Mobile: Page 149
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Vail Resorts' chatbot delivers ski lift status, weather and terrain details
The "digital mountain assistant" can answer text questions to expedite Vail's customer service operations.
By Robert Williams • Dec. 19, 2018 -
Shiseido blends ad on Hong Kong airport app with store beauty promotion
When travelers approach the duty-free area, beacons signal a push notification to smartphones to offer free product samples while they await their flight.
By Robert Williams • Dec. 19, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Walmart testing in-house visual search technology
A TechCrunch report revealed that Walmart Labs is collaborating with Hayneedle to scale search objectives.
By Dan O'Shea • Dec. 19, 2018 -
Four Seasons' live chat service exchanged 3.5M messages since launch
The luxury hotel chain recently added Facebook-owned WhatsApp to its suite of chat channels.
By Robert Williams • Dec. 19, 2018 -
Opinion
3 ways to prep for a voice-driven holiday season and beyond
Brands like Tide and Dunkin' illustrate how marketers can tap into the emerging tech, which is set to command $19 billion in ad spend globally by 2022.
By Rebecca Stone • Dec. 19, 2018 -
Twitter will slide UK soccer highlights into overseas fans' inboxes
Fans in 10 markets can get video clips of top English teams by chatbot-powered direct messages.
By Robert Williams • Dec. 19, 2018 -
Asos will increase marketing spend in 2019 as sales growth unexpectedly slows
The news may indicate that the coming year will be tough for online clothing retailers due to economic uncertainty and weakening consumer confidence.
By Erica Sweeney • Dec. 19, 2018 -
Column
Comic Dive: Have It Our Way
Burger King's "Whopper Detour" stunt used geoconquesting to troll McDonald's and drive a million app downloads.
By John Hazard and Lisa Burdige • Dec. 19, 2018 -
Atom unveils Alexa skill for movie ticket-buying
The platform lets moviegoers hear what's playing nearby, reserve seats and buy tickets with Amazon Pay.
By Robert Williams • Dec. 18, 2018 -
Blippar collapses amid investor dispute, fires all staff
Two years ago, the AR startup boasted a unicorn-like valuation of $1.5 billion.
By Robert Williams • Dec. 18, 2018 -
TikTok makes first UK marketing push for the holidays
The festive campaign includes a series of hashtags and challenges related to Christmas and New Year's celebrations.
By Robert Williams • Dec. 18, 2018 -
National brands rein in ad spend growth on Facebook, analysis finds
A desire for brand-safe environments is leading some national marketers to slow their pace with the social giant, according to Standard Media Index.
By Erica Sweeney • Dec. 18, 2018 -
Mobile developers grow optimistic about in-game ads, study says
Perception of in-game ads are steadily shifting from a "necessary evil" to an "important monetization strategy."
By Robert Williams • Dec. 18, 2018 -
Celebs, humor dominate YouTube's top ads of 2018
Amazon's "Alexa Loses Her Voice" topped the 2018 leaderboard with more than 50 million views.
By Erica Sweeney • Dec. 17, 2018 -
Google puts $1B toward sprawling new NYC campus
The 1.7 million square-foot expansion builds on the company's recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city.
By Peter Adams • Dec. 17, 2018 -
H&M Home unwraps voice-powered gift guide for Google Assistant
The voice application also offers payment through voice command and Google Pay, letting users purchase merchandise without leaving the app.
By Robert Williams • Dec. 17, 2018 -
KFC, Tide, Nike among brands that 'won' Twitter in 2018
U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform.
By Robert Williams • Dec. 17, 2018 -
Conscious Minds promotes iTunes movie release with Instagram vending machines
The creative agency stocked machines with fake goods that parody social media features as part of a campaign for its documentary "Social Animals."
By Robert Williams • Dec. 17, 2018 -
Columbia Pictures promotes film premiere with 360-degree escape rooms
Surviving virtual rooms with themes from the upcoming "Escape Room" enters fans into a contest to win a trip to Los Angeles — and $1 million.
By Erica Sweeney • Dec. 17, 2018 -
Opinion
How brands can troll rivals with geoconquesting for Whopper-like impact
Burger King's recent Whopper Detour campaign bears several lessons for mobile marketers, writes Factual CMO Brian Czarny.
By Brian Czarny • Dec. 17, 2018 -
From kitchens to Kubernetes: Bringing tech to the consumer at Williams-Sonoma
CTO Yasir Anwar has led successful pilots of Kubernetes and AI and ML-based tools at the company. Even more innovation is on his 2019 agenda.
By Alex Hickey • Dec. 17, 2018 -
Popular gamer Ninja calls NFL game in co-stream on Twitch
The worlds of sports and esports are colliding on Twitch, where gamers with millions of followers provide play-by-play commentary on live football games.
By Robert Williams • Dec. 14, 2018 -
Facebook Watch expands ad sales to 40 countries
As the social network maxes out ad inventory on its core News Feed, Facebook is seeking fresh ways to grow sales after missing analyst expectations for Q3.
By Robert Williams • Dec. 14, 2018 -
Starbucks expands delivery with Uber Eats partnership
Upcoming renovations to add more store tech and integrate express pickups for mobile orders points to how the coffee chain is upping its digital offerings.
By Julie Littman • Dec. 14, 2018 -
'Fortnite,' ASMR dominate Instagram trends this year
The annual analysis gives marketers insight into consumer interests and could guide them in developing campaigns that resonate.
By Robert Williams • Dec. 14, 2018
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