Mobile: Page 125
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Hershey teams with TwitchCon, influencers for gaming sponsorship
The candy giant is putting more marketing muscle into gaming to reach younger consumers who are more likely to view mobile streaming content.
By Robert Williams • May 28, 2019 -
EMarketer cuts 2019 estimate of Facebook usage by 5%
Efforts to discourage passive viewing of content led to a decline in engagement on the platform over the past year.
By Robert Williams • May 28, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Google brings food delivery features to Search, Maps and Assistant
Local restaurant ordering platforms ChowNow and Delivery.com partnered with Google at launch.
By Lauren Manning • May 24, 2019 -
Baidu's facemoji keyboard boosts buzz for Paramount's 'Bumblebee'
An interactive emoji saw 4.1 million downloads while a movie sticker pack was downloaded more than 600,000 times.
By Robert Williams • May 24, 2019 -
Facebook readies ad placements for WhatsApp stories
The addition could be a major change for the messaging app, which has historically resisted advertising.
By Robert Williams • May 24, 2019 -
Fandango sells 'Brightburn' tickets through televised QR codes
Mobile users can point their smartphone at the TV screen and buy movie tickets without having to download a separate app.
By Robert Williams • May 24, 2019 -
Burger King hosts 'Whopper Loans' contest to drive app orders
Customers who order food from the BK mobile app could win up to $100,000 to pay down their student debt.
By Robert Williams • May 24, 2019 -
Nike's new product drop has 'Fortnite' characters sporting signature kicks
Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.
By Peter Adams • May 23, 2019 -
Lime's fresh brand anthem shows how scooter rentals can 'unlock life'
Three short films and future podcasts aim to deepen the brand story and position Lime as a top-of-mind service in the crowded micromobility space.
By Robert Williams • May 23, 2019 -
App audiences, mobile notification rates swell despite GDPR, study says
While mobile users are more selective about sharing their location, opt-in rates have increased in the past year when that data gives them a direct benefit.
By Robert Williams • May 23, 2019 -
Google update lets brands shine in search results
The search giant refreshed mobile search results to highlight website branding.
By Robert Williams • May 23, 2019 -
Gap, Chipotle and Sephora test Ibotta's new rewards-based payment tool
Instead of applying to individual items at checkout, Pay with Ibotta distributes rewards for entire transactions at 30 participating retailers and restaurants.
By Robert Williams • May 23, 2019 -
Study: Video ads see 7.5X higher CTR than display
Plus, rewarded video ads cost as much as 86% less than video ads, despite similar conversion rates across key performance indicators.
By Robert Williams • May 22, 2019 -
Study: Advertising spend lost to fraud grows by 21%
Adoption of anti-fraud solutions lags in some areas while scammers are getting more sophisticated, leading to larger losses to advertisers.
By Dianna Christe • May 22, 2019 -
Social media overtakes word-of-mouth for tech reviews, study finds
Video sources like YouTube are growing more popular for tips and discovery around personal technology.
By Robert Williams • May 22, 2019 -
Spindrift 'superfan' Kristen Bell curates digital audio on Spotify, Pandora
Songs with fruit in the title or artist name are interspersed with 15-second audio ads as part of the drink's summer campaign.
By Robert Williams • May 22, 2019 -
Mobile coupons influence over two-thirds of shoppers, study finds
In addition, nearly 40% said they're comfortable with mobile identification when they walk into a store if it means a more personalized experience.
By Robert Williams • May 22, 2019 -
Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing
The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel.
By Peter Adams • May 22, 2019 -
TechStyle pilots integration with Google's Shoppable Ads
The parent company of Fabletics, Savage X Fenty and Justfab teamed with social commerce platform Curalate to test the new ad format.
By Robert Williams • May 21, 2019 -
Study: 88% of consumers show 'appnostic' mobile behavior
The number of consumers who don't have an app in mind when they unlock their smartphone has grown in the past few years.
By Robert Williams • May 21, 2019 -
Cointreau mixes with Bumble for Margarita Mondays
Experiential events deepen exposure to the brands while giving Bumble users an activity to share with people they meet on the mobile app.
By Robert Williams • May 21, 2019 -
Busch offers to marry a lucky couple and pay the bill
A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest.
By Barry Levine • May 21, 2019 -
Wrangler cashes in on 'Old Town Road' with scannable denim
Mobile users can visit WranglerOnMyBooty.com to scan the back pocket of their jeans, unlock exclusive content and view a new capsule collection inspired by Lil Nas X's viral hit.
By Robert Williams • May 21, 2019 -
Retrieved from PepsiCo on May 21, 2019
Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo
The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.
By Chantal Tode , Barry Levine • May 21, 2019 -
DoorDash emulates restaurant pop-up trend in new integrated campaign
The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.
By Peter Adams • May 20, 2019
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