Mobile: Page 113
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BBC News unveils Merrill-sponsored progressive web app content hub
Readers benefit from an app-like experience while BBC's advertisers get greater viewability and flexibility in the creation of sponsored mini-verticals.
By Robert Williams • July 23, 2019 -
WWF taps Viber messaging app for Global Tiger Day fundraising
Tiger-themed sticker packs can be shared among friends via mobile messages before the conservation holiday on July 29.
By Robert Williams • July 23, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Perfect Corp. rolls out makeup AR tool for small businesses
With the technology, small businesses can introduce AI and AR to help customers make beauty purchasing decisions.
By Tatiana Walk-Morris • July 23, 2019 -
McDonald's departing global CMO will be replaced by 2 new SVPs
Two current employees will fill the freshly created roles of global marketing SVP and SVP of marketing technology after Silvia Lagnado leaves in October.
By Barry Levine • July 23, 2019 -
Pampers links with Alphabet unit on connected baby monitoring system
Lumi by Pampers includes sensor-equipped diapers and an app that monitors activities to help parents raise "quantified babies."
By Peter Adams • July 22, 2019 -
Facebook shrinks ad space on mobile News Feed
A new layout has less room for images and text in sponsored posts, making creative assets more imperative for marketers.
By Robert Williams • July 22, 2019 -
YouTube settles with FTC over claims related to mishandling children's data, reports say
While the news is another indication the FTC is willing to fine big players, there's not yet a clear vision of how to protect the privacy of kids using video-sharing sites.
By Dianna Christe • July 22, 2019 -
Jimmy Dean sponsors Time's Apollo landing celebration in new AR app
The publisher worked with several partners to create a compelling experience showcasing its visual journalism and reach a large audience.
By Dianna Christe • July 22, 2019 -
Adobe debuts software tools to ease Alexa skill creation
Designers can export prototypes of voice-powered apps for client or stakeholder demonstrations, possibly shortening the development cycle.
By Robert Williams • July 22, 2019 -
Tinder circumvents Google Play fees with in-app payments
Match Group's dating app lets users directly enter credit card information to help the company cut down on app store fees.
By Robert Williams • July 22, 2019 -
Report: TikTok tests app features that resemble Instagram's format
The social video app is piloting a Discover tab to replace the current Search feature and a "sent to" section for sharing videos through WhatsApp.
By Robert Williams • July 22, 2019 -
Ordering app Ritual pilots AdQuick's performance-based OOH format
The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.
By Peter Adams • July 19, 2019 -
Los Angeles Football Club lets fans order food via Apple Business Chat
Scanning QR codes in the stadium with an iPhone opens a conversation with the soccer team's Olly virtual assistant about placing an order.
By Robert Williams • July 19, 2019 -
Humorous content is most popular for TV viewers sharing on social media, study finds
Seventy-three percent of social network users engage with TV-related content on social media platforms.
By Robert Williams • July 19, 2019 -
Disney gets song hub on Spotify to showcase music library
"Let It Go," the hit song from "Frozen," is the most-streamed Disney song on the platform.
By Robert Williams • July 19, 2019 -
Bud Light offers free beer to aliens escaping during 'Storm Area 51' event
In response to a viral Facebook event, the beer brand will debut an alien-themed label if it receives 51,000 retweets on Twitter.
By Barry Levine • July 19, 2019 -
Mobile carriers make social media push for 5G
Verizon and T-Mobile dedicated most of their social-media spend to Twitter, while Sprint went all in on Facebook.
By Robert Williams • July 19, 2019 -
Column
Campaign Trail: How Gatorade elevates UGC with an app for teen athletes
"Knowing that our heartbeat — our core audience — is a teen athlete, we need to be more engaged in the places and spaces they're in," Gatorade's head of consumer and athlete engagement told Marketing Dive.
By Natalie Black (Koltun) • July 19, 2019 -
Neurological evidence shows halo effect for mobile ads from surrounding content
High-quality content on mobile sites can produce an engagement rate as much as 20% higher compared to low-quality content.
By Barry Levine • July 19, 2019 -
Kraft Heinz launches a meal planning app that links to digital carts
Meal Hero uses artificial intelligence and user preferences to develop personalized meal plans shoppers can buy through Instacart.
By Jessica Dumont • July 19, 2019 -
Wendy's plays 'Fortnite' on Twitch to launch Baconfest
The burger chain gave away 1,000 Baconator sandwiches to Twitch viewers who ordered from Doordash.
By Robert Williams • July 18, 2019 -
Uber launches shopping app with Cargo to boost in-car commerce
Cargo Store users get back 10% of their purchases in Uber credits that can be redeemed on future rides or purchases.
By Robert Williams • July 18, 2019 -
Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail
In select cities where the weather is hot, residents can tweet at the brand with relevant emoji, like a thermometer, for the chance to win a highball kit.
By Barry Levine • July 18, 2019 -
Postmates adds emoji searches for World Emoji Day
Customers can combine the "taco" and "bell" emoji to look up Taco Bell, or the "hamburger" and "crown" to get Burger King.
By Robert Williams • July 18, 2019 -
Kahlúa showcases least-liked Instagram posts in pop-up art exhibit
The liqueur brand also added a section to its website called #BottomNine to help Instagram users see which of their posts received the fewest likes.
By Robert Williams • July 18, 2019
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