Mobile: Page 112
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Pizza Hut, Snickers kick off EA's Madden NFL esports championship
Airing on Twitch and YouTube, the esports tournament is timed with the NFL Kickoff from Aug. 30 to Sept. 1.
By Robert Williams • July 29, 2019 -
LandShark Lager dips into SMS contest for shark-dive trip, conservation effort
By launching the contest around Discovery Channel's "Shark Week," the beer brand from Jimmy Buffett's Margaritaville may capitalize on shark-related buzz.
By Robert Williams • July 29, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
General Mills' Box Tops go digital with fresh mobile app
Requiring users to scan receipts could help the food giant gather insights into shopping habits to inform future marketing.
By Robert Williams • July 29, 2019 -
Chipotle unwraps #GuacDance challenge on TikTok for Avocado Day
The guacamole-themed dance-off is its second challenge on the social app after a lid-flipping effort in May.
By Robert Williams • July 26, 2019 -
Alphabet revenue tops estimates as Google ad sales jump 16%
Analysts expect the search giant to expand ad sales in its Maps app and on YouTube in the years ahead.
By Robert Williams • July 26, 2019 -
Twitter's ad refresh pays off in Q2, but slowdown could be coming
Monetizable Daily Active Users, a new audience metric reported in lieu of monthly active users, was up 14% year-over-year.
By Peter Adams • July 26, 2019 -
Amazon's ad sales rise 37% to outpace digital rivals
The Q2 increase follows a 34% growth rate for Q1, which had marked a sudden deceleration from the more than 60% gains seen in the prior five quarters.
By Robert Williams • July 26, 2019 -
Catalina ties digital ads to real-world purchases across 700 audience segments
As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.
By Barry Levine • July 26, 2019 -
Columbia Pictures lights up Spotify with Tarantino takeover
Spotify will stream a four-part podcast interview of the director around his latest film premiere.
By Robert Williams • July 26, 2019 -
Opinion
Influencer marketing should focus on conversational health, not vanity metrics
Instead of asking for an influencer's top posts, assess the best conversations — ones that show excitement and receptivity that could take a campaign to the next level, writes Captiv8's Vishal Gurbuxani.
By Vishal Gurbuxani • July 25, 2019 -
Walmart, CVS and Hallmark pilot Contobox's shoppable ads
Early campaigns found that users were 4.5 times more likely to begin browsing products within the interactive ads than click through to a brand's website.
By Natalie Black (Koltun) , Robert Williams • July 25, 2019 -
Facebook's Q2 revenue jumps 28% as mobile ads power growth
Mobile video accounted for more than half of video revenue for the social giant that says "thumb-stopping" creative must hook users within three seconds.
By Robert Williams • July 25, 2019 -
Ad Age: Amazon courts Colgate, L'Oréal and Lululemon for 'audio ads' test
Attached to Amazon's new music streaming service, the format could also be a bid to shore up Alexa's strength as the audio space heats up.
By Peter Adams • July 25, 2019 -
Study: Gen Z prefers social media as top influence channel
The cohort differs from older generations in saying that online videos are a key brand discovery platform, behind social media and websites.
By Robert Williams • July 25, 2019 -
E-commerce channel, mobile search ads boomed in Q2, study finds
Stories accounted for 18% of all Instagram ads, up from 9%, and spending for Stories grew a massive 186% compared to Q2 2018.
By Barry Levine • July 25, 2019 -
Study: 57% of consumers would use voice for cheaper goods, not big ticket items
Only 18% said they would pay for a vacation or book flights via voice tech.
By Robert Williams • July 25, 2019 -
NYC weighs ban on sale of mobile location data
The city would be the first to forbid the controversial sale of geolocation data to third parties.
By Robert Williams • July 24, 2019 -
Pinterest's 'compassionate search' forgoes targeted ads
Mental health resources arrive on the platform in the latest sign that companies are addressing negative effects of digital media on users' emotional well-being.
By Robert Williams • July 24, 2019 -
Snap adds record 13M users in Q2 as revenue jumps 48%
Improvements to Snapchat from Q1 appear to be gaining momentum, which could give marketers more confidence to advertise on the app.
By Robert Williams • July 24, 2019 -
HotelTonight debuts FOMO-themed campaign promoting Daily Drop feature
The "A Hard Deal to Deal With" campaign plays up missed opportunities for the app's tool across GIFs, digital video, TV ads and more.
By Dianna Christe • July 24, 2019 -
OpenTable moves into delivery with new app feature
The reservation platform partnered with Uber Eats, Caviar and Grubhub to offer the service to more than 8,000 restaurants in 90 U.S. metro areas.
By Julie Littman • July 24, 2019 -
Starbucks to license out exclusive tech with new partnership
Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.
By Julie Littman • July 23, 2019 -
Mobile web usage overtakes time spent on Facebook app by 3%, study says
Mobile app usage has become more fragmented as consumers spend more time on YouTube, Gmail and Instagram.
By Robert Williams • July 23, 2019 -
Starbucks to license out exclusive mobile tech with new partnership
Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.
By Julie Littman • July 23, 2019 -
TD Ameritrade's voice-powered financial tools hit connected cars
Through Google's Android Auto or Amazon's Echo Auto, drivers can hear market summaries, industry updates and real-time quotes while on the go.
By Robert Williams • July 23, 2019
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