Report: Snapchat may require a portion of ads to be viewed before skipping

The image-messaging app is considering forcing users to watch three seconds of commercials before showing a 'skip ad' option.

By Robert Williams • Jan. 3, 2018

Lyft offers self-driving rides at CES

Through a partnership with Aptiv, mobile users will be able to ride in a driverless car to more than 20 destinations around Las Vegas. 

By Robert Williams • Jan. 3, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Report: Amazon in talks to sell Alexa audio ads with Clorox, P&G, others

Early discussions are said to be focused on whether marketers should pay for higher placement if a user asks for product listings on Amazon's e-commerce platform.

By Robert Williams • Jan. 3, 2018

Can Google Home take on Amazon's Echo in 2018?

Loup Ventures foresees a year of growth for Google's smart speaker despite Amazon's early domination of the space.

By Dan O'Shea • Jan. 3, 2018

VR, AR and other new hardware categories revive CES 2018

The 4,000-exhibitor show, which kicks off Jan. 9, draws renewed interest from Google, Amazon, Apple and Facebook.  

By Erica Sweeney • Jan. 3, 2018

GE expands smart lighting system with new devices, Apple HomeKit integration

A connected ceiling fixture allows users to listen to music, perform voice-driven tasks or change a room's lighting without the need for a separate device.

By Erica Sweeney • Jan. 3, 2018

Apple apologizes for slowing down older iPhones

The rare apology followed a wave of complaints and lawsuits from consumers and analysts who noticed slower performance in older devices.

By Robert Williams • Jan. 2, 2018

Citi analysts see 40% chance Apple will buy Netflix

Apple is eligible to transfer $252 billion in overseas cash to the U.S. under the Trump administration's tax cut.

By Robert Williams • Jan. 2, 2018

Report: Alibaba's UC Browser for mobile quietly overtakes Google Chrome in Asia

Hundreds of millions of smartphone users in emerging markets prefer UC Browser on lower-end devices.

By Robert Williams • Jan. 2, 2018

How marketers can sharpen their chatbot strategies in 2018

Pushing past early experiments, brands like Mall of America are doubling down with AI-driven assistants to boost satisfaction and sales.

By Shane Schick • Jan. 2, 2018

Study: 22% of UK brands plan to shrink programmatic ad spend

Lack of trust and transparency as well as cost and safety concerns are among the top reasons for the decrease.

By Erica Sweeney • Jan. 2, 2018

9 trends that will define marketing in 2018

2017 was the year the industry got its much-needed wake-up call. The question now isn't whether marketers can fix a broken system but how they'll make it better. 

By Peter Adams • Jan. 2, 2018

Instagram weaves 'recommended' posts into user feeds to boost discoverability

The app shows suggested content based on posts that have been liked by other accounts a user follows.

By Robert Williams • Dec. 29, 2017

CNBC will sell audio ads after it sees significant voice audience growth in 2017

Though specific numbers weren't released, CNBC is gauging the success of voice content based on total audience growth, user return rate and the skill's ability to answer queries.

By Erica Sweeney • Dec. 28, 2017

Paramount to screen 'Top Gun' in VR movie theater

On Dec. 29, viewers can interact with fellow moviegoers in a virtual theater and lobby without ever leaving their home.

By Erica Sweeney • Dec. 28, 2017

NowThis ranked most-viewed 360-degree video publisher on Facebook

The NowThis x Samsung Gear 360 campaign from June saw 134x more views than the average 360-degree video on Facebook, with 845 million social impressions, 1.6 million engagements and 184,000 shares.

By Erica Sweeney • Dec. 27, 2017

Where does brand safety go from here?

After many brands boycotted YouTube earlier this year for fear of having their ads placed alongside hate speech and negative content, some are turning to premium publishers and direct buys, writes Zvelo CEO Jeff Finn.

By Jeff Finn • Dec. 26, 2017

UPDATE: IOS bug disables links in text messages that use dollar signs

Discovered by Tatango, the bug is impacting direct response campaigns from brands like Subway, Baskin Robbins and Houlihan's during the crucial holiday season. 

By Robert Williams • Dec. 22, 2017

CaliBurger pilots AI kiosks that recognize the faces of loyalty members

Will regular customers appreciate the convenience or find it creepy? 

By David Kirkpatrick • Dec. 22, 2017

Marketers should use city-based email marketing to better meet customers where they live

As spending power and wealth concentrate in cities, brands must become more adept at reaching consumers in urban areas, writes Response Media CTO Keith Perlstein.

By Keith Perlstein • Dec. 22, 2017

How to build a chatbot rich in functionality

By finding and fixing the biggest bottlenecks of a chatbot, users will have a smoother experience and be more likely to return, writes Botanalytics's lker Koksal.

By Ilker Koksal • Dec. 22, 2017

AmEx: 84% of millennials say businesses meet or exceed service expectations

Overall, 81% of Americans are satisfied with customer service interactions, up from 67% in 2014.

By Erica Sweeney • Dec. 22, 2017

How Amazon's data trove gives Prime Video an edge in marketing shows

In an interview with Marketing Dive, Amazon Studios' head of marketing discusses how the platform breaks through in a crowded marketplace.

By Dianna Christe • Dec. 22, 2017

Home Depot tests Oath's new AR ad unit

Consumers can click to access an immersive ad from Yahoo Mail and other Oath content. 

By Robert Williams • Dec. 21, 2017

Report: Apple plans to combine iPhone, iPad, Mac apps

The tech giant wants a single set of apps to work on all its devices.

By Robert Williams • Dec. 21, 2017