Ad Tech: Page 151
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Snap's new Lens Studio simplifies creating AR content
Advertisers and everyday users can now develop AR lenses like the dancing hot dog that went viral.
By Robert Williams • Dec. 15, 2017 -
Study: Nearly half of marketers don't know where their ads are shown online
Programmatic strategies make it difficult to keep track and raise brand safety concerns, though only 46% of respondents said they'd consider returning to direct publisher relationships.
By David Kirkpatrick • Dec. 15, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
FCC ends net neutrality, but the controversy is likely to continue
Even though the vote went in favor of dismantling net neutrality, legal challenges are likely.
By David Kirkpatrick • Dec. 15, 2017 -
Facebook unveils ads that open chat messages on WhatsApp
Businesses can show a button on their ads that lets customers make a call or send a message with WhatsApp.
By Robert Williams • Dec. 14, 2017 -
Messenger's video chat volume doubles to 17B
In addition to surging mobile video usage, more than 7 billion chats on average take place on the Facebook-owned app every day.
By Robert Williams • Dec. 14, 2017 -
Peapod rolls out text-to-order tool
The online grocer's new "Chat-to-Cart" feature also lets shoppers add items with emojis and their voice.
By Jeff Wells • Dec. 14, 2017 -
Opinion
Building stronger brand connections through connected devices
The more devices consumers are connected to, the more closely advertisers can examine their specific behaviors and cater to their needs, writes Kiip's Brian Wong.
By Brian Wong • Dec. 14, 2017 -
Boxed aims to ease online bulk ordering with AR, chatbot tech
The online wholesaler crossed two of the hottest mobile trends off its list in one app update.
By Dan O'Shea • Dec. 14, 2017 -
AdWords update adds phone numbers, addresses to boost targeting
More spending could be coming Google's way, as the tools are positioned to deliver more relevant ads and other marketing content.
By David Kirkpatrick • Dec. 14, 2017 -
Colgate's new Alexa skill asks users to turn off the tap
Research shows that doing so can save up to four gallons of water per brushing session, but 42% of surveyed U.S. adults keep the faucet running.
By David Kirkpatrick • Dec. 14, 2017 -
Seek updates AR app with bigger focus on community, branded content
Lionsgate and Samsung have signed on to develop channels on the app.
By Erica Sweeney • Dec. 13, 2017 -
Microsoft's Cortana is now the voice of CM Launcher app
Users can make hands-free calls, create events, read news headlines, translate and search the web.
By Erica Sweeney • Dec. 13, 2017 -
Instagram adds hashtag following in a potential boost to discoverability
The platform now lets users follow hashtags to see curated posts about a particular topic.
By Robert Williams • Dec. 13, 2017 -
Campbell's unveils AI-powered ad with IBM's Watson
In the follow-up to an earlier collaboration, the brand is again betting on natural language processing to enhance personalization for recipe recommendations.
By Robert Williams • Dec. 13, 2017 -
Facebook opens AR Studio to all creators
The social network seeks to put its augmented reality tools into the hands of every content producer.
By Robert Williams • Dec. 13, 2017 -
Deloitte: Live broadcasts, events to generate over $545B in revenue next year
The consultancy also foresees a big jump in AR engagement and consumers' willingness to pay for online media in 2018.
By David Kirkpatrick • Dec. 13, 2017 -
Publishers lose $1.27B yearly to ad fraud, new study finds
An array of outlets including Business Insider and The Washington Post, along with platforms like Google, urged for greater adoption of IAB Tech Lab's ads.txt to combat the issue.
By David Kirkpatrick , Peter Adams • Dec. 13, 2017 -
Twitter continues to tweak features to appeal to users
Early indications show that users enjoy the expanded tweet character limit. Now it's rolling out view counts on posted videos.
By Erica Sweeney • Dec. 12, 2017 -
Airbnb envisions how AR, VR will shape future travel experiences
Homes that include virtual tours or 360-degree guides can showcase properties through more immersive formats.
By Robert Williams • Dec. 12, 2017 -
Android update brings 'Last Jedi' AR stickers to Pixel 2 phone
Based on Google's ARCore technology, the stickers let users place AR characters in pictures and video.
By Robert Williams • Dec. 12, 2017 -
Study: 14% of chatbot conversations lead to human-based chat
The average chatbot session lasts for a minute and a half, SnatchBot found.
By Robert Williams • Dec. 12, 2017 -
Deep Dive
Can progressive web apps solve the app vs. browser dilemma?
The line-blurring solution offers several advantages for shoppers and marketers, but challenges exist that could be a deal breaker for some.
By Robert Williams • Dec. 12, 2017 -
L'Oreal's NYX brand partners with Samsung for in-store VR
Customers can shop and purchase beauty products in a new way.
By David Kirkpatrick • Dec. 12, 2017 -
Study: Mobile payments face resistance in mature markets
A minority of internet users in North America and Europe prefer mobile payments to other methods, Kantar TNS said.
By Robert Williams • Dec. 12, 2017 -
Kargo becomes first company to achieve 100% ads.txt compliance
In an exclusive for Marketing Dive, VP of publisher partnerships Lauren Hendricks explained how Kargo worked with outlets like Business Insider to implement and analyze the benefits of the fraud-preventing tool.
By Natalie Black (Koltun) • Dec. 12, 2017