Ad Tech: Page 149
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Deep Dive
CES 2018 in review: The biggest takeaways for marketers
Missed the annual gadget fest? No problem. Marketing Dive's got the lowdown on what happened in Vegas.
By Shane Schick • Jan. 17, 2018 -
Visa helps merchants, developers test sensory cues for payments
Customers will soon experience a unique sound and vibration when making a payment through a card, smartphone or wearable.
By Robert Williams • Jan. 16, 2018 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Facebook's Messenger wants to embrace marketers
In a new blog post today, the chat app's head David Marcus highlights how messaging is evolving into a marketing channel.
By Robert Williams • Jan. 16, 2018 -
Cody Boteler/Marketing Dive
OpinionLocation intelligence: 2017 highlights and 2018 predictions
As high-quality location data becomes commoditized, there will be more focus on tools that let marketers use this data as core components of their strategies, writes Ubimo's Gilad Amitai.
By Gilad Amitai • Jan. 16, 2018 -
KFC Canada pitches Bitcoin Bucket to crypto-crazed consumers
The limited-time offer, letting people purchase a meal for $20 worth of the digital currency, has already sold out.
By Erica Sweeney • Jan. 16, 2018 -
AccuWeather app lets users hear the forecast through Google Assistant
Users will receive personalized recommendations based on their location in response to queries like "Do I need an umbrella?" or "When will the snow stop?"
By Robert Williams • Jan. 12, 2018 -
Lacoste's US stores accept Alipay to target Chinese tourists
The sportswear brand is adding the popular payments platform to select stores.
By Robert Williams • Jan. 12, 2018 -
Ford taps Postmates to pilot self-driving delivery cars
The partnership comes amid a web of alliances among carmakers, ride-hailing startups and tech companies vying to be the first to roll out the technology at scale.
By Erica Sweeney • Jan. 12, 2018 -
Google buys speakerless audio startup Redux
The company developed technology that removes the need for small speakers in mobile phones.
By Robert Williams • Jan. 12, 2018 -
Facebook tests app section for local news and events
The social network is vetting local publishers that appear in this section, but won't curate their content.
By Robert Williams • Jan. 11, 2018 -
Retrieved from Amazon on March 31, 2015
Amazon Dash extends third-party services to mobile, illy, HP and other devices
Device makers can now build virtual dash buttons on mobile devices as a shortcut for Prime members.
By Robert Williams • Jan. 11, 2018 -
Kate Spade, Fossil tap into smartwatch space
The fashion brands are collaborating on a new line of touchscreen devices to lead the smartwatch charge at CES this week.
By Dan O'Shea • Jan. 11, 2018 -
Deep Dive
Will Amazon give beauty a makeover?
Speculation abounds that the e-commerce giant could be brushing up against the beauty sector next. But how much does the strong category really have to fear?
By Cara Salpini • Jan. 11, 2018 -
Accenture acquires 3-D visualization, immersive content producer Mackevision
The shop, which won an Emmy for its CGI work on "Game of Thrones," developed technology that leverages engineering data to construct digital twins of physical products.
By Erica Sweeney • Jan. 11, 2018 -
Mercedes unveils independent voice assistant MBUX for latest fleet
The carmaker is taking a road less traveled by forgoing a reliance on assistants by Amazon or Google.
By Robert Williams • Jan. 11, 2018 -
Jefferson Awards Foundation is recipient of first VR-enabled donation
Consumers experiencing an immersive video can make a donation via Visa Checkout without removing their headset.
By Robert Williams • Jan. 10, 2018 -
Campari eases liquor ordering with NFC-enabled fridge magnets
Consumers at home can order Wild Turkey, Skyy and other spirits for delivery with the tap of a smartphone.
By Robert Williams • Jan. 10, 2018 -
InMobi acquires AerServ for $90M to build in-app video programmatic platform
The move aims to boost publisher monetization, provide a more transparent buying process and bring header bidding into the mobile in-app ecosystem.
By Natalie Black (Koltun) • Jan. 10, 2018 -
Time magazine's 'Optimist' issue highlights AR storytelling
U2's Bono explains the gender gap in education with an enhanced infographic.
By Robert Williams • Jan. 10, 2018 -
Study: Auto-redirect attacks cost publishers, marketers $1.13B annually
Most of the attacks occur on mobile devices, while one recently-uncovered strike whitelisted premium publishers.
By Erica Sweeney • Jan. 10, 2018 -
Google lines up an army of assistant-enabled products
The tech company is throwing its virtual assistant into heated competition with Amazon's Alexa.
By Dan O'Shea • Jan. 10, 2018 -
Report: Details emerge on Facebook's planned video chat device
The Portal hardware will not be focused on an AI assistant like Alexa but instead on video communications between friends and family.
By Erica Sweeney • Jan. 10, 2018 -
Amazon's Alexa strategy hinges on everyday items — even toilets
The company is determined to stay ahead of Google, and it's getting Alexa into as many products as possible in the process.
By Dan O'Shea • Jan. 10, 2018 -
Mobile tech in stores could boost sales by nearly 150%
Despite significant obstacles, developing mobile services is one of the best areas of investment for brands, a study by Stratix and IHL found.
By Daphne Howland • Jan. 9, 2018 -
Google combines payment services under single brand
Google Pay, which unifies Android Pay, Google Wallet and other services, is available on sites like Fandango, Airbnb and Instacart.
By Robert Williams • Jan. 9, 2018
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