Ad Tech: Page 149
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Study: Amazon Echo owners are big spenders
Customers who use the smart speaker spend 66% more than average.
By Robert Williams • Jan. 4, 2018 -
Amazon patent brings 'blended reality' mirror into view
A new patent hints at how the online retailer could move beyond the virtual try-on applications of its Echo Look.
By Dan O'Shea • Jan. 4, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Verizon's 5G home networks will use Samsung hardware
Sacramento will be the first city to have fixed wireless 5G service this year.
By Robert Williams • Jan. 4, 2018 -
QR code coupon redemption to exceed 5.3B by 2022, study says
Considerable growth in adoption among consumers will be spurred in part by Apple building scanners into its newest devices.
By Robert Williams • Jan. 4, 2018 -
Deep Dive
NYC is marketers' playground as out-of-home experiences swing high
From a sparkling water event that stoked the senses to a pop-up forest in Times Square, brands cavorted around the Big Apple throughout 2017.
By Natalie Black (Koltun) • Jan. 4, 2018 -
Dentsu acquires HelloWorld to bolster Merkle's people-based marketing
The loyalty and promotions solutions firm has longtime clients including Coca-Cola, Johnson & Johnson and Microsoft.
By Erica Sweeney • Jan. 4, 2018 -
Report: Snapchat may require a portion of ads to be viewed before skipping
The image-messaging app is considering forcing users to watch three seconds of commercials before showing a 'skip ad' option.
By Robert Williams • Jan. 3, 2018 -
Lyft offers self-driving rides at CES
Through a partnership with Aptiv, mobile users will be able to ride in a driverless car to more than 20 destinations around Las Vegas.
By Robert Williams • Jan. 3, 2018 -
Report: Amazon in talks to sell Alexa audio ads with Clorox, P&G, others
Early discussions are said to be focused on whether marketers should pay for higher placement if a user asks for product listings on Amazon's e-commerce platform.
By Robert Williams • Jan. 3, 2018 -
Can Google Home take on Amazon's Echo in 2018?
Loup Ventures foresees a year of growth for Google's smart speaker despite Amazon's early domination of the space.
By Dan O'Shea • Jan. 3, 2018 -
VR, AR and other new hardware categories revive CES 2018
The 4,000-exhibitor show, which kicks off Jan. 9, draws renewed interest from Google, Amazon, Apple and Facebook.
By Erica Sweeney • Jan. 3, 2018 -
GE expands smart lighting system with new devices, Apple HomeKit integration
A connected ceiling fixture allows users to listen to music, perform voice-driven tasks or change a room's lighting without the need for a separate device.
By Erica Sweeney • Jan. 3, 2018 -
Apple apologizes for slowing down older iPhones
The rare apology followed a wave of complaints and lawsuits from consumers and analysts who noticed slower performance in older devices.
By Robert Williams • Jan. 2, 2018 -
Citi analysts see 40% chance Apple will buy Netflix
Apple is eligible to transfer $252 billion in overseas cash to the U.S. under the Trump administration's tax cut.
By Robert Williams • Jan. 2, 2018 -
Report: Alibaba's UC Browser for mobile quietly overtakes Google Chrome in Asia
Hundreds of millions of smartphone users in emerging markets prefer UC Browser on lower-end devices.
By Robert Williams • Jan. 2, 2018 -
Deep Dive
How marketers can sharpen their chatbot strategies in 2018
Pushing past early experiments, brands like Mall of America are doubling down with AI-driven assistants to boost satisfaction and sales.
By Shane Schick • Jan. 2, 2018 -
Study: 22% of UK brands plan to shrink programmatic ad spend
Lack of trust and transparency as well as cost and safety concerns are among the top reasons for the decrease.
By Erica Sweeney • Jan. 2, 2018 -
Deep Dive
9 trends that will define marketing in 2018
2017 was the year the industry got its much-needed wake-up call. The question now isn't whether marketers can fix a broken system but how they'll make it better.
By Peter Adams • Jan. 2, 2018 -
Instagram weaves 'recommended' posts into user feeds to boost discoverability
The app shows suggested content based on posts that have been liked by other accounts a user follows.
By Robert Williams • Dec. 29, 2017 -
CNBC will sell audio ads after it sees significant voice audience growth in 2017
Though specific numbers weren't released, CNBC is gauging the success of voice content based on total audience growth, user return rate and the skill's ability to answer queries.
By Erica Sweeney • Dec. 28, 2017 -
Paramount to screen 'Top Gun' in VR movie theater
On Dec. 29, viewers can interact with fellow moviegoers in a virtual theater and lobby without ever leaving their home.
By Erica Sweeney • Dec. 28, 2017 -
NowThis ranked most-viewed 360-degree video publisher on Facebook
The NowThis x Samsung Gear 360 campaign from June saw 134x more views than the average 360-degree video on Facebook, with 845 million social impressions, 1.6 million engagements and 184,000 shares.
By Erica Sweeney • Dec. 27, 2017 -
Opinion
Where does brand safety go from here?
After many brands boycotted YouTube earlier this year for fear of having their ads placed alongside hate speech and negative content, some are turning to premium publishers and direct buys, writes Zvelo CEO Jeff Finn.
By Jeff Finn • Dec. 26, 2017 -
UPDATE: IOS bug disables links in text messages that use dollar signs
Discovered by Tatango, the bug is impacting direct response campaigns from brands like Subway, Baskin Robbins and Houlihan's during the crucial holiday season.
By Robert Williams • Dec. 22, 2017 -
CaliBurger pilots AI kiosks that recognize the faces of loyalty members
Will regular customers appreciate the convenience or find it creepy?
By David Kirkpatrick • Dec. 22, 2017