P&G's sales jump as ad spending shrinks, data-driven marketing ramps up

The CPG giant said its performance marketing is growing more accomplished, helping it reach very targeted audiences to test new ideas and products.

By Dianna Christe • July 31, 2019

Post-it digitizes note taking with new Android app

3M's line of sticky notes aims to help mobile users capture, organize and share ideas offline and on-the-go.

By Robert Williams • July 31, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

JPMorgan Chase inks 5-year deal to generate marketing copy via AI

During a pilot program, ads rendered by Persado's software received far higher click-through rates than those that were not.

By Peter Adams • July 30, 2019

Facebook ranks lowest among social media sites for customer satisfaction, study says

Snapchat debuted on the American Customer Satisfaction Index, receiving high marks for mobile quality.

By Robert Williams • July 30, 2019

Pinterest rolls out browseable catalogs alongside Pins

Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.

By Barry Levine • July 30, 2019

TikTok's parent company readies smartphone plans

ByteDance said it will make the mobile devices after it struck a deal with hardware developer Smartisan Technology.

By Robert Williams • July 30, 2019

Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions

At the time of the deal's announcement, Dataxu's CEO said it "changes everything" for CTV, but a new report outlines limits.

By Peter Adams • Updated Aug. 7, 2019

DOJ settlement on Sprint/T-Mobile deal pledges fast 5G buildout

The planned merger cleared another regulatory hurdle, with the two mobile providers and Dish pledging a fast rollout of 5G service to U.S. customers.

By Chris Teale • July 29, 2019

Why consumers named Patagonia a leading innovative tech brand

YouTube, HBO and Airbnb are among eight brands that fell off Brand Keys' 2019 "Most Innovative Tech Brands" survey as expectations around innovation evolve.

By Dianna Christe • July 29, 2019

General Mills' Box Tops go digital with fresh mobile app

Requiring users to scan receipts could help the food giant gather insights into shopping habits to inform future marketing.

By Robert Williams • July 29, 2019

Twitter's ad refresh pays off in Q2, but slowdown could be coming

Monetizable Daily Active Users, a new audience metric reported in lieu of monthly active users, was up 14% year-over-year.

By Peter Adams • July 26, 2019

Catalina ties digital ads to real-world purchases across 700 audience segments

As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.

By Barry Levine • July 26, 2019

Unilever builds stable of digital hubs as data-driven marketing accelerates

Discussing Q2 results, execs pointed to e-commerce as the "most important" growth channel and highlighted Axe's collaboration with DJ Martin Garrix.

By Barry Levine • July 26, 2019

Influencer marketing should focus on conversational health, not vanity metrics

Instead of asking for an influencer's top posts, assess the best conversations — ones that show excitement and receptivity that could take a campaign to the next level, writes Captiv8's Vishal Gurbuxani.

By Vishal Gurbuxani • July 25, 2019

Walmart, CVS and Hallmark pilot Contobox's shoppable ads

Early campaigns found that users were 4.5 times more likely to begin browsing products within the interactive ads than click through to a brand's website.

By Natalie Black (Koltun) , Robert Williams • July 25, 2019

Ad Age: Amazon courts Colgate, L'Oréal and Lululemon for 'audio ads' test

Attached to Amazon's new music streaming service, the format could also be a bid to shore up Alexa's strength as the audio space heats up.

By Peter Adams • July 25, 2019

Study: 57% of consumers would use voice for cheaper goods, not big ticket items

Only 18% said they would pay for a vacation or book flights via voice tech.

By Robert Williams • July 25, 2019

NYC weighs ban on sale of mobile location data

The city would be the first to forbid the controversial sale of geolocation data to third parties.

By Robert Williams • July 24, 2019

CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds

Forty-one percent of marketing leaders reported their budgets are flat or shrinking, in some cases despite expectations of growing revenue. 

By Peter Adams • July 24, 2019

Pinterest's 'compassionate search' forgoes targeted ads

Mental health resources arrive on the platform in the latest sign that companies are addressing negative effects of digital media on users' emotional well-being.

By Robert Williams • July 24, 2019

Merkle: Amazon top-of-search ads drive 3% of impressions but 45% of spend

Total spending on U.S. paid search ads grew 14% in Q2 from a year earlier, a slight deceleration from Q1 as growth on Google dipped slightly.

By Robert Williams • July 24, 2019

Snap adds record 13M users in Q2 as revenue jumps 48%

Improvements to Snapchat from Q1 appear to be gaining momentum, which could give marketers more confidence to advertise on the app.

By Robert Williams • July 24, 2019

OpenTable moves into delivery with new app feature

The reservation platform partnered with Uber Eats, Caviar and Grubhub to offer the service to more than 8,000 restaurants in 90 U.S. metro areas.

By Julie Littman • July 24, 2019

Marketers expect tech vendors to clean up ecosystem as complexity grows, study says

The findings suggest there may be an opportunity for tech vendors to alleviate pain points around streamlining, fraud and transparency.

By Dianna Christe • July 24, 2019

Starbucks to license out exclusive tech with new partnership

Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.

By Julie Littman • July 23, 2019