Ad Tech: Page 151
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Starbucks, Alibaba partner on AR tech at new Shanghai roastery
The chain's mobile app adds to the "immersive coffee wonderland," where people can learn about beans and enhance their tasting experience.
By Robert Williams • Dec. 6, 2017 -
Apple debuts new pay-per-install ad tool, buys podcast search engine
The former is another way that the tech giant is trying to help app developers and marketers get noticed in the App Store.
By Robert Williams • Dec. 6, 2017 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
United Airlines unveils apps for Google Assistant, Fitbit smartwatch
The first airline app for Google Assistant lets customers check in and hear their flight status.
By Robert Williams • Dec. 6, 2017 -
GM Marketplace lets people shop while driving
The carmaker wants to wean drivers off their smartphones for in-car e-commerce, with early partners including Shell, Exxon Mobil, TGI Fridays and Dunkin' Donuts.
By Robert Williams • Dec. 6, 2017 -
Study: Social media, content top marketers' list of tactics for 2018
A recent survey found that 93% of industry professionals will increase digital marketing budgets next year.
By David Kirkpatrick • Dec. 6, 2017 -
Google yanks YouTube from some Amazon devices in escalation of rivalry
The video platform has again been removed from the Echo Show and also Amazon Fire TVs, with Google citing a violation of its terms of services.
By David Kirkpatrick , Peter Adams • Dec. 6, 2017 -
Study: Mobile app store spending to jump 30% in 2018
App Annie predicts consumer spending in app stores will hit $110 billion globally next year.
By Robert Williams • Dec. 5, 2017 -
VW enters ride-hailing market with electric minibus
The carmaker's Moia division will start service in Hamburg later next year.
By Robert Williams • Dec. 5, 2017 -
Google warns apps, websites on privacy notices
Android developers have two months to ensure their apps comply with Google's revised Unwanted Software Policy.
By Robert Williams • Dec. 5, 2017 -
Target rolls out much-anticipated mobile wallet feature
The new tool keeps Cartwheel offers, coupons and payment options in one app that users can scan at checkout.
By Dan O'Shea • Dec. 5, 2017 -
Apple Pay Cash debuts with latest iOS update
The feature lets U.S. users send and receive money through iMessage, similar to Paypal's Venmo, Zelle or Square Cash.
By Robert Williams • Dec. 5, 2017 -
Study: Companies spend more than $20B on third-party audience data, solutions
Omnichannel leads the pack in investment by data type while identity comes in last.
By David Kirkpatrick • Dec. 5, 2017 -
Opinion
Marketers must find AI's moral compass
Many believe that as quickly as the application of AI in marketing is exploding, it's also growing out of control, writes Benjamin Lord, global director at WPP's Kinetic.
By Benjamin Lord • Dec. 5, 2017 -
Dive Awards
Executive of the Year: Marc Pritchard, P&G
Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.
By Chantal Tode • Dec. 4, 2017 -
WeChat adds city guides for London, Sydney and Dubai
The Chinese messaging app has digital guides to help tourists traveling abroad.
By Robert Williams • Dec. 4, 2017 -
Study: Video will climb to 75% of all mobile traffic by 2023
As early as 2020, half of all TV and video viewing will be from a mobile screen as more consumers shift away from scheduled cable content.
By Robert Williams • Dec. 4, 2017 -
Mall of America launches new chatbot
Shoppers can engage with the AI-based chatbot on the mall's website, mobile app, Facebook page or through Amazon Alexa.
By Dan O'Shea • Dec. 4, 2017 -
Brands exert greater control over co-op advertising
In a reflection of digital's influence, brands are now telling retailer partners how to spend co-op marketing budgets.
By David Kirkpatrick • Dec. 4, 2017 -
Dive Awards
Disruptor of the Year: Amazon
Industry thought leaders have long positioned the company as a potential third major digital advertising force. A number of surprising moves this year and an expected $1.65 billion in ad revenue show it's getting there fast.
By Peter Adams • Dec. 4, 2017 -
Dive Awards
Controversy of the Year: Brand Safety
Some digital marketing practitioners — both legitimate and underground — have played fast and loose with brands' reputations for years. In 2017, the day of reckoning arrived.
By Chantal Tode • Dec. 4, 2017 -
Dive Awards
Campaign of the Year: Burger King's 'Google Home of the Whopper'
With an estimated $135 million in earned media and a top creative award at Cannes Lions, the fast food chain's device-hijacking stunt asked: What happens when an ad disrupts technology?
By Peter Adams • Dec. 4, 2017 -
Dive Awards
Mobile Disruptor of the Year: Augmented Reality
Projected to hit $83 billion in the next five years, the tech has quickly ballooned in popularity and become an increasingly major part of brands' mobile strategies.
By Natalie Black (Koltun) • Dec. 4, 2017 -
Dive Awards
Marketer of the Year: KFC
From a $20,000 meteorite shaped like a chicken sandwich to a bonafide romance novella, the brand's marketing stunts this year have consistently grabbed consumer attention with a knowing wink and distinct flavor of deep-fried weirdness.
By Peter Adams • Dec. 4, 2017 -
New Alexa format drops users into exclusive U2 broadcast
Amazon Music teamed up with the band for special radio content that Alexa users can access via voice command.
By Erica Sweeney • Dec. 1, 2017 -
Apple shares facial recognition data with apps, sparking privacy worries
The new iPhone X can give marketers data about how people look and feel, but consumers may not be ready for the consequences.
By Robert Williams • Dec. 1, 2017
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