Ad Tech: Page 152
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Report: WhatsApp readies standalone business app
The move could give brands another channel to communicate with customers, especially younger ones who are more frequently chatting on mobile apps.
By Robert Williams • Dec. 11, 2017 -
BMW brings AR showroom app to iPhone
Originally created for Google's Tango platform, the iOS version reinforces the car maker's interest in AR.
By Robert Williams • Dec. 11, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Budweiser's digital holiday card drives anti-drunk driving message, Prohibition trial
U.K. consumers who print out a digital Christmas card can redeem free samples of a new, non-alcoholic brew.
By David Kirkpatrick • Dec. 11, 2017 -
How the GOP tax bill might help tech giants, telecoms
Savings from corporate tax breaks combined with short-term incentives to invest in upgrading infrastructure could set off a flurry of capital expenditure spending.
By David Kirkpatrick • Dec. 11, 2017 -
Report: Facebook algorithm surfaces bizarre, inappropriate ads from e-commerce company
Products like plastic nostril holders and cat blindfolds are so prevalent that online subcultures have cropped up devoted to dissecting their weirdness.
By David Kirkpatrick , Peter Adams • Dec. 11, 2017 -
Louis Vuitton joins luxury brand chatbot trend
Luxury retailers and brands without chatbots may soon find themselves in the minority, as many in the segment have embraced the tech.
By Dan O'Shea • Dec. 11, 2017 -
UPDATE: Apple nears deal to acquire Shazam
Both entities have long been focused on entertainment-related experiences paired with the latest mobile technology.
By Chantal Tode • Dec. 8, 2017 -
Instagram tests standalone messaging app to replace inbox
The Direct app may be the first step toward removing messaging features from the core photo-sharing platform.
By Robert Williams • Dec. 8, 2017 -
Hilton tests high-tech 'connected room' at hotels
Guests will be able to control temperature, lighting, media streaming preferences and more from their mobile device.
By Robert Williams • Dec. 8, 2017 -
Visa's Olympic Winter Games campaign includes TV shopping, sensory branding
On-air and digital prompts to buy Team USA merchandise will be updated in real time for viewers at home.
By David Kirkpatrick • Dec. 8, 2017 -
Reddit boosts brands' listening, publishing capabilities with Sprinklr partnership
The move — a significant one for advertisers interested in the site — might also anger a user base that's been notoriously averse to corporate presences.
By David Kirkpatrick • Dec. 8, 2017 -
KFC Canada talks chicken with Amazon Alexa skill
The voice-activated interface offers chicken-themed jokes, random thoughts and pop culture references.
By Robert Williams • Dec. 7, 2017 -
ChowNow enlists lawmakers for help with Apple's app policies
The online food-ordering platform fears Apple's fast-approaching ban on template apps will impact its business.
By Robert Williams • Dec. 7, 2017 -
ANA declares AI the marketing word of the year
Given a number of controversies dogging the industry in 2017, the pick might be surprising.
By David Kirkpatrick , Peter Adams • Dec. 7, 2017 -
News Corp's new ad platform promises 3 layers of brand safety, better first-party data
News IQ aims to address several key pain points for marketers that have been felt sharply on other platforms this year.
By Erica Sweeney • Dec. 6, 2017 -
Starbucks, Alibaba partner on AR tech at new Shanghai roastery
The chain's mobile app adds to the "immersive coffee wonderland," where people can learn about beans and enhance their tasting experience.
By Robert Williams • Dec. 6, 2017 -
Apple debuts new pay-per-install ad tool, buys podcast search engine
The former is another way that the tech giant is trying to help app developers and marketers get noticed in the App Store.
By Robert Williams • Dec. 6, 2017 -
United Airlines unveils apps for Google Assistant, Fitbit smartwatch
The first airline app for Google Assistant lets customers check in and hear their flight status.
By Robert Williams • Dec. 6, 2017 -
GM Marketplace lets people shop while driving
The carmaker wants to wean drivers off their smartphones for in-car e-commerce, with early partners including Shell, Exxon Mobil, TGI Fridays and Dunkin' Donuts.
By Robert Williams • Dec. 6, 2017 -
Study: Social media, content top marketers' list of tactics for 2018
A recent survey found that 93% of industry professionals will increase digital marketing budgets next year.
By David Kirkpatrick • Dec. 6, 2017 -
Google yanks YouTube from some Amazon devices in escalation of rivalry
The video platform has again been removed from the Echo Show and also Amazon Fire TVs, with Google citing a violation of its terms of services.
By David Kirkpatrick , Peter Adams • Dec. 6, 2017 -
Study: Mobile app store spending to jump 30% in 2018
App Annie predicts consumer spending in app stores will hit $110 billion globally next year.
By Robert Williams • Dec. 5, 2017 -
VW enters ride-hailing market with electric minibus
The carmaker's Moia division will start service in Hamburg later next year.
By Robert Williams • Dec. 5, 2017 -
Google warns apps, websites on privacy notices
Android developers have two months to ensure their apps comply with Google's revised Unwanted Software Policy.
By Robert Williams • Dec. 5, 2017 -
Target rolls out much-anticipated mobile wallet feature
The new tool keeps Cartwheel offers, coupons and payment options in one app that users can scan at checkout.
By Dan O'Shea • Dec. 5, 2017
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