AmEx: 84% of millennials say businesses meet or exceed service expectations

Overall, 81% of Americans are satisfied with customer service interactions, up from 67% in 2014.

By Erica Sweeney • Dec. 22, 2017

How Amazon’s data trove gives Prime Video an edge in marketing shows

In an interview with Marketing Dive, Amazon Studios’ head of marketing discusses how the platform breaks through in a crowded marketplace.

By Dianna Christe • Dec. 22, 2017

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Home Depot tests Oath’s new AR ad unit

Consumers can click to access an immersive ad from Yahoo Mail and other Oath content. 

By Robert Williams • Dec. 21, 2017

Report: Apple plans to combine iPhone, iPad, Mac apps

The tech giant wants a single set of apps to work on all its devices.

By Robert Williams • Dec. 21, 2017

Walmart reportedly tests text-based personal shopping service

Code Eight is in the early stages of piloting a feature geared toward wealthy New York City moms to research and buy products via text or photo.

By Daphne Howland • Dec. 21, 2017

ProFlowers enters chatbot frenzy with one-click buy button

​Most chatbots have suffered to deliver conversions, but one-click buying could be the answer to reducing friction and closing sales on Messenger.

By Dan O’Shea • Dec. 21, 2017

Study: Only 20% of publishers’ websites use ads.txt

The solution from IAB is designed to help prevent ad fraud, but the adoption rate is low so far, according to MediaRadar.

By David Kirkpatrick • Dec. 21, 2017

Google begins mobile-first indexing of websites

The previously announced transition in the search giant’s approach has begun with a few sites. 

By Robert Williams • Dec. 20, 2017

Hasbro brings Trivial Pursuit to Amazon Alexa

It’s the first major board game to be adapted for the voice-activated assistant with Echo Button capabilities.

By Robert Williams • Dec. 20, 2017

Levi’s debuts shoppable video for holiday gift inspiration

The brand merges an interactive digital experience with e-commerce to appeal to millennial and Gen Z consumers.

By David Kirkpatrick • Dec. 20, 2017

Google sets date for release of Chrome ad blocker

The company has also more clearly outlined what qualifies a site as failing to meet its standards and provided guidance on how to address ad violations. 

By David Kirkpatrick • Dec. 20, 2017

Subway’s top marketing exec departs after 8 months

Franchisees’ unhappiness over plans for a $4.99 footlong sandwich promotion could be behind the departure. 

By David Kirkpatrick • Dec. 20, 2017

WhatsApp receives ultimatum from France to stop sharing user data with Facebook

The country’s privacy watchdog gave the messaging app one month to comply.

By Robert Williams • Dec. 19, 2017

Reddit upgrades mobile app to add chat, moderation tools

The online discussion forum wants to become a “mobile-first” service.

By Robert Williams • Dec. 19, 2017

Ikea flaunts VR experience at Dallas store opening

Visitors sported HTC Vive headsets to examine furniture, play a pillow toss game and learn about the brand’s sustainability and design.

By David Kirkpatrick • Dec. 19, 2017

More marketers take programmatic buying in-house, ANA says

A survey found 35% of respondents are expanding in-house programmatic media buying, reducing the role of external agencies. 

By David Kirkpatrick • Dec. 19, 2017

Can marketers unify to turn the tide against ad fraud in 2018?

It’s not all about altruism: the bottom-line business benefits of combating bad actors online are attracting more brands, vendors and agencies to new solutions.

By Peter Adams • Dec. 19, 2017

Buzzword to brand necessity: Best practices for using AR in marketing

AR is a powerful tool for engaging consumers and growing brands, but we’re still determining how to maximize its impact, Blippar’s Omaid Hiwaizi writes.

By Omaid Hiwaizi • Dec. 18, 2017

Major League Baseball Players Assoc. puts playable ads in its app

The organization is looking for ways to cover the high cost of user acquisition. 

By Erica Sweeney • Dec. 18, 2017

Google shuts down Tango AR platform

The search giant now plans to instead focus on its mass-market ARCore platform, a more direct competitor to Apple’s ARKit.

By Robert Williams • Dec. 18, 2017

How the GOP tax overhaul could affect marketing

Congress is expected to pass a tax reform bill this week. Here’s a cheat sheet for what it means for your industry, and more.

By David Kirkpatrick , Chantal Tode , Robert Williams • Dec. 18, 2017

Accenture Interactive acquires Irish creative agency Rothco

The consultancy continues its years-long buying spree to beef up its advertising and marketing capabilities.

By Erica Sweeney • Dec. 18, 2017

MadHive develops cryptocurrency tokens to support blockchain ad network

The company believes the technology could change the economics of advertising. 

By David Kirkpatrick • Dec. 18, 2017

Apple Maps adds indoor guides for 34 airports

Indoor mapping, introduced with the launch of iOS 11 in the fall, continues to expand to new locations. 

By Robert Williams • Dec. 15, 2017

Snap’s new Lens Studio simplifies creating AR content

Advertisers and everyday users can now develop AR lenses like the dancing hot dog that went viral.

By Robert Williams • Dec. 15, 2017