Ad Tech: Page 150
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Deloitte: Live broadcasts, events to generate over $545B in revenue next year
The consultancy also foresees a big jump in AR engagement and consumers' willingness to pay for online media in 2018.
By David Kirkpatrick • Dec. 13, 2017 -
Publishers lose $1.27B yearly to ad fraud, new study finds
An array of outlets including Business Insider and The Washington Post, along with platforms like Google, urged for greater adoption of IAB Tech Lab's ads.txt to combat the issue.
By David Kirkpatrick , Peter Adams • Dec. 13, 2017 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Twitter continues to tweak features to appeal to users
Early indications show that users enjoy the expanded tweet character limit. Now it's rolling out view counts on posted videos.
By Erica Sweeney • Dec. 12, 2017 -
Airbnb envisions how AR, VR will shape future travel experiences
Homes that include virtual tours or 360-degree guides can showcase properties through more immersive formats.
By Robert Williams • Dec. 12, 2017 -
Android update brings 'Last Jedi' AR stickers to Pixel 2 phone
Based on Google's ARCore technology, the stickers let users place AR characters in pictures and video.
By Robert Williams • Dec. 12, 2017 -
Study: 14% of chatbot conversations lead to human-based chat
The average chatbot session lasts for a minute and a half, SnatchBot found.
By Robert Williams • Dec. 12, 2017 -
Deep Dive
Can progressive web apps solve the app vs. browser dilemma?
The line-blurring solution offers several advantages for shoppers and marketers, but challenges exist that could be a deal breaker for some.
By Robert Williams • Dec. 12, 2017 -
L'Oreal's NYX brand partners with Samsung for in-store VR
Customers can shop and purchase beauty products in a new way.
By David Kirkpatrick • Dec. 12, 2017 -
Study: Mobile payments face resistance in mature markets
A minority of internet users in North America and Europe prefer mobile payments to other methods, Kantar TNS said.
By Robert Williams • Dec. 12, 2017 -
Kargo becomes first company to achieve 100% ads.txt compliance
In an exclusive for Marketing Dive, VP of publisher partnerships Lauren Hendricks explained how Kargo worked with outlets like Business Insider to implement and analyze the benefits of the fraud-preventing tool.
By Natalie Black (Koltun) • Dec. 12, 2017 -
Report: WhatsApp readies standalone business app
The move could give brands another channel to communicate with customers, especially younger ones who are more frequently chatting on mobile apps.
By Robert Williams • Dec. 11, 2017 -
BMW brings AR showroom app to iPhone
Originally created for Google's Tango platform, the iOS version reinforces the car maker's interest in AR.
By Robert Williams • Dec. 11, 2017 -
Budweiser's digital holiday card drives anti-drunk driving message, Prohibition trial
U.K. consumers who print out a digital Christmas card can redeem free samples of a new, non-alcoholic brew.
By David Kirkpatrick • Dec. 11, 2017 -
How the GOP tax bill might help tech giants, telecoms
Savings from corporate tax breaks combined with short-term incentives to invest in upgrading infrastructure could set off a flurry of capital expenditure spending.
By David Kirkpatrick • Dec. 11, 2017 -
Report: Facebook algorithm surfaces bizarre, inappropriate ads from e-commerce company
Products like plastic nostril holders and cat blindfolds are so prevalent that online subcultures have cropped up devoted to dissecting their weirdness.
By David Kirkpatrick , Peter Adams • Dec. 11, 2017 -
Louis Vuitton joins luxury brand chatbot trend
Luxury retailers and brands without chatbots may soon find themselves in the minority, as many in the segment have embraced the tech.
By Dan O'Shea • Dec. 11, 2017 -
UPDATE: Apple nears deal to acquire Shazam
Both entities have long been focused on entertainment-related experiences paired with the latest mobile technology.
By Chantal Tode • Dec. 8, 2017 -
Instagram tests standalone messaging app to replace inbox
The Direct app may be the first step toward removing messaging features from the core photo-sharing platform.
By Robert Williams • Dec. 8, 2017 -
Hilton tests high-tech 'connected room' at hotels
Guests will be able to control temperature, lighting, media streaming preferences and more from their mobile device.
By Robert Williams • Dec. 8, 2017 -
Visa's Olympic Winter Games campaign includes TV shopping, sensory branding
On-air and digital prompts to buy Team USA merchandise will be updated in real time for viewers at home.
By David Kirkpatrick • Dec. 8, 2017 -
Reddit boosts brands' listening, publishing capabilities with Sprinklr partnership
The move — a significant one for advertisers interested in the site — might also anger a user base that's been notoriously averse to corporate presences.
By David Kirkpatrick • Dec. 8, 2017 -
KFC Canada talks chicken with Amazon Alexa skill
The voice-activated interface offers chicken-themed jokes, random thoughts and pop culture references.
By Robert Williams • Dec. 7, 2017 -
ChowNow enlists lawmakers for help with Apple's app policies
The online food-ordering platform fears Apple's fast-approaching ban on template apps will impact its business.
By Robert Williams • Dec. 7, 2017 -
ANA declares AI the marketing word of the year
Given a number of controversies dogging the industry in 2017, the pick might be surprising.
By David Kirkpatrick , Peter Adams • Dec. 7, 2017 -
News Corp's new ad platform promises 3 layers of brand safety, better first-party data
News IQ aims to address several key pain points for marketers that have been felt sharply on other platforms this year.
By Erica Sweeney • Dec. 6, 2017
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