BuzzFeed: Android ad fraud scheme steals millions from advertisers

A sophisticated plot tracked users of certain apps, mimicked their behavior and generated fake traffic to fool Google's ad network into showing ads to bots instead of real people.

By Robert Williams • Oct. 24, 2018

SoundCloud brings music sharing to Instagram Stories

By integrating its music library into the image-messaging platform, SoundCloud could boost its reach and encourage app downloads.

By Robert Williams • Oct. 24, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

San Francisco gets its first Amazon Go store

The e-commerce giant has been quickly papering targeted metro areas with its cashierless convenience store, focusing on small footprints and meal offerings.

By Dan O'Shea • Oct. 24, 2018

HSBC branch wait times improve with Samsung smartwatch pilot

Employees at HSBC's flagship Manhattan brand received Samsung Gear S3 smartwatches to study how mobile technology can improve operations and customer experiences.

By Robert Williams • Oct. 24, 2018

Facebook revamps Messenger app with focus on simplicity

The redesign is the latest acknowledgement that the platform had become bloated with features to monetize the app instead of sticking to the basics.

By Robert Williams • Oct. 24, 2018

Analyst: Apple's search ad business may jump 4x to $2 billion by 2020

Offering more ad inventory and expanding into China are two ways Apple could increase its search ad revenue. 

By Robert Williams • Oct. 23, 2018

Voice commerce surges with smart speaker ownership

About one-third of people who have a voice-powered device used it to make a purchase in the past week, a Visa and Pymnts.com study found.

By Robert Williams • Oct. 23, 2018

Turner's Adult Swim debuts trippy VR ad for 'Dream Corp LLC'

Multicolored shapes morph around viewers as they explore the 360-degree video with a web browser, smartphone or VR headset.

By Robert Williams • Oct. 23, 2018

JetBlue's fresh route takes off with New York AR experience

The "OntARio to NYC" app brought a virtual slice of the Big Apple to Southern California with a three-day event and prizes.

By Robert Williams • Oct. 23, 2018

Instagram outshines Snapchat as teens' preferred social media platform, Piper Jaffray says

Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences.

By Erica Sweeney • Oct. 23, 2018

Comic Dive: Portalgeist

As smart speakers reach 25% of U.S. homes, devices that include screens, such as Facebook's recently announced Portal, are growing more popular. Should consumers fear for their privacy?

By John Hazard and Lisa Burdige • Oct. 23, 2018

P&G reports strong sales growth, despite cutting marketing spend by 6%

One of the world's largest advertisers reported $130 million in savings, about the same as last quarter, from cutting back on media, agency and production costs.

By Erica Sweeney • Oct. 22, 2018

Chipotle promises year of free 'booritos' in Instagram costume contest

Fans can vote for the "Boorito Champion" through the chain's Instagram Story on Nov. 1.

By Robert Williams • Oct. 22, 2018

Google adds reviews to Maps app, putting pressure on restaurants

The search engine surpassed other review sites when mobile overtook desktop in searches last year.

By Alicia Kelso • Oct. 22, 2018

Sony deals blockchain trading cards to boost 'Goosebumps 2'

The movie studio partnered with Greenfence to create authentic crypto collectibles for the Halloween film.

By Robert Williams • Oct. 22, 2018

Foot Locker transforms Nike sneaker drop into AR treasure hunt

Fans who unlocked geotargeted clues around Los Angeles won early access to the LeBron 16 King "Court Purple" shoes.

By Robert Williams • Oct. 22, 2018

How to create memorable experiential campaigns during the holidays

Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends.

By Shane Schick • Oct. 22, 2018

Reese's, K9 Advantix top YouTube's 6-second ad leaderboard

Most of the spots were created specifically for the short format, while the 2017 list was comprised of longer ads shortened into "bumper ads."

By Robert Williams • Oct. 22, 2018

Why it's no longer 'Facebook or nothing' for holiday mobile ads

As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season.

By Kayla Matthews and Chantal Tode • Oct. 22, 2018

Ford taps Bryan Cranston for new campaign betting on brand loyalists

The work is the automaker's first with Wieden​+Kennedy, and looks to deepen existing customer relationship through offerings like new loyalty rewards via the FordPass mobile app. 

By Erica Sweeney • Oct. 21, 2018

AmEx, PayPal deepen ties with cross-platform features

Cardholders can pay with rewards points, PayPal or Venmo from the AmEx app and add their card data directly to a mobile wallet.

By Dan O'Shea • Oct. 19, 2018

Study: 52% of Gen Z males prefer nontraditional sports

The cohort reports being frustrated that traditional sports are overloaded with marketing messages.

By Erica Sweeney • Oct. 19, 2018

EMarketer: Mobile ad spend set to trump all traditional media by 2020

Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.

By Robert Williams • Oct. 19, 2018

Subway drafts NBA players for trivia challenge on Instagram

Los Angeles Clippers' Boban Marjanović and Tobias Harris hosted the first weekly match that aims to boost the sandwich chain's loyalty program.

By Robert Williams • Oct. 19, 2018

Adidas drops new shoe in Instagram Stories music video

The video for the shoe line aims to reach a mobile audience of early adopters of fresh styles and trends.

By Robert Williams • Oct. 19, 2018