Apple Pay Cash debuts with latest iOS update

The feature lets U.S. users send and receive money through iMessage, similar to Paypal's Venmo, Zelle or Square Cash.

By Robert Williams • Dec. 5, 2017

Study: Companies spend more than $20B on third-party audience data, solutions

Omnichannel leads the pack in investment by data type while identity comes in last. 

By David Kirkpatrick • Dec. 5, 2017

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Marketers must find AI's moral compass

Many believe that as quickly as the application of AI in marketing is exploding, it's also growing out of control, writes Benjamin Lord, global director at WPP's Kinetic.

By Benjamin Lord • Dec. 5, 2017

Executive of the Year: Marc Pritchard, P&G

Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.

By Chantal Tode • Dec. 4, 2017

WeChat adds city guides for London, Sydney and Dubai

The Chinese messaging app has digital guides to help tourists traveling abroad.

By Robert Williams • Dec. 4, 2017

Study: Video will climb to 75% of all mobile traffic by 2023

As early as 2020, half of all TV and video viewing will be from a mobile screen as more consumers shift away from scheduled cable content.

By Robert Williams • Dec. 4, 2017

Mall of America launches new chatbot

Shoppers can engage with the AI-based chatbot on the mall's website, mobile app, Facebook page or through Amazon Alexa.

By Dan O'Shea • Dec. 4, 2017

Brands exert greater control over co-op advertising

In a reflection of digital's influence, brands are now telling retailer partners how to spend co-op marketing budgets.

By David Kirkpatrick • Dec. 4, 2017

Disruptor of the Year: Amazon

Industry thought leaders have long positioned the company as a potential third major digital advertising force. A number of surprising moves this year and an expected $1.65 billion in ad revenue show it's getting there fast. 

By Peter Adams • Dec. 4, 2017

Controversy of the Year: Brand Safety

Some digital marketing practitioners — both legitimate and underground — have played fast and loose with brands' reputations for years. In 2017, the day of reckoning arrived. 

By Chantal Tode • Dec. 4, 2017

Campaign of the Year: Burger King's 'Google Home of the Whopper'

With an estimated $135 million in earned media and a top creative award at Cannes Lions, the fast food chain's device-hijacking stunt asked: What happens when an ad disrupts technology?  

By Peter Adams • Dec. 4, 2017

Mobile Disruptor of the Year: Augmented Reality

Projected to hit $83 billion in the next five years, the tech has quickly ballooned in popularity and become an increasingly major part of brands' mobile strategies.

By Natalie Black (Koltun) • Dec. 4, 2017

Marketer of the Year: KFC

From a $20,000 meteorite shaped like a chicken sandwich to a bonafide romance novella, the brand's marketing stunts this year have consistently grabbed consumer attention with a knowing wink and distinct flavor of deep-fried weirdness.

By Peter Adams • Dec. 4, 2017

New Alexa format drops users into exclusive U2 broadcast

Amazon Music teamed up with the band for special radio content that Alexa users can access via voice command. 

By Erica Sweeney • Dec. 1, 2017

Apple shares facial recognition data with apps, sparking privacy worries

The new iPhone X can give marketers data about how people look and feel, but consumers may not be ready for the consequences. 

By Robert Williams • Dec. 1, 2017

Marriott turns shower doors into shareable sketch pads

For a limited time, guests at an Irvine, CA, hotel can use the blank canvas of a foggy shower door to capture and showcase their ideas.

By David Kirkpatrick • Dec. 1, 2017

Amazon brings Alexa to the enterprise

Alexa for Business lets employees complete hands-free tasks like managing multiple calendars, controlling equipment, reserving meeting rooms and more.

By David Kirkpatrick • Dec. 1, 2017

WSJ: Alphabet mulls melding Nest and Google again to address Amazon's hardware challenge

The 2015 splitting of the groups never made much sense to begin with, according to insiders.

By David Kirkpatrick • Dec. 1, 2017

PayPal plans to branch out beyond payments

The app may seek to become the U.S. version of Alipay, with more offerings beyond its core money-transferring function.

By Robert Williams • Nov. 30, 2017

YouTube takes a stab at popular 'stories' format with Reels

The test feature lets creators with more than 10,000 subscribers post short-form videos and add filters, music, stickers and links to longer content.

By Robert Williams • Nov. 30, 2017

IDC: Phablets to overtake smaller smartphones by 2019

Mobile users are increasingly likely to buy devices with bigger screens. 

By Robert Williams • Nov. 30, 2017

Pottery Barn launches AR app for iOS

The furniture retailer looks to gain greater market exposure for the augmented reality app by bringing it to Apple devices.

By Dan O'Shea • Nov. 30, 2017

Facebook's TBH app fades quickly in rankings

The teen polling app saw a surge in downloads after Facebook's takeover and then fell rapidly.

By Robert Williams • Nov. 30, 2017

Will 'next gen TV' help broadcasters better compete for digital ad dollars?

A new standard recently approved by the FCC allows for broadcasting high-quality content using an IP signal and has the potential to significantly impact digital media. 

By David Kirkpatrick • Nov. 30, 2017

Apple News's director of monetization said to change jobs

David Kang moves to another role at Apple as publishers continue to express frustration over how to monetize content on the platform.

By Robert Williams • Nov. 29, 2017