Walmart brings AR price scanning to mobile app

Shoppers can scan price tags with an iPhone to see product comparisons and customer ratings.

By Robert Williams • Nov. 2, 2018

Target unwraps new direction for holiday ads and expands in-store mobile

The retailer is increasing its marketing spend and debuting 20 English-language and 18 Spanish-langue spots that do not include a continuous theme, unlike in previous years.

By Erica Sweeney • Nov. 2, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Oscar Mayer officially declares hot dogs are sandwiches, opens hotline for feedback

Jimmy Dean is also taking advantage of National Sandwich Day, asking consumers to petition to change the definition of "sandwich" to include breadless options. 

By Erica Sweeney • Nov. 2, 2018

Moët links with trendy designer Virgil Abloh to wrap bus shelters in tape

The two are releasing limited-edition bottles of Moët Nectar Imperial Rosé and hosting pop-up tape dispenser events for fans to get a strip of the adhesive. 

By Erica Sweeney • Nov. 2, 2018

Panera to reach $2B in digital sales this year

An aggressive remodeling upgraded the chain's existing mobile app and added self-order kiosks and delivery.

By Kristine Sherred • Nov. 1, 2018

Adobe: Shoppers consult social media less amid eroding trust in platforms

Social networks this year were the only digital channel to show a decline in revenue per visit among the traffic they drove to online merchants.

By Robert Williams • Nov. 1, 2018

Report: Alcohol brands return to Snapchat

Heineken, Mast-Jägermeister and Campari are placing ads on Snapchat amid better guarantees that minors won't see their campaigns.

By Robert Williams • Nov. 1, 2018

Butterball updates Turkey Talk-Line with Amazon Alexa

The poultry brand aims to help cooks "host like a boss" this Thanksgiving by offering planning and cooking tips via a new skill.

By Erica Sweeney • Nov. 1, 2018

TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank

The video-sharing platform added 30 million users after rebranding Musical.ly in August.

By Robert Williams • Nov. 1, 2018

Disney upgrades 'Ralph Breaks the Internet' with in-theater AR game

Moviegoers who download the Noovie ARcade app can play the game during previews at 1,700 theaters.

By Robert Williams • Nov. 1, 2018

Half of mobile shoppers spend less than 3 minutes on sites

Retailers need to move mobile customers through the shopping process quickly and get them to add to cart or risk losing them, said a Mobify report.

By Dan Alaimo • Oct. 31, 2018

Survey: iPhone owners spend more, have higher incomes than Android users

IPhone owners are generally happier than Android users and spend more on consumer goods.

By Robert Williams • Oct. 31, 2018

Walmart's holiday revamp includes mobile store maps, in-aisle checkout

The retail giant is making shopping easier by leveraging its stores, updating its website and blurring its channels.

By Daphne Howland • Oct. 31, 2018

NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk

The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.

By Erica Sweeney • Oct. 31, 2018

Study: App subscriptions gained momentum in 2018

While the cost is higher to find paid subscribers who will make in-app purchases, the investment may be worth it as Amazon, Google and Apple see revenue growth.

By Robert Williams • Oct. 31, 2018

Sony Mobile nabs 78% engagement on interactive banner ad

By responding to touchscreen gestures, the video ad helped drive deeper connections among on-the-go gamers for the new Xperia XZ2 smartphone.

By Robert Williams • Oct. 31, 2018

Facebook doubles down on Stories as revenue growth hits 6-year low

New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize. 

By Erica Sweeney • Oct. 31, 2018

Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience

Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams. 

By Erica Sweeney • Oct. 31, 2018

Mini revs up test drives with on-demand Twitter signups

Those who tweet #MINIonDemand to the @MINIUSA account will receive a link to register for a 30-minute ride, which includes delivery of the vehicle to their doorstep.

By Robert Williams • Oct. 31, 2018

Why the fierce battle between direct and traditional brands isn't so clear-cut

At the IAB's Direct Brand Summit, Hubble Contacts' Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle.

By Peter Adams • Oct. 31, 2018

CPG ads next to upbeat articles perform 50% better, sentiment analysis finds

Different sentiments perform better depending on the industry, including happy emotions for CPG and entertainment brands or negative ones for tech and telecom, according to Kargo. 

By Robert Williams • Oct. 30, 2018

Google's interest-focused Discover feed makes mobile web debut

The addition is the latest step in the search giant's evolution to predict what information users seek and to keep them in the ecosystem longer.

By Robert Williams • Oct. 30, 2018

Sam's Club 'close' to unveiling cashierless Amazon Go rival

After hinting at the tech-heavy store concept this summer, the big-box retailer said it will soon open a store that banks on scan-and-go technology.

By Corinne Ruff • Oct. 30, 2018

Avon's algorithm-powered app delivers personalized makeup tips

The tools were piloted in the U.K. and South Africa and help sales reps suggest makeup shades through a smartphone camera. 

By Robert Williams • Oct. 30, 2018

AdExchanger: Amazon tests retargeting ads based on search data

The new marketing service marks the first time Amazon search data would be used off of the platform.

By Erica Sweeney • Oct. 30, 2018