'Pokémon Go' adds in-game features to promote 'Detective Pikachu' movie

With estimated global revenue rising 15% to $65 million in April, the mobile game is making a comeback ahead of the film's premiere.

By Robert Williams • May 7, 2019

PepsiCo increased cost efficiency by 28% with blockchain test

While the effort shows promise for the distributed ledger technology's ability to drive down digital media costs, other recent tests produced mixed results.

By Barry Levine • May 7, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Report: Google tests shoppable recommendations in YouTube videos

Nike and Ulta Beauty reportedly have tested the ad unit that lets shoppers buy from the Google Express marketplace, unnamed sources told The Information.

By Robert Williams • May 6, 2019

Study: Smartwatch sales jump 48% on Apple's market strength

Set apart from rivals with a built-in electrocardiogram (ECG) feature, the Apple Watch maintained its 36% worldwide market share.

By Robert Williams • May 6, 2019

Liberty Mutual tests car-scented ads to sell insurance

Because smells help memory formation, the expectation is that car shoppers will be reminded of Liberty during test drives.

By Dianna Christe • May 6, 2019

NBCUniversal tunes into commerce with ShoppableTV

Viewers can scan televised QR codes to be directed to a brand's website to make a purchase.

By Robert Williams • May 6, 2019

J&J shares YouTube successes after growing spend on the platform by 250%

Alison Lewis, CMO of the company's consumer brands division, spoke at YouTube's NewFronts presentation about using the platform for informing new product development.

By Peter Adams • May 3, 2019

Meredith showcases digital programming lineup targeting women

A weekly online video show hosted by Katie Couric and several IGTV series were highlighted in the publisher's NewFronts presentation.

By Barry Levine • May 3, 2019

Cars.com extends Tinder-like services to match salespeople, potential customers

Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously.

By Barry Levine • May 3, 2019

Target, Walmart envision radically different futures for their growing media businesses

The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.

By Peter Adams • May 3, 2019

Unilever tests voice-powered ads on Spotify

By saying "Play now" when prompted by a commercial from personal care brand Axe, listeners can hear a curated music playlist that includes ads.

By Robert Williams • May 3, 2019

Digitas unveils AR app to celebrate 50th anniversary of moon landing

Created for the John F. Kennedy Presidential Library and Museum, the app aims to immerse the smartphone generation in the president's vision for the moon landing.

By Robert Williams • May 3, 2019

Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads

At the NewFronts, the platform detailed "viewer-first" product innovations like a format catered to binge watching and Easter Egg-like deals hidden among streaming content.

By Peter Adams • May 2, 2019

Denny's promotes brand revamp in multicultural push

In addition to its tech-focused overhaul geared toward millennials, a new multimedia campaign will target African-American and Hispanic diners.

By Lauren Manning • May 2, 2019

Google readies auto-delete feature to erase user location data, web history

New privacy features are a change from Google's current system that requires users to delete the information manually or to turn it off entirely.

By Robert Williams • May 2, 2019

Ad fraud losses drop 11% as more attempts are caught, ANA report says

Most fraud is expected to be stopped before it is paid for in 2019, according to the new report done in partnership with White Ops.

By Barry Levine • May 2, 2019

Pokémon Pass app trades virtual rewards for Target visits

Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.

By Robert Williams • May 2, 2019

Verizon updates rewards program to give points every month

Customers can use credits toward discounts on a smartphone, tickets to live events and to shop at Starbucks, Amazon and Uber.

By Robert Williams • May 1, 2019

25% of companies use AI in their personalization efforts, study finds

Overall, 59% of respondents said serious efforts on personalization are still a year away.

By Laura Klepacki • May 1, 2019

Apple offsets 17% drop in iPhone sales with services, wearables growth

The tech giant remains optimistic as its services division, which includes the App Store and Apple Pay, expanded by 16% to $11.5 billion.

By Robert Williams • May 1, 2019

Facebook's new competition-based ad metrics are what we've always needed

With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.

By Orlando Rios • May 1, 2019

Orangetheory unlocks AR content for Wonder Woman-themed race

People at the running event can point their smartphones at coaches, insignias and signage to unlock training tips, videos, ads, logos and holograms.

By Robert Williams • May 1, 2019

How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future

At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.

By Peter Adams • May 1, 2019

Will the future of shopping be livestreamed?

The feature has gained recent popularity overseas, and with more companies adopting the concept, will it take off in the U.S.? Eight experts weigh in.

By Caroline Jansen • April 30, 2019

Sirved launches visual menu database app

The app makes photos one of the main search features for more than 400,000 restaurants and aggregates reviews from multiple sources like Yelp, Google and Facebook.

By Lauren Manning • April 30, 2019