Amazon's Alexa strategy hinges on everyday items — even toilets

The company is determined to stay ahead of Google, and it's getting Alexa into as many products as possible in the process.  

By Dan O'Shea • Jan. 10, 2018

Mobile tech in stores could boost sales by nearly 150%

Despite significant obstacles, developing mobile services is one of the best areas of investment for brands, a study by Stratix and IHL found.

By Daphne Howland • Jan. 9, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Google combines payment services under single brand

Google Pay, which unifies Android Pay, Google Wallet and other services, is available on sites like Fandango, Airbnb and Instacart.

By Robert Williams • Jan. 9, 2018

Toyota partners with Uber, Amazon, Pizza Hut to roll out 'flexible' vehicles

The alliance of brands unveiled a concept car this week at CES that can quickly switch from delivery truck or mobile store to ride-sharing vehicle.

By Robert Williams • Jan. 9, 2018

Visa debuts connected payment card that pushes real-time alerts, coupons

The brand unveiled its take on Wallet Card, an IoT device that looks like a regular credit or debit card but lets users toggle between different accounts. 

By Robert Williams • Jan. 9, 2018

Jeep flaunts mobile add-ons, AR customization at CES

The auto brand's new Adventure Reality app lets people virtually create their dream car and easily contact a dealer or share their designs on social media.

By Robert Williams • Jan. 9, 2018

6 trends that will define mobile marketing in 2018

The future of mobile marketing will come into clearer focus during a year that's likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass.

By Chantal Tode • Jan. 9, 2018

Viacom acquires influencer marketing company Whosay

The deal helps the media conglomerate expand into emerging digital platforms and go after next-generation solutions, two key focus areas for 2018.

By Erica Sweeney • Jan. 9, 2018

Innocent automates digital OOH ad buys with MediaCom technology

The beverage brand is the first to leverage a new automated trading desk developed by the WPP agency.

By Erica Sweeney • Jan. 9, 2018

Facebook decides to disconnect digital assistant M

The AI reportedly struggled to complete tasks without human assistance, putting Facebook further behind in an increasingly important technology category.

By Erica Sweeney • Jan. 9, 2018

Detroit Lions add stadium food orders to mobile app

The iOS app includes Apple's Indoor Positioning feature that shows fans their location within the stadium and directs them to the selected restaurant.

By Robert Williams • Jan. 8, 2018

Neutrogena debuts skincare imaging app and hardware at CES

A special scanner attaches to smartphones to give users an in-depth look at their skin condition and personalized skincare advice.

By Robert Williams • Jan. 8, 2018

Amazon unveils Alexa development kit for mobile accessories

The next frontier for Alexa looks to be Bluetooth-connected headphones, smart watches and fitness devices.

By Dan O'Shea • Jan. 8, 2018

HP's rewarded Pandora campaign garners 3.98% engagement rate

To drive sales of HP notebooks, users could unlock an hourlong, uninterrupted listening session by drawing an image in the Pandora app.

By Erica Sweeney • Jan. 8, 2018

Taco Bell restructures, expands leadership team to further e-commerce growth

CMO Marisa Thalberg is moving to the role of chief brand officer as the chain unveils new technology initiatives.  

By Erica Sweeney • Jan. 8, 2018

Bank of America is first to earn mobile certification from JD Power

The new program recognizes brands with a top mobile app experience.

By Robert Williams • Jan. 5, 2018

Uber sued by Fetch Media over ad fraud dispute

The ride-hailing pioneer previously claimed it was billed for nonexistent or fraudulent ads.

By Robert Williams • Jan. 5, 2018

CBS plans to bring late-night clips to Facebook Watch

The broadcaster will start to show bite-sized content by Stephen Colbert and James Corden on the premium video tab. 

By Robert Williams • Jan. 5, 2018

China's tech firms spur cashless society

Mobile payments have surged to $9 trillion a year in the country, while the tech has been slower to take off in Western regions.

By Robert Williams • Jan. 4, 2018

Study: Amazon Echo owners are big spenders

Customers who use the smart speaker spend 66% more than average.

By Robert Williams • Jan. 4, 2018

Amazon patent brings 'blended reality' mirror into view

A new patent hints at how the online retailer could move beyond the virtual try-on applications of its Echo Look.

By Dan O'Shea • Jan. 4, 2018

Verizon's 5G home networks will use Samsung hardware

Sacramento will be the first city to have fixed wireless 5G service this year.

By Robert Williams • Jan. 4, 2018

QR code coupon redemption to exceed 5.3B by 2022, study says

Considerable growth in adoption among consumers will be spurred in part by Apple building scanners into its newest devices. 

By Robert Williams • Jan. 4, 2018

NYC is marketers' playground as out-of-home experiences swing high

From a sparkling water event that stoked the senses to a pop-up forest in Times Square, brands cavorted around the Big Apple throughout 2017. 

By Natalie Black (Koltun) • Jan. 4, 2018

Dentsu acquires HelloWorld to bolster Merkle's people-based marketing

The loyalty and promotions solutions firm has longtime clients including Coca-Cola, Johnson & Johnson and Microsoft. 

By Erica Sweeney • Jan. 4, 2018