2017 -
Apple Maps adds indoor guides for 34 airports
Indoor mapping, introduced with the launch of iOS 11 in the fall, continues to expand to new locations.
By Robert Williams • Dec. 15, 2017 -
Snap's new Lens Studio simplifies creating AR content
Advertisers and everyday users can now develop AR lenses like the dancing hot dog that went viral.
By Robert Williams • Dec. 15, 2017 -
Study: Nearly half of marketers don't know where their ads are shown online
Programmatic strategies make it difficult to keep track and raise brand safety concerns, though only 46% of respondents said they'd consider returning to direct publisher relationships.
By David Kirkpatrick • Dec. 15, 2017 -
FCC ends net neutrality, but the controversy is likely to continue
Even though the vote went in favor of dismantling net neutrality, legal challenges are likely.
By David Kirkpatrick • Dec. 15, 2017 -
Facebook unveils ads that open chat messages on WhatsApp
Businesses can show a button on their ads that lets customers make a call or send a message with WhatsApp.
By Robert Williams • Dec. 14, 2017 -
Messenger's video chat volume doubles to 17B
In addition to surging mobile video usage, more than 7 billion chats on average take place on the Facebook-owned app every day.
By Robert Williams • Dec. 14, 2017 -
Peapod rolls out text-to-order tool
The online grocer's new "Chat-to-Cart" feature also lets shoppers add items with emojis and their voice.
By Jeff Wells • Dec. 14, 2017 -
Opinion
Building stronger brand connections through connected devices
The more devices consumers are connected to, the more closely advertisers can examine their specific behaviors and cater to their needs, writes Kiip's Brian Wong.
By Brian Wong • Dec. 14, 2017 -
Boxed aims to ease online bulk ordering with AR, chatbot tech
The online wholesaler crossed two of the hottest mobile trends off its list in one app update.
By Dan O'Shea • Dec. 14, 2017 -
AdWords update adds phone numbers, addresses to boost targeting
More spending could be coming Google's way, as the tools are positioned to deliver more relevant ads and other marketing content.
By David Kirkpatrick • Dec. 14, 2017 -
Colgate's new Alexa skill asks users to turn off the tap
Research shows that doing so can save up to four gallons of water per brushing session, but 42% of surveyed U.S. adults keep the faucet running.
By David Kirkpatrick • Dec. 14, 2017 -
Seek updates AR app with bigger focus on community, branded content
Lionsgate and Samsung have signed on to develop channels on the app.
By Erica Sweeney • Dec. 13, 2017 -
Microsoft's Cortana is now the voice of CM Launcher app
Users can make hands-free calls, create events, read news headlines, translate and search the web.
By Erica Sweeney • Dec. 13, 2017 -
Instagram adds hashtag following in a potential boost to discoverability
The platform now lets users follow hashtags to see curated posts about a particular topic.
By Robert Williams • Dec. 13, 2017 -
Campbell's unveils AI-powered ad with IBM's Watson
In the follow-up to an earlier collaboration, the brand is again betting on natural language processing to enhance personalization for recipe recommendations.
By Robert Williams • Dec. 13, 2017 -
Facebook opens AR Studio to all creators
The social network seeks to put its augmented reality tools into the hands of every content producer.
By Robert Williams • Dec. 13, 2017
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