Mobile: Page 155
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Sequencing video ads lifts recall 118%, Google finds
20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.
By Erica Sweeney • Nov. 19, 2018 -
3 trends that bring holiday video marketing into focus
Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.
By Dianna Christe • Nov. 19, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Office Depot's 'Elf Yourself' lands on Facebook with AR filter
The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.
By Robert Williams • Nov. 16, 2018 -
Knorr sponsors interactive Food Network show on Twitter
Viewers vote in polls on the social media platform to decide which ingredients to include in the livestream's one-pot recipes.
By Robert Williams • Nov. 16, 2018 -
Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe
Etsy and Brit + Co also partnered with Pinterest to create a virtual gift tag to help shoppers find the perfect gifts.
By Erica Sweeney • Nov. 16, 2018 -
Venmo cashes in on in-car commerce with Cargo
Passengers can buy snacks and other items during rides through the popular mobile payment app.
By Robert Williams • Nov. 16, 2018 -
Instagram courts holiday shoppers with 3 fresh features
Athleisure brand Outdoor Voices is testing one of the tools to let fans tap a video and see promoted products.
By Robert Williams • Nov. 16, 2018 -
Microsoft buys bot studio Xoxco to shore up conversational AI capabilities
The tech giant aims to make AI more accessible to consumers and businesses while also incorporating the technology into its products and services.
By Robert Williams • Nov. 15, 2018 -
Uber pushes back at Lyft with a loyalty program of its own
Each level of membership offers extra benefits, including refunds on some cancellation fees, price protection on favorite routes, free food deliveries and access to top drivers.
By Robert Williams • Nov. 15, 2018 -
L'Oréal debuts NFC-powered UV sensor at Apple Stores
The clip-on hardware's companion app also provides information about humidity, pollen and pollution levels that can negatively affect health.
By Robert Williams • Nov. 15, 2018 -
Study: 1 in 6 millennials will do more holiday shopping on mobile than last year
More than a quarter of the cohort plans to "click & ship," meaning they'll buy a product online that they first saw in a store.
By Robert Williams • Nov. 15, 2018 -
67% of marketers think digital advertising hurts creative quality, study finds
Over the coming year, 91% of marketers will prioritize making digital ads more engaging to meet their brand goals.
By Erica Sweeney • Nov. 15, 2018 -
Holiday marketers focus on ads for Stories and Amazon, study says
Seventy-three percent of brands think mobile will be "more important" or "much more important" than desktop sales this year.
By Erica Sweeney • Nov. 15, 2018 -
Many shoppers say marketing emails aren't effective on mobile
Promotional emails may not be designed for an era in which 70% of consumers are using smartphones to view them, according to a new survey.
By Dan O'Shea • Nov. 14, 2018 -
Smartphones prevail as fastest growing connected devices, Deloitte says
Despite talk of maturation in the category, smartphone penetration this year reached 85%, ahead of laptops, desktop computers and tablets.
By Robert Williams • Nov. 14, 2018 -
Curate Mobile acquires Juice Mobile to bridge branding with ad performance
The agreement comes as the mobile adtech industry consolidates, with several high-profile deals being announced in the past year.
By Robert Williams • Nov. 14, 2018 -
L.A. Clippers give fans a shot at their Lucky Day
The NBA team partnered with the sweepstakes app to provide mobile experiences for home-game attendees.
By Robert Williams • Nov. 14, 2018 -
Pandora brings AI-powered picks to podcast pilot
The Podcast Genome Project catalogs content and delivers personalized picks to audiences based on their listening habits.
By Robert Williams • Nov. 14, 2018 -
IAB: Digital ad spend on pace to hit $100B for first time in 2018
Nearly two-thirds of the $49.5 billion spent in the first half of this year went to mobile.
By Natalie Black (Koltun) • Nov. 13, 2018 -
L'Oréal, General Assembly create new assessment for digital marketers
With the Certified Marketer Level 1, marketers can compare their skills against an industry-wide benchmark, and employers can easily identify potential job candidates.
By Erica Sweeney • Nov. 13, 2018 -
Pepsi targets taste testers through digital OOH campaign
The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets.
By Erica Sweeney • Nov. 13, 2018 -
IAB: Mobile's share of digital advertising nears 50% in Europe
Despite gains that helped the region's mobile ad market hit $11.24 billion, GDPR reportedly dampened growth.
By Robert Williams • Nov. 13, 2018 -
'Vote Every Day' campaign from 25 brands urges support for cause-driven companies
Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets.
By Erica Sweeney • Nov. 13, 2018 -
Mercedes-Benz Brazil teams with social fitness app Strava
The luxury car brand encourages amateur athletes to break records in swimming, running and cycling while illustrating its philosophy of "seeking excellence and innovation."
By Robert Williams • Nov. 13, 2018 -
Lyft drives repeat ride-hailing with new rewards program
The new offering follows several efforts to reward loyalty as competition in the ride-hailing space revs up.
By Robert Williams • Nov. 13, 2018
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