Mobile: Page 125


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    Ad revenue's growth streak continues, but a few clouds loom, report says

    While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead.

    By Dianna Christe • June 17, 2019
  • Samsung, 3M test Spotify's podcast audience targeting

    As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences.

    By June 17, 2019
  • Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Pinterest expands social commerce partner program

    To draw in brands and users, the platform selected companies to provide businesses with advertising, content marketing, measurement, creative and shopping services.

    By June 17, 2019
  • Facebook unveils plans, mobile wallet for new cryptocurrency

    Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.

    By Updated June 18, 2019
  • Brand-safety incidents on mobile apps jump 194%, study says

    A global jump in brand-safety incidents and 120% increase in fraudulent apps for connected TV and mobile means stakes are high for mobile advertisers, DoubleVerify said.

    By June 14, 2019
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    TikTok
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    Chipotle, Marc Anthony see viral growth via TikTok

    After success with major brands, the social app is ready to parlay its popularity among Generation Z into a marketing campaign that starts at Cannes.

    By June 14, 2019
  • Netflix plans 'Stranger Things' AR mobile game

    Similar to "Pokémon Go," the location-based game is coming to iOS and Android devices next year.

    By Robert Williams • June 14, 2019
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    Retrieved from Amazon on June 14, 2019
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    Amazon Restaurants is dead, but the e-tailer is still hungry for food delivery

    Now that the company has yielded its humble slice of the market to DoorDash, Uber Eats and Grubhub, analysts expect Amazon to buy its way back into the game.

    By Julie Littman • June 14, 2019
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    John Hazard
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    Column

    Comic Dive: Haters Gonna Hate

    Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it.

    By John Hazard • June 14, 2019
  • Digital restaurant orders growing at a double-digit clip

    Mobile apps represent 60% of digital orders, according to an NPD Group report.

    By Alicia Kelso • June 13, 2019
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    Michelob Ultra
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    Michelob Ultra turns Father's Day tributes on Instagram into real cards

    The cards will include a Drizly code that can be used to order the beer for delivery.

    By June 13, 2019
  • 'Fortnite' maker Epic Games acquires Houseparty app

    User accounts will be separate, and user data won't be shared between the platforms.

    By June 13, 2019
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    Whole Foods
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    Forrester: Whole Foods' customer experience gets boost from Amazon

    Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings. 

    By Barry Levine • June 13, 2019
  • Study: 89% of marketers boost sales with location data

    However, only 24% of survey respondents said they used location tracking to measure offline conversions. 

    By June 13, 2019
  • Pandora debuts in-house audio consultancy as marketers tune up sound strategies

    Ashley HomeStore is among the first clients working with Studio Resonate, which focuses on the development of sonic logos, creative, media and more.

    By June 13, 2019
  • Publix to launch mobile payment feature

    While the retailer hasn't confirmed a timeline for rollout, customers can pay for groceries through the app, which could speed up the checkout process.

    By Krishna Thakker • June 13, 2019
  • What marketers need to know from Mary Meeker's 2019 Internet Trends report

    The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.

    By June 12, 2019
  • 'Toy Story 4' gets mobile trivia game from National CineMedia

    The web app challenges players to test their knowledge about their favorite Pixar films.

    By June 12, 2019
  • App Annie: Gaming makes up 74% of app store spending

    Mobile gaming is 20% bigger than all other forms of video games combined, creating a broader audience for advertisers to reach through in-game ads.

    By June 12, 2019
  • New Facebook app will pay adults to monitor their mobile usage

    The latest attempt to gather data about people's smartphone habits follows a similar effort around teens that triggered a protest firestorm.

    By June 12, 2019
  • Why New Balance pivoted from video to playables to break into new markets

    A campaign from the 113-year-old company that focused on elusive regions like China drove a nearly 19% brand lift.

    By June 12, 2019
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    Poshmark
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    Poshmark expands social commerce platform into home goods

    This marks the online and mobile site's first venture into products outside of fashion and beauty.

    By Caroline Jansen • June 11, 2019
  • Mobile internet usage rises to 800 hours a year, study shows

    Despite the growth of mobile, TV will remain the dominant way to consume media among global viewers, Zenith forecasts.

    By June 11, 2019
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    Retrieved from Amazon on September 20, 2018
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    Just 1 in 5 consumers have shopped by voice, study says

    People who describe themselves as heavy users of voice assistants are more likely to use the technology for shopping.

    By June 11, 2019
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    Toyota
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    Toyota targets Hispanic car buyers with AR mobile ads

    The immersive ad puts a digital version of the 2020 Corolla into a smartphone user's surroundings.

    By June 11, 2019