Mobile: Page 184
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Opinion
Stopping influencer fraud: Who, what and where to look for signs of trouble
More than 11% of engagement on influencer-sponsored posts on Instagram last year were from fraudulent accounts. Captiv8's Krishna Subramanian lays out tips for detecting red flags and ensuring brands get what they paid for.
By Krishna Subramanian • Aug. 6, 2018 -
Ticketmaster brings digital ticketing to all 32 NFL teams
Fans can win a pair of season tickets for the team of their choice by entering a contest on Instagram or Twitter.
By Robert Williams • Aug. 6, 2018 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
IHOP's burger sales jumped 4x following controversial name-change stunt
Company officials also claim "IHOb" led to 36 billion earned media impressions and helped the brand reach more than 4 billion people via social media.
By Erica Sweeney • Aug. 6, 2018 -
Facebook intensifies search for new CMO, Ad Age reports
Current marketing chief Gary Briggs announced plans to resign in January, but will stay with the embattled company until a replacement is found.
By Erica Sweeney • Aug. 6, 2018 -
Opinion
Hey Siri, how can marketers use voice to drive loyalty and engagement?
Despite the recent boom in brands integrating the tech into their marketing mix, voice is largely ignored when it comes to loyalty and promotion strategies, HelloWorld's Mike Puffer writes.
By Mike Puffer • Aug. 6, 2018 -
Retrieved from Starbucks on August 03, 2018
Starbucks, Alibaba partner on delivery service, virtual stores in China
The Chinese e-commerce giant is creating an online management hub to integrate and deliver consistent Starbucks experiences across digital platforms.
By Erica Sweeney • Aug. 3, 2018 -
Facebook brings playable ads to the news feed
Playable ads let users experiment with a game before downloading it from an app store.
By Robert Williams • Aug. 3, 2018 -
Google advertisers can now access mobile inventory on Unity games
The partnership expands Google's reach into mobile gaming at a time when Facebook is also ramping up in this area.
By Robert Williams • Aug. 3, 2018 -
Jell-O teams with DreamworksTV on animated series for YouTube, Amazon Prime Video
"The Jell-O Wobz" encourages self-esteem and imagination while promoting the marketer's line of edible toys.
By Erica Sweeney • Aug. 3, 2018 -
Chase ATMs go mobile for cardless cash withdrawals
Customers can hold their smartphones near a scanner on the machine and enter a PIN to withdraw money at 15,000 ATMs.
By Robert Williams • Aug. 3, 2018 -
Apple will cease affiliate payments for app referrals
Independent app reviewers will lose a key source of revenue on October 1.
By Robert Williams • Aug. 3, 2018 -
Ikea refreshes marketing with experiential, digital push and fewer print catalogs
Pop-ups in New York City and Chicago, along with a giant digital catalog in larger urban areas, celebrate the Swedish retailer's 75th anniversary.
By Erica Sweeney • Aug. 3, 2018 -
Yujin Kim/Marketing Dive
Telecom companies jostle for 5G leadership months away from expected rollout
Sprint, T-Mobile, AT&T and Verizon all said on earnings calls that they'd be leading the way on the tech.
By Chris Teale • Aug. 2, 2018 -
Uniqlo offers personalized style tips with in-app chatbot
Customers in Japan can also access the digital clothing curator via Google Assistant.
By Robert Williams • Aug. 2, 2018 -
Unilever's Knorr to deliver free meal starter kits in NYC for Farmers Market Week
The brand is also hosting a pop-up farm stand with cooking demonstrations, tastings and giveaways.
By Erica Sweeney • Aug. 2, 2018 -
Facebook cuts off 'hundreds of thousands' of inactive apps that missed review deadline
The deadline comes just a day after the social giant suspended 32 pages and accounts for "coordinated inauthentic behavior."
By Robert Williams • Aug. 2, 2018 -
WhatsApp's monetization plans include brand messaging, click-to-chat ads
Uber, Booking.com and KLM are among the first 90 companies to have access to the new API.
By Robert Williams • Aug. 2, 2018 -
Q&A
Hearst's head of influencers on finding the right fit and why women dominate the industry
Brittany Hennessy, the company's first director of influencer strategy, discussed casting talent for Elle, Esquire and Cosmopolitan and what it's like being at the forefront of a burgeoning field.
By Natalie Black (Koltun) • Aug. 2, 2018 -
Kylie Jenner debuts AR lipstick filter on Instagram
The feature lets people try on the seven most popular colors from her cosmetics line.
By Robert Williams • Aug. 2, 2018 -
Beauty brands stand to gain from virtual advisers
The virtual tools appear to attract customers who are engaged online and shop often.
By Nicole Ault • Aug. 1, 2018 -
Apple's iPhone, services boost sales to quarterly record
Demand for the iPhone X, 8 and 8 Plus remained consistent during a typically slower period.
By Robert Williams • Aug. 1, 2018 -
South Korean telecom KT tries on mobile AR shopping
AR Market lets shoppers view 360-degree videos of different products on smartphones and tablets.
By Robert Williams • Aug. 1, 2018 -
Pandora opens its ad inventory to programmatic buying
Volkswagen, P&G and Gatorade were among the brands that tested the programmatic audio ads earlier this year.
By Robert Williams • Aug. 1, 2018 -
Cole Haan combats cart abandonment with Messenger chatbot
The footwear brand turned to the messaging platform at a time when chatbot adoption has stalled at 8% among key brands.
By Chris Kelly • Aug. 1, 2018 -
Chipotle's 'guac gaffe' crashes mobile app, website
The burrito chain faced the setback just days after showing signs of a turnaround.
By Robert Williams • Aug. 1, 2018
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